Episode Summary:In this episode, REBL Risty introduces Runway, a powerful AI video generation tool that's changing how we repurpose and reimagine visual content. From turning still photos into animated clips to creating cinematic-quality videos without actors or sets, REBL walks through how brands like Liquid Death are using Runway and how you can, too. Whether you're creating short-form social content or dreaming of your own AI-powered video campaign, this tool could be a game-changer.Key Takeaways:- Runway's Gen-4 model enables consistent character and environment generation across video scenes, perfect for brand storytelling.- You don’t need a film crew, Runway empowers solo creators and marketers to create impressive video content from still photos or prompts.- Repurpose old photo shoots into dynamic social clips, product videos, or nostalgic marketing pieces.- Use AI to create in multiple languages and adapt content for global audiences without hiring a full production team.- Simple action step: Upload an old photo, give it a prompt, and watch your image come to life, free to try with 100 credits.
In this episode Rebl Risty and Rob Esposito sit down with Jennifer Barnes of Optima Office to explore how AI is reshaping both business operations and marketing. From integrating Power BI with HubSpot and QuickBooks to creating AI-generated avatars and streamlining reporting, the conversation highlights the opportunities and challenges of adopting AI in real-world business.Key Takeaways - Data integration matters: Power BI can sync multiple systems into one dashboard, giving CEOs instant access to employee and client insights.- AI boosts efficiency: Tasks like creating charts or summarizing data that once took days can now be completed in minutes.- Marketing ROI clarity: Plugging Power BI into HubSpot unlocks deeper visibility into campaign results and sales efforts.- AI in content creation: Custom GPTs and AI-generated videos open new doors for storytelling, but also raise concerns about deep fakes and authenticity.- We’re just getting started: Businesses are only scratching the surface of AI’s potential to transform both operations and marketing.
In this episode of REBLutionize Your Marketing, hosts Rebel Risty and Rob Esposito sit down with Julian Brandt, founder of Ampra.ai and former co-founder of Digitopia. Julian shares how AI tools like Claude, ChatGPT, and Google’s Gemini are transforming business operations from meeting recaps to job descriptions and how entrepreneurs can stay focused and scale smarter. Whether you're an AI skeptic or enthusiast, this episode will show you how AI can truly become your ultimate virtual assistant.Key Takeaways:- AI is your new ops assistant: Tools like Claude and Gemini can summarize meetings, draft recaps, and organize SOPs—saving hours each week.- Start small, then scale: Don’t try to solve everything at once with AI. Begin with one area (like operations or marketing) and build from there.- EOS keeps teams focused: The Entrepreneurial Operating System (EOS) helps businesses stay on track by prioritizing the most important initiatives.- Younger users see AI differently: Gen Z uses AI like an operating system for their life—constantly integrated into their daily workflow.- It's about stories, not just tools: AI can help craft and optimize content, but authentic storytelling still makes the biggest impact.
In this episode, we sit down with Alex Karvounis, Lead Creative Officer at MiraCosta College, whose unconventional journey—from traveling performer and filmmaker to casino communications lead and now higher ed marketing leader—offers a masterclass in creative thinking. From Vegas to academia, Alex shares how storytelling, internal comms, and visual branding all play a role in driving student success. Key Takeaways: - The Power of Unlikely Beginnings: Alex’s career started with juggling gigs and birthday parties, proving that no skill or path is too “weird” to shape a future in marketing.- Blockbuster Marketing: Learn how Alex used guerrilla tactics to fund his indie film Olive Juice, which landed distribution with Lionsgate—thanks to some clever casting and merch sales.- Internal Comms = External Success: At both the Wynn Resort and MiraCosta College, Alex emphasized how strong internal communication drives better customer (or student) experience.- Creativity on a Budget: Discover how Alex transitioned from “limitless” marketing resources in Vegas to budget-conscious innovation in higher ed—and why creativity thrives under constraints.- Authenticity in Visual Storytelling: Why MiraCosta's marketing prioritizes real student moments, blue skies, and connection over generic promotional fluff.
In this solo episode of REBLutionize Your Marketing, REBL Risty takes us behind the scenes as she uses ChatGPT to revamp a presentation deck in real time. From turning a messy outline into a clean, story-driven flow to training a custom GPT for better results, REBL shows how AI can simplify, speed up, and seriously upgrade your creative process.Key Takeaways:- You can train ChatGPT to understand your speaking style, offers, and target audience by creating a custom GPT.- AI helps refine and restructure existing content, not just start from scratch.- Exporting presentations as PDFs allows ChatGPT to analyze and suggest improvements.- Canva Mode + ChatGPT = faster, better visuals with less manual work.Delegating becomes easier when ChatGPT helps write VA instructions and content flow guides.
Jaymie Tarshis is a seasoned digital advertising strategist with a laser focus on simplifying the complex world of ads for entrepreneurs and business owners. With years of experience in Meta advertising, Jaymie has developed a unique approach to using AI tools not just to save time—but to actually run smarter, better-performing campaigns.In this episode, Jaymie and I dive into how the advertising landscape has completely shifted, why targeting is no longer king, and how AI is transforming the game for marketers and small business owners alike. She shares how even solopreneurs can create high-performing ads without spending thousands, and why great copy and creative now matter more than ever.We also talk about:How Meta's AI is reshaping ad targeting (and why less manual = more results)Why the “old” way of running ads is outdated.A behind-the-scenes look at Jaymie’s process for crafting AI-supported ad campaigns.Tips for creating compelling messaging with AI tools like ChatGPT and Claude.A mini tutorial on how to use Meta’s Ads Manager to your advantage.Whether you're a DIY marketer or running ads at scale, Jaymie’s insights will help you rethink how you approach digital advertising—and give you a real edge.Don’t miss this episode if you want to:Spend less on ads and get better resultsUnderstand how to write copy that converts (without a copywriter)Learn how to let AI do the heavy lifting in your ad strategyTune in and get ready to simplify your ad game with Jaymie Tarshis.
In this episode of REBLutionize Your Marketing with AI, host Rebl Risty sits down with AI strategist Max Bernstein to explore how experts can finally get what's in their head and into scalable, monetizable systems using AI. Max shares his method for transforming transcripts and conversations into frameworks, offers, and IP, showing how AI can help you turn noise into signals and create repeatable value.Key Takeaways:-Start with one LLM and master it: Max recommends building foundational skill in a single AI tool like ChatGPT or Claude before expanding, so you can transfer knowledge more confidently.-Turn transcripts into goldmines: Client calls and meeting transcripts hold hidden frameworks, patterns, and customer language that can be extracted with the right prompts.-Use AI to build your IP: Max shares how to extract universal principles, patterns, and solutions from conversations to develop proprietary methods and offers.-Systems > Chaos: Organizing your AI use with structured projects and data taxonomies leads to better prompts, richer insights, and less cognitive overload.-Claude’s “Artifacts” feature is a game-changer: You can now turn insights into interactive tools, calculators, and lead-gen assets in minutes—no code needed.The Systematic Genius Hidden in Your Expertisehttps://sn3prompts.carrd.co
In this solo episode of REBLutionize Your Marketing, REBL Risty dives into a debate with her social media manager: Is posting on LinkedIn during the weekend a waste of time—or a hidden opportunity? Using the AI tool Perplexity, REBL explores best practices for LinkedIn posting times, shares surprising data about weekend engagement, and reminds us why testing your own strategy always wins over assumptions. Takeaways: Weekends aren’t dead: Only 8% of posts happen on weekends, but lower competition might give you an edge—especially with lighter, personal content.Best posting times: Mid-mornings (10–12) Tuesday–Thursday still dominate, but Saturdays and early Sundays have niche potential.Once per day - multiple posts: Experts suggest one strong post per day performs better than quantity overload.Use Perplexity to research fast: It's a powerful, ad-free alternative to Google that pulls from real data and sources.Your data - general data: Use AI tools to set benchmarks, then test and track what works for your specific audience.
In this episode, REBL shares a simple, powerful trick for writing better Custom GPT instructions—even if you’re not sure where to start. Using a live workshop example, she walks through how to define a GPT’s role, purpose, and desired outcomes, and how to get ChatGPT to write its own instructions for you. If you’ve ever stared at a blank custom GPT setup, this episode is your shortcut. Key Takeaways - Stuck on what to write? Just ask ChatGPT to write its own instructions using your role, purpose, and goals.- Be specific about the GPT’s function, audience, and areas of focus—this improves response quality.- Refine as you go: If the GPT gives poor answers, update the instructions based on feedback.- Add a tone guide or word preferences to align the GPT with your voice.- Use tools like Perplexity if you’re unsure what a role (like “coach”) should include.
In this solo episode of REBLutionize Your Marketing, REBL Risty explores Claude’s newest feature: Artifacts. She walks through her real-time experience using it to build a LinkedIn newsletter planner and shares how non-coders can create interactive AI tools, workflows, and apps in just minutes. Whether you're a marketer, solopreneur, or just AI-curious, this episode offers a hands-on look at Anthropic’s latest leap in no-code AI productivity.Takeaways:-Claude Artifacts, No-Code AI Tools: You can now create interactive content planners, games, assistants, and more—without writing a single line of code.-How It Works: Artifacts generate real-time apps from your prompts and offer editable templates and even bug fixing during testing.-Use Cases Are Endless: From AI newsletter assistants to small business tools, you can remix pre-built artifacts or start from scratch.-Perfect for Creators & Marketers: Great for workshops, content ideation, or client presentations that need a unique, personalized AI component.-Shareable and Scalable: Once built, your artifact can be published and shared via a link—making it useful for teams or clients.
In this episode of REBLutionize Your Marketing with AI, we explore the powerful AI video tool Runway and how it's changing the game for marketers and creators. From animating still images to building cinematic-quality scenes without a camera crew, this tool makes high-end video creation accessible to everyone. Key Takeaways:- Runway's Gen-4 AI can create consistent characters and scenes from a single image, offering superior video generation capabilities.- The Liquid Death commercial was created with tools like Runway—no cameras or actors needed.- You can animate old photos into short videos with simple prompts—perfect for personal or brand storytelling.- AI-generated voiceovers and motion now rival traditional production quality.- Action tip: Use your free Runway credits to turn one still photo into a short animated clip and explore what’s possible.
SUMMARYIn this episode of REBLutionize, we sit down with Jennifer Barnes, founder and CEO of Optima Office, to break down the crucial (and often misunderstood) roles of controllers, CFOs, and HR in scaling a business. From financial strategy to AI-powered insights, we cover the tools and mindsets every entrepreneur needs to thrive—without drowning in spreadsheets.TakeawaysStart with a controller, not a CFO. Many businesses think they need a CFO, but without clean books, even the best CFO can’t help.Don’t DIY HR. Especially in states like California, relying on Google for HR compliance can be a huge liability.Debt vs. equity. Jennifer shares a compelling argument for funding growth through loans rather than partnerships.Marketing is not optional. Investing in brand awareness and lead gen is vital—even if ROI isn't instant.Data is power. Tools like Power BI are transforming how CEOs access and understand their business performance.Episode Chapters00:00 – Welcome + Guest Intro01:00 – What Optima Office Actually Does02:00 – Why Most Companies Need a Controller First03:40 – Common Mistakes in HR and Accounting04:50 – Why Giving Equity Isn’t Always the Answer06:10 – Marketing Spend: How Much Is Enough?08:30 – The CFO’s Role in Strategic Budgeting11:00 – ROI, Data, and Why You Need to Track Everything12:00 – Power BI: Game-Changer for Ops + Insight15:00 – AI Tools That Save Time (and Your Sanity)17:30 – Company Culture and Building a Fun Team20:00 – The Risk Side of AI: Deepfakes + Phishing22:00 – Final Advice: Why Every Business Needs a Controller + HR Lead24:00 – How to Work with Optima OfficeGuest BioJennifer Barnes is the CEO and founder of Optima Office, a firm specializing in outsourced accounting, finance, and HR leadership. With a team of over 100 local professionals, Optima supports startups to public companies with fractional roles, gap-filling, and full departmental leadership. Jennifer is a passionate advocate for smart financial strategy, clean books, and a culture of collaboration and fun.
Summary:In this episode of REBLutionize Your Marketing, REBL Risty interviews Keith Moehring, CEO of L2 Digital, to uncover how AI-powered automations are transforming the marketing landscape. Keith shares how his systems automate content creation, analytics, and outreach—freeing up teams to focus on strategy while AI handles the heavy lifting. If you're only using ChatGPT, you're barely scratching the surface.Key Takeaways:AI + Automation = Superpowers: Learn how integrating tools like ChatGPT, Perplexity, Make.com, and 11Labs can streamline content, email, and analytics workflows.The 80/20 Rule for Content: Keith’s automations handle 80–90% of the work, leaving humans to polish, approve, and post.Custom AI Workflows: From branded case studies to weekly analytics summaries, Keith shows how to automate the work marketers hate most.Tone That Sounds Like You: Learn how to feed your content into AI tools to generate brand-consistent output.Start Small, Scale Fast: Keith’s tip: Begin with daily repeatable tasks. Use ChatGPT first, then graduate to automations.⏱️ Notable Chapters:00:00 – Keith’s journey into AI and automation03:00 – What AI automation really looks like10:00 – How case studies are written in minutes, not hours17:00 – The (slightly creepy) power of website visitor automation20:00 – Analytics automation using the 5 Whys22:45 – Auto-generating editorial calendars from performance data28:00 – Who automation is really for30:00 – Why automation helps, not replaces, your teamGuest Bio:Keith Moehring is the CEO of L2 Digital, a digital agency specializing in AI-powered marketing automations. With a background in data, integrations, and process design, Keith helps small and mid-sized businesses scale their marketing without scaling their teams—by automating the content, analytics, and outreach tasks most marketers dread.Follow Keith on LinkedIn: Keith Moehring on LinkedIn
SummaryIn this episode of REBLutionize Your Marketing, REBL Risty and Rob Esposito sit down with marketing veteran Ron Marcus to explore his rich journey across corporate marketing, agency life, and nonprofit leadership. From launching one of the first YouTube lifestyle channels to navigating career pivots during economic downturns, Ron shares real-world insights on branding, culture, resilience—and how he's now reemerging with Purpose-Powered Marketing.TakeawaysCorporate vs. Agency: Ron compares the culture, stability, and creative freedom across both worlds—and what to consider before making the switch.The Power of Reinvention: After layoffs and burnout, Ron returns to his roots with a brand-new consulting practice built on purpose and clarity.Brand 360: A brand isn't just visuals—it's culture, delivery, and customer experience. Ron explains why internal alignment is everything.Lessons from Failure: From the 2009 crash to missteps in early YouTube monetization, Ron embraces every experience as a stepping stone.Consulting with Heart: Ron’s new focus is helping small businesses and nonprofits uncover their unique value and deliver it with integrity.🧭 Chapters to Note:00:00 – Ron’s Mad Men roots and agency dreams04:30 – Launching an early YouTube channel (ShindyTV)07:44 – From nightlife content to nonprofit leadership11:20 – Surviving layoffs & pivoting back to consulting13:44 – Job search struggles, networking, and Never Search Alone18:38 – Why Purpose-Powered Marketing was born25:13 – Ron’s process for rebranding small businesses & nonprofits30:39 – Culture, leadership, and how it affects your brand34:36 – Final advice: own your mistakes, protect your brandGuest Bio:Ron Marcus is a veteran marketing strategist with decades of experience across startups, tech firms, creative agencies, and nonprofits. He founded Purpose-Powered Marketing, a consulting practice dedicated to helping mission-driven organizations clarify their brand, align their culture, and communicate their value. From directing corporate rebrands to launching early YouTube shows, Ron brings creative depth and business acumen to every project.
Summary:In this episode of REBLutionize Your Marketing, REBL Risty chats with direct response legend John Dwyer—the man who got Jerry Seinfeld to promote a bank—to explore how smart incentives and AI can transform your marketing ROI. From $20 Facebook ads generating 1,000 leads to AI voice bots that convert better than humans, John breaks down real-world strategies for small business owners and marketers who want results now, not next quarter.Takeaways:Think differently: Start with the offer (taste the product), then build brand loyalty—not the other way around.Smart contests work: Give away your product as a prize to attract a hyper-targeted audience.Data is king: Incentivize customers to share their info—then market to them directly.AI bots close the gap: Voice automation can follow up instantly and scale faster than humans.Sampling sells: Give away a slice of your service to prove value upfront and generate leads.Chapters:00:00 – Welcome + Why Seinfeld Said Yes01:30 – What is Direct Response Marketing (Really)?03:10 – The $20 Facebook Ad That Generated 1,000 Leads04:50 – Why Restaurants Should Stop Advertising and Start Collecting Data07:45 – How to Turn AI into a Lead-Converting Machine09:20 – Free Vacations as a Sales Tool12:30 – Customizing AI Bots for Trades & Small Biz14:00 – How Marketing Agencies Can Use This Strategy17:45 – 100 Missed Calls = $17K Lost—Until AI Fixed It19:40 – The Seinfeld Story: Behind the Campaign22:45 – Incentives That Outperform DiscountsGuest Bio:John Dwyer is the founder of The Institute of WOW and a pioneer in direct response marketing. Known for signing Jerry Seinfeld to a bank campaign (and milking it for all it’s worth), John has helped brands drive massive ROI with contest-driven lead generation, wow-factor incentives, and now, AI-powered voice bots. His client roster includes McDonald's, KFC, Rupert Murdoch's media empire—and thousands of small businesses ready to grow.
Summary In this episode of REBLutionize Your Marketing, host Reb Risty chats with Alicia Shapiro, CMO and Head of News at AInews.com. They explore the fast-paced world of AI, from ethical journalism to hands-on tools like ChatGPT and Claude. Alicia breaks down how business leaders, marketers, and journalists alike can stay informed, upskill quickly, and use AI responsibly—without feeling overwhelmed by the noise.Takeaways Start Small with AI: Test free versions of tools like ChatGPT and Claude to ease into the world of AI.Get Certified: Big tech companies (Google, AWS, Nvidia, Microsoft) offer free or low-cost certifications that can make you more competitive in the job market.Privacy Matters: Know how to adjust chatbot settings to protect your data—or go open source for full control.Journalism & AI Can Coexist: Alicia shares her framework for AI-assisted, ethical reporting using tools like Copyscape, Perplexity, and Canva.Paid AI Plans = Power Tools: For those using AI professionally, paid plans unlock essential capabilities and reduce limitations.Guest Bio Alicia Shapiro is the CMO and Head of News at AInews.com, where she leads content creation, daily newsletters, and podcast interviews with AI leaders. With 12+ years of experience running a social media agency, Alicia brings a marketer’s heart and a journalist’s rigor to the AI space. She’s passionate about making AI accessible, accurate, and ethical—especially for business leaders and aspiring digital journalists navigating this new era.Connect with Alicia Website: AInews.comDaily & Monthly Newsletter Subscriptions AvailableEmail: alicia@ainews.comLinkedIn: Alicia Shapiro
Summary:In this episode of REBLutionize Your Marketing, host Reb Risty sits down with Kate VanderVoort to explore the real-world impact of AI on marketing, leadership, and the evolving job market. From her early days in social work to leading the charge in ethical AI and social media innovation, Kate shares how businesses can responsibly adopt AI tools like custom GPTs, embrace automation, and prepare for the future of autonomous agents—all while keeping humans at the center. TakeawaysAI is already transforming marketing, operations, and strategy.Custom GPTs offer huge potential for workflow automation and personalization.Education and transparency are critical to building trust in AI adoption.The rise of autonomous AI agents is the next major evolution.Ethical, human-centered implementation is essential for sustainable growth.Guest BioKate VanderVoort is a pioneer at the intersection of social media, ethics, and artificial intelligence. With a background in social work, Kate brings a human-first lens to technology. She’s the founder of The AI Grapple podcast and an advocate for thoughtful AI adoption that empowers rather than replaces. Kate helps organizations understand the risks, opportunities, and real-life applications of AI tools—from custom GPTs to emerging autonomous agents.
This conversation delves into personal experiences, insights on growth, and reflections on learning. The speakers share their thoughts on various topics, emphasizing the importance of personal development and the lessons learned along the way. Takeaways:Personal experiences shape our understanding of growth.Learning is a continuous journey that requires reflection.Engaging in conversations can lead to valuable insights.It's important to embrace challenges as opportunities for growth.Self-awareness plays a crucial role in personal development.Sharing experiences can foster deeper connections with others.Growth often comes from stepping outside of our comfort zones.Listening to others can provide new perspectives on familiar topics.Reflection on past experiences can guide future decisions.Gratitude is an essential part of the learning process. If you would like to talk with Greg, you can reach him at Mammoth ResultsC: 760 331-9753Greg.lehr@Mammothresults.com
In this conversation, Chris King discusses the intersection of neuroscience and business, emphasizing the importance of understanding brain function to enhance productivity and creativity in teams. He differentiates between B2B and B2C approaches, highlighting the practical and strategic nature of B2B while acknowledging the more intuitive aspects of B2C. King introduces the concept of 'flow states' as a means to achieve peak performance and challenges traditional work models that equate longer hours with greater productivity. He advocates for a mindset shift that allows individuals and teams to envision what is truly possible, leveraging language and belief systems to drive results. Takeaways:Neuroscience can help make seemingly impossible things happen.B2B and B2C require different approaches and mindsets.Flow states can exponentially increase productivity and creativity.Challenging traditional work models can lead to better outcomes.Language has a profound impact on our mindset and actions.Removing limiting beliefs is crucial for achieving goals.Creating innovative environments requires freedom from traditional hierarchies. Mindset shifts can transform what we believe is possible.Effective coaching focuses on future goals rather than past stories.Understanding human systems can lead to better team dynamics. If you want to speak with Chris King you can contact him at 310.382.4653.
In this conversation, Greg Grand discusses the critical intersection of sales and marketing, emphasizing the importance of building a solid sales infrastructure, overcoming CRM adoption challenges, and integrating marketing efforts with sales teams. He shares insights on leveraging AI for personalized prospecting and highlights key strategies for ensuring sales team success, including the significance of structured onboarding and realistic expectations for new hires. Takeaways:-Sales and marketing must work together for effective growth.-Building a strong sales infrastructure is essential for success.-CRM adoption is often hindered by team perceptions and habits.-Unified platforms enhance collaboration between sales and marketing.-AI can significantly improve sales prospecting efforts.-Sales leaders should adopt a servant leadership approach.-Compensation plans are crucial for motivating sales teams.-New sales hires require structured onboarding to succeed.-Expectations for new sales hires should be realistic and patient.-Continuous learning and adaptation are key in the evolving sales landscape. If you would like to speak with Greg Grand, please contact him at greg@gsquaredadvisors.com.
Nina Brown
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