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© 2024 Ops Cast by MarketingOps.com
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Ops Cast, by MarketingOps.com, is a podcast for Marketing Operations Pros by Marketing Ops Pros. Hosted by Michael Hartmann, Mike Rizzo & Naomi Liu
144 Episodes
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Text us your thoughts on the episode or the show!Can marketing operations truly be considered a part of traditional marketing, or does it stand as its own unique discipline? Join us in this thought-provoking episode of OpsCast as we explore this question from multiple angles, diving into the essential roles and responsibilities that define marketing operations. Hear from Mike Rizzo as he delves into the origins of this contentious debate, intended more to spark conversation than controversy, ...
Text us your thoughts on the episode or the show!On today's episode, we talk with returning guest Raja Walia, Founder and CEO of GNW Consulting. With over 20 years of experience, Raja shares his journey from solopreneur to leading a 16-person marketing operations agency. He also introduces a new framework designed to help marketing and revenue ops professionals articulate their value and navigate the ever-evolving landscape of Martech.Tune in to hear:The unexpected challenges and lessons of b...
Text us your thoughts on the episode or the show!On today's episode, we walk with Jeremy Steinbring, Founder of RevOnyx, a Revenue Operations agency. Prior to starting RevOnyx, Jeremy led a Salesforce practice at another consultancy. Before that, he held several leadership roles in GTM & Product at companies focused on CRM, Salesforce, Hubspot and other platforms. He has also held business systems leadership roles, and has even worked in retail banking and insurance. Tune in to hear:...
Text us your thoughts on the episode or the show!In today's episode, we talk with Asher Mathew, Co-Founder and CEO of Partnership Leaders. Partnership Leaders is a private network built to elevate the role of partner teams in their companies. Prior to Partnership Leaders, Asher held senior leadership roles in partnerships and GTM, including roles at Demandbase, Avalara and LeanData. Tune in to hear: - Asher explain the concept of operational debt, its impact on businesses, and how...
Text us your thoughts on the episode or the show!Unlock the secrets of AI's role in transforming search marketing with insights from Adi Abdurab, Senior Marketing Content Manager at KodeKloud. Explore how AI has evolved from the rudimentary visions of the 1970s to the cutting-edge large language models like BERT, Lambda, and MUM, which enhance our interactions with search engines. Adi and Michael dive into the progress of AI technology, shedding light on how it better understands human dialec...
Text us your thoughts on the episode or the show!Ever wondered what it takes to transition from a corporate giant to a nimble startup? Join us as we sit down with Rosalyn Santa Elena, the visionary founder and Chief Revenue Operations Officer of The RevOps Collective, who shares her compelling journey from finance and product marketing into the dynamic field of revenue operations. Rosalyn unveils the motivations and challenges of leaving a stable role in a large enterprise to build something ...
Text us your thoughts on the episode or the show!Unlock the secrets to mastering marketing analytics with insights from Shivani Bhatt! As the Director of MarTech Solutions and Analytics at CloudFlare, Shivani shares her incredible journey and the pivotal moments that shaped her career. From building marketing ops teams at S&P and Adobe to addressing the critical gaps in understanding analytics in marketing and sales, this episode promises to elevate your data analysis skills.We tackle the...
Text us your thoughts on the episode or the show!Unlock the secrets to community-led and partner-led growth with insights from Asher Mathew, co-founder and CEO of Partnership Leaders. Discover how fostering spaces for sharing best practices can drive collective learning and growth, and why building mutually beneficial relationships with stakeholders is crucial for a thriving business. We'll explore innovative strategies that go beyond traditional customer and employee interactions, providing ...
Text us your thoughts on the episode or the show!Could customer marketing be the secret weapon your B2B SaaS company needs to thrive in today's noisy marketplace? Join us for a compelling conversation with Mark Organ, the CEO of Categorynauts and the brilliant mind behind Influitive and Eloqua, as we uncover the pivotal role of customer marketing. Mark reveals why marketing to existing customers for upsell, cross-sell, and retention, as well as leveraging their advocacy to attract new prospec...
Text us your thoughts on the episode or the show!Unlock the secrets of Revenue Operations with our special guest, Natalie Furness, founder and CEO of RevOps Automated. Natalie shares her unique journey from clinical operations in healthcare to the world of revenue operations, drawing intriguing parallels between systems designed for patient care and customer relationship management (CRM). With her scientific background in biomechanics and neurophysiology, Natalie offers a fresh perspective on...
Text us your thoughts on the episode or the show!Ready to transform your leadership approach in revenue operations? Our conversation with Dionne Mejer, a trailblazing sales executive, guarantees you’ll learn how to empower your team and master the shift from marketing operations to revenue operations. Dionne candidly shares her journey from being a perfectionist and people pleaser to becoming an influential leader. She unveils her upcoming course, "Lead the Shift: Mastering the Bridge to Reve...
Text us your thoughts on the episode or the show!Embark on a voyage through the dynamic world of marketing operations alongside our esteemed guest, Chris Petko, who brings to the table not just stories but a legacy, including his critical role in the Eloqua IPO. His insights traverse the early days of marketing ops to its present intricacies, providing you with a treasure trove of knowledge on fostering customer success and the secrets behind securing those coveted platform renewals. Picture ...
Text us your thoughts on the episode or the show!Unlock the secrets of partnership synergy with the astute Will Taylor, your guide to the Nearbound Go-To-Market strategy. As we traverse this new terrain alongside the head of Nearbound Partnerships at Reveal, you'll grasp how to encircle buyers with a halo of trust and value, impacting everything from brand recognition to customer fidelity and upselling opportunities. Prepare to reimagine the partnership ecosystem, where influencers, affiliate...
Text us your thoughts on the episode or the show!Have you ever wondered how the lessons learned from managing a theater stage can revolutionize marketing operations? Xander Broeffle, our esteemed guest and the Senior Director of Marketing Operations at CS2, shares his story, one that elegantly weaves together his experiences from a family foster home to the spotlight of stage management and into the strategic folds of marketing operations. This episode peels back the layers of Xander's career...
Text us your thoughts on the episode or the show!Struggling with the high-stakes demands of marketing ops, I recently found myself reflecting on the immense toll it can take on our mental health. But it's not all doom and gloom; in fact, my latest podcast is a beacon of hope, featuring Andy Mullings of Bluprintx, who joins me to share how feats like the National Three Peaks Challenge can fortify our mental resilience. Together, we trade stories of physical endeavors that underscore the intric...
Text us your thoughts on the episode or the show!Could the acquisition of HubSpot by Alphabet spell a revolution or a step back for marketing automation? Join Naomi Liu, Mike Rizzo, and myself, Michael Hartmann, as we tackle this burning question. We dissect the ripple effects of such a corporate shake-up, drawing from historical tech giant acquisitions and project what it could mean for the innovative landscape of marketing tools. We don't just stop there; we also weigh in on the shifting ti...
Text us your thoughts on the episode or the show!Ever wondered what ties the vibrant threads of a marketing campaign together? On our latest OpsCast episode, we're thrilled to have Jo Gruszka, the marketing operations wizard behind mo jogruszka, unravel this mystery with us. With a tapestry of experience that spans merchandising to overseeing operational programs, Joe stitches together an enlightening narrative on why project management is the quilt that comforts creative and operational team...
Text us your thoughts on the episode or the show!Ever wondered what it takes to leave the 9-to-5 grind and shape your destiny in the world of freelance marketing ops? That's exactly what we're unpacking with the dynamic duo behind EMMIE Collective, Lauren Aquilino and Sydney Mulligan. We don't just scratch the surface; we get down to the nitty-gritty of establishing a freelancing business, taking you through the unexpected hurdles and sharing the unspoken benefits of being the architect of yo...
Text us your thoughts on the episode or the show!Prepare to redefine your marketing game as we join forces with Mark Kilens, the mastermind CEO of TAC, who brings with him a wealth of knowledge from Airmeet, Drift, and HubSpot Academy. Discover a treasure trove of tips for connecting with your audience on a human level, transforming go-to-market strategies that no longer just capture demand, but cultivate meaningful relationships. Get ready to find out how to infuse a human touch in your busi...
Text us your thoughts on the episode or the show!Discover the transformative strategies that are rippling through MarketingOps as I, Michael Hartman, am joined by the astute Mac Reddin, founder of ComSore/Community Club. Together, we tackle the emerging go-to-network models that are reshaping how we think about and execute marketing strategies. We're unpacking the essentials of human-centric marketing and the power of trust in building long-lasting customer relationships. Forget about the day...
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