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Networx Podcast

Networx Podcast

Author: Networx Brisbane

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Welcome to Networx Podcast: Marketing & Digital Conversations. Proudly brought to you by Networx Brisbane, each episode is a live recording of a past panel conversation with a different marketing-related topic, panel of expert speakers and panel facilitator. Topics range from content marketing, storytelling, content marketing, social media, podcasting, audio + video marketing, sponsorship, media, marketing strategy, digital innovation, customer journey, eCommerce, ad technology and programmatic, artificial intelligence (AI) and data.

If you like what you hear, the magic of these events is still being in the room and making connections in person. You can find out when the next live Networx Brisbane event is on at https://brisbane.networxevents.com.au/events. You can follow Networx Brisbane on Facebook, Instagram, LinkedIn and Twitter. Tune in to each episode for a different topic and panel of speakers!
5 Episodes
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Ep5: Winning Campaigns - Creating a Super Bowl moment
It's one of the largest television audiences every year for a sporting event. But it's also the pinnacle for marketing with some viewers tuning in just to watch the ads. Which is why slots during the Super Bowl can command up to $5m a pop. In our opening event of the year, we look to uncover some of the secrets to those campaigns and look for what lessons can be taken and applied to everyday marketing. During this podcast, you'll discover:Why the Super Bowl and large sporting events are attractive platforms for advertisers.Why creative advertising is critical in the age of digital marketing.Sponsorship-linked activation through advertising and how it works to achieve sponsorship objectives.Ambush advertising associated with sporting events and Super Bowl.Cases/Examples of the successes and failures associated with Super Bowl.Panellists include:Sarah Kelly, Associate Professor, Marketing & Law, The University of Queensland Luke Wheatley, Head of Creative and Content, Flight Centre Rob Hudson, Managing Director, Clemenger BBDO Panel Facilitator: Liam Fitzpatrick, Founder & Head of Communications, CommsworkPodcast Host and Event MC: Lisa Ma, Networx Brisbane & Iceberg Events For a full list of list of video links, visit the Networx Podcast website.Further resource links:Networx blog post: Creating a Super Bowl moment Kicks off Networx 2019 CalendarNetworx final top tips video: Winning Campaigns - Creating a Super Bowl moment+++This is a live recording at Victoria Park on 20 February 2019 by Select Audio Visual.Networx Brisbane events are organised by conference and events company, Iceberg Events. These events are proudly supported by Reload Media, Vivo Group, Select Audio Visual, Vision6, Andzen and DPMA. Produced by Networx Brisbane, Australia. For upcoming live events, visit https://brisbane.networxevents.com.au/eventsFollow Networx Brisbane on Facebook, Instagram, LinkedIn and Twitter. Never miss an episode. Subscribe on Apple Podcasts, Spotify, Stitcher, 
Ep4: Crafting Content for Social Media Success
Gone are the days when a solid listicle or carefully chosen Insta filter would take you crazy-viral and earn you a promotion. Audience expectations are now sky-high, and competition for attention has reached saturation point. Social media audiences are more discerning than ever, regularly weeding their garden of likes, follows, and even accounts to get the content they want in the way that they want it. How can we possibly cut through? Join us as we deep-dive on the latest and greatest in social media and content marketing. We'll cover influencers, podcasts, video, AR, channel optimisation, social listening, and the big shifts happening in social media that will impact our day-to-day lives as content marketers and consumers. During this podcast, you'll discover:Hot tips, tricks and advice on how to make great content for a satisfied social audience.Using influencers to drive real results. Building content for mobile - temporary content, getting the best from video, and the new AR.Reaching Gen Z - what content they want and how they want to get it.Amazing audio - what a great podcast looks like and how to get people to listen. Too many tools! How to refine your toolkit and avoid bloat.Moving beyond reach to measure real ROI.Being original, and how to stand out in an over-saturated content landscape.Panellists include:Ashton Rigg, Brand Marketing Manager, YoufoodzKurt Sanders, Director of Strategy, The Content DivisionFlo Le Mens, Social Media CoordinatorPanel Facilitator: James Gauci, Senior Digital ManagerPodcast Host and Event MC: Lisa Ma, Networx Brisbane & Iceberg EventsFurther resource links:Networx blog post: Crafting Content for Social Media Success HighlightsNetworx final top tips video: Crafting Content for Social Media Success+++This is a live recording at Botanic Gardens Cafe and Function Centre on 24 July 2018 by Select Audio Visual.Networx Brisbane events are organised by conference and events company, Iceberg Events. These events are proudly supported by Reload Media, Vivo Group, Select Audio Visual, Vision6, Andzen and DPMA.Produced by Networx Brisbane, Australia. For upcoming live events, visit https://brisbane.networxevents.com.au/eventsFollow Networx Brisbane on Facebook, Instagram, LinkedIn and Twitter. Never miss an episode. Subscribe on Apple Podcasts, Spotify
Ep3: Instagram - Brand engagement through imagery and stories
Instagram is a powerful tool to build brand awareness, generate website traffic and increase sales to an engaged audience. By harnessing the power of images and creativity, brands are connecting and resonating with target audiences in completely new ways. Join us as we discover how to leverage hashtags, deliver creative captions and choose the best filters to tell your story. During this podcast, you'll discover:How Instagram thrives in a mobile first ageHow customers/clients engage with Instagram How to convert users to share and discover your contentHow to target and find new users through hashtagsHow to be creative and stand out through storytellingPanellists include:Ash Daniec, Creator & Director, SoBa Kory McAvoy, Creative Director, Engine Group & Co-founder, The Academy of Grounding Nathan Biddle, Multimedia Designer & Producer, Brisbane BroncosPanel Facilitator: Elizabeth Gibbons, Director of Client Services, zeroseven Podcast Host and Event MC: Lisa Ma, Networx Brisbane & Iceberg EventsList of the speakers' Instagram accounts:Ash Daniec: @ashdaniec @wearesoba Kory McAvoy: @korymc @theacademyofgrounding Brisbane Broncos: @brisbanebroncosElizabeth Gibbons: @gibbled @zeroseven_brisbaneFurther resource links:Networx blog post: Event Highlights from our Instagram PanelNetworx final top tips video: Instagram - Brand engagement through imagery and storiesNetworx video: Ash Daniec sharing her Instagram tips+++This is a live recording at The Lord Alfred on 30 October 2018 by Select Audio Visual.Networx Brisbane events are organised by conference and events company, Iceberg Events. These events are proudly supported by Reload Media, Vivo Group, Select Audio Visual, Vision6, Andzen and DPMA.Produced by Networx Brisbane, Australia. For upcoming live events, visit https://brisbane.networxevents.com.au/eventsFollow Networx Brisbane on Facebook, Instagram, LinkedIn and Twitter. 
Ep2: Programmatic Principles - How to evolve in the automation and adtech arena
While it's easy to love the concept of fully automated buying and selling of ads, and the promise of huge ROI and transparent performance metrics, in reality adtech and programmatic has historically been a marketplace full of tricks and traps. In 2018, the industry is reaching a point of maturity. Data ethics, ad fraud and bad actors are right in the spotlight and new technologies and methods are promising more trustworthiness and better performance for those in the know. Join us as we traverse everything programmatic and adtech to bring you up to speed on the latest innovations, challenges, and opportunities.During this podcast, you'll discover:Programmatic... What the hell is it? Dynamic content and personalised adsProgrammatic TV and audioGDPR, data rights and ethicsAd fraud and transparencyTechnology versus creativityPanellists include:Cara Walsh, Programmatic Pioneer, Walsh ConsultingMichael Chen, Digital Media Portfolio Manager, Reload Media Michael Petersen, Director, My Media Trading Desk Panel Facilitator: James Gauci, Senior Digital Manager Podcast Host and Event MC: Lisa Ma, Networx Brisbane & Iceberg EventsFurther resource links:Networx blog post: Unpacking Programmatic and Adtech in B2BNetworx final top tips video: Programmatic Principles - How to evolve in the automation and adtech arena+++This is a live recording at Queensland Cricketers' Club on 25 September 2018 by Select Audio Visual.Networx Brisbane events are organised by conference and events company, Iceberg Events. These events are proudly supported by Reload Media, Vivo Group, Select Audio Visual, Vision6, Andzen and DPMA. Produced by Networx Brisbane, Australia. For upcoming live events, visit https://brisbane.networxevents.com.au/eventsFollow Networx Brisbane on Facebook, Instagram, LinkedIn and Twitter. 
Ep1: Podcasts - Giving your brand a voice
Are you one of those people who take the advantage of listening to podcasts during your drive to and from your place of work, or while taking a walk, or on a plane journey Podcasting is on the rise... How can brands leverage off this medium and add it into their marketing mix? Podcasting is one form of content that builds client trust and establishes your business as the authority in the industry. Our panel will cover the power of audio, the future of podcasting, storytelling, promotion and leverage, monetisation, as well as case studies of successful podcasters that are making a difference.During this podcast, you'll discover:What it takes to be a successful podcast producerProduction, equipment, content, marketing and monetisationThe power of authenticity and staying true to your brand How to build a loyal listener base Why original content is key Consistency and commitment is key Successful business case studiesPanellists include:Stevie Dillon, Social Media Strategist, Stevie Says Social Phoebe Parsons, Podcaster, Confessions of a Twenty Something Train Wreck Ronsley Vaz, Founder & Chief Energy Officer, Amplify Panel Facilitator: Elizabeth Gibbons, Director of Client Services, zeroseven Podcast Host and Event MC: Lisa Ma, Networx Brisbane & Iceberg EventsLinks to the speakers' podcasts:Stevie Says Social PodcastConfessions of a Twenty Something Train WreckBond AppetitShould I Start a Podcast?Further resource links:Networx blog post: How Brands Can Leverage Podcasts In 2018Networx final top tips video: Podcasts - Giving your brand a voice+++This is a live recording at Loft West End on 28 August 2018 by Select Audio Visual.Networx Brisbane events are organised by conference and events company, Iceberg Events. These events are proudly supported by Reload Media, Vivo Group, Select Audio Visual, Vision6, Andzen and DPMA.Produced by Networx Brisbane, Australia. For upcoming live events, visit https://brisbane.networxevents.com.au/eventsFollow Networx Brisbane on Facebook, Instagram, LinkedIn and Twitter.
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