Scale It Lab

In this episode, Charles sits down with Andy Crestodina of Orbit Media Studios, a renowned content strategist who shares his groundbreaking approach to using AI for content creation and optimization. Andy reveals how to train AI to understand your target audience, identify content gaps, and generate compelling ideas that drive engagement and conversions. Discover the power of having a conversation with AI, rather than simply commanding it to perform tasks. Andy emphasizes the importance of training AI on your audience’s pain points, desires, and information needs, enabling it to provide highly targeted and valuable insights. Throughout the episode, Charles and Andy explore the various applications of AI in content marketing, from analyzing transcripts and identifying the most compelling soundbites to auditing e-commerce product pages and creating persona-driven content strategies. Andy shares his proven prompts and techniques, demonstrating how to leverage AI’s capabilities to supercharge your content creation process. Gain valuable insights into the future of AI in marketing and learn how to stay ahead of the curve by experimenting, collaborating, and continuously refining your prompts. Andy stresses the importance of setting realistic expectations and understanding that AI is a powerful tool that still requires human input and guidance to achieve optimal results. Whether you’re a small business owner looking to scale your content marketing efforts or a seasoned marketer seeking to harness the power of AI, this episode is packed with actionable tips and real-world examples that will help you take your content strategy to the next level. Key Takeaways: Discover a technique in AI that can help you create content that resonates deeply with your ideal customers, as if you could read their minds Uncover an approach to content creation that will make you feel like you have a genius ghostwriter at your fingertips Get a glimpse into the future of AI marketing and learn how to position yourself at the forefront of innovation by embracing new technologies and strategies Head over to scaleitlab.com to download your exclusive workbook, designed to guide you step-by-step in implementing the strategies revealed in this episode. Key Points: 0:38 Secrets of Content Creation 2:49 The Magic of Gap Analysis 5:00 Teaching AI for Targeting 6:50 Emotional triggers in AI 8:45 Improving AI accuracy 13:51 Marketing emotions matter 15:22 Thought leadership creates tension 18:03 Triggering conversation for visibility 21:00 Ask questions, fill blanks 25:00 Learning from others 28:20 AI data insights 30:07 AI for marketing 32:05 Conversion optimization prompts 35:30 Training AI on audience 37:09 Collaborative experimentation

In this episode, Charles sits down with Morgan Gist MacDonald of Paper Raven Books, a seasoned publishing expert who has turned her passion for helping authors into a thriving seven-figure business. Morgan shares her proven 8-step process for writing, publishing, and marketing a book that not only establishes your authority but also serves as a powerful lead generation tool for your business. Discover how to identify your target reader and curate the stories and information that will resonate with them most. Morgan emphasizes the importance of writing fast and revising later, ensuring that you maintain momentum throughout the book creation process. Throughout the episode, Charles and Morgan dive deep into the art of crafting compelling calls-to-action (CTAs) within your book. Morgan reveals her favorite CTA strategies, all designed to convert readers into loyal email subscribers. Gain valuable insights into optimizing your book’s presence on Amazon, the world’s largest online bookstore. Morgan breaks down the key elements of a high-converting Amazon book page, from crafting attention-grabbing titles and subtitles to leveraging keywords and categories to boost your book’s discoverability. Whether you’re a first-time author or looking to level up your publishing game, this episode is packed with actionable advice and insider tips for creating a book that not only showcases your expertise but also serves as a powerful tool for growing your business. Tune in to discover how Morgan’s 8-step process can help you unlock the full potential of your book and achieve the success you deserve. Key Takeaways: Uncover a surprising lead generation tool that can take your business to new heights Learn the the most effective calls-to-action (CTAs) that turn casual readers into devoted fans and loyal customers Discover the essential components that make your book stand out in a crowded marketplace and attract a flood of interested buyers Head over to scaleitlab.com to download your exclusive workbook, designed to guide you step-by-step in implementing the strategies revealed in this episode. Key Points: 1:46 Leveraging Social Proof 5:21 Implementing Calls to Action 6:58 Book Launch Strategies 13:27 Targeting Specific Audience 15:33 Narrowing Down Audience 20:02 Brainstorming Content 27:16 Giving away physical copies 30:19 Different types of CTAs 33:38 Recommended lead capture methods 35:37 Essential business tools 39:27 Effective call to actions 41:28 Quick start guide importance 44:03 Importance of optimizing Amazon 47:03 Key elements for Amazon optimization 48:49 Update categories for optimization

In this episode, Charles sits down with Hailey Rowe, a LinkedIn expert who shares her proven strategies for leveraging the platform to connect with ideal clients, build partnerships, and grow your business. Discover why LinkedIn stands out from other social media platforms as a powerful networking tool and how its unique features can help you target high-caliber individuals with significant purchasing power. Hailey reveals her top five ways to use LinkedIn effectively, whether you’re looking to collaborate with potential partners or generate leads for your business. Throughout the episode, Charles and Hailey dive deep into the art of finding and engaging with your ideal clients on LinkedIn. Hailey shares her insider tips on crafting compelling connection requests, starting meaningful conversations, and nurturing relationships that lead to business growth. Gain valuable insights into optimizing your LinkedIn profile to showcase your expertise and attract the right audience. Hailey breaks down the key elements of a high-converting profile, from crafting an attention-grabbing headline to leveraging recommendations and featured content to establish your credibility. Whether you’re a seasoned LinkedIn user or just getting started on the platform, this episode is packed with actionable advice and real-world examples to help you master the art of networking and business growth on LinkedIn. Tune in to discover how Hailey’s proven strategies can help you unlock the full potential of this powerful platform and take your business to new heights. Key Takeaways: Discover the hidden gem that can skyrocket your business growth and help you connect with your dream clients Uncover powerful strategies to build revenue generating partnerships, attract your ideal audience, and create a steady stream of leads Learn how to craft an online presence that establishes you as the go-to expert in your field, captivates your target market, and builds unshakable trust Head over to scaleitlab.com to download your exclusive workbook, designed to guide you step-by-step in implementing the strategies revealed in this episode. Key Points: 1:00 Why LinkedIn? 4:32 Five ways to use LinkedIn 6:10 Find job opportunities 9:58 Sales Navigator targeting 11:56 Using LinkedIn search 14:14 Finding ideal clients 17:36 Offering a pre-offer 19:38 Transition to sales phase 22:34 Requesting recommendations 24:19 Creating a cover photo 27:35 Utilizing the featured section 30:49 Reinventing the wheel 37:23 Personalizing LinkedIn outreach 39:21 Connecting through common interests 41:50 LinkedIn optimization tips

In this episode, Charles sits down with Susie Carder, the Profit Coach, who shares her wealth of experience in scaling businesses to new heights. With over 20 years of expertise, Susie dives deep into the critical components of successfully growing a business while navigating the challenges that come with it. Discover the surprising truth about what truly drives business growth and why most entrepreneurs are focusing on the wrong things. Susie reveals the key mindset shifts and strategic decisions that can make or break your scaling efforts, drawing from her own journey of building and rebuilding multi-million dollar ventures. Throughout the episode, Charles and Susie explore the often-overlooked aspects of scaling a business, from team dynamics and accountability to pricing strategies and marketing investments. Susie shares eye-opening insights and real-world examples that will challenge your assumptions and inspire you to approach growth in a whole new way. Whether you’re an entrepreneur looking to break through to the next level or a seasoned business owner seeking to optimize your operations, this episode is packed with game-changing advice and powerful stories of triumph over adversity. Tune in to discover how Susie’s unique perspective and no-nonsense approach to business growth can help you unlock the full potential of your venture. Key Takeaways: Uncover the surprising truth about what really drives business growth and why most entrepreneurs have it all wrong Learn the crucial mindset shifts and strategic decisions that can make or break your scaling efforts Discover the often-overlooked aspects of scaling a business that can significantly impact your success Head over to scaleitlab.com to download your exclusive workbook, designed to guide you step-by-step in implementing the strategies revealed in this episode. Key Points: 1:27 Starting with money 4:48 Importance of financial systems and accountability 7:06 Pay for results 9:01 Sales system structure 10:33 Hiring an operations person 13:54 Understanding the DNA 19:00 Rebuilding after failure 21:09 Sit down and plan 23:01 Overcoming self-limiting beliefs 25:12 Understanding pricing strategy 27:59 Separate conversations 30:01 Importance of qualified leads 32:01 Tools for business success 34:59 Sales team structure 42:02 Filtering system questions 45:13 Accessing resources and guidance

In this episode, Charles sits down with Dush Ramachandran of The Net Momentum, a seasoned business strategist who has helped companies scale from $100 million to over $500 million in revenue. Dush shares his invaluable insights on the common pitfalls of starting a business and reveals the secrets to successfully buying, systematizing, and selling companies for maximum profit. Discover the surprising truth about why buying an existing business is often a better strategy than starting one from scratch. Dush breaks down the key factors to consider when acquiring a company, from defensibility and culture to the company’s secret sauce and the loyalty of its employees. Throughout the episode, Charles and Dush explore the crucial role of the founder in the scaling process and discuss strategies for empowering staff and fostering a culture of growth. Dush shares his approach to identifying the hidden talents within an organization and placing people in roles where they can truly shine. Gain valuable insights into the art of selling a business for a premium price. Dush reveals the five reasons why companies buy other companies and explains how understanding the buyer’s motivation can help you craft a compelling value proposition that goes beyond mere numbers. Whether you’re an entrepreneur looking to scale your business, an investor interested in acquiring companies, or a founder preparing to exit, this episode is packed with actionable advice and real-world examples from someone who has successfully navigated the complex world of business growth and acquisition. Key Takeaways: Uncover a little-known approach to entrepreneurship that can fast-track your success and minimize risk Learn the critical elements that can make or break your investment, and discover how to identify a golden opportunity when you see one Discover the secret to maximizing your business’s value and attracting top-dollar offers from eager buyers Head over to scaleitlab.com to download your exclusive workbook, designed to guide you step-by-step in implementing the strategies revealed in this episode. Key Points: 5:02 Shattering preconceived notions 10:30 Unpredictable art business 14:18 Begin with the end 21:19 Steady Revenue stream 31:36 Scaling challenges 39:50 Elevating the founder 41:29 Decentralize and empower 49:00 Understanding company culture 51:57 Key differentiators 57:52 Understanding buyer motivations

In this episode, Charles sits down with Luis Diaz of Top 10 Podcasts, the mastermind behind the Hot Seat Coaching System that has transformed countless podcasts into profitable business growth engines. Luis shares his proven 6-step process for monetizing your podcast, turning it into a powerful lead-generating and money-making machine. Get ready to dive deep into the world of profitable podcasting as Luis reveals the secrets to his success. Discover how to attract the perfect guests that align with your coaching offers, crafting compelling email outreach that books high-quality podcast guests every time. Luis breaks down the art of structuring your podcast episodes for maximum impact and conversion, ensuring that your audience receives immense value while you warm up potential clients. Through practical examples and insider tips, Luis and Charles explore the key components of conducting laser-focused 20-minute coaching sessions that showcase your expertise and leave your guests wanting more. Luis emphasizes the importance of building rapport, setting clear expectations, and guiding the conversation to create a seamless experience for both you and your guest. But the real magic happens after the episode: Luis dives into his tried-and-true strategies for turning podcast guests into paying clients through targeted follow-up and irresistible offers. He shares the exact steps you need to take to build a thriving podcast ecosystem that continuously generates leads and clients for your business. Whether you’re a seasoned podcaster looking to take your show to the next level or an entrepreneur ready to harness the power of podcasting, this episode is packed with actionable advice and proven strategies. Get ready to be inspired, motivated, and equipped with the tools you need to create a profitable podcast that stands out in a crowded market. Key Takeaways: Discover a proven, step-by-step system that can transform your podcast into a profitable lead generation machine Learn the secret to booking dream guests who will elevate your podcast and captivate your audience Uncover the critical elements that make a podcast episode irresistible, compelling, and unforgettable Head over to scaleitlab.com to download your exclusive workbook, designed to guide you step-by-step in implementing the strategies revealed in this episode. Key Points: 1:16 Hot Seat Coaching System 3:17 Six Major Steps 6:42 Qualifying the Right People 9:16 Disqualifying Resources 11:40 Key Qualifying Questions 13:20 Fixing Form Process 17:20 Personalized Email Approach 20:03 Building Trust and Rapport 25:28 Preparing for Interviews 27:00 Tips for Previous Guests 28:32 Setting Up for Podcasts 30:58 Serving Your Listener 37:02 Scaling by Removing Yourself

In this episode, Charles sits down with Lee-Ann Johnstone of Affiverse Media, a seasoned affiliate marketing expert with over 25 years of experience in the industry. Lee-Ann shares her invaluable insights on navigating the complex world of affiliate marketing and offers practical advice for businesses looking to scale their affiliate programs. Discover the key differences between affiliate marketing and paid advertising, and learn why affiliate marketing is a powerful long-term strategy for sustainable growth. Lee-Ann breaks down the essential questions to ask before launching an affiliate program and reveals the critical components of a successful affiliate marketing campaign. Throughout the episode, Charles and Lee-Ann dive deep into the technical aspects of affiliate marketing, exploring the various tools and platforms available to businesses. Lee-Ann provides guidance on choosing the right affiliate marketing solution based on your business’s unique needs and budget. Gain valuable insights into the common mistakes even experienced affiliate marketers make and learn how to avoid them. Lee-Ann shares her proven 5-step flywheel for perpetuating success in affiliate marketing, offering a simple yet effective framework for businesses to follow. Whether you’re a business owner looking to scale your affiliate program or an experienced affiliate marketer seeking to enhance your skills, this episode is packed with actionable advice and expert guidance. Tune in to discover how you can leverage the power of affiliate marketing to drive long-term, sustainable growth for your business. Key Takeaways: Uncover the little-known advantages of a marketing strategy that can outperform paid advertising in the long run Learn the crucial steps you must take before embarking on a campaign that could make or break your business Discover the surprising pitfalls that trip up even seasoned marketers, and find out how to steer clear of them Head over to scaleitlab.com to download your exclusive workbook, designed to guide you step-by-step in implementing the strategies revealed in this episode. Key Points: 0:24 What is affiliate marketing? 3:37 When is affiliate marketing right? 5:42 Questions before starting 12:02 Consideration phase leverage 13:44 Leveraging network for trust 23:55 Profitable affiliate programs 32:44 Affiliate managers as funds managers 36:08 Front end website visibility 37:40 Affiliate onboarding experience 39:44 Loyalty and retention 48:56 Long-term agency relationships 50:28 Authentic agency partnerships 52:21 Constantly evolving industry

In this episode, Charles sits down with Andrew Gottlieb of No Typical Moments, a digital marketing expert who shares his unique “impact with profit” methodology for scaling businesses using Facebook ads and other digital marketing strategies. Andrew reveals the common pitfalls businesses face when attempting to scale their digital marketing efforts, such as relying on outdated tactics, forcing Facebook ads as the first advertising medium, and setting unrealistic expectations. He breaks down the importance of crafting conscious creatives that resonate with your target audience and emphasizes the need for rapid prototyping and testing to identify and address bottlenecks in your marketing funnel. Throughout the episode, Charles and Andrew dive deep into the three-phase process for scaling your business with digital marketing. Andrew stresses the importance of connecting marketing efforts to your P&L statement and ensuring that your campaigns are generating highly qualified leads that convert into paying customers. Gain valuable insights into the essential components of a successful digital marketing campaign, from setting up a clean tracking ecosystem to testing your offer with your existing audience before investing heavily in paid advertising. Andrew shares real-world examples of split tests and case studies, demonstrating the impact of authentic, personalized creatives in driving conversions. Whether you’re a seasoned digital marketer or a business owner looking to scale your online presence, this episode is packed with actionable advice and proven strategies for creating marketing campaigns that deliver both impact and profit. Tune in to discover how Andrew’s “impact with profit” methodology can help you navigate the ever-changing landscape of digital marketing and achieve sustainable growth for your business. Key Takeaways: Uncover the three critical blunders in digital marketing that can derail your business growth, and learn how to navigate around them Discover a proven, three-step approach to supercharge your business’s expansion while making a positive impact Learn the essential strategy you must implement before investing in any marketing campaign to ensure its success Head over to scaleitlab.com to download your exclusive workbook, designed to guide you step-by-step in implementing the strategies revealed in this episode. Key Points: 1:10 Impact with Profit Methodology 5:54 Importance of Detailed Reporting 7:29 Finding the Right Advertising Medium 10:14 Importance of Split Testing 12:00 Unrealistic Expectations in Advertising 15:43 Fractional CMO Importance 17:46 Historical Data Analysis 19:29 Running Marketing Campaigns 23:06 Organizing Data 25:01 Importance of Testing 29:28 Product Market Fit Testing 32:10 Understanding Agency’s Strengths 37:50 Preparing for Call 41:08 Incorporating Video Marketing

In this episode, Charles sits down with Tyler Wagner, the mastermind behind the company Authors Unite. Tyler shares his strategy, the Infinite Partnership System (IPS), which has propelled his business to 8-figure heights. Prepare to take notes as Tyler reveals the simple yet powerful secrets behind his success. Discover how Tyler leverages the power of partnerships to tap into an endless stream of clients, without relying on traditional sales methods. Learn the art of creating win-win collaborations that multiply your reach and impact. Tyler’s unconventional approach challenges the status quo and proves that building genuine relationships is the key to unlocking exponential growth. Through candid stories and practical insights, Tyler and Charles dive deep into the transformative potential of the IPS. They explore the common pitfalls entrepreneurs face and reveal how to sidestep them by focusing on creating the best possible product or service. Get your pen and paper as Tyler shares the exact steps he took to build an unshakable network of partners, even in the face of initial skepticism. Whether you’re a seasoned entrepreneur or just starting out, this episode will equip you with the tools and mindset needed to skyrocket your business growth. Prepare to be inspired, challenged, and empowered to forge your own path to success through the power of infinite partnerships. Key Takeaways: Learn the simple yet incredibly powerful strategy that propelled Tyler’s business to 8-figure success Master the art of creating mutually beneficial collaborations that may lead to a consistent flow of clients Discover the secret to building genuine relationships and crafting exceptional products for exponential success Head over to scaleitlab.com to download your exclusive workbook, designed to guide you step-by-step in implementing the strategies revealed in this episode. Key Points: 2:51 Identifying top partners 5:31 Inherited trust mistake 7:10 Leveraging website contact forms 9:35 Effective partnership process 10:43 Drive business partnership 12:55 Importance of testimonials 16:19 Sales call strategies 19:00 Leveraging partnerships 20:03 Competitive advantage through relationships 21:51 Collaborate with service providers 23:04 Biggest mistake in business

Step into an exclusive realm where business secrets are unveiled and success becomes your reality. Welcome to Scale It Lab, the podcast that grants you a VIP pass to the minds of industry icons who have cracked the code to unstoppable growth. Each episode is a masterclass in entrepreneurial brilliance, meticulously crafted to arm you with the strategies and insights that have propelled businesses from humble beginnings to unparalleled heights. Our esteemed guests will candidly share the triumphs, challenges, and game-changing decisions that have shaped their remarkable journeys. Whether you're a wide-eyed startup founder or a seasoned business veteran, Scale It Lab is your compass in the ever-evolving landscape of entrepreneurship. Prepare to be inspired, empowered, and equipped with the knowledge to shatter limitations and redefine what's possible. This is your invitation to join an elite inner circle of visionaries who have dared to dream bigger and achieved the extraordinary. Subscribe now and embark on a transformative journey that will elevate your business acumen to unprecedented levels. Welcome to Scale It Lab, where your VIP pass to business mastery awaits. Get ready to unlock your full potential and catapult your venture to new frontiers. The journey to greatness begins now. Head over to scaleitlab.com to dive into the complete episodes and download your exclusive workbooks, designed to guide you step-by-step in implementing the game-changing strategies revealed in each Scale It Lab episode.