Summary:

In this episode of REBLutionize Your Marketing, REBL Risty chats with direct response legend John Dwyer—the man who got Jerry Seinfeld to promote a bank—to explore how smart incentives and AI can transform your marketing ROI. From $20 Facebook ads generating 1,000 leads to AI voice bots that convert better than humans, John breaks down real-world strategies for small business owners and marketers who want results now, not next quarter.

Takeaways:

Think differently: Start with the offer (taste the product), then build brand loyalty—not the other way around.

Smart contests work: Give away your product as a prize to attract a hyper-targeted audience.

Data is king: Incentivize customers to share their info—then market to them directly.

AI bots close the gap: Voice automation can follow up instantly and scale faster than humans.

Sampling sells: Give away a slice of your service to prove value upfront and generate leads.

Chapters:

00:00 – Welcome + Why Seinfeld Said Yes

01:30 – What is Direct Response Marketing (Really)?

03:10 – The $20 Facebook Ad That Generated 1,000 Leads

04:50 – Why Restaurants Should Stop Advertising and Start Collecting Data

07:45 – How to Turn AI into a Lead-Converting Machine

09:20 – Free Vacations as a Sales Tool

12:30 – Customizing AI Bots for Trades & Small Biz

14:00 – How Marketing Agencies Can Use This Strategy

17:45 – 100 Missed Calls = $17K Lost—Until AI Fixed It

19:40 – The Seinfeld Story: Behind the Campaign

22:45 – Incentives That Outperform Discounts

Guest Bio:

John Dwyer is the founder of The Institute of WOW and a pioneer in direct response marketing. Known for signing Jerry Seinfeld to a bank campaign (and milking it for all it’s worth), John has helped brands drive massive ROI with contest-driven lead generation, wow-factor incentives, and now, AI-powered voice bots. His client roster includes McDonald's, KFC, Rupert Murdoch's media empire—and thousands of small businesses ready to grow.