The Shift from Fear to Hope in Nonprofit Messaging with Josh Gryniewicz #37
Update: 2025-07-15
Description
In this episode of Print to Pixel, Dennis Kelly speaks with Josh Gryniewicz of Odd Duck LLC about the transformative power of storytelling in nonprofit marketing. They discuss the importance of hope-centric messaging over fear-based approaches, the development of a narrative framework for effective communication, and share successful case studies that illustrate the impact of these strategies.
The conversation emphasizes the need for authenticity and alignment in messaging across various channels to engage audiences effectively and drive social change.
Chapters:
- 00:00 - Intro
- 01:44 - Josh's Background & Career Journey
- 02:44 - Documentary vs Data Storytelling Impact
- 06:31 - Hope-Centric Messaging Framework
- 10:27 - Vaccine Campaign Case Studies
- 17:22 - Omnichannel Story Mapping
- 24:37 - DIY Community Video Success
- 33:34 - Get in Touch with Josh
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