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Consumer values have changed over the pandemic. Community, connectedness, emotions, purpose - all form a much larger part of the buying decision. People will pay for great experiences, for local products, for personalisation, for sustainable practices - to contribute to a greater purpose. How should you leverage this trend for growth? And how can you tug at your audience's heartstrings to create long-term loyalty & a lifetime of value?Panel of Speakers:Erin Rigby, Senior Public Affairs Officer, Queensland Police Service https://www.linkedin.com/in/erinrigby/Lisa Summer-Hayes, Head of Marketing & Audience Development, Queensland Ballet  https://www.linkedin.com/in/lisasummerhayes/Anthea Gaffney, General Manager, UnLtd https://www.linkedin.com/in/anthea-gaffney-42156936/Megan Henderson, Global Operations Marketing Leader, Flight Centre https://www.linkedin.com/in/megan-henderson-73bb99127/Panel Facilitator: Rob Hudson, Chief Digital Officer, Auto & General https://www.linkedin.com/in/hudsonrob/   EPISODE NOTES: In this panel you will hear: how to identify & create experiences that go beyond your product - Understanding trust. Why should you build trust from the first click? - Re-framing your audience engagement to elicit long-term loyalty - What emerging technologies will enable you to deliver more to your community? - Humanising automation for personalisationLive recording by Select Audio Visual.Networx Brisbane events are organised by conference and events company, Iceberg Events and Something Digital These events are proudly supported by Reload Media, Select Audio Visual, Vision6, and DPMA.Produced by Networx Brisbane, Australia. For upcoming events, visit https://brisbane.networxevents.com.au/eventsFollow Networx Brisbane on Facebook, Instagram, LinkedIn and Twitter.Never miss an episode.Subscribe on Apple Podcasts, Spotify, Stitcher, Castbox or TuneIn to get new episodes as they become available. 
Ep32: Content Evolved

Ep32: Content Evolved

2022-04-2901:02:58

It's been six months since Facebook pulled the rug out from underneath brands and publishers. They put it back quickly but make no mistake, it will happen again and no platform is immune. Learn where the good brands are focusing their content efforts, how or if they changed tack during the past six months, and what's in store for their future content strategies and tactics.Panel of Speakers:Jarrod Price, Head of Brand & Product Marketing, RACQ https://www.linkedin.com/in/jarrodprice/ Ashton Tuckerman, Chief Marketing Officer (CMO), Gathar https://www.linkedin.com/in/ashtontuckerman/Jessica Dorey, Content Strategist, simPRO https://www.linkedin.com/in/jessica-dorey-b22881b1/Lily Woodhouse, Content & Marketing Strategist, Deloitte Digital  https://www.linkedin.com/in/lilywoodhouse/Panel Facilitator: Kurt Sanders, The Content Division https://www.linkedin.com/in/kurtsanders1/   | Twitter  @sanderlands @thecontentdivIn this panel you will hear:Case studies form brands that fearlessly focus their content effectivelyWhat changes you need to make to how you create and use contentWhat data and privacy considerations you need to be across for your businessLive recording by Select Audio Visual.Networx Brisbane events are organised by conference and events company, Iceberg Events. These events are proudly supported by Reload Media, Select Audio Visual, Vision6, and DPMA.Produced by Networx Brisbane, Australia. For upcoming events, visit https://brisbane.networxevents.com.au/eventsFollow Networx Brisbane on Facebook, Instagram, LinkedIn and Twitter.Never miss an episode.Subscribe on Apple Podcasts, Spotify, Stitcher, Castbox or TuneIn to get new episodes as they become available.  
Customer-centric philosophy has changed the game of acquiring, serving and retaining customers. Modern businesses treat their customers as segments of one, personalising the customer journey at every stage, and doing what’s right by customers to continually build their loyalty. We know this increases customer lifetime value, satisfaction and profitability, but with limited resources, how can we reorganise our businesses to build customer centric cultures, strategies and ways of working.Panel of Speakers:Kirsty Robinson, Head of Experience, VMLY&R LinkedIn Tracy Whitelaw, Chief Digital Officer, LGAQ LinkedInEmma Egerton, Customer Strategy Lead, The Lumery LinkedInPanel Facilitator: James Gauci, Digital Director, PPQ LinkedIn | Twitter: @jamesgauciWe’ll discuss:How customer centricity measurably impacts profitabilityCase studies of successful customer-centric organisations and projectsWhy the traditional models for determining the value of customers are flawedHow to develop a customer-centric strategyHow to foster a culture that sustains customer centricityHow to use customer lifetime value (CLV) and other customer-centric metrics to make smarter decisionsThe building blocks of customer centricity: the people, processes and technology you need in place to ensure successHow to leverage your existing technology and data for more customer-centric outcomesHow customer centricity aligns with consumer data rights and corporate social responsibility
If you're a B2B marketer, most of your conversations revolve around the sales team's targets and their collateral needs (read: fliers). But the data clearly shows B2B companies that focus more resources on building their brand profile win more sales, more often, at a better price, and for longer periods of time. So how do we break our obsession with sales to create better brands that sell more?Panel of Speakers:Kirsty Jackson, Marketing & Community Director, Freelancing Gems LinkedIn Mark Ryan, Manager, Engagement, Mater Education LinkedInTyson Cobb, CEO, Practice + Pixels LinkedInPanel Facilitator: Kurt Sanders, Director of Strategy, The Content Division LinkedIn | Insta: @thecontentdivision Twitter: @sanderlands @thecontentdivDuring this panel, you will learn:The stats behind building successful B2B brandsHow to sustainably split your budgets so brand development gets as much love as salesCase studies about B2B companies that have supercharged sales through creative brand executionsThe kind of content that resonates with buyers in the B2B landscapeLive recording by Select Audio Visual.Networx Brisbane events are organised by conference and events company, Iceberg Events. These events are proudly supported by Reload Media, Select Audio Visual, Vision6, and DPMA.Produced by Networx Brisbane, Australia. For upcoming events, visit https://brisbane.networxevents.com.au/eventsFollow Networx Brisbane on Facebook, Instagram, LinkedIn and Twitter.Never miss an episode.Subscribe on Apple Podcasts, Spotify, Stitcher, Castbox or TuneIn to get new episodes as they become available. 
COVID-19 threw us for a loop in 2020, shaking the office working model to the core. As many in the marketing and digital industries were forced to work from home full-time, the rulebook for connecting, motivating and leading teams has well and truly been thrown out. Or has it?Panel of Speakers:Laura Campbell, Partner, Deloitte Digital LinkedInIain Calvert, Ecommerce Consultant & Trainer, Boom - Aussie Ecommerce Training LinkedInBrett Wiskar, Chief Future Officer, Wiley and Co. Pty Ltd  LinkedIn Panel Facilitator: James Gauci, Digital Director, PPQ LinkedIn | Twitter: @jamesgauciEPISODE NOTES:As we venture into the new normal where lockdown might strike at any time, what does teamwork look like for marketers, digital professionals, and businesses more generally?Join our expert panel as we discuss:Then versus now: what changed, and what will stick?All office, all remote, hybrid: what's the best approach?Managing the psychological impact of working from homeWorking with individual preferences How to find remote workHow to lead and manage distributed teams effectivelyRemote collaboration best practicesBusiness continuity, and how to keep it together when lockdowns strikeLive recording by Select Audio Visual.Networx Brisbane events are organised by conference and events company, Iceberg Events. These events are proudly supported by Reload Media, Select Audio Visual, Vision6, and DPMA.Produced by Networx Brisbane, Australia. For upcoming events, visit https://brisbane.networxevents.com.au/eventsFollow Networx Brisbane on Facebook, Instagram, LinkedIn and Twitter.Never miss an episode.Subscribe on Apple Podcasts, Spotify, Stitcher, Castbox or TuneIn to get new episodes as they become available. 
The game has changed, or has it? Where should businesses focus their marketing strategy efforts as we head into a new year that promises only one thing: no promises! Hear case studies from brands that did game-changing work during the COVID lockdown, and find out where they think things will head in the new but uncertain year ahead. Panel of Speakers:Tim Cochrane, Head of Experience & Marketing, Goodstart Early Learning LinkedIn Clare Dale, National Campaign & Strategy Manager, Game Development, AFL LinkedInJess Daly, General Manager, Strategic Marketing and Communications, Royal Australian College of General Practitioners (RACGP) LinkedInPanel Facilitator: Kurt Sanders, Director of Strategy, The Content Division LinkedIn | Insta: @thecontentdivision Twitter: @sanderlands @thecontentdivLive recording by Select Audio Visual.Networx Brisbane events are organised by conference and events company, Iceberg Events. These events are proudly supported by Reload Media, Select Audio Visual, Vision6, and DPMA.Produced by Networx Brisbane, Australia. For upcoming events, visit https://brisbane.networxevents.com.au/eventsFollow Networx Brisbane on Facebook, Instagram, LinkedIn and Twitter.Never miss an episode.Subscribe on Apple Podcasts, Spotify, Stitcher, Castbox or TuneIn to get new episodes as they become available.
As we still work our way through COVID-19, personal branding is more important than ever. How we present ourselves online may be the only way people find and connect with us moving forward.  Our panellists all offer a unique viewpoint on how to make the most of your digital presence to further your career, attract new clients or simply spread the good word about your work. Panellists include:Mike Swaby, Strategy Manager, Telstra Enterprise LinkedIn | Twitter @mikeswaby | Insta @mikeswabySally Prosser, Voice Coach LinkedIn | Twitter @sally_prosser | Insta @sallyprosservoice | TikTok @sallyprosservoiceNicolette Baker, Marketing Leader, MST Global & Personal Brand Strategist and Owner, the nb effect LinkedIn | YouTube @Nicolette BakerPanel Facilitator: Elizabeth Gibbons, Director of Client Services, zeroseven LinkedIn | Twitter: @Gibbled @zeroseven Live recording by Select Audio Visual.Networx Brisbane events are organised by conference and events company, Iceberg Events. These events are proudly supported by Reload Media, Select Audio Visual, Vision6, and DPMA.Produced by Networx Brisbane, Australia. For upcoming events, visit https://brisbane.networxevents.com.au/eventsFollow Networx Brisbane on Facebook, Instagram, LinkedIn and Twitter.Never miss an episode.Subscribe on Apple Podcasts, Spotify, Stitcher, Castbox or TuneIn to get new episodes as they become available. 
Identifying vulnerabilities and protecting yourself.Join us as we discuss how you can take small steps to prevent data leaks, understand cyber-crime tools and empower yourself protect your digital life. Poor cybersecurity is impacting businesses of all sizes, it is not only embarrassing, but can have financial consequences and permanently damage your brand. The more you know, the less likely you are to be a victim. Knowledge is power!Panellists include:John Powell, Principal Security Consultant, Telstra Purple LinkedIn | Twitter: @JohnPowell_JPMatt Butts, Information Security Professional, Baytech LinkedInJon Melloy, Head of Business Development, Practice Protect LinkedIn | Twitter @PracProtectPanel Facilitator: Elizabeth Gibbons, Director of Client Services, zeroseven LinkedIn | Twitter: @Gibbled @zeroseven Live recording by Select Audio Visual.Networx Brisbane events are organised by conference and events company, Iceberg Events. These events are proudly supported by Reload Media, Select Audio Visual, Vision6, and DPMA.Produced by Networx Brisbane, Australia. For upcoming events, visit https://brisbane.networxevents.com.au/eventsFollow Networx Brisbane on Facebook, Instagram, LinkedIn and Twitter.Never miss an episode.Subscribe on Apple Podcasts, Spotify, Stitcher, Castbox or TuneIn to get new episodes as they become available. 
Social media isn’t just a powerful influence. It’s an ever-changing and fundamental layer of modern life. The challenge for marketers and their brands is to build teams and systems that play to its strengths - intimacy, authenticity, personality, and belonging. Join some of Australia’s leading social media specialists at what is always a Networx smash hit, as they share their experiences and advice on how to make social media work for business in 2019. During this podcast, you'll discover:How to use content to build brand, create engagement and drive conversions.Managing your business case and continually demonstrating ROI.Using influencers to expand reach and get results.Customer service crossover - chatbots, livechat, direct messages, and avoiding the pitfalls of treating it all the same way.How to navigate a crisis and come out better than before.Standing out from the crowd and finding your brand’s authentic voice.Panellists include:Hugh Rees, Co-Founder & Head of Digital, Expose MediaTyra Gunnis, Content & Social Media Manager, City Beach AustraliaBilly Perrier, Social Media Manager, Neds & LadbrokesPanel Facilitator: James Gauci, Senior Digital ManagerPodcast Host and Event MC: Lisa Ma, Networx Brisbane & Iceberg EventsFurther resource links:Networx blogReload Media blog postNetworx final top tips video+++Live recording at Loft West End on 19 June 2019 by Select Audio Visual.Networx Brisbane events are organised by conference and events company, Iceberg Events. These events are proudly supported by Reload Media, Vivo Group, Select Audio Visual, Vision6, Andzen and DPMA.Produced by Networx Brisbane, Australia. For upcoming live events, visit https://brisbane.networxevents.com.au/eventsFollow Networx Brisbane on Facebook, Instagram, LinkedIn and Twitter.Never miss an episode. Subscribe on Apple Podcasts, Spotify, Stitcher, Castbox or
A once linear model is now fragmented and continues to evolve. A growing number of touch points can make a consistent brand experience harder than ever. We ask three industry experts to explain what's changed, tips for growth and how you can better plan for the future. During the event, we covered:Tips on how to map your customer journey  Advice for managing your team structure    How to remain agilePanellists include:Sueanne Carr, Customer Strategy Superhero, Customer FrameMichael Joo, General Manager, Datarati Mark James, CEO & Co-Founder, Customology Panel Facilitator: Liam Fitzpatrick, Founder & Head of Communications, CommsworkPodcast Host and Event MC: Lisa Ma, Networx Brisbane & Iceberg EventsFurther resource links:Networx blogReload Media blog postNetworx final top tips video+++Live recording at Loft West End on 29 May 2019 by Select Audio Visual.Networx Brisbane events are organised by conference and events company, Iceberg Events. These events are proudly supported by Reload Media, Vivo Group, Select Audio Visual, Vision6, Andzen and DPMA.Produced by Networx Brisbane, Australia. For upcoming live events, visit https://brisbane.networxevents.com.au/eventsFollow Networx Brisbane on Facebook, Instagram, LinkedIn and Twitter. Never miss an episode. Subscribe on Apple Podcasts, Spotify, Stitcher, Castbox or TuneIn to get new episodes as they become available. 
Inbound marketing is the philosophy behind some of the most successful 'pull' marketing strategies of all time. It says that if you combine an authentic brand with quality content, digital marketing, and automation, then sit back and relax! The leads will come to you. Our expert panel will share with us some of their best tips to attract, engage and delight your prospects at every stage of the conversation. During the event, we covered:How to make leads and sales come to you.The latest trends and tactics.The modern inbound marketer's toolkit.How video is changing the inbound game.Where inbound is going next.Panellists include:Tyson Cobb, Director of Strategy, businessDEPOT MarketingDeana Durisic, CEO & Film Producer, Apollo Films Lucas Meadowcroft, Co-Founder & Chief Visionary Officer, CROFTiPanel Facilitator: James Gauci, Senior Digital Manager Podcast Host and Event MC: Lisa Ma, Networx Brisbane & Iceberg EventsFurther resource links:Networx blogReload Media blog postNetworx final top tips video+++Live recording at WeWork 310 Edward St on 30 April 2019 by Select Audio Visual.Networx Brisbane events are organised by conference and events company, Iceberg Events. These events are proudly supported by Reload Media, Vivo Group, Select Audio Visual, Vision6, Andzen and DPMA.Produced by Networx Brisbane, Australia. For upcoming live events, visit https://brisbane.networxevents.com.au/eventsFollow Networx Brisbane on Facebook, Instagram, LinkedIn and Twitter. Never miss an episode. Subscribe on Apple Podcasts, Spotify, Stitcher, Castbox or TuneInto get new episodes as they become available. 
Inbound marketing is the philosophy behind some of the most successful 'pull' marketing strategies of all time. It says that if you combine an authentic brand with quality content, digital marketing, and automation, then sit back and relax! The leads will come to you. Our expert panel will share with us some of their best tips to attract, engage and delight your prospects at every stage of the conversation. During the event, we covered:How to make leads and sales come to you.The latest trends and tactics.The modern inbound marketer's toolkit.How video is changing the inbound game.Where inbound is going next.Panellists include:Tyson Cobb, Director of Strategy, businessDEPOT MarketingDeana Durisic, CEO & Film Producer, Apollo Films Lucas Meadowcroft, Co-Founder & Chief Visionary Officer, CROFTiPanel Facilitator: James Gauci, Senior Digital Manager Podcast Host and Event MC: Lisa Ma, Networx Brisbane & Iceberg EventsFurther resource links:Networx blogReload Media blog postNetworx final top tips video+++Live recording at WeWork 310 Edward St on 30 April 2019 by Select Audio Visual.Networx Brisbane events are organised by conference and events company, Iceberg Events. These events are proudly supported by Reload Media, Vivo Group, Select Audio Visual, Vision6, Andzen and DPMA.Produced by Networx Brisbane, Australia. For upcoming live events, visit https://brisbane.networxevents.com.au/eventsFollow Networx Brisbane on Facebook, Instagram, LinkedIn and Twitter. Never miss an episode. Subscribe on Apple Podcasts, Spotify, Stitcher, Castbox or TuneInto get new episodes as they become available. 
Inbound marketing is the philosophy behind some of the most successful 'pull' marketing strategies of all time. It says that if you combine an authentic brand with quality content, digital marketing, and automation, then sit back and relax! The leads will come to you. Our expert panel will share with us some of their best tips to attract, engage and delight your prospects at every stage of the conversation. During the event, we covered:How to make leads and sales come to you.The latest trends and tactics.The modern inbound marketer's toolkit.How video is changing the inbound game.Where inbound is going next.Panellists include:Tyson Cobb, Director of Strategy, businessDEPOT MarketingDeana Durisic, CEO & Film Producer, Apollo Films Lucas Meadowcroft, Co-Founder & Chief Visionary Officer, CROFTiPanel Facilitator: James Gauci, Senior Digital Manager Podcast Host and Event MC: Lisa Ma, Networx Brisbane & Iceberg EventsFurther resource links:Networx blogReload Media blog postNetworx final top tips video+++Live recording at WeWork 310 Edward St on 30 April 2019 by Select Audio Visual.Networx Brisbane events are organised by conference and events company, Iceberg Events. These events are proudly supported by Reload Media, Vivo Group, Select Audio Visual, Vision6, Andzen and DPMA.Produced by Networx Brisbane, Australia. For upcoming live events, visit https://brisbane.networxevents.com.au/eventsFollow Networx Brisbane on Facebook, Instagram, LinkedIn and Twitter. Never miss an episode. Subscribe on Apple Podcasts, Spotify, Stitcher, Castbox or TuneIn to get new episodes as they become available. 
Content marketing has a lot of jobs to do including: driving awareness, generating leads, establishing trust and getting people to your website. Yet as marketers we don't have a lot of time, but we are expected to develop blogs, email campaigns, e-books and social media just to start. In this episode, learn from the best as they tell us how they deliver an effective strategy and get the best return for their efforts from their content. During this podcast, you'll discover:Tools and tips to analyse your audienceContent calendarsYou-can-do it tomorrow SEO tipsAmplifying your messageMeasuring success and reachContent ShockPanellists include:Alicia Marr, Digital Content Manager, Serotonin Creative Brittanie Dreghorn, Group Account Director, The Content DivisionBrian Crisp, Head of Suddenly Queensland, News Corp Australia Panel Facilitator: Elizabeth Gibbons, Director of Client Services, zerosevenPodcast Host and Event MC: Lisa Ma, Networx Brisbane & Iceberg EventsFurther resource links:Grey Matters (Honest conversations about growing older in Australia)Networx blog postNetworx final top tips video: Content Marketing Hacks - Evidence-based content strategies to increase your website traffic+++Live recording at Loft West End on 27 March 2019 by Select Audio Visual https://selectaudiovisual.com.auNetworx Brisbane events are organised by conference and events company, Iceberg Events. These events are proudly supported by Reload Media, Vivo Group, Select Audio Visual, Vision6, Andzen and DPMA.Produced by Networx Brisbane, Australia. For upcoming live events, visit https://brisbane.networxevents.com.au/eventsFollow Networx Brisbane on Facebook, Instagram, LinkedIn and Twitter. Never miss an episode. Subscribe on Apple Podcasts, Spotify, Stitcher, Castbox or TuneInto get new episodes as they become available. 
It's one of the largest television audiences every year for a sporting event. But it's also the pinnacle for marketing with some viewers tuning in just to watch the ads. Which is why slots during the Super Bowl can command up to $5m a pop. In our opening event of the year, we look to uncover some of the secrets to those campaigns and look for what lessons can be taken and applied to everyday marketing. During this podcast, you'll discover:Why the Super Bowl and large sporting events are attractive platforms for advertisers.Why creative advertising is critical in the age of digital marketing.Sponsorship-linked activation through advertising and how it works to achieve sponsorship objectives.Ambush advertising associated with sporting events and Super Bowl.Cases/Examples of the successes and failures associated with Super Bowl.Panellists include:Sarah Kelly, Associate Professor, Marketing & Law, The University of Queensland Luke Wheatley, Head of Creative and Content, Flight Centre Rob Hudson, Managing Director, Clemenger BBDO Panel Facilitator: Liam Fitzpatrick, Founder & Head of Communications, CommsworkPodcast Host and Event MC: Lisa Ma, Networx Brisbane & Iceberg Events For a full list of list of video links, visit the Networx Podcast website.Further resource links:Networx blog post: Creating a Super Bowl moment Kicks off Networx 2019 CalendarNetworx final top tips video: Winning Campaigns - Creating a Super Bowl moment+++This is a live recording at Victoria Park on 20 February 2019 by Select Audio Visual.Networx Brisbane events are organised by conference and events company, Iceberg Events. These events are proudly supported by Reload Media, Vivo Group, Select Audio Visual, Vision6, Andzen and DPMA. Produced by Networx Brisbane, Australia. For upcoming live events, visit https://brisbane.networxevents.com.au/eventsFollow Networx Brisbane on Facebook, Instagram, LinkedIn and Twitter. Never miss an episode. Subscribe on Apple Podcasts, Spotify, Stitcher, 
Google Ads, artificial intelligence, digital display ads that are never clicked - all the technology in the world has put customers at our fingertips, but have we sacrificed truly creative solutions for the allure of hyper-targeted technological solutions? Are we still building amazing, effective brands built on differentiation and distinctiveness, or do we rush to silver bullet tactics?Panellists include:Nick Pritchard, Founder and Eternal Optimist, Nick Did This LinkedInScott Oxford, Creative Director, New Word Order LinkedInHayley Worley, Co-Founder, The Sheet Society LinkedInPanel Facilitator: Kurt Sanders, Director of Strategy, The Content Division LinkedIn | Insta: @thecontentdivision Twitter: @sanderlands @thecontentdivLive recording by Select Audio Visual.Networx Brisbane events are organised by conference and events company, Iceberg Events. These events are proudly supported by Reload Media, Select Audio Visual, Vision6, and DPMA.Produced by Networx Brisbane, Australia. For upcoming events, visit https://brisbane.networxevents.com.au/eventsFollow Networx Brisbane on Facebook, Instagram, LinkedIn and Twitter.Never miss an episode.Subscribe on Apple Podcasts, Spotify, Stitcher, Castbox or TuneIn to get new episodes as they become available. 
What does marketing look like as society continues to digitize and consumer channels shift? Marketers will need to not only personalise their campaigns to remain relevant; they will need to evangelise and humanize messaging to reach consumers with smaller budgets and resources. This panel will explore the current state of data-driven and personalised marketing to provide consumers with targeted products and services.Panellists include:Erin Core, Head of Marketing – Artistic, Queensland Ballet LinkedIn | Insta @qldballetJames Wawne, Director - Strategy & Data, Venntifact LinkedIn | Insta @venntifactBrooke Jamieson, Experience Lead & Data Scientist, PlaceOS LinkedIn | Insta @brooke__jamiesonPanel Facilitator: Elizabeth Gibbons, Director of Client Services, zeroseven LinkedIn | Twitter: @Gibbled @zeroseven Live recording by Select Audio Visual.Networx Brisbane events are organised by conference and events company, Iceberg Events. These events are proudly supported by Reload Media, Select Audio Visual, Vision6, and DPMA.Produced by Networx Brisbane, Australia. For upcoming events, visit https://brisbane.networxevents.com.au/eventsFollow Networx Brisbane on Facebook, Instagram, LinkedIn and Twitter.Never miss an episode.Subscribe on Apple Podcasts, Spotify, Stitcher, Castbox or TuneIn to get new episodes as they become available. 
94% of global internet users own a smartphone. The IAB claims the time we're spending online has risen 40 per cent in one year. Your customers are digitising their habits and since being in lockdown this has only increased. So how can marketers adapt to these behaviour changes?Panellists include:Kath Usabal, Campaign Manager, Vision6 LinkedIn | Twitter @vision6 | Insta @vision6ersPeter Pynta, CEO | APAC Neuro-Insight LinkedIn | Twitter @neuro_insightKelly Jamieson, Managing Director and Co-Founder, Edible Blooms LinkedIn | Twitter @EdibleBlooms | Insta @edibleblooms.auPanel Facilitator: Liam Fitzpatrick, Founder & Head of Communications, Commswork LinkedIn | Twitter: @liamtfitzLive recording by Select Audio Visual.Networx Brisbane events are organised by conference and events company, Iceberg Events. These events are proudly supported by Reload Media, Select Audio Visual, Vision6, and DPMA.Produced by Networx Brisbane, Australia. For upcoming events, visit https://brisbane.networxevents.com.au/eventsFollow Networx Brisbane on Facebook, Instagram, LinkedIn and Twitter.Never miss an episode.Subscribe on Apple Podcasts, Spotify, Stitcher, Castbox or TuneIn to get new episodes as they become available. 
What do we do now that the excesses of influencers on the internet are being called out by audiences? Are there still influencer opportunities for brands at a time when people are turning their gaze towards the news and away from internet personalities? This session will look at how influencer marketing has been affected, what is being effective right now and what the industry may look like in the next few years. Panellists include Victoria Harrison, Founder & Director, The Exposure Co., Lexie Mamo, Marketing & eCommerce Specialist, dk active, Danielle Lewis, Co-founder & CEO, Scrunch and facilitator Kurt Sanders, Director of Strategy, The Content Division.
Join us as we explore the current state of podcasts as an effective tool for brands, advertisers and consumers alike. As the world changes around us, audio may be entering a golden age of possibility. Can you ‘hear’ it?Panellists include:Anita Siek, Founder and Head Strategist at Wordfetti, Podcaster at Brandfetti LinkedIn | Insta @wordfetti @brandfetti James Henderson, Founder and Director of Aych Media LinkedIn | Insta @jimseshJacob Aldridge, Founder of “Don’t Waste a Good Recession”, Co-Host of the ‘Come Again?’ Podcast LinkedIn | Twitter @jacobaldridgePanel Facilitator: Elizabeth Gibbons, Director of Client Services, zeroseven LinkedIn | Twitter: @Gibbled @zeroseven +++Live recording by Select Audio Visual.Networx Brisbane events are organised by conference and events company, Iceberg Events. These events are proudly supported by Reload Media, Select Audio Visual, Vision6, and DPMA.Produced by Networx Brisbane, Australia. For upcoming events, visit https://brisbane.networxevents.com.au/eventsFollow Networx Brisbane on Facebook, Instagram, LinkedIn and Twitter.Never miss an episode.Subscribe on Apple Podcasts, Spotify, Stitcher, Castbox or TuneIn to get new episodes as they become available. 
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