In this episode, CMA Founder & CEO, Lisa Buffo and Membership Manager, Emily Wells, dive into the annual Future of Cannabis Marketing event and discuss why it's important for cannabis marcom professionals to stay informed and engaged with the industry's evolving landscape. We'll cover the various sessions offered at the event, including bundtender-centric marketing, experiential marketing, customer data ownership, sustainable packaging, and a surprise topic. Additionally, we'll preview what's to come for Cannabis Marketing Association in 2023 including our in-person Cannabis Marketing Summit, awards, and member programming. Visit our website to buy tickets, apply for a sponsored ticket, and learn more about sponsorship opportunities. The Early Bird special ends on January 30th at 11:59 pm MT, so don't miss out! https://thecannabismarketingassociation.com/summits/future-of-cannabis-marketing-2023/ Connect with the speakers: Johnathan McFarlane, Senior Director of Marketing, Roll Pros Katherine Wolf, Chief Marketing and Operations Officer, Malek's Premium Cannabis Naima Abdi, Digital Marketing Strategist, Above The Fray Michael Diaz-Rivera, Business Owner, Better Days Delivery Elizabeth Corbett, Vice President of Sales, AE Global Establishing a Mission-Specific Brand with Corvain Cooper: https://thecannabismarketingassociation.com/podcast/episode-12-from-life-without-parole-to-establishing-a-mission-specific-brand/ From Prison to Brand Ambassador, Cannabis Marketing Summit 2022 Keynote with Corvain Cooper: https://thecannabismarketingassociation.com/podcast/episode-34-from-prison-to-brand-ambassador-fireside-chat-with-corvain-cooper/
“Marketing Through The Numbers: Using Data to Reach Consumers,” is the 16th episode of Party Like A Marketer. In this episode, host Lisa Buffo, Founder and CEO of Cannabis Marketing Association, is joined by Claire Kaufmann, Director of Client Services at Brightfield Group — an industry-leading CBD and cannabis market research firm. Claire takes listeners on a data-focused journey through the cannabis industry, highlighting key takeaways and essential research-based findings to encourage marketing in the cannabis industry. Utilizing data is another tool cannabis brands can use to reach their consumers. Listen to episode 16, “Marketing Through The Numbers: Using Data to Reach Consumers,” with guest Claire Kaufmann to learn about industry data trends and ways in which cannabis brands can use this information to expand their consumer base. For more information, visit: TheCannabisMarketingAssociation.com/party-like-a-marketer-podcast-cannabis-marketing-podcast/ Follow us on instagram: https://www.instagram.com/partylikeamarketer/ https://www.instagram.com/cannamarketing/
Lisa Buffo, Founder and CEO of Cannabis Marketing, sat down with Kristi Price, Founder and CEO of Black CannaBusiness Magazine to discuss the ways in which cannabis brands can leverage online media. For more information, visit TheCannabisMarketingAssociation.com.
Lisa Buffo, Founder and CEO of Cannabis Marketing, sat down with Zane Bolen, Creative Director for Wandering Creative, to discuss essential brand-building strategies for cannabis marketers. For more information, visit https://thecannabismarketingassociation.com/
Lisa Buffo, Founder and CEO of Cannabis Marketing, sat down with Corvain Cooper, Chief Brand Ambassador at 40 Tons, to talk about his story and the best ways to elevate a mission-specific brand. Corvain was recently granted clemency from a life sentence without parole for a non-violent cannabis offense.
Lisa Buffo, Founder & CEO of the Cannabis Marketing Association, sat down with Chris Day, VP of External Relations at Marijuana Business Daily to discuss the world of public relations and external relations in the cannabis industry. For more information go to: https://thecannabismarketingassociation.com/
This podcast episode is pulled from CMA's annual State of Cannabis Marketing webinar conducted for CMA members. It is a comprehensive overview of the 2024 cannabis marketing landscape. It explores trends we’ve seen in 2024, the election, and predictions for next year. Join CMA as a Member. Follow us on Linkedin and Instagram. Questions? Email membership@marketingcannabis.org
Emily Wells and Lisa Buffo discuss the evolving landscape of cannabis marketing as 2024 draws to a close. They explore significant industry changes, including Ohio's recent legalization of adult-use cannabis, the implications of upcoming political shifts, and the transformative role of AI in marketing strategies. Listeners will gain insights into new CMA resources designed to support marketers, upcoming events, and the future direction of cannabis marketing.
Discover how Courtney Mathis and her team at Companies Doing Good are working to change perceptions of cannabis businesses and position them as valuable community assets. Hear about their strategies for creating positive social impact. Learn more and connect with Courtney & CDG: https://www.linkedin.com/in/courtneymathis/ CDG: https://companiesdoinggood.org https://www.linkedin.com/company/cdgsocials/ https://www.instagram.com/cdgsocials/ https://www.facebook.com/cdgsocials/ https://twitter.com/cdgsocials CIF: https://cannabisimpactfund.org https://www.linkedin.com/company/cannabis-impact-fund/ https://www.instagram.com/cannabisimpactfund/ https://www.facebook.com/cannaimpactfund/ https://twitter.com/CannaImpactFund
Jesse Tolz discusses his transition from agriculture to cannabis marketing and the unique challenges faced in New York's competitive market. He shares insights on building a brand that resonates with consumers while navigating regulatory complexities. Learn more and connect with the Cannabis Marketing Association: Cannabis Marketing Association: https://thecannabismarketingassociation.com Contact us: info@marketingcannabis.org Instagram: https://www.instagram.com/cannamarketing/ Facebook: https://web.facebook.com/CannaMarketingAssociation Twitter: https://twitter.com/cannamarketing LinkedIn: https://www.linkedin.com/company/cannabis-marketing-association/
Learn how to overcome data integration challenges and leverage analytics to drive successful marketing campaigns in highly regulated markets. CMA Member Keri Branch, Director of Marketing at Vytal Options, shares insights on programmatic advertising, loyalty programs, and educating customers within compliance.
Uncover the power of branded search and the impact of brand reputation in the cannabis industry. Learn from Stella Morrison, Founder and Content Strategist at CannaContent about the importance of establishing authority and maintaining a positive brand image. Connect with Stella on LinkedIn: https://www.linkedin.com/in/stellamorrison/
In this episode of Party Like a Marketer, Luna Stower, Chief Impact Officer at Ispire, shares her expertise on authentic marketing, social impact, and advocacy in the cannabis industry. Luna discusses the importance of storytelling, community engagement, and lobbying in shaping cannabis policy and building successful brands.She emphasizes the power of authenticity in personal branding and corporate communications, especially in an era of AI-generated content. Luna also provides practical advice on how individuals and businesses can get involved in cannabis advocacy and make a meaningful impact on the industry's future. Learn more about Luna and connect with her at lunastower.com Learn more and connect with the Cannabis Marketing Association: Cannabis Marketing Association: https://thecannabismarketingassociation.com Contact us: info@marketingcannabis.org Instagram: https://www.instagram.com/cannamarketing/ Facebook: https://web.facebook.com/CannaMarketingAssociation Twitter: https://twitter.com/cannamarketing LinkedIn: https://www.linkedin.com/company/cannabis-marketing-association/
Kate Biggs, Senior Director of Ad Sales at LeafLink dissects the marketing strategies driving growth in the cannabis industry. Gain insights into effective advertising campaigns, compliance issues, and the role of technology in enhancing sales.
Join financial expert Guillermo Rodriguez, Virtual CFO at Summit Virtual CFO by Anders, as he shares practical wisdom for navigating the unique financial landscape of the cannabis industry. From budgeting to profitability analysis, learn essential strategies for sustainable growth.
Dive into the intricate world of marketing strategy and branding within the burgeoning cannabis industry with Lisa Williams, Founder and CEO of The TOKE Agency. From understanding brand archetypes and crafting cohesive marketing strategies to leveraging loyalty programs and successful email and text campaigns, Williams navigates through the nuances of building a standout brand in the cannabis space.
Explore the role of media relations in driving cannabis justice advocacy through storytelling and public relations with Stephen Post, Strategic Communications Manager at Last Prisioner Project. Join us as we explore PR tactics, media outreach strategies, and effective communication techniques for driving meaningful reform.
Explore the evolving landscape of retail media and its pivotal role in the cannabis marketing mix, as Jon Lowen, Surside Co-Founder and Co-CEO discusses best practices, common mistakes, and strategies for success.