Online Music Lesson Business Academy

  Danny and Bryan introduce the Online Music Lesson Business Academy, a podcast focused on teaching music lessons online and building a profitable online music teaching business. They discuss the transition from offline to online lessons and the challenges and changes that come with it. They emphasize the importance of creating a professional and engaging environment for online lessons, including setting up a visually appealing backdrop and ensuring high-quality audio. They also explore the differences in teaching methods between in-person and online lessons, such as promoting student independence and utilizing technology for assignments and feedback. Keywordsonline music lessons, teaching music online, building a profitable business, transition from offline to online, creating a professional environment, high-quality audio, student independence, technology for assignments and feedback Takeaways Creating a visually appealing and professional environment is important for online music lessons. High-quality audio is crucial for a good online teaching experience. Teaching methods need to be adapted for online lessons, promoting student independence and utilizing technology for assignments and feedback. Different instruments may require different approaches to online teaching. Learning from professionals in other industries that have successfully transitioned to online teaching can provide valuable insights.   Chapters 00:00Introduction to the Online Music Lesson Business Academy 04:47Creating a Professional and Engaging Environment for Online Lessons 08:25The Importance of High-Quality Audio for Online Lessons 11:40Adapting Teaching Methods for Online Lessons 14:16Exploring Different Approaches for Different Instruments 18:31Challenges and Adaptations for Teaching Voice and Drums Online 23:29Learning from Professionals in Other Industries 28:10The Growth and Potential of Online Music Teaching Alright, welcome to the very first episode of online music lesson business academy and a little bit different than the old podcast. Well, for two reasons, I've gotta have a co -host on every episode this time, Mr. Brian Karajanian but also instead of you know, talking about analog music lessons like we used to in that business, this is focused 100 % on the online or virtual music teaching business. So Brian, welcome to welcome to the world of being a podcaster. So in this podcast, yeah, just basically the whole goal is we're going to teach you how to master the art of teaching music lessons online and how to build a profitable profitable. We're going to teach you the art of mastering. Bryan (01:27.768) Yeah, I love it. Danny (01:50.182) teaching music lessons online, but also we're going to teach you how to build a profitable online music teaching business. And we do have a specific subject today. We're going to talk about making that transition from offline to online lessons and some of the challenges and some of the things that you might have to change in your business. But, you know, before we get into that, we thought we would just touch base on, you know, some of the things that we'll be covering the upcoming episodes and there's a lot of stuff. There's just so many elements to you know that that we can talk about when it comes to teaching music lesson businesses. The music lesson online music lesson teaching business from the marketing stuff and you know those kind of things which the basic principles of marketing of course still apply but it is a much different you know customer. It's a much different sales process that you might be involved in teaching music lesson online but also just you know there's so many elements to it that that that really can be different. Bryan (02:59.81) Definitely. think also too, retention strategies on something. This is going be a little bit different than in person. I think we'll probably want to cover too, like I got great projects to do because it's not like before where you might have all your students in one marketplace where you could be doing a recital or something like that. So some cool projects that kind of keep the student engaged for different ages and whatnot too. So that kind of stuff too, I think is to be a cool shift going from. I like when you say analog lessons. Danny (03:30.391) Yeah, yeah, analog. You know what made us think about the subject, the main subject matter for today of making that transition is, you know, you're doing 30, 40 students a week online. You've been doing that for several years now and you know, we're in forums and Facebook groups and software groups and things like that and You know, we continually see comments from teachers that kind of alert us, you know, to the fact that they're really trying to do lessons exactly like they do it in person. And that was kind of what made us think about that. So I'm going to turn it over to you. Let's let's kick it off and just start, you know, hitting some of these key elements of transitioning from analog offline lessons to online lessons. Bryan (04:06.615) Yeah. Bryan (04:21.614) Yeah, well, I guess we could start with probably the most obvious, you know, where, I mean, if you're, you're happy to be watching this podcast, you might be able to look behind me and see my backdrop. So I feel like one of the number one starting points to going to online lessons is kind of what your vibe and zone looks like in the background. And it's really easy for, I think, new teachers or ones that have done almost as a band aid to do maybe make -ups or travel dates or whatnot, that they just kind of throw up the camera. They have their bed in the background or their laundry stacked up on there. And I mean, that's the case, though. It's a lot of times where they think it's not, you hey, it's not a big deal. Put it up and go. But I think, you know, the first starting point and the first impression with going online is that when that screen pops on, it's like, I'm in that world now. You know, I'm in that little cool zone. Danny (04:56.947) Hahaha! Bryan (05:15.624) And it takes me to a little meeting I had with our friend Dave Simon. He was checking out the online stuff. And when I logged on with him, his first words were, wow, look at that background. He just was captivated by it. So that initial impression, I think, is what first of all says, OK, this is kind of cool compared to, again, that feeling of just being in a bedroom. Danny (05:27.276) Yeah, Bryan (05:38.188) I make it a point too when I travel and do online lessons from a hotel room. So I do the same thing where again, I got the lights, I got the right camera, I got my headset, I got everything there. And the backdrop were really perfect behind me. So it's not like, know, so I even consider that if I'm traveling and it's a temporary situation, but definitely with your studio, you want to consider what can be, you know, in this background to make that vibe. So that's where it's starting. Danny (06:00.654) Yeah, you know, and I mean, when we were doing analog music lessons at our facility, which we still have in just a much scaled down version, but we really put a ton of emphasis on creating a vibe in the building, right? With soup, you know, cool paint jobs and murals and all this cool stuff to create that environment and. Bryan (06:16.984) Yeah Danny (06:25.726) know, in my experience of traveling and visiting other music schools, you know, that was something that I didn't really see a lot of and I think it's still kind of the case where you know, lot of music schools, it's still like the gray walls and just you know, some music note picture on the wall or whatever. Yeah. Yeah. And and I think Bryan (06:40.046) cold soundproof room or something like Danny (06:44.573) What a teacher that's thinking about transitioning or getting started in offline or online lesson should think about is it's kind of this opportunity to create this really super cool look and this really cool environment that honestly is easier to do than it is in your building. Right. And it just really doesn't take much. So, yeah, I mean. Take a few minutes and think about it, learn about it. There's just tons of easy videos to watch on YouTube that cover like, you know, how do you do a basic two light setup, you know, or a three light setup? How do you use the little accent lights, you know, like that purple light you've got back there, you know, and it is crazy. I've done this one. I'm filming a video of myself in my home office. The difference it makes like when I turn on like this one little blue light over here and this one red light over here that just cast it. It like goes from like kinda okay to like, okay. This looks amazing now, you know, and you know, these are $30 lights. So, it it really could be a fun thing to create this environment that people went like you said when they log on are gonna be like, wow, this is amazing. Bryan (07:43.82) Right. Bryan (07:57.474) Yes, and I think too, know, the simplicity part is kind of cool too, where, you know, again, it's like television, you know, like the like full Western town, you know, you think it's this big thing and it's all just a facade. And honestly, if you came into this office, it's like it's this this corner right here. This is all you see from here to about there. And this is only probably going up the much high. And this is a wood wallpaper. That's all it is. It's not like a real wooden wall. It's wallpaper that I stuck on there. People can have backdrops that are cool. Danny (08:06.632) Right Danny (08:13.583) Right. Bryan (08:25.858) I'm a little concerned with the green screen. That's been probably a question like, can I do the green screen? My thing with green screens is, I mean, obviously if you have a really high quality wand, really paint it and do all that, but my hands sometimes when showing the strings can get buried in there, you know, but that too. Danny (08:39.825) Yeah. Yeah, I from you kno

In this episode Danny is gonna tell you what a collaborative reel is and how to make one ultimatley, how to use it to grow your small business.. This is an under used tool for small businesses...       Get a free marketing consultation at Smallbusinessrealmarketing.com HERE

 Danny discusses the importance of consistent cross-channel marketing and how it can optimize ad spend and improve marketing results. He emphasizes that this podcast is for all small business owners, regardless of the industry. Danny explains the difference between omni-channel marketing and cross-channel marketing, and highlights the need for a consistent message across all platforms. He advises starting with determining the unique selling proposition and key features of the business, and then incorporating them into the website, email sequences, and social media and ad campaigns. Keywordscross-channel marketing, ad spend optimization, small business marketing, unique selling proposition, key features, website, email sequences, social media campaigns, ad campaigns Takeaways Consistent cross-channel marketing is crucial for optimizing ad spend and improving marketing results. Small business owners in any industry can benefit from implementing cross-channel marketing strategies. Start by determining the unique selling proposition and key features of the business. Incorporate the unique selling proposition and key features into the website, email sequences, and social media and ad campaigns.     Chapters 00:00Introduction: Frustration with Low Conversions 04:06Understanding Cross-Channel Marketing 06:24Starting with You and Your Sales 08:10Crafting a Unique Selling Proposition 10:56Incorporating Key Features into Marketing 14:38Conclusion: Making it All Work Together   Connect with Danny at Smallbusinessrealmarketing.com  

In this episode Lauren BAtemen tells us how she sold 100k in guitar courses in one month!!     Incredible insight for her in this episode Enjoy

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In this episode we talke to Sam Reti form Muzie.live Muzie 2.0 is launching and Sam tells us about all the cool new tools in the software.. Get a demo of Muzie HERE   Book a coaching session with Danny Thompson HERE Automate your business with Active Campaign. The worlds #1 marketing, CRM and automation tool. Get started on a free trial HERE    

In this episode Nate Terepka tell su s about how he is building a successful Youtube channel and using it to drive trafiic to digital courses he is selling.   Check out MUZIE.LIVE HERE Get started with Active Campaign and automate your business HERE

In this episode of Music Lesson Business Academy I tackle the controversial YELP and YELP ads. Should you do it? Do they work and i'm also going to dispell some YElP myths. Check out MUZIE.LIVE HERE Getstarted with Active Campaign and automate your business HERE

In this episode of Music Lesson Business Academy I spend a little time sharing my thoughts on Black Friday delas as well as free trial lessons and offers and leadership. Geta Free demo of Muzie HERE   Sign up fir Active Campaign and make more profit, get more customers, save more time and bring your business to a new level of effeciency.  Try it free HERE

In this episode of Music Lesson Business Academy, i discussna common marketing mistake that I often find myself making. Let's see if we can get some clarity. Get a deno of the Muzie music lesson software HERE Are you ready to get started with ctice Campaign? Get a free 60 minute consult with me when you sign up using my link. Try it HERE

In this episode of Music Lesson Business Academy, I talk with Bryan Who is mny business partner but is also a master guitar techer. His students never leave!!! He might easily be one of the best music teachers in the country. Get your notebook out and get ready Check out Muzie.live HERE  REady to get started with Active Campaign? What are you waiting for? Click here to get a free 60 minute consult when you sign up for Active Campaign Click HERE

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In this episode of Music Lesson Business Academy, I talk about digital curriculums and why I think they might be the future of music lessons. What is a digital curriculum and how do I make one. Listen in and find out USe 10X Pro.IO to make a digital curriculum. Get your 30 day trial for $1 buck HERE Active Campaign is the #1 CRM, Email marketing and business automation tool in the industry. Get started today HERE

I looked at 10 music school websites to see what they are saying. This episode might give you some fuel to change your website to increase your opt ins and conversions.  Get my free course, " Business Foundations" HERE Check out The Expand Online conference HERE Get started with Active Campaign HERE