What if building your clinic’s community could feel natural, and maybe even fun?

In this episode of Radio Front Desk, Denzil sits down with Destin Jones, Jane’s Head of Community and Events, to unpack what “community” really means for clinics. 

Destin has spent her career figuring out what actually makes people come together, and in this episode, she shares how to make authentic connections with your community (and why it matters). 

Here, we’ll unpack the deeply human side of community building: where to start, how to keep it real, and why you don’t need to be everywhere to make an impact.

What You’ll Learn:

• How to find and meet your community where they already are 
• Why an authentic, consistent connection beats being “everywhere” on social media
• The difference between marketing to your audience and building with your audience
• How to use AI to handle your “marketing chores” so you can focus on real relationship-building
  
  

Guest Bio

Destin is the Director of Community at Jane. Destin has been working in tech and community for over 15 years and is a passionate advocate for community-led growth and how community can help businesses big and small connect with their customers in a real, human way to build authentic relationships while also achieving their goals. She is based on Vancouver Island with her husband, daughter, and their grumpy but lovable beagle-corgi cross, Walt.

Resources mentioned

• Destin’s Playbook
• Destin on LinkedIn
• Jane App
• Hootsuite

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Radio Front Desk is Brought to You by Jane

We like to make sure that when we tell you more about Jane, it’s super helpful. Here’s one we think you might like: 

In this episode, Destin reminds us that community isn’t built by being everywhere. It’s built through genuine connection. The same goes for your patient relationships. Staying connected between appointments doesn’t have to feel overwhelming or impersonal.

That’s why Jane built Secure Messaging. It gives you an easy, PHIPA- and HIPAA-compliant way to keep in touch with your patients — to answer questions, share resources, and continue supporting their progress, all from right inside Jane.

Learn more about Secure Messaging

Disclaimer: This podcast is for informational purposes only and should not be considered as professional medical, legal, or financial advice.

The views and opinions expressed in this podcast are those of the guests and do not necessarily reflect the official policy or position of the podcast host or its affiliates.