In this episode, we sit down with Alex Karvounis, Lead Creative Officer at MiraCosta College, whose unconventional journey—from traveling performer and filmmaker to casino communications lead and now higher ed marketing leader—offers a masterclass in creative thinking. From Vegas to academia, Alex shares how storytelling, internal comms, and visual branding all play a role in driving student success.

Key Takeaways:

- The Power of Unlikely Beginnings: Alex’s career started with juggling gigs and birthday parties, proving that no skill or path is too “weird” to shape a future in marketing.

- Blockbuster Marketing: Learn how Alex used guerrilla tactics to fund his indie film Olive Juice, which landed distribution with Lionsgate—thanks to some clever casting and merch sales.

- Internal Comms = External Success: At both the Wynn Resort and MiraCosta College, Alex emphasized how strong internal communication drives better customer (or student) experience.

- Creativity on a Budget: Discover how Alex transitioned from “limitless” marketing resources in Vegas to budget-conscious innovation in higher ed—and why creativity thrives under constraints.

- Authenticity in Visual Storytelling: Why MiraCosta's marketing prioritizes real student moments, blue skies, and connection over generic promotional fluff.