Ep24: Hyper-personalisation - Exploring the state of human connection and data driven-marketing in the post-COVID-19 world.
Description
What does marketing look like as society continues to digitize and consumer channels shift? Marketers will need to not only personalise their campaigns to remain relevant; they will need to evangelise and humanize messaging to reach consumers with smaller budgets and resources. This panel will explore the current state of data-driven and personalised marketing to provide consumers with targeted products and services.
Panellists include:
- Erin Core, Head of Marketing – Artistic, Queensland Ballet LinkedIn | Insta @qldballet
- James Wawne, Director - Strategy & Data, Venntifact LinkedIn | Insta @venntifact
- Brooke Jamieson, Experience Lead & Data Scientist, PlaceOS LinkedIn | Insta @brooke__jamieson
Panel Facilitator: Elizabeth Gibbons, Director of Client Services, zeroseven LinkedIn | Twitter: @Gibbled @zeroseven
Live recording by Select Audio Visual.
Networx Brisbane events are organised by conference and events company, Iceberg Events. These events are proudly supported by Reload Media, Select Audio Visual, Vision6, and DPMA.
Produced by Networx Brisbane, Australia. For upcoming events, visit https://brisbane.networxevents.com.au/events
Follow Networx Brisbane on Facebook, Instagram, LinkedIn and Twitter.
Never miss an episode.
Subscribe on Apple Podcasts, Spotify, Stitcher, Castbox or TuneIn
to get new episodes as they become available.