In this episode of Print to Pixel, Dennis Kelly is joined by Chas Rubino from the Postalytics team for a conversation with Gabe Petersen, the Global Director of Field Strategy at Calix. They explore the evolution of go-to-market strategies in the broadband service provider space, tracing Gabe's unique career path from accounting to sales and highlighting the collaborative spirit within the rural telco community. A major focus is the announcement of a new integration between Postalytics and Calix's Engagement Cloud, designed to leverage customer data for highly personalized and measurable direct mail campaigns.The group also dives into key market trends, the critical role of ongoing customer engagement beyond the initial sale, and the growing importance of branding in a competitive landscape where technology is becoming a commodity.Chapters:00:00 - Intro01:47 - Introducing Chas Rubino02:47 - Gabe Petersen's Career Journey08:03 - The Role of Global Director of Field Strategy10:40 - Overview of Calix and Its Offerings11:38 - Collaboration in the Rural Telco Space12:59 - The Importance of Engagement in Marketing17:58 - The Partnership Between Postalytics and Calix26:27 - Market Trends and Customer Engagement Strategies34:00 - The Importance of Brand in a Competitive Landscape37:45 - Calix ConneXions Conference 2025Calix ConneXions Conference 2025Mentions:Zack KilgoreAshley GustafsonVerizonBrightspeedallO
In this episode of Print to Pixel, Dennis Kelly speaks with Jarie Bolander, a go-to-market expert and General Manager of Subscriber at Decision Counsel. They discuss Jarie's unique journey from engineering to marketing, the challenges faced by broadband service providers in a competitive landscape, and the importance of personalization and brand building in marketing strategies.The conversation also highlights the value of direct mail as a marketing channel and the significance of partnerships in driving growth within the broadband ecosystem.Chapters:00:00 - Intro02:14 - Jari Bolander's Unique Journey07:15 - Transitioning to Marketing and Storytelling09:13 - Understanding Decision Counsel and Subscriber14:00 - Challenges in the Broadband Service Provider Industry22:09 - The Importance of Differentiation in Marketing29:55 - Cutting Through the Noise of Digital Advertising38:32 - The Importance of Partnerships in the Broadband Industry44:06 - Understanding Marketing Standards and Best Practices49:44 - Get in Touch with JarieGet in Touch with Jarie:Decision Counsel WebsiteMentions:Gary HalbertDecision CounselCalix ConneXions 2025
In this episode of Print to Pixel, Dennis Kelly speaks with Derric Bakker, president of DickersonBakker, about his unexpected path to leadership in the nonprofit sector, the growth of his organization, and insights from the 2024 Nonprofit Leaders Study. They discuss the role of mentorship, challenges around staffing and resources, and the importance of investing in organizational capacity and technology.The conversation highlights DickersonBakker’s shift to a holistic consulting model, the need for omnichannel marketing, and how data-driven personalization can help nonprofits move beyond outdated fundraising methods by treating all donors with equal importance.Chapters:00:00 - Intro01:45 - Derric's Accidental Journey to Leadership05:18 - The Growth and Evolution of DickersonBakker10:20 - The Mission and Success Factors of DickersonBakker15:03 - Client Engagement and the Consulting Model18:21 - Transitioning to a Holistic Consulting Approach23:41 - The 2024 Nonprofit Leaders Study Overview36:07 - Thoughts on Omnichannel Marketing Strategies47:09 - The Importance of Data and Personalization in Fundraising51:33 - Get in Touch with DerricGet in Touch with Derric:DickersonBakker WebsiteMentions:Clark DickersonAndrew OlsenTerry LinhartSimon SinekCargill AssociatesDuke UniversityMore About Postalytics:Postalytics WebsiteLinkedInYouTube
In this episode of Print to Pixel, Dennis Kelly speaks with Mike Rizzo about the evolution of marketing operations and the importance of community in this field. They discuss Mike's journey into marketing operations, the challenges he faced in building a community, and the significance of events like Mopsa Palooza.The conversation also touches on research insights regarding the future of marketing operations and the integration of offline and online marketing strategies.Chapters:00:00 - Intro04:51 - Mike Rizzo's Journey into Marketing Operations10:48 - The Birth of a Community and Its Challenges18:21 - A Community Led Event Called Mopsa Palooza22:46 - Research Insights on the Future of Marketing Operations29:21 - Integrating Offline and Online Marketing Strategies36:44 - Get in Touch with MikeGet in Touch with Mike:Mike's LinkedInMarketingOps WebsiteMore About Postalytics:Postalytics WebsiteLinkedInYouTube
In this episode of Print to Pixel, Dennis Kelly speaks with Greg Warner, founder of MarketSmart, about the evolution of omni-channel marketing and its impact on fundraising. They discuss the importance of removing friction from the giving process, the philosophy behind engagement fundraising, and how organizations can effectively integrate direct mail with digital strategies to enhance donor relations.Greg shares success stories from various organizations and highlights free tools available for fundraisers to improve their efforts.Chapters:01:35 - Greg Warner's Journey and MarketSmart's Foundation06:39 - Understanding Major Donors and Engagement11:18 - MarketSmart's Approach to Donor Engagement20:55 - Using Engagement Scores in Fundraising27:06 - Greg's Take on Direct Mail in Omnichannel Marketing35:30 - Free Tools and Resources for Nonprofits39:11 - Get in Touch with GregGet in Touch with Greg:MarketSmart WebsiteGreg's LinkedInBooks:Engagement Fundraising by Greg WarnerMore About Postalytics:Postalytics WebsiteLinkedInYouTube
In this episode of Print to Pixel, Dennis Kelly speaks with Wendy Marinaccio Husman, Vice President at Mal Warwick Donordigital, about the intersection of omnichannel marketing and nonprofit fundraising. They explore Wendy's journey in the nonprofit sector, the rise of peer-to-peer texting as a fundraising tool, and the importance of integrating various marketing channels, including direct mail and digital strategies, to enhance donor engagement and retention.Wendy shares insights on implementing effective texting programs, the significance of personalization, and the evolving landscape of fundraising in the digital age.Chapters:00:00 - Intro02:25 - Wendy's Journey in Nonprofit Fundraising08:45 - Exploring Peer-to-Peer Texting16:24 - Implementing Texting Programs for Nonprofits28:54 - The Role of Direct Mail in Omnichannel Strategies40:57 - Future of Peer-to-Peer Texting and Best Practices43:05 - Get in Touch with WendyGet in Touch with Wendy:Wendy's Email - whusman@mwdagency.comMal Warwick Donordigital Website2025 Bridge ConferenceMentions:Evan TigheKate MucciCompanies/Organizations:Student Conservation AssociationSemper Virens FundTrust for Public LandNTENGreat Small Works
In this episode of Print to Pixel, Dennis Kelly speaks with Colleen Carroll from Double the Donation about the intersection of omnichannel marketing and nonprofit fundraising. Colleen shares her journey into the nonprofit sector, the mission of Double the Donation, and the importance of employer matching gifts.She discusses her role in community engagement and education, the significance of marketing strategies for nonprofits, and shares success stories of organizations that have effectively utilized workplace giving programs. The conversation emphasizes the need for nonprofits to actively promote employer matching gifts and explore omnichannel marketing strategies to maximize fundraising efforts.Chapters:00:00 – Introduction to Omnichannel Marketing and Nonprofits01:42 – Colleen Carroll's Journey into Nonprofit Work04:08 – Understanding Double the Donation's Mission07:29 – Colleen's Role in Community and Events12:01 – The Importance of Employer Matching Gifts15:51 – Success Stories from Double the Donation19:37 – Omnichannel Marketing Strategies for Nonprofits23:33 – Preview of the Bridge Conference Presentation26:22 – Get in Touch with ColleenGet in Touch with Colleen:Colleen's LinkedInColleen's EmailDouble The Donation WebsiteMentions:Sara MurphySan Diego Humane SocietyMichael J. Fox FoundationLehigh UniversitySave the Children USMore About Postalytics:Postalytics WebsiteLinkedInYouTube
In this episode of Print to Pixel, Dennis Kelly speaks with Josh Gryniewicz of Odd Duck LLC about the transformative power of storytelling in nonprofit marketing. They discuss the importance of hope-centric messaging over fear-based approaches, the development of a narrative framework for effective communication, and share successful case studies that illustrate the impact of these strategies.The conversation emphasizes the need for authenticity and alignment in messaging across various channels to engage audiences effectively and drive social change.Chapters:00:00 - Intro01:44 - Josh's Background & Career Journey02:44 - Documentary vs Data Storytelling Impact06:31 - Hope-Centric Messaging Framework10:27 - Vaccine Campaign Case Studies17:22 - Omnichannel Story Mapping24:37 - DIY Community Video Success33:34 - Get in Touch with JoshGet in Touch with Josh:Josh's EmailOdd Duck WebsiteMentions:Brian HalliganDharmesh ShahNational Indian Health BoardMore About Postalytics:Postalytics WebsiteLinkedInYouTube
In this episode of Print to Pixel, Dennis Kelly chats with Scott Brinker, VP of Platform Ecosystem at HubSpot and editor of Chiefmartec, about the explosive growth of marketing technology, from its niche beginnings to today’s AI-driven landscape. Scott shares candid insights from his accidental career in MarTech, the surprising lack of consolidation in the industry, and groundbreaking research on generative AI adoption.They dive into HubSpot’s evolving partner ecosystem, the resurgence of direct mail in omnichannel strategies, and why human adaptability, not just technology, remains the biggest bottleneck for innovation.Chapters:00:00 - Intro02:15 - Scott's Background & Career Journey03:00 - Early Days of Marketing Technology07:03 - Evolution of the MarTech Landscape09:34 - Generative AI in Marketing12:00 - HubSpot's AI Tools & Industry Adoption21:45 - HubSpot's Partner Ecosystem Growth30:39 - Omnichannel Marketing Strategies35:24 - Get in Touch with ScottGet in touch with Scott:Scott Brinker's LinkedInChiefmartec WebsiteHubSpot EcosystemMentions:Brian HalliganDharmesh ShahFranz RiemersmaEthan MollickKaren EngRiversideRunwayMore About Postalytics:Postalytics WebsiteLinkedInSubscribe to our YouTube Channel
In this episode of Print to Pixel, Dennis Kelly speaks with James Milsom, Head of Marketing at Hunter.io, about the evolving landscape of cold outreach and how nonprofits can apply B2B strategies to boost engagement. James shares his unique journey from studying law to leading marketing teams, and how understanding the fundamentals of messaging can make or break a campaign.They dive into the importance of intent signals, how to avoid overpersonalization pitfalls, and the surprising creative power behind cold email. James also highlights Hunter.io’s current campaign, Messaging Madness, which showcases high-performing cold emails across industries. The conversation offers tactical insights on testing, deliverability, and building an omnichannel strategy that actually works.Chapters:00:00 - Intro 02:26 - The Office UK vs US03:37 - James's Journey from Law to Marketing08:30 - Key Priorities at Hunter.io12:07 - Is Cold Email Really Dead?16:04 - Messaging Madness 2025 Campaign25:16 - The Role of Cold Email in Omnichannel Marketing28:45 - Leveraging AI in Marketing Strategies34:18 - Get in Touch with JamesGet in Touch with James:James Milsom on LinkedInHunter WebsiteLinks:State of Cold Email 2025 ReportMore About Postalytics:Postalytics WebsiteLinkedInSubscribe to our YouTube Channel
In this episode of Print to Pixel, host Dennis Kelly speaks with Charly Jarrett, a digital nonprofit specialist at HJC, about the transformative role of AI in nonprofit fundraising. Charly shares her personal journey into the sector and offers practical strategies for safely and effectively adopting AI in a nonprofit environment.The conversation explores common fears around AI, the importance of data-driven decision-making, and how AI can be used to reduce burnout and streamline day-to-day operations. From enhancing donor targeting to supporting accessibility and staff development, this episode is packed with insights for nonprofit leaders looking to embrace technology and elevate their fundraising impact.Chapters:00:00 - Intro01:45 - How Charly’s Career Journey Led to AI in Fundraising04:50 - What Are Nonprofits Afraid of When It Comes to AI11:45 - How Should Nonprofit Leaders Start Thinking About AI21:36 - How to Begin Using AI in Fundraising Strategy26:37 - How Spark Points and Data Can Improve Omnichannel Fundraising27:34 - How AI Can Help Discover Patterns Across Channels29:12 - Final Thoughts on the Impact of AI in the Workplace33:10 - How AI Can Help Reduce Burnout in a Female Dominated Sector33:56 - Get in Touch with CharlyGet in Touch with Charly:Charly JarrettHJC WebsiteMentions:ClaudeVancouver Island Economic ForumDigital Outlook ReportMore About Postalytics:Postalytics WebsiteLinkedInSubscribe to our YouTube Channel
In this episode of Print to Pixel, Dennis Kelly interviews Michael Hoffman, CEO of Gather Voices, on bridging the gap between direct mail and digital marketing. They dive into the rise of community-driven video, the shift in consumer trust, and how authentic customer stories drive deeper engagement. Michael shares lessons from his background in politics and marketing, the ideal customer profile for Gather Voices, and how non-video marketers can confidently scale video content.Chapters:00:00 - Intro03:09 – Michael’s Background and Path to Gather Voices11:19 – What Is Community-Driven Video?19:06 – Using Video in the Purchase Funnel21:57 – Ideal Customer Profile and Vertical Strategy30:32 – Helping Non-Video Marketers Create Content34:48 – Direct Mail and Omnichannel Marketing Use Cases38:52 – Get in Touch with MichaelGet in Touch with Michael:Michael's LinkedInGather Voices WebsiteMentions:Rich SchlackmanMake-A-Wish FoundationAlzheimer’s AssociationAmerican Bar AssociationAssociation of the Wall and Ceiling IndustryAmerican College of Foot and Ankle SurgeonsMore About Postalytics:Postalytics WebsiteLinkedInSubscribe to our YouTube Channel
In this episode of Print to Pixel, Dennis Kelly speaks with Hannah Lee, CEO of Second Mile Marketing, about the transformative power of omnichannel marketing and revenue operations. They discuss Hannah's journey in founding her agency, the importance of breaking down silos within organizations, and the challenges faced by fiber broadband operators, particularly around single source of truth data.The conversation also highlights the capabilities of HubSpot in driving effective marketing strategies and the necessity of first-party data in today's marketing landscape.Chapters:What Inspired Hannah to Start Second Mile – 02:10Defining Revenue Operations and How It’s Applied – 06:51Challenges in the Fiber Broadband Space – 10:29Why Clean Data is the Key to Growth and Automation – 13:18What Makes HubSpot a Great Fit for Fiber Companies – 14:58The Value of Integration and Reducing Technical Debt – 16:58Using HubSpot for Omnichannel Campaigns and Personalization – 20:26The Risk of Relying on a Single Channel – 23:53Get in Touch with Hannah and Second Mile – 25:11Get in Touch with Hannah:Hannah's LinkedInThe Second Mile WebsiteMore About Postalytics:Postalytics WebsiteLinkedInSubscribe to our YouTube Channel
In this episode of Print to Pixel, Dennis Kelly sits down with Brian Greenwald and Tracy Kronzak of Benevolent Tech to explore how technology is reshaping the nonprofit sector. They share the origin story of Benevolent Tech and their mission to build businesses that prioritize human needs while navigating complex social and economic challenges.The conversation dives into the role of innovation, data strategy, and human-centered design in helping nonprofits adapt to a changing world. Brian and Tracy emphasize the importance of collaboration, trust, and relationship-building as core pillars for creating sustainable impact.They also preview HubSpot Day at Nonprofit Tech—a unique opportunity for nonprofit leaders to connect, share knowledge, and build community. This episode is a must-listen for anyone passionate about using technology as a force for good.Chapters:00:00 – Intro03:00 – The Origin Story of Benevolent Tech12:45 – How the Nonprofit Tech Landscape Is Evolving28:18 – What It Means to Be a Benevolent Business28:24 – Who Benevolent Tech Serves and Their Ideal Clients32:15 – The Power of Human-Centered Design34:55 – Why Postalytics Matters to the Nonprofit Sector37:13 – Looking Ahead: Innovation from 2025 to 203045:50 – HubSpot Day at NTC and the Vision Behind It56:39 – How to Connect with Benevolent TechGet in Touch with Benevolent Tech:Tracy Kronzak's LinkedInBrian GreenwaldBenevolent TechHubSpot Day @NTC25Mentions:Maurizio ZolloTed CruzHubSpotCandidNTEN (Nonprofit Technology Network)Imperial College London – Leonardo CentreMore About Postalytics:Postalytics WebsiteLinkedInSubscribe to our YouTube Channel
In this episode of Print to Pixel, Dennis Kelly speaks with Brian Stacey, CEO of Decision Science LLC, about the intersection of direct mail and digital marketing. They discuss Brian's career journey, the mission of Decision Science, and how the company helps clients maximize their marketing ROI through data science and predictive modeling.Brian shares a success story from a debt consolidation client and emphasizes the importance of an omnichannel marketing approach for effective customer engagement.Chapters:Intro - 00:00Brian’s Career Journey and the Road to Decision Science – 01:47How Decision Science Helps with Data-Driven Marketing – 08:42Maximizing Direct Mail ROI with AI and Predictive Models – 16:10Scaling Direct Mail from 200K to 1M Pieces – 19:02Omnichannel Marketing in Financial Services – 26:04Data-Driven Direct Mail and Omnichannel Integration – 28:59Get in Touch with Brian – 33:04Get in Touch with Brian:Brian's LinkedInMentions:Stephen YorkeDecision Science LLCUSPSMore About Postalytics:Postalytics WebsiteLinkedInSubscribe to our YouTube Channel
In this episode of Print to Pixel, Dennis Kelly interviews Drew Neisser, a leading expert in B2B marketing and the founder of CMO Huddles. They discuss the evolution of marketing strategies, the importance of integrating direct mail with digital marketing, and the challenges faced by CMOs in today's fast-paced environment.Drew shares insights from his career, the CATS framework for building strong B2B brands, and the significance of maintaining consistency in marketing messaging. The conversation emphasizes the need for collaboration among CMOs and the value of a holistic, omni-channel approach to marketing.Chapters:Intro - 00:00Drew’s Career Journey and the Birth of Renegade Marketing - 02:35Building a Community for Marketing Leaders with CMO Huddles - 05:42Why CMOs Need to Invest in Their Personal and Company Brand - 07:58Key Challenges for CMOs and the Importance of Branding - 08:25The Power of Experimentation and Data-Driven Marketing - 11:16The Role of Multi-Channel Marketing in Brand Growth - 15:48Why Consistency and Alignment Matter in Marketing - 26:48Get in Touch with Drew - 34:38Get in Touch with Drew:Drew's EmailCMO Huddles WebsiteMentions:Global Penguin SocietyDr. Pablo BorborogluUrban Green CouncilGartnerJay BaerMore About Postalytics:Postalytics WebsiteLinkedInSubscribe to our YouTube Channel
In this episode of Print to Pixel, Dennis Kelly speaks with Ruby Hibben, Director of Marketing Services at Vantage Point Solutions. They discuss Ruby's diverse career journey, the growth of the marketing services team, and the importance of understanding client needs in the broadband industry.Ruby shares insights on building effective marketing strategies, the role of direct mail in omnichannel marketing, and the necessity of collaboration across various functional areas to enhance client communication and engagement.Chapters:Intro - 00:00Ruby’s Career Journey - 02:01Building a Marketing Team at Vantage Point - 06:58Understanding Vantage Point’s Clients - 11:24Key Challenges in Broadband Marketing - 14:03Collaborating with Industry Experts - 14:50The Role of Direct Mail in Omnichannel Strategies - 22:00Harnessing Automation for Marketing Success - 26:01Get in Touch with Ruby - 27:25Get in Touch with Ruby:Ruby's EmailVantage Point Solutions WebsiteMentions:Brian EngaMore About Postalytics:Postalytics WebsiteLinkedInSubscribe to our YouTube Channel
In this episode of Print to Pixel, Dennis Kelly interviews Kenneth "Shark" Kinney, a marketing strategist and podcast host. They discuss the evolution of marketing, the importance of perspective, and the need for differentiation in a crowded marketplace. Kenneth shares insights on disruptive marketing, the significance of omnichannel strategies, and the emotional connections that brands must forge with their customers. The conversation emphasizes the importance of integrating direct mail with digital marketing and understanding customer needs over brand narratives.Chapters:Intro - 00:00Introduction and the "Shark" Nickname - 01:32Career Journey to Speaker and Podcaster - 03:01The Shark Metaphor in Marketing - 09:01Differentiation and the "Sea of Sameness" - 12:36Integration of Direct Mail with Omnichannel Marketing - 17:08The Importance of Standing Out in Marketing - 26:33Get in Touch with Kenneth - 29:40Get in Touch with Kenneth:Kenneth's LinkedInWebsiteMentions:Kenneth's podcast "A Shark's Perspective"Speakernomics PodcastSt. Jude Children's Research HospitalHedwig von RestorffMore About Postalytics:Postalytics WebsiteLinkedInSubscribe to our YouTube Channel
In this episode of Print to Pixel, Dennis Kelly speaks with Salvatore Salpietro, Chief Community Officer of Fundraise Up, about the intersection of nonprofit fundraising and technology. Sal shares his unique journey from IT to nonprofit work, highlighting the challenges faced by the sector in adopting modern technology.Fundraise Up's mission is to optimize the donation experience for nonprofits, focusing on a single, effective solution rather than a toolbox of mediocre options. The conversation delves into the importance of donation forms, the impact of technology on fundraising, and the value of building a partner ecosystem to enhance nonprofit operations.Chapters:00:00 - Intro02:01 - Salvatore’s Origin Story and the Journey to Fundraise Up07:50 - Understanding Fundraise Up's Mission and Rapid Growth13:24 - What Salvatore Focuses on as Chief Community Officer16:23 - The Impact of Online Donation Forms on Fundraising22:02 - Building an Ecosystem to Enhance the Donor Experience25:25 - Engaging with the Partner Ecosystem as a Fundraise Up Customer27:47 - Redefining Direct Mail with Creativity and Technology32:55 - Get in Touch with SalvatoreGet in Touch with Salvatore:Salvatore's LinkedInSalvatore's EmailMentions:UNICEF USAThe Salvation Army USAThe American Heart AssociationAsia WildThe American University of RomeUniversity of CaliforniaChild Mind InstituteMore About Postalytics:Postalytics WebsiteLinkedInSubscribe to our YouTube Channel
In this episode of Print to Pixel, Dennis Kelly sits down with Erik Tomalis, Chief Evangelist and Director of Business Development at Virtuous, a nonprofit CRM and marketing automation platform. Erik shares his inspiring journey from fundraiser to his current role at Virtuous. Together, they explore the critical role of human connection and kindness in the nonprofit sector, the challenges organizations face in an increasingly digital landscape, and the power of personalized donor journeys.Erik also introduces the Responsive Maturity Model, a framework outlining five essential steps to scale donor engagement through digital transformation.Chapters:00:00 - Intro00:17 - Meet Erik Tomalis and Virtuous07:04 - Smart Nonprofits Using CRM and Automation10:31 - Top Priorities for Adopting a New Platform15:39 - The Responsive Maturity Model Presentation at Bridge Conference20:23 - Get in Touch with ErikGet in Touch with Erik:Erik's LinkedInVirtuous WebsiteVirtuous Ebooks:How To Cultivate Deep Donor Relationships at ScaleThe Responsive NonprofitMentions:Gabe CooperHarold J. "Si" SeymourGiving InstituteAssociation of Fundraising Professionals (AFP)Bridge Nonprofit ConferenceMore About Postalytics:Postalytics WebsiteLinkedInSubscribe to our YouTube Channel