Consistent Cross Channel Marketing For Small Businesses
Update: 2024-05-17
Description
Danny discusses the importance of consistent cross-channel marketing and how it can optimize ad spend and improve marketing results. He emphasizes that this podcast is for all small business owners, regardless of the industry. Danny explains the difference between omni-channel marketing and cross-channel marketing, and highlights the need for a consistent message across all platforms. He advises starting with determining the unique selling proposition and key features of the business, and then incorporating them into the website, email sequences, and social media and ad campaigns.
Keywordscross-channel marketing, ad spend optimization, small business marketing, unique selling proposition, key features, website, email sequences, social media campaigns, ad campaigns
Takeaways
- Consistent cross-channel marketing is crucial for optimizing ad spend and improving marketing results.
- Small business owners in any industry can benefit from implementing cross-channel marketing strategies.
- Start by determining the unique selling proposition and key features of the business.
- Incorporate the unique selling proposition and key features into the website, email sequences, and social media and ad campaigns.
Chapters
00:00 Introduction: Frustration with Low Conversions
04:06 Understanding Cross-Channel Marketing
06:24 Starting with You and Your Sales
08:10 Crafting a Unique Selling Proposition
10:56 Incorporating Key Features into Marketing
14:38 Conclusion: Making it All Work Together
Connect with Danny at Smallbusinessrealmarketing.com
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