Claim OwnershipPleasurable Profits: Sales & Leadership for Nontraditional CEOs
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© Copyright Leslie Lyons
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For female-identifying business owners ready to scale their nontraditional service-based or brick-and-mortar businesses to six figures and beyond. Specifically, Leslie supports business owners who are struggling to find their place on social media, or even in networking events due to the nature of their business.
Ideal for owners and leaders of tattoo shops, permanent makeup studios, cannabis businesses, movement studios, sex toy shops, and other industries too often left out of the leadership conversation and even more frequently sold sales tools and tactics that just don’t work in their industry.
Stop being let down by traditional marketing tools not built to support your nontraditional business. Before your Instagram account gets banned for the third time, start looking at another way to talk about the REAL results you're getting your clients.
What’s most critical is these are business owners looking to define their strengths and values, design a business that supports them, and create a soul-driven (and pleasurable) plan for profitability that speaks to the value and results their clients receive.
Leslie Lyons brings her decades of experience launching, scaling, and selling her brick-and-mortar movement studio business to service-based business owners ready to do the same. Listen in and learn how she took “taboo pole dancing” and shared what it truly is which is an emotional transcription and a sexual reclamation and sovereignty. Now she’s ready to help you do the same.
There are three primary embodiment tools that Leslie uses so that woo meets strategy to support leaders who are traditionally left out of the business conversation.
Tools like the perception triangle supports leaders in problem-solving and managing people with an increased capacity for empathy and understanding.
On the sales side, Leslie shares tools like EFT (Emotional Freedom Technique) and breathwork to help you manage your energy before and during your sales process, because the truth is, sales is an energy game.
Tune in each and every week to hear from Leslie on what soulful shifts you can make to better support your growing leadership and sales skills.
Ideal for owners and leaders of tattoo shops, permanent makeup studios, cannabis businesses, movement studios, sex toy shops, and other industries too often left out of the leadership conversation and even more frequently sold sales tools and tactics that just don’t work in their industry.
Stop being let down by traditional marketing tools not built to support your nontraditional business. Before your Instagram account gets banned for the third time, start looking at another way to talk about the REAL results you're getting your clients.
What’s most critical is these are business owners looking to define their strengths and values, design a business that supports them, and create a soul-driven (and pleasurable) plan for profitability that speaks to the value and results their clients receive.
Leslie Lyons brings her decades of experience launching, scaling, and selling her brick-and-mortar movement studio business to service-based business owners ready to do the same. Listen in and learn how she took “taboo pole dancing” and shared what it truly is which is an emotional transcription and a sexual reclamation and sovereignty. Now she’s ready to help you do the same.
There are three primary embodiment tools that Leslie uses so that woo meets strategy to support leaders who are traditionally left out of the business conversation.
Tools like the perception triangle supports leaders in problem-solving and managing people with an increased capacity for empathy and understanding.
On the sales side, Leslie shares tools like EFT (Emotional Freedom Technique) and breathwork to help you manage your energy before and during your sales process, because the truth is, sales is an energy game.
Tune in each and every week to hear from Leslie on what soulful shifts you can make to better support your growing leadership and sales skills.
109 Episodes
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Welcome back to Pleasurable Profits, where we dive deep into the intersection of wisdom and profits. In today's episode, we explore the embodied wisdom found in the book of Proverbs. Our host delves into the value of wisdom and the difference between wisdom and knowledge, shedding light on the importance of sincerity, diligence, and prayer in seeking wisdom. Join us as we uncover the relevance of wisdom in tough business decisions and the perils of getting involved with the wrong business partners. Stay tuned as we unravel the unexpected insights and practical advice gleaned from ancient proverbs, revealing a timeless wisdom that can impact your business and personal life in profound ways.
In this episode, Leslie, an embody sales and leadership coach, introduces her new daily series inspired by the book of Proverbs. She addresses the importance of making wise decisions in business and the impact of greed on one's success. Through the proverbs, she emphasizes the value of teachability, integrity, and the pursuit of a greater purpose beyond monetary gain. Leslie's insights offer valuable lessons for both entrepreneurs and leaders seeking to align their actions with wisdom and integrity. Join us as we delve into the wisdom of the proverbs and explore its application in the world of business. 00:00 Entrepreneur shares knowledge without religious imposition. 03:06 Podcast reads proverbs, highlights ones for business. 08:00 Always be teachable, seek wise counsel. Period. 09:22 Business motivation driven by greed leads to ruin. 13:19 Questioning purpose, not just chasing dollars.
In this episode, titled "Relationship Series: Desire to Be Cared For," we will be diving into a topic that may be considered risky but is important for women who desire long-term relationships. As we approach the holiday season, it's essential to address the potential strains that can arise in relationships, especially around money and unrealistic expectations influenced by movies. Join me as we explore how to navigate these challenges and create fulfilling partnerships. So, if you're ready to embrace your desires and strengthen your relationship, let's get started on this exciting and candid journey.
Welcome back to Pleasurable Profits, the podcast that dives deep into the unconventional facets of entrepreneurship. I'm your host, Leslie Lyons, and today's episode is all about the spiritual facet of being a thriving entrepreneur. Get ready to explore our inner sense of purpose, our connection to something greater than ourselves, and the search for deeper meaning in life. We'll discuss how spirituality doesn't have to be tied to any particular religious belief but rather includes personal values, inner growth, mindfulness, and feeling connected to the world around us. Discover the supernatural elements at play in our lives and learn how they can impact our businesses and overall well-being. Join me as we explore the power of aligning our work with our spiritual purpose, finding motivation during challenging times, and infusing our passions into our business strategies. Get ready for an enlightening episode of Pleasurable Profits. Let's dive in!
In today’s episode, we are diving into a fascinating topic: the mental facet. In our exploration of holistic leadership, we have previously covered the physical and energetic facets. Now, it's time to unlock the power of our minds and understand how our thoughts and intelligence play a crucial role in our ability to lead and navigate the complexities of life. As leaders, how we see ourselves is crucial in shaping our leadership style and approach. I introduce two powerful assessments to help you gain clarity and understanding: the enneagram and the Fascination assessment. The Enneagram allows us to comprehend our nature and motivations better, while Fascination reveals how the world perceives us and our brand. By aligning these perceptions, we can truly become authentic and effective leaders.One important aspect of the mental facet is the concept of mindset - specifically the difference between fixed and growth mindsets. A fixed mindset limits us, making us believe that we are either naturally good or bad at something, leading to a fear of trying new things and taking risks. On the other hand, a growth mindset enables us to view mistakes and failures as opportunities for growth and learning. With a growth mindset, we embrace challenges and continuously strive to improve. However, our mindset doesn't just impact us; it also affects our team and, ultimately, our revenue. When leaders have a fixed mindset, their team may hesitate to bring ideas, solutions, and observations to the table. By adopting a growth mindset, we create an environment that encourages innovation, collaboration, and continuous growth, which leads to increased revenue and success. So grab a notepad and get ready to explore the power of your mind in this episode of Pleasurable Profits. Let's unlock the mental facet and unleash our full leadership potential.
In today's episode of Pleasurable Profits, we are continuing our conversation on increasing our personal capacity to lead effectively during challenging times. Last week, we explored the physical facet of our being, and this time, we are diving into the energetic facet. Now, I know some of you may be skeptical or unfamiliar with this concept, but I urge you to keep an open mind because it truly is a game-changer. We'll discuss the idea of energetic resonance and how our thoughts, emotions, and intentions emit and absorb energy. Just like music, our energy carries a frequency that can influence our interactions with the world and, most importantly, with our teammates. So get ready to learn how to be the thermostat, not the thermometer, and how to cultivate and manage your energetic resources. Stay tuned for some practical mindfulness techniques that will help you balance your energy and become a positive influence in your workplace. Let's get started!
Welcome back to Pleasurable Profits, where you and I, journey together, exploring the trials, the tribulations, and the sweet victories of running a thriving business. Now, today's episode, oh, it's called "It's gonna get worse before it gets better," and we're going to wade into waters that many of you know all too well. We're talking about those challenging moments with employees who just don't show respect and understanding leadership, finding that balance. Yes, I'll share my own stories, honey, and we'll dive deep into a conversation that'll shine a light on why it's vital to set those boundaries, and make those hard choices, all for the sake of our beautiful team. So come on, get comfortable. Join us as we navigate through these sometimes turbulent, but always enlightening waters of workplace dynamics. Together, we'll uncover why it may, indeed, have to get a bit worse before it blossoms into something better. Oh, I feel it, we're about to dive in, and I can't wait for you to join me! Let's do this!
How long can you hold your breath? On this week's podcast episode, "The Deepest Breath: How to move forward" we draw inspiration from the awe-inspiring Netflix documentary. Watching this team of fearless AF divers on their quest to conquer the ocean's abyss, motivated me to record this episode. Running a small business can feel like a massive ocean sometimes. Dark, silent and full of mental challenges. How does one stay afloat mentally and emotionally? When the obstacles seem bigger than our faith, how do we hold our breath and take the plunge? I'll address these questions and more in this episode so let's dive deep, shall we? Remember that the deepest breath is the one that unleashes our true potential. So, tune in and together, let's dive into the depths of your potential!
Hey there, beautiful souls! Welcome to today's super exciting episode titled "It's gonna be rockyyy!" Today, I want us to dive deep into something important: recognizing those markers in the economy and our own business. It's all about anticipating shifts and making the necessary adjustments, 'cause let me tell you, ignoring those markers can lead to unexpected drops in revenue. I've seen it happen, and I'll share some personal examples to make it real for you. But don't worry, we won't just leave you hanging with the problems. We're all about solutions here! So, let's buckle up and get ready to separate the wheat from the tare – the impact of a crashing economy. We've gotta face reality, no sugar-coating allowed. But you know what? That's where the magic happens, when we face things head-on and take charge. Lucky for you, I've got some actionable advice and insights coming your way. I want to help you navigate these turbulent times and come out stronger. We all know it's not just about surviving; it's about thriving!
In this episode, I tackle the challenge of keeping employees when you can't meet their salary expectations. I share insights on defining appropriate pay based on revenue metrics (around 20-30% of total revenue) and reveal secrets to motivate and retain talent without relying on money. The focus is on fostering a strong connection between a business's purpose and employees' drive for loyalty and dedication, even in financially constrained situations. Tune in for actionable strategies to create a thriving work environment in unconventional industries.
Today's episode is all about dealing with dummies. Yep, those frustrating encounters that make us question if common sense is really all that common. In our conversation today, I had a real eye-opening moment as I chatted with someone who experienced a microaggression at work. This woman had a brilliant initiative to present, but a male colleague swooped in, interrupted, and set the tone for the entire meeting. Talk about frustrating! We're also diving into a discussion around loyalty in low-paying jobs and the concept of those "golden handcuffs" that keep people hooked on well-paying corporate gigs, even if they're not happy. We're shaking things up and challenging the status quo by asking: Is a minimum wage of $15 an hour really enough? Newsflash: No, it's not but neither is paying a receptionist $70,000? So what should small business owners do when it comes to compensating their top employees? But hey, I'm not all seriousness and rants ova here. Wait till you hear what transexual comedian, Flame Monroe said about responding to negativity. It's absolutely golden. As always my focus remains on helping women make money and improve their sales skills. At first, I thought I just needed to teach them practical sales techniques, but boy was I wrong. There are deeper reasons why success eludes them, and we're here to unpack those reasons and find solutions. So, buckle up, my friends. We've got a jam-packed episode that'll leave you entertained, empowered, and ready to knock out those dummies in your life. Let's dive in!
Elon Musk, who’s been in the news a lot lately, sure doesn’t lack for bravado. But he said something recently that has me thinking. I’ve worked with clients for five years, and some of them had something in common with him that might put them and their business in a world of hurt soon. Are you going to be one of them? In this episode, I talk about Musk’s ironic statement and why you’ll need to be courageous for your business to survive. 1:07 - What Elon Musk wants to see happen (and why I see where he’s coming from) 5:23 - A mistake I made in 2008 that people are bound to repeat 8:20 - How to attract sophisticated buyers 11:19 - How I mix mindset work with the radical truth 14:08 - My fear for small business owners Find me on Instagram or LinkedIn or email me at hello@lesliedlyons.com. Need to go after sophisticated buyers but lack the emotional vocabulary to do it? Book a Soulful Values Session with me for $444. Mentioned In Why It’s Gonna Take Courage for Your Business to Survive Soulful Value Session - https://www.lesliedlyons.com/ Leave a 5-star review on Spotify or Apple Podcasts!
At first, I didn’t understand why some women resist selling. I wondered why it felt so icky to them, and my ego jumped straight to, “You need it to eat and shop if you’re gonna be an entrepreneur. So stop being a coward and just do it!” But over the last four years, my empathy for my clients (and myself) has grown through actually coaching people instead of just training them on how to sell. In this episode, I share how one of my icky money stories reflected the way I sold to clients and how I rewrote that story to help me sell more. 3:06 - A money story my sister and I took on as children raised in a poor family 6:39 - How my old money story showed up in my sales attempts 8:11 - Healing your money trauma story so you can show up as the salesperson you’re called to be 10:22 - What I work on with clients when it comes to sales and selling Find me on Instagram or email me at hello@lesliedlyons.com. Mentioned In How Selling Becomes Icky and Submerges Your Sales Capability Leave a 5-star review on Spotify or Apple Podcasts!
I’m into both the woo and the strategy and combine them in my coaching style. A couple of years ago, I discovered tapping (a.k.a. Emotional Freedom Technique, or EFT). And at first, I wasn’t into it, but now I consider it my favorite tool and a staple in my arsenal inside my coaching containers. So in this episode, I talk about tapping and how I use it in coaching to help you sell more. 3:06 - What EFT is and why I prefer it over mantras 4:31 - The first step to using the Emotional Freedom Technique 6:56 - Your objectives during the first and last rounds of tapping 7:42 - An example of how I coach through an EFT session 10:52 - What people can experience after a round of tapping Want a quick, one-on-one EFT session with me? Get a 35-minute session for $111. Just DM me! You can find me on Instagram or email me at hello@lesliedlyons.com. Mentioned In Using the Emotional Freedom Technique to Increase Your Sales EFT for Leaders-Q4 Concerns - https://youtu.be/fxHfoNJ8M4I Leave a 5-star review on Spotify or Apple Podcasts!
Do you find it difficult to visualize effectively? So many of us lose that ability when we enter adulthood, and a recent exchange in my burlesque class just reaffirmed that to me. In this episode, I talk about why visualization is the vital missing key to successfully setting and achieving your goals, especially for entrepreneurs. 1:54 - Why so many adults are unable to envision the goals they want to achieve 4:45 - The basketball study that shows the science behind visualization 7:22 - What happens in your brain as you visualize and its effect on achieving goals 11:23 - Traditional goal setting vs. how I work with clients on goal setting 13:35 - One thing discussions around manifestation don’t take into account Want to do an embodied goal-setting session with me? Let’s schedule it! Find me on Instagram or email me at hello@lesliedlyons.com. Mentioned In Why You Should Ditch Traditional Goal Setting & Embrace Embodied Goal Setting Leave a 5-star review on Spotify or Apple Podcasts!
When I say that all female leaders should take a pole dancing class, I’m not trying to be shocking. After teaching it for over 17 years, I know and truly believe it makes a difference in how a woman can lead. In this episode, I’m going to reveal why you should take pole dancing classes if you haven’t tried already. 1:14 - The powerful statement I heard on a recent coaching call that inspired this episode 3:17 - One of the misconceptions people have about pole dancing 5:03 - The muscle that gets developed most in pole dancing and how it applies to business 6:30 - The game-changing ability to speak your desires as a leader 8:38 - Why trusting your body’s wisdom is one of the best things a female leader can have 11:18 - Ways in which not being in touch with your body’s wisdom can cost you Find me on Instagram or email me at hello@lesliedlyons.com.
Who would you rather be: the one who waits for it to rain or the one who brings the rain? I am big on women being sovereign over our lives, and the best way we can do that is by generating wealth for ourselves and our families. The CEO Sales Confidence Program is the flagship program I offer to help you do just that! In this episode, I talk about the valuable lesson I learned during my sales career and reveal the four program modules and how they can help you gain confidence and harness success in whatever you choose to do. 2:00 - Why it isn’t about the quality of your sales/business leads 6:16 - When the trajectory of my sales career suddenly changed 8:21 - The ultimate goal behind The CEO Sales Confidence Program 9:17 - Overviewing the four objectives of the program 12:36 - What happens when you dip into the shadow side of your personality while selling 14:57 - The one thing that makes you more likely to achieve your goal 16:46 - Selling with a new approach and the three things that’ll help you successfully sell Find me on Instagram or email me at hello@lesliedlyons.com. Mentioned In Inside the CEO Sales Confidence Program Join my email list so you’ll know when the doors to my CEO Sales Confidence Program open! Leave a 5-star review on Spotify or Apple Podcasts!
I’ve spent a lot of time in corporate and done my tour of duty, if you will, in sales. So I have a special place in my heart for salespeople, because business and sales are connected. After all, you can’t be a successful businesswoman if you don’t consider yourself a salesperson, too. In this episode, I want to give you a preview of one of my most popular keynote speeches about how pleasure can fuel profit for the entrepreneur and salesperson in you. 2:32 - What I mean when I talk about pleasure as a pathway to profit 3:59 - The science behind the drivers of pleasure and how it impacts your salesmanship 6:33 - What sex and music have in common 10:31 - The opposite of pleasurable selling (we’ve all been there) 12:20 - How to activate pleasure on-demand in your business and sales 15:01 - One of the things I do a lot and recommend you try (especially during sales slumps) Find me on Instagram or email me at hello@lesliedlyons.com. Mentioned In How Prioritizing Pleasure Can Fuel Your Business Profit Join my email list so you’ll know when the doors to my CEO Sales Confidence Program open! Leave a 5-star review on Spotify or Apple Podcasts!
People these days! They can take something and strip it of its original meaning like nobody’s business, such as throwing the word narcissist at everybody and their mama even though it’s an actual diagnosed mental disorder. Something similar I see all the time in the business world is women in leadership saying they have boundaries when what they really have are barriers. In this episode, I talk about when a boundary turns into a barrier and how you can tell the difference between the two. 3:00 - A barrier I thought was a boundary back in my more immature days 4:19 - How I took that “boundary” to a whole ‘nother level 5:51 - A true boundary vs. a barrier that’ll keep you from reaching your business goals 9:27 - What to do in case you struggle with knowing if you have boundaries or barriers 10:59 - Another thing I had to learn on this boss journey that may help too
Some women lack confidence when it comes to advocating for their business and have an even tougher time standing on their distinct difference. But why? It’s all about the patriarchy! In this episode, I want to talk about how patriarchal norms can show up in how women do business and even how we treat each other in business. 1:49 - An example of how women can be a tool of the patriarchy 4:44 - How the fear of being aggressive or advocating for your business affects you as a woman 6:36 - Another way people succumb to patriarchal conditioning when it comes to women entrepreneurs 7:51 - What I’m calling for all of us as women to do
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