Scale It Lab

In this episode, Charles delves into the world of e-commerce and entrepreneurship with Steve, a Stanford-educated electrical engineer who turned a simple wedding day solution into a thriving online business. Steve shares his remarkable journey from a traditional engineering career to building a six-figure e-commerce empire in just one year, all starting with handkerchiefs. Steve reveals his unconventional approach to e-commerce, challenging popular notions about dropshipping, and emphasizing the power of selling your own products. Through engaging stories and practical advice, Steve and Charles explore the importance of emotional selling, product validation, and finding unique market opportunities that solve real customer problems. Steve's engineering background shines through as he breaks down his strategies for automating and scaling an e-commerce business. He emphasizes the importance of email marketing, outsourcing, and continuous adaptation in the ever-changing online retail landscape. Whether you're an aspiring e-commerce entrepreneur looking to launch your first product, a seasoned online seller aiming to scale your business, or a traditional business owner seeking to pivot into the digital space, this episode is filled with actionable insights. Prepare to be equipped with the knowledge to transform your approach to online selling and business growth. KEY TAKEAWAYS: Discover how Steve turned a personal need into a profitable e-commerce niche Learn why selling your own products can be more sustainable than dropshipping Gain insights into product validation strategies and the power of solving real customer problems Understand the importance of emotional selling in e-commerce Explore strategies for automating and scaling your online business Learn how to leverage email marketing for increased sales and customer retention Discover the benefits of outsourcing and how to do it effectively Understand the long-term commitment required for e-commerce success Head over to scaleitlab.com to download your exclusive workbook, designed to guide you step-by-step in implementing the strategies revealed in this episode. KEY POINTS: 2:00 Handkerchief Business: Explains how a wedding need led to launching a successful e-commerce business. 5:29 Dropshipping Decline: Discusses why dropshipping is becoming less viable in today's e-commerce landscape. 7:16 Emotional Purchasing: Reveals the importance of emotions in driving customer buying decisions. 9:53 Fulfillment Challenges: Highlights the risks of relying on third-party fulfillment in dropshipping. 12:07 Mental Hurdles: Addresses common mental blocks entrepreneurs face when starting an e-commerce business. 14:31 Engineering Mindset: Emphasizes the value of a problem-solving approach in entrepreneurship. 17:10 Business Purpose: Stresses the importance of having a clear purpose beyond just making money. 21:24 Problem-Solving Products: Advises on creating products that solve personal or observed problems. 24:02 Manufacturing Partners: Offers guidance on finding and vetting manufacturers for your products. 27:11 Marketing Budget: Discusses the financial considerations for marketing a new e-commerce product. 28:56 Wholesale Strategy: Explores the potential of selling to distributors to scale your business. 30:41 Customer Service: Shares insights on outsourcing customer service to the Philippines. 34:41 AI Content Creation: Introduces the use of AI for generating product images and content. 37:00 Time Management: Breaks down the time allocation needed for running an e-commerce business. 39:40 Product Validation: Provides strategies for validating product ideas before full launch. 43:20 Return Rates: Discusses typically low return rates in e-commerce for non-apparel items. 45:32 Marketing Tactics: Outlines effective marketing strategies for e-commerce businesses.

In this episode, Charles delves into the world of personal branding and digital marketing with Finn McKenty, a YouTube sensation who transformed his online presence from music content creator to business strategist. Finn shares his remarkable journey of amassing over 120 million views on YouTube and his bold decision to pivot his brand to align with his true passions. Finn unveils his strategic approach to content creation and audience building, offering invaluable insights into recognizing when it's time to evolve your brand. Through candid reflections and practical advice, Finn and Charles explore the untapped potential of LinkedIn for business growth and personal branding, challenging traditional notions of platform selection and content strategy. Finn's expertise in optimizing LinkedIn profiles shines through as he breaks down his step-by-step guide to standing out on the platform. He emphasizes the importance of focusing on one platform at a time and leveraging social proof to build credibility and attract business opportunities. Whether you're a content creator looking to pivot your brand, an entrepreneur aiming to establish a strong online presence, or a professional seeking to optimize your LinkedIn profile, this episode is packed with actionable insights. Get ready to be inspired and equipped with the tools necessary to redefine your digital identity and marketing approach. KEY TAKEAWAYS: * Discover strategies for pivoting your brand while retaining credibility and audience trust * Gain insights into optimizing your LinkedIn profile for maximum impact and business growth * Understand the power of social proof in building a strong personal brand * Explore techniques for engaging with your audience authentically across different platforms Head over to scaleitlab.com to download your exclusive workbook, designed to guide you step-by-step in implementing the strategies revealed in this episode. KEY POINTS: 1:16 Pivoting Focus: Finn discusses his decision to shift his market focus. 6:01 Business Transition: The conversation turns to Finn's move towards business-oriented content. 8:09 Entrepreneurial Journey: Exploring the factors that led Finn to pursue entrepreneurship. 10:13 LinkedIn Rebranding: A deep dive into Finn's approach to rebranding on LinkedIn. 13:23 Singular Focus: The importance of concentrating on one primary area is emphasized. 15:38 Successful Pivoting: Strategies for successfully pivoting one's brand are shared. 17:30 Effective Differentiation: Tips on standing out effectively in a crowded market are provided. 20:42 Strength Utilization: Leveraging personal strengths for differentiation is discussed. 23:22 Tagline Importance: The conversation focuses on crafting an impactful tagline. 26:55 Banner Image Strategy: Insights into creating an effective LinkedIn banner image are offered. 29:00 Posting Frequency: Recommendations on how often to post content are shared. 31:03 Visibility Tactics: Methods to increase visibility on LinkedIn are explored. 33:01 Creator Engagement: The importance of engaging with other content creators is highlighted. 37:29 Rebranding Techniques: Various strategies for successful rebranding are discussed. 40:29 Transformative Tools: The conversation shifts to game-changing tools for entrepreneurs. 42:25 Tool Simplification: Advice on simplifying tool usage for increased productivity is given. 44:59 Brand Success: The episode concludes with insights on achieving personal brand success.

In this episode, Charles dives deep into the world of content marketing and digital sales strategies with Ryan Hanley, the innovative entrepreneur who transformed from a struggling insurance agent to a digital marketing powerhouse. Ryan shares his extraordinary journey of building and selling a thriving digital agency in just two years, all while revolutionizing the way businesses approach content creation and sales. Ryan unveils his groundbreaking "100 Days, 100 Videos" strategy that catapulted his business to new heights. Through engaging anecdotes and practical advice, Ryan and Charles explore the untapped potential of answering real customer questions to create an endless stream of valuable content that builds trust and authority in any industry. Ryan's passion for authentic communication and innovative sales techniques shines through as he breaks down his "one call close" process, a game-changing approach that dramatically increased his team's close rates. He emphasizes the importance of listening, empathy, and transparency in sales, challenging traditional notions of what it means to be a great salesperson. Whether you're a content creator looking to never run out of ideas, a salesperson aiming to improve your close rates, or an entrepreneur seeking to build a scalable business model, this episode is packed with actionable insights. Get ready to be inspired and equipped with the tools necessary to transform your digital presence and sales approach. Key Takeaways: Discover Ryan's "100 Days, 100 Videos" strategy for creating an endless stream of engaging content Learn how to implement the "one call close" process to dramatically improve your sales conversion rates Gain insights into building a scalable business model that leverages content marketing and innovative sales techniques Understand the power of video proposals in closing deals and building customer trust Explore strategies for pivoting your career and business in the face of challenges and industry changes Head over to scaleitlab.com to download your exclusive workbook, designed to guide you step-by-step in implementing the strategies revealed in this episode. Key Points: 4:13 Digital Transformation: Ryan reveals how he pivoted from traditional insurance sales to digital marketing. 7:12 Explosive Growth: Detailing the rapid expansion of his business through innovative content strategies. 9:15 Overcoming Adversity: Exploring Ryan's journey through career challenges and his subsequent growth. 15:57 Client Engagement: Unveiling effective strategies for meaningful client communication. 19:32 Content Creation Arsenal: Ryan breaks down his toolkit for efficient content production. 23:24 One Call Close Mastery: Introducing the revolutionary "one call close" technique. 26:00 Open-Ended Questioning: Demonstrating the power of starting sales conversations with open-ended questions. 31:23 The Winning Moment: Ryan reveals the "kill shot" in his sales process. 33:35 Process Transparency: Emphasizing the importance of clearly explaining the sales process to clients. 35:58 Video Proposal Innovation: Exploring the game-changing impact of video proposals in sales. 38:51 Proposal Delivery Mastery: Breaking down the nuanced process of delivering effective video proposals. 41:26 Video Proposal Advantages: Highlighting the multifaceted benefits of using video proposals in sales.

In this episode, Charles delves into the world of exclusive fashion and entrepreneurship with Kola Tytler, the visionary founder of Dropout Milano. Kola shares his remarkable journey of building a thriving streetwear and sneaker store in Milan, Italy, while still pursuing his medical degree. Get ready to be inspired as Kola unveils his unique approach to creating an aspirational brand that resonates with its target audience. Uncover the power of exclusivity and experience-driven marketing as Kola reveals how he transformed Dropout Milano into a community-focused brand that goes beyond just selling products. Through engaging stories and practical insights, Kola and Charles explore the importance of understanding your market, identifying customer motivations, and leveraging data to optimize your marketing efforts. Kola's passion for continuous learning and self-improvement shines through as he discusses his pursuit of multiple degrees from prestigious UK universities, including an upcoming Masters at Cambridge. He emphasizes the significance of investing in your own education and network to build confidence and make better business decisions. Whether you're a seasoned entrepreneur or just starting your journey, this episode will provide you with valuable lessons and frameworks to help you create a brand that stands out in today's competitive landscape. Get ready to be motivated and equipped with the tools necessary to build a loyal community around your brand and achieve remarkable success. Key Takeaways: Discover Kola's unique approach to building an exclusive, community-focused brand that resonates with its target audience Learn how to leverage experiential marketing and collaborations to create an aspirational brand that goes beyond just selling products Gain insights into the power of understanding your market, identifying customer motivations, and leveraging data to optimize your marketing efforts Head over to scaleitlab.com to download your exclusive workbook, designed to guide you step-by-step in implementing the strategies revealed in this episode. Key Points: 1:00 - Kola's journey to success 5:55 - Breaking limits and pursuing passions 7:26 - Building a sneaker empire 10:27 - Creating a sustainable business 13:53 - Building exclusive communities 15:36 - Creating physical store experiences 18:09 - Balancing exclusivity in e-commerce 20:22 - Product challenges in e-commerce 22:07 - Leveraging brand partnerships 24:02 - Creating unique brand experiences 25:55 - Shifting focus to brand identity 28:00 - Creating experiential content 30:00 - Engaging with online communities 32:24 - Crafting viral content 33:55 - Brand building strategies 36:24 - Focus on conversion ads 40:14 - Thirst for knowledge 42:30 - Pursuing entrepreneurship studies 44:58 - Celebrating academic achievements 46:42 - Leveraging online learning

In this episode, Charles dives into the world of niche influence with Jon Davids, the marketing mastermind behind Influicity. Jon shares his hard-earned wisdom on building thriving communities and skyrocketing brands to unimaginable heights. Get ready to take notes as Jon unveils his secret formula for creating a movement around your brand that captivates your target audience. Uncover the power of niche influence and learn how to harness it to amplify your brand's reach and impact. Jon reveals the "rent-to-own" marketing strategy that empowers businesses to scale without sacrificing their current revenue streams. Through real-life examples and practical advice, Jon and Charles explore the intricacies of building unshakable faith among your customers and creating a loyal community that advocates for your brand. Jon's no-nonsense approach cuts through the noise and delivers actionable insights that you can immediately implement in your own marketing strategy. He shares his journey from the early days of online magazines to working with industry giants like Disney and Toyota, offering a unique perspective on the evolution of digital marketing. Whether you're an established entrepreneur or just starting your business, this episode will arm you with the tools and frameworks necessary to thrive in today's competitive digital landscape. Get ready to be inspired, challenged, and motivated to take your brand to new heights by leveraging the untapped potential of niche influence. Key Takeaways: Discover Jon's secret formula for creating a movement around your brand that captivates your target audience Learn how to harness the power of niche influence to amplify your brand's reach and impact Uncover the game-changing "rent-to-own" marketing strategy that allows businesses to scale without sacrificing current revenue Head over to scaleitlab.com to download your exclusive workbook, designed to guide you step-by-step in implementing the strategies revealed in this episode. Key Points: 2:08 Building an Online Magazine 5:10 Growing Website Traffic 7:32 Making money with Google AdWords 10:07 Launching influencer marketing agency 13:00 Collaborating with YouTube influencer 15:15 Unfair advantage discussion 17:23 Building community vs. Identity 20:00 Importance of brand for small businesses 22:49 Building communities effectively 28:01 Importance of niche influence 30:53 Building KLT 33:21 Examples of successful movements 36:59 Twitter success story 39:08 Faith building checklist 42:38 Interview testimonial questions 45:04 Acquiring more customers 46:57 Rent to own marketing framework 50:03 Accessing marketing resources

In this episode, Charles sits down with Andy Crestodina of Orbit Media Studios, a renowned content strategist who shares his groundbreaking approach to using AI for content creation and optimization. Andy reveals how to train AI to understand your target audience, identify content gaps, and generate compelling ideas that drive engagement and conversions. Discover the power of having a conversation with AI, rather than simply commanding it to perform tasks. Andy emphasizes the importance of training AI on your audience’s pain points, desires, and information needs, enabling it to provide highly targeted and valuable insights. Throughout the episode, Charles and Andy explore the various applications of AI in content marketing, from analyzing transcripts and identifying the most compelling soundbites to auditing e-commerce product pages and creating persona-driven content strategies. Andy shares his proven prompts and techniques, demonstrating how to leverage AI’s capabilities to supercharge your content creation process. Gain valuable insights into the future of AI in marketing and learn how to stay ahead of the curve by experimenting, collaborating, and continuously refining your prompts. Andy stresses the importance of setting realistic expectations and understanding that AI is a powerful tool that still requires human input and guidance to achieve optimal results. Whether you’re a small business owner looking to scale your content marketing efforts or a seasoned marketer seeking to harness the power of AI, this episode is packed with actionable tips and real-world examples that will help you take your content strategy to the next level. Key Takeaways: Discover a technique in AI that can help you create content that resonates deeply with your ideal customers, as if you could read their minds Uncover an approach to content creation that will make you feel like you have a genius ghostwriter at your fingertips Get a glimpse into the future of AI marketing and learn how to position yourself at the forefront of innovation by embracing new technologies and strategies Head over to scaleitlab.com to download your exclusive workbook, designed to guide you step-by-step in implementing the strategies revealed in this episode. Key Points: 0:38 Secrets of Content Creation 2:49 The Magic of Gap Analysis 5:00 Teaching AI for Targeting 6:50 Emotional triggers in AI 8:45 Improving AI accuracy 13:51 Marketing emotions matter 15:22 Thought leadership creates tension 18:03 Triggering conversation for visibility 21:00 Ask questions, fill blanks 25:00 Learning from others 28:20 AI data insights 30:07 AI for marketing 32:05 Conversion optimization prompts 35:30 Training AI on audience 37:09 Collaborative experimentation

In this episode, Charles sits down with Morgan Gist MacDonald of Paper Raven Books, a seasoned publishing expert who has turned her passion for helping authors into a thriving seven-figure business. Morgan shares her proven 8-step process for writing, publishing, and marketing a book that not only establishes your authority but also serves as a powerful lead generation tool for your business. Discover how to identify your target reader and curate the stories and information that will resonate with them most. Morgan emphasizes the importance of writing fast and revising later, ensuring that you maintain momentum throughout the book creation process. Throughout the episode, Charles and Morgan dive deep into the art of crafting compelling calls-to-action (CTAs) within your book. Morgan reveals her favorite CTA strategies, all designed to convert readers into loyal email subscribers. Gain valuable insights into optimizing your book’s presence on Amazon, the world’s largest online bookstore. Morgan breaks down the key elements of a high-converting Amazon book page, from crafting attention-grabbing titles and subtitles to leveraging keywords and categories to boost your book’s discoverability. Whether you’re a first-time author or looking to level up your publishing game, this episode is packed with actionable advice and insider tips for creating a book that not only showcases your expertise but also serves as a powerful tool for growing your business. Tune in to discover how Morgan’s 8-step process can help you unlock the full potential of your book and achieve the success you deserve. Key Takeaways: Uncover a surprising lead generation tool that can take your business to new heights Learn the the most effective calls-to-action (CTAs) that turn casual readers into devoted fans and loyal customers Discover the essential components that make your book stand out in a crowded marketplace and attract a flood of interested buyers Head over to scaleitlab.com to download your exclusive workbook, designed to guide you step-by-step in implementing the strategies revealed in this episode. Key Points: 1:46 Leveraging Social Proof 5:21 Implementing Calls to Action 6:58 Book Launch Strategies 13:27 Targeting Specific Audience 15:33 Narrowing Down Audience 20:02 Brainstorming Content 27:16 Giving away physical copies 30:19 Different types of CTAs 33:38 Recommended lead capture methods 35:37 Essential business tools 39:27 Effective call to actions 41:28 Quick start guide importance 44:03 Importance of optimizing Amazon 47:03 Key elements for Amazon optimization 48:49 Update categories for optimization

In this episode, Charles sits down with Hailey Rowe, a LinkedIn expert who shares her proven strategies for leveraging the platform to connect with ideal clients, build partnerships, and grow your business. Discover why LinkedIn stands out from other social media platforms as a powerful networking tool and how its unique features can help you target high-caliber individuals with significant purchasing power. Hailey reveals her top five ways to use LinkedIn effectively, whether you’re looking to collaborate with potential partners or generate leads for your business. Throughout the episode, Charles and Hailey dive deep into the art of finding and engaging with your ideal clients on LinkedIn. Hailey shares her insider tips on crafting compelling connection requests, starting meaningful conversations, and nurturing relationships that lead to business growth. Gain valuable insights into optimizing your LinkedIn profile to showcase your expertise and attract the right audience. Hailey breaks down the key elements of a high-converting profile, from crafting an attention-grabbing headline to leveraging recommendations and featured content to establish your credibility. Whether you’re a seasoned LinkedIn user or just getting started on the platform, this episode is packed with actionable advice and real-world examples to help you master the art of networking and business growth on LinkedIn. Tune in to discover how Hailey’s proven strategies can help you unlock the full potential of this powerful platform and take your business to new heights. Key Takeaways: Discover the hidden gem that can skyrocket your business growth and help you connect with your dream clients Uncover powerful strategies to build revenue generating partnerships, attract your ideal audience, and create a steady stream of leads Learn how to craft an online presence that establishes you as the go-to expert in your field, captivates your target market, and builds unshakable trust Head over to scaleitlab.com to download your exclusive workbook, designed to guide you step-by-step in implementing the strategies revealed in this episode. Key Points: 1:00 Why LinkedIn? 4:32 Five ways to use LinkedIn 6:10 Find job opportunities 9:58 Sales Navigator targeting 11:56 Using LinkedIn search 14:14 Finding ideal clients 17:36 Offering a pre-offer 19:38 Transition to sales phase 22:34 Requesting recommendations 24:19 Creating a cover photo 27:35 Utilizing the featured section 30:49 Reinventing the wheel 37:23 Personalizing LinkedIn outreach 39:21 Connecting through common interests 41:50 LinkedIn optimization tips

In this episode, Charles sits down with Susie Carder, the Profit Coach, who shares her wealth of experience in scaling businesses to new heights. With over 20 years of expertise, Susie dives deep into the critical components of successfully growing a business while navigating the challenges that come with it. Discover the surprising truth about what truly drives business growth and why most entrepreneurs are focusing on the wrong things. Susie reveals the key mindset shifts and strategic decisions that can make or break your scaling efforts, drawing from her own journey of building and rebuilding multi-million dollar ventures. Throughout the episode, Charles and Susie explore the often-overlooked aspects of scaling a business, from team dynamics and accountability to pricing strategies and marketing investments. Susie shares eye-opening insights and real-world examples that will challenge your assumptions and inspire you to approach growth in a whole new way. Whether you’re an entrepreneur looking to break through to the next level or a seasoned business owner seeking to optimize your operations, this episode is packed with game-changing advice and powerful stories of triumph over adversity. Tune in to discover how Susie’s unique perspective and no-nonsense approach to business growth can help you unlock the full potential of your venture. Key Takeaways: Uncover the surprising truth about what really drives business growth and why most entrepreneurs have it all wrong Learn the crucial mindset shifts and strategic decisions that can make or break your scaling efforts Discover the often-overlooked aspects of scaling a business that can significantly impact your success Head over to scaleitlab.com to download your exclusive workbook, designed to guide you step-by-step in implementing the strategies revealed in this episode. Key Points: 1:27 Starting with money 4:48 Importance of financial systems and accountability 7:06 Pay for results 9:01 Sales system structure 10:33 Hiring an operations person 13:54 Understanding the DNA 19:00 Rebuilding after failure 21:09 Sit down and plan 23:01 Overcoming self-limiting beliefs 25:12 Understanding pricing strategy 27:59 Separate conversations 30:01 Importance of qualified leads 32:01 Tools for business success 34:59 Sales team structure 42:02 Filtering system questions 45:13 Accessing resources and guidance

In this episode, Charles sits down with Dush Ramachandran of The Net Momentum, a seasoned business strategist who has helped companies scale from $100 million to over $500 million in revenue. Dush shares his invaluable insights on the common pitfalls of starting a business and reveals the secrets to successfully buying, systematizing, and selling companies for maximum profit. Discover the surprising truth about why buying an existing business is often a better strategy than starting one from scratch. Dush breaks down the key factors to consider when acquiring a company, from defensibility and culture to the company’s secret sauce and the loyalty of its employees. Throughout the episode, Charles and Dush explore the crucial role of the founder in the scaling process and discuss strategies for empowering staff and fostering a culture of growth. Dush shares his approach to identifying the hidden talents within an organization and placing people in roles where they can truly shine. Gain valuable insights into the art of selling a business for a premium price. Dush reveals the five reasons why companies buy other companies and explains how understanding the buyer’s motivation can help you craft a compelling value proposition that goes beyond mere numbers. Whether you’re an entrepreneur looking to scale your business, an investor interested in acquiring companies, or a founder preparing to exit, this episode is packed with actionable advice and real-world examples from someone who has successfully navigated the complex world of business growth and acquisition. Key Takeaways: Uncover a little-known approach to entrepreneurship that can fast-track your success and minimize risk Learn the critical elements that can make or break your investment, and discover how to identify a golden opportunity when you see one Discover the secret to maximizing your business’s value and attracting top-dollar offers from eager buyers Head over to scaleitlab.com to download your exclusive workbook, designed to guide you step-by-step in implementing the strategies revealed in this episode. Key Points: 5:02 Shattering preconceived notions 10:30 Unpredictable art business 14:18 Begin with the end 21:19 Steady Revenue stream 31:36 Scaling challenges 39:50 Elevating the founder 41:29 Decentralize and empower 49:00 Understanding company culture 51:57 Key differentiators 57:52 Understanding buyer motivations

In this episode, Charles sits down with Luis Diaz of Top 10 Podcasts, the mastermind behind the Hot Seat Coaching System that has transformed countless podcasts into profitable business growth engines. Luis shares his proven 6-step process for monetizing your podcast, turning it into a powerful lead-generating and money-making machine. Get ready to dive deep into the world of profitable podcasting as Luis reveals the secrets to his success. Discover how to attract the perfect guests that align with your coaching offers, crafting compelling email outreach that books high-quality podcast guests every time. Luis breaks down the art of structuring your podcast episodes for maximum impact and conversion, ensuring that your audience receives immense value while you warm up potential clients. Through practical examples and insider tips, Luis and Charles explore the key components of conducting laser-focused 20-minute coaching sessions that showcase your expertise and leave your guests wanting more. Luis emphasizes the importance of building rapport, setting clear expectations, and guiding the conversation to create a seamless experience for both you and your guest. But the real magic happens after the episode: Luis dives into his tried-and-true strategies for turning podcast guests into paying clients through targeted follow-up and irresistible offers. He shares the exact steps you need to take to build a thriving podcast ecosystem that continuously generates leads and clients for your business. Whether you’re a seasoned podcaster looking to take your show to the next level or an entrepreneur ready to harness the power of podcasting, this episode is packed with actionable advice and proven strategies. Get ready to be inspired, motivated, and equipped with the tools you need to create a profitable podcast that stands out in a crowded market. Key Takeaways: Discover a proven, step-by-step system that can transform your podcast into a profitable lead generation machine Learn the secret to booking dream guests who will elevate your podcast and captivate your audience Uncover the critical elements that make a podcast episode irresistible, compelling, and unforgettable Head over to scaleitlab.com to download your exclusive workbook, designed to guide you step-by-step in implementing the strategies revealed in this episode. Key Points: 1:16 Hot Seat Coaching System 3:17 Six Major Steps 6:42 Qualifying the Right People 9:16 Disqualifying Resources 11:40 Key Qualifying Questions 13:20 Fixing Form Process 17:20 Personalized Email Approach 20:03 Building Trust and Rapport 25:28 Preparing for Interviews 27:00 Tips for Previous Guests 28:32 Setting Up for Podcasts 30:58 Serving Your Listener 37:02 Scaling by Removing Yourself

In this episode, Charles sits down with Lee-Ann Johnstone of Affiverse Media, a seasoned affiliate marketing expert with over 25 years of experience in the industry. Lee-Ann shares her invaluable insights on navigating the complex world of affiliate marketing and offers practical advice for businesses looking to scale their affiliate programs. Discover the key differences between affiliate marketing and paid advertising, and learn why affiliate marketing is a powerful long-term strategy for sustainable growth. Lee-Ann breaks down the essential questions to ask before launching an affiliate program and reveals the critical components of a successful affiliate marketing campaign. Throughout the episode, Charles and Lee-Ann dive deep into the technical aspects of affiliate marketing, exploring the various tools and platforms available to businesses. Lee-Ann provides guidance on choosing the right affiliate marketing solution based on your business’s unique needs and budget. Gain valuable insights into the common mistakes even experienced affiliate marketers make and learn how to avoid them. Lee-Ann shares her proven 5-step flywheel for perpetuating success in affiliate marketing, offering a simple yet effective framework for businesses to follow. Whether you’re a business owner looking to scale your affiliate program or an experienced affiliate marketer seeking to enhance your skills, this episode is packed with actionable advice and expert guidance. Tune in to discover how you can leverage the power of affiliate marketing to drive long-term, sustainable growth for your business. Key Takeaways: Uncover the little-known advantages of a marketing strategy that can outperform paid advertising in the long run Learn the crucial steps you must take before embarking on a campaign that could make or break your business Discover the surprising pitfalls that trip up even seasoned marketers, and find out how to steer clear of them Head over to scaleitlab.com to download your exclusive workbook, designed to guide you step-by-step in implementing the strategies revealed in this episode. Key Points: 0:24 What is affiliate marketing? 3:37 When is affiliate marketing right? 5:42 Questions before starting 12:02 Consideration phase leverage 13:44 Leveraging network for trust 23:55 Profitable affiliate programs 32:44 Affiliate managers as funds managers 36:08 Front end website visibility 37:40 Affiliate onboarding experience 39:44 Loyalty and retention 48:56 Long-term agency relationships 50:28 Authentic agency partnerships 52:21 Constantly evolving industry

In this episode, Charles sits down with Andrew Gottlieb of No Typical Moments, a digital marketing expert who shares his unique “impact with profit” methodology for scaling businesses using Facebook ads and other digital marketing strategies. Andrew reveals the common pitfalls businesses face when attempting to scale their digital marketing efforts, such as relying on outdated tactics, forcing Facebook ads as the first advertising medium, and setting unrealistic expectations. He breaks down the importance of crafting conscious creatives that resonate with your target audience and emphasizes the need for rapid prototyping and testing to identify and address bottlenecks in your marketing funnel. Throughout the episode, Charles and Andrew dive deep into the three-phase process for scaling your business with digital marketing. Andrew stresses the importance of connecting marketing efforts to your P&L statement and ensuring that your campaigns are generating highly qualified leads that convert into paying customers. Gain valuable insights into the essential components of a successful digital marketing campaign, from setting up a clean tracking ecosystem to testing your offer with your existing audience before investing heavily in paid advertising. Andrew shares real-world examples of split tests and case studies, demonstrating the impact of authentic, personalized creatives in driving conversions. Whether you’re a seasoned digital marketer or a business owner looking to scale your online presence, this episode is packed with actionable advice and proven strategies for creating marketing campaigns that deliver both impact and profit. Tune in to discover how Andrew’s “impact with profit” methodology can help you navigate the ever-changing landscape of digital marketing and achieve sustainable growth for your business. Key Takeaways: Uncover the three critical blunders in digital marketing that can derail your business growth, and learn how to navigate around them Discover a proven, three-step approach to supercharge your business’s expansion while making a positive impact Learn the essential strategy you must implement before investing in any marketing campaign to ensure its success Head over to scaleitlab.com to download your exclusive workbook, designed to guide you step-by-step in implementing the strategies revealed in this episode. Key Points: 1:10 Impact with Profit Methodology 5:54 Importance of Detailed Reporting 7:29 Finding the Right Advertising Medium 10:14 Importance of Split Testing 12:00 Unrealistic Expectations in Advertising 15:43 Fractional CMO Importance 17:46 Historical Data Analysis 19:29 Running Marketing Campaigns 23:06 Organizing Data 25:01 Importance of Testing 29:28 Product Market Fit Testing 32:10 Understanding Agency’s Strengths 37:50 Preparing for Call 41:08 Incorporating Video Marketing

In this episode, Charles sits down with Tyler Wagner, the mastermind behind the company Authors Unite. Tyler shares his strategy, the Infinite Partnership System (IPS), which has propelled his business to 8-figure heights. Prepare to take notes as Tyler reveals the simple yet powerful secrets behind his success. Discover how Tyler leverages the power of partnerships to tap into an endless stream of clients, without relying on traditional sales methods. Learn the art of creating win-win collaborations that multiply your reach and impact. Tyler’s unconventional approach challenges the status quo and proves that building genuine relationships is the key to unlocking exponential growth. Through candid stories and practical insights, Tyler and Charles dive deep into the transformative potential of the IPS. They explore the common pitfalls entrepreneurs face and reveal how to sidestep them by focusing on creating the best possible product or service. Get your pen and paper as Tyler shares the exact steps he took to build an unshakable network of partners, even in the face of initial skepticism. Whether you’re a seasoned entrepreneur or just starting out, this episode will equip you with the tools and mindset needed to skyrocket your business growth. Prepare to be inspired, challenged, and empowered to forge your own path to success through the power of infinite partnerships. Key Takeaways: Learn the simple yet incredibly powerful strategy that propelled Tyler’s business to 8-figure success Master the art of creating mutually beneficial collaborations that may lead to a consistent flow of clients Discover the secret to building genuine relationships and crafting exceptional products for exponential success Head over to scaleitlab.com to download your exclusive workbook, designed to guide you step-by-step in implementing the strategies revealed in this episode. Key Points: 2:51 Identifying top partners 5:31 Inherited trust mistake 7:10 Leveraging website contact forms 9:35 Effective partnership process 10:43 Drive business partnership 12:55 Importance of testimonials 16:19 Sales call strategies 19:00 Leveraging partnerships 20:03 Competitive advantage through relationships 21:51 Collaborate with service providers 23:04 Biggest mistake in business

Step into an exclusive realm where business secrets are unveiled and success becomes your reality. Welcome to Scale It Lab, the podcast that grants you a VIP pass to the minds of industry icons who have cracked the code to unstoppable growth. Each episode is a masterclass in entrepreneurial brilliance, meticulously crafted to arm you with the strategies and insights that have propelled businesses from humble beginnings to unparalleled heights. Our esteemed guests will candidly share the triumphs, challenges, and game-changing decisions that have shaped their remarkable journeys. Whether you're a wide-eyed startup founder or a seasoned business veteran, Scale It Lab is your compass in the ever-evolving landscape of entrepreneurship. Prepare to be inspired, empowered, and equipped with the knowledge to shatter limitations and redefine what's possible. This is your invitation to join an elite inner circle of visionaries who have dared to dream bigger and achieved the extraordinary. Subscribe now and embark on a transformative journey that will elevate your business acumen to unprecedented levels. Welcome to Scale It Lab, where your VIP pass to business mastery awaits. Get ready to unlock your full potential and catapult your venture to new frontiers. The journey to greatness begins now. Head over to scaleitlab.com to dive into the complete episodes and download your exclusive workbooks, designed to guide you step-by-step in implementing the game-changing strategies revealed in each Scale It Lab episode.