Marketing doesn’t always come naturally — especially in healthcare. It can feel overwhelming, confusing, or like something you’re “supposed” to know how to do. But what if marketing didn’t have to feel like marketing at all?

In this episode of Radio Front Desk, host Denzil Ford shares highlights from a live panel recorded at a recent Jane retreat. Five practitioners from across North America — a chiropractor, a psychotherapist, a trauma psychologist, and two physiotherapists — joined ⁠Jane⁠ for a rich, candid conversation about marketing that feels human.

Together, they explored what it looks like to show up authentically and meaningfully in their communities.

What You’ll Learn

• Why “word of mouth” still works for clinics — and how to create experiences that spark it
• How to build long-term practitioner referral relationships that last
• Why your personality (and preferences) matter when choosing your clinic marketing approach
• Simple, scrappy ways to build trust through your clinic’s social media

Our Panelists

• ⁠Roxanne Francis⁠ – Psychotherapist and public speaker
• ⁠Amanda Buduris⁠ – Clinical psychologist and trauma therapist
• ⁠Emma Jack⁠ – Physiotherapist and owner of Press Play Physio
• ⁠Josh Satterlee⁠ – Chiropractor and educator
• ⁠Roni Glassman⁠ – Physiotherapist and movement specialist

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Radio Front Desk is Brought to You by Jane

The practitioners in this episode reminded us that great marketing isn’t about being loud — it’s about being present. 

That’s what inspired⁠ Jane’s new AI Scribe⁠ — a charting assistant designed to help you stay present in the moments that matter most. With AI Scribe, Jane securely listens during your session and generates a first draft of your chart note, so you can stay focused on care, not catching up on paperwork.

⁠Learn more about AI Scribe⁠

Disclaimer: This podcast is for informational purposes only and should not be considered professional medical, legal, or financial advice.

The views and opinions expressed in this podcast are those of the guests and do not necessarily reflect the official policy or position of the podcast host or its affiliates.