Jaymie Tarshis is a seasoned digital advertising strategist with a laser focus on simplifying the complex world of ads for entrepreneurs and business owners. With years of experience in Meta advertising, Jaymie has developed a unique approach to using AI tools not just to save time—but to actually run smarter, better-performing campaigns.

In this episode, Jaymie and I dive into how the advertising landscape has completely shifted, why targeting is no longer king, and how AI is transforming the game for marketers and small business owners alike. She shares how even solopreneurs can create high-performing ads without spending thousands, and why great copy and creative now matter more than ever.

We also talk about:

How Meta's AI is reshaping ad targeting (and why less manual = more results)

Why the “old” way of running ads is outdated.

A behind-the-scenes look at Jaymie’s process for crafting AI-supported ad campaigns.

Tips for creating compelling messaging with AI tools like ChatGPT and Claude.

A mini tutorial on how to use Meta’s Ads Manager to your advantage.

Whether you're a DIY marketer or running ads at scale, Jaymie’s insights will help you rethink how you approach digital advertising—and give you a real edge.

Don’t miss this episode if you want to:

Spend less on ads and get better results

Understand how to write copy that converts (without a copywriter)

Learn how to let AI do the heavy lifting in your ad strategy

Tune in and get ready to simplify your ad game with Jaymie Tarshis.