Why Marketing Tech Keeps Exploding with Scott Brinker #36
Update: 2025-07-08
Description
In this episode of Print to Pixel, Dennis Kelly chats with Scott Brinker, VP of Platform Ecosystem at HubSpot and editor of Chiefmartec, about the explosive growth of marketing technology, from its niche beginnings to today’s AI-driven landscape. Scott shares candid insights from his accidental career in MarTech, the surprising lack of consolidation in the industry, and groundbreaking research on generative AI adoption.
They dive into HubSpot’s evolving partner ecosystem, the resurgence of direct mail in omnichannel strategies, and why human adaptability, not just technology, remains the biggest bottleneck for innovation.
Chapters:
- 00:00 - Intro
- 02:15 - Scott's Background & Career Journey
- 03:00 - Early Days of Marketing Technology
- 07:03 - Evolution of the MarTech Landscape
- 09:34 - Generative AI in Marketing
- 12:00 - HubSpot's AI Tools & Industry Adoption
- 21:45 - HubSpot's Partner Ecosystem Growth
- 30:39 - Omnichannel Marketing Strategies
- 35:24 - Get in Touch with Scott
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