Building MOps in Highly Regulated Industries with Danielle Balestra
Description
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In this episode of OpsCast, hosted by Michael Hartmann and powered by MarketingOps.com, we are joined by Danielle Balestra, a seasoned fractional marketing technology executive with experience building teams and stacks in both regulated and non-regulated industries.
The conversation examines the requirements for running effective marketing operations in highly regulated industries, including finance, healthcare, and legal services. Danielle shares her insights on working within compliance constraints, earning trust across teams, and building a marketing operations function that strikes a balance between agility and accountability.
In this episode, you will learn:
- What makes regulated industries unique from a marketing operations perspective
- The skills and mindsets needed to succeed in compliance-heavy environments
- How to collaborate effectively with legal and compliance teams
- Strategies for balancing marketing speed with regulatory requirements
This episode is ideal for marketing operations professionals, leaders, and consultants who work in or with regulated industries and want to strengthen collaboration, compliance, and operational excellence.
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