The Data Disconnect: Restoring Common Sense and Context to Marketing Analytics
Description
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In this episode of OpsCast, hosted by Michael Hartmann and powered by MarketingOps.com, we are joined by Nadia Davis, VP of Marketing, and Misha Salkinder, VP of Technical Delivery at CaliberMind. Together, they explore a challenge many Marketing Ops professionals face today: how to move from being data-driven to being data-informed.
Nadia and Misha share why teams often get lost in complexity, how overengineering analytics can disconnect data from business impact, and what it takes to bring context, clarity, and common sense back to measurement. The conversation dives into explainability, mentorship, and how data literacy can help rebuild trust between marketing, operations, and leadership.
In this episode, you will learn:
- Why “data-drowned” marketing ops is a growing problem
- How to connect analytics to real business outcomes
- The importance of explainability and fundamentals in data practices
- How to simplify metrics to drive alignment and action
This episode is perfect for marketing, RevOps, and analytics professionals who want to make data meaningful again and use it to guide smarter, more strategic decisions.
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