Claim OwnershipRadio Front Desk
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Radio Front Desk is a podcast that talks to real people in real clinics about what it takes to build a health and wellness business.
Host Denzil Ford, Editor-in-Chief of Front Desk magazine, digs into the inspiring stories of folks building their practices from the ground up — including what works, what hasn’t, and everything in between.
Created by the team at Jane App, this podcast is your source for discovering fresh ideas and proven strategies for clinic life. Join us on this journey of building a practice you love.
53 Episodes
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We know AI can give us answers in seconds. But can it really heal us? Therapy has never been more normalized… or more out of reach. And as waitlists grow and costs rise, AI has quietly become a place people go when they don’t know where else to turn. But what if it’s more than just information and convenience that people are seeking out in AI? We asked four therapists how they feel about their clients turning to AI for answers in an article from Front Desk Volume 6. And now, we’re turni...
What if you’re not bad with money? You just don’t speak the language? In this episode, Denzil shares how a conversation with Andrew Riesen (CEO and co-founder of Heard) helped her see finances in a new way. As a lifelong “words person,” she talks honestly about feeling intimidated by spreadsheets, the quiet shame of not understanding money terms, and the kinds of professionals who made things finally click. Along the way, Denzil invites you to: Look for accountants and advisors who translat...
What is it about tax season that makes us feel like we’re falling behind? In this episode, Denzil sits down with Andrew Riesen, co-founder of Heard, to talk about the financial side of running a clinic. Andrew gets real about the emotions behind money management and why so many clinicians struggle to stay on top of it. But he also talks about how to replace that overwhelm with confidence. This conversation is raw and open, and teaches you simple habits that make your numbers feel less i...
What if the best thing about your work… is you? In this episode, Denzil reflects on how a personal memory (and a conversation with Destin from Jane App) reframed how she thinks about the relationship between who we are and what we do. Destin’s story about how her grandmother’s illness led her into nonprofit work and, eventually, to a career in community building reminded Denzil of something important: The personal parts of us don’t need to be tucked away from our professional lives. In fact, ...
What if building your clinic’s community could feel natural, and maybe even fun? In this episode of Radio Front Desk, Denzil sits down with Destin Jones, Jane’s Head of Community and Events, to unpack what “community” really means for clinics. Destin has spent her career figuring out what actually makes people come together, and in this episode, she shares how to make authentic connections with your community (and why it matters). Here, we’ll unpack the deeply human side of co...
What actually works when it comes to marketing? In this episode, Denzil revisits a question that kept surfacing in her early interviews with clinic owners: What actually works when it comes to marketing? After hearing a different answer every time, she did what any curious editor would do: she wrote it all down. Here, she reflects on her takeaways from the article, the advice she took from her guests, and the growing realization that marketing isn’t a plug-and-play formula. You’ll hear about:...
Every clinic owner faces a season where things don’t feel perfect. But why do so few talk about it? In this episode of Radio Front Desk, Denzil sits down with psychotherapist and clinic owner Roxanne Francis to talk about what it’s really like to run a clinic when things don’t feel as perfect as they look. Roxanne opens up about facing shame, comparison, and the pressure to appear put-together as she navigated growing a business. But she also opens up about how she found her footing aga...
Not every clinic feels like a place to exhale. But what if it could? In this episode, Denzil shares five delightfully intentional choices from Road to Hana Counselling and Wellness that completely reframe what care can feel like. From bold colour palettes to cherry lemonade and therapy dogs, owner Andrea invites patients into an experience that’s warm, sensory, and welcoming… before a single word of therapy is even spoken. Here, Denzil explores how small luxuries and thoughtful details can si...
What if your clinic felt more like a tea party than a therapy office? That's exactly where Andrea Valliere started with her clinic, Road to Hana. In this episode of Radio Front Desk, Denzil sits down with Andrea to explore how looking beyond healthcare to hospitality, design, and even brands like Disney and Bumble helped her reimagine what a clinic could be. With little luxuries like seasonal drink menus and cozy blankets, Andrea explains how she thinks like a host (not a practitioner),...
If no one can find your clinic’s social media account, do you even exist to them? This week, Denzil explores why showing up online (even just a little) matters more than you might think. Inspired by a conversation with Michael Lau of The Prehab Guys, she explores how social can become less of a chore and more of a quiet invitation to be discovered. You’ll hear her touch on: Starting small and adjusting as you goThe myth of “going viral” in clinic marketingWays to stay visible without be...
Is social media really the key to building a thriving practice? Michael Lau and Adelle Smener of The Prehab Guys say not necessarily, even with 1.3 million followers of their own. In this episode of Radio Front Desk, Denzil sits down with Michael — co-founder of The Prehab Guys — and his wife and clinic director, Adelle, to explore how three PT students turned Instagram exercise clips into a global platform, a direct-to-consumer app, and a brick-and-mortar clinic. Along the way, they ...
Pausing can feel counter-intuitive when your clinic’s to-do list is endless. But sometimes the most productive thing is to stop. In this episode, Denzil reflects on why “pause with purpose” has become a quiet superpower in her work at Jane and how clinics of any size can borrow it. Instead of big retreats or complicated plans, she shares simple, human ways to slow down together so your time has direction, not just duration. You’ll hear her touch on: Turning tiny “aha” moments into big time-sa...
Could your clinic's photos be doing more to help you connect with new clients? In this episode of Radio Front Desk, Denzil is joined by photographer and business owner Ian Harland to explore how authentic photos can make your clinic stand out, build trust with potential clients, and even boost your SEO. Ian has captured many of Jane’s marketing photos, and here, he shares his tips on creating visuals that feel both inviting and reflective of the care you provide. What You’ll Learn Why brand...
A photo can set the tone for your whole brand, or quietly work against it. In this episode, Denzil reflects on a recent conversation with her colleague Bianca about the power of photos in clinic marketing. She shares lessons she’s learned over the years about how to ensure your photos are working for your story, not against it. You’ll hear her touch on: Keeping your photo gallery alive: why clinic photos should be a living, evolving practice (not a one-and-done project)Using ordinary object...
What if your clinic were a person? That’s the question that sparked this episode with Bianca DiPietro, Jane’s marketing design manager and certified branding expert. In this conversation, Bianca and Denzil unpack what branding really means for clinics and how it differs from marketing. They explore the full patient journey, from the first Google search to the smell of your waiting room, and why every one of those touchpoints communicates your brand. What You’ll Learn You’ll hear why thinkin...
AI is moving fast — and so is the way we’re using it. But how do you know if you’re using it to its full potential? In this episode, Denzil shares her own evolving relationship with ChatGPT: the surprising ways it’s helped, the limits she’s run into, and what she’s learning about asking better questions. Denzil shares how AI has become surprisingly useful companion in certain areas: Finding clarity in the fuzz when information feels overwhelmingTurning procrastination into progress w...
Burnout isn’t just a buzzword in healthcare. It’s a lived reality that shows up as exhaustion, pressure, and a slow erosion of joy. In this episode, Denzil revisits her conversation with five practitioners from across North America — a chiropractor, a psychotherapist, a trauma psychologist, and two physiotherapists — to discuss their experiences with burnout. Together, they reflect on the emotional and administrative toll of care, and how tools like AI can help bring us back to the work...
Burnout isn’t always solved by taking time off — especially if nothing really changes when you come back. In this episode, Denzil shares a powerful question from psychotherapist and clinic owner Roxanne Francis: “What’s going to change this time when you go back?” It’s a simple prompt that opens the door to rethinking how we work, recover, and protect our energy before burnout hits. Denzil speaks openly in this episode, reflecting on her own work life and sharing practical ways to make it mor...
Marketing doesn’t always come naturally — especially in healthcare. It can feel overwhelming, confusing, or like something you’re “supposed” to know how to do. But what if marketing didn’t have to feel like marketing at all? In this episode of Radio Front Desk, host Denzil Ford shares highlights from a live panel recorded at a recent Jane retreat. Five practitioners from across North America — a chiropractor, a psychotherapist, a trauma psychologist, and two physiotherapists — joined Jane f...
What do you reach for when things get tense? In this episode, Denzil opens up about what happens when pressure hits, like a tough phone call or a frustrated patient, and her brain suddenly goes blank. (Been there?) She reflects on a conversation with her colleague Meghan Menzel, Jane App’s Training Lead and a longtime clinic front desk pro, about the high-stress moments that come with the job — and how to find your footing when your nervous system is spinning. Denzil shares some thought...
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