Selling Speed: The MRN NASCAR Local Sales Podcast

Media Consultant Chris Fleming helps us respond to the misinformed statement "No one listens to radio anymore."#NASCAR#radio#sales#media#sports#advertising#marketingLinks from this episode:Chris Fleming LinkedInCD Media ConsultingPeter Drucker BioDouble Your Revenue book (Amazon)2025 August Selling Speed Hosted on Acast. See acast.com/privacy for more information.

As radio sellers for local NASCAR coverage, you confront myths surrounding both the sport and radio everyday. In this month's episode we look at three myths I have personally encountered this season when talking to prospects and how to defeat them.Links from this episode:Mythbusters TV Series"The Focus Group of One"Current federal government efforts to keep AM in cars.The Truth About Radio book#NASCAR#radio#media#sports#marketing#advertising Hosted on Acast. See acast.com/privacy for more information.

With the recent news of IHeart and Audacy working together, I have thoughts on a collaborator that possibly is already in your market...The CW.Links from this podcast:Audacy Joins the IHeart AppRAM CEO Kuniskis on NASCARFox TV Daytona 500 vs. Indy 500 Pricese.l.f. Cosmetics: Why NASCARJeff Gordon on New Sponsor InterestAmazon Prime NASCAR ViewershipJerry Bruckheimer on Days of Thunder IINo Perfect NASCAR In-Season Challenge BracketsDaniel Suarez Leaving Trackhouse after 2025 Season#NASCAR#Radio#Sales#Marketing#Media#Sports#Advertising Hosted on Acast. See acast.com/privacy for more information.

Radio returns as the exclusive and free source for NASCAR racing over the next 5 weeks. We look at how the Amazon Prime Video partnership works to your radio station's advantage this summer.Links from the podcast:NASCAR TV Coverage in 1979NASCAR Full Speed TrailerEarnhardt documentary trailer#NASCAR#Sports#Marketing#Media#Radio#Sales#Advertising Hosted on Acast. See acast.com/privacy for more information.

As a media sales professional we sometimes have to have tough conversations with our clients. This one might be the most important for both of you, convincing them to use the correct level of spending to produce the most impact for their business.We also look at a new study that proves once again that radio sells cars.Links from the newsletter version:Twitter Post Examining 2024 Car SponsorsMedia Audit Study of NYC Radio Listeners Car Buying Plans2023 NASCAR NextGen Fan Study#NASCAR#Sales#Media#Radio#Advertising#Sports#Marketing Hosted on Acast. See acast.com/privacy for more information.

Stations always ask what non-traditional advertising categories might be available and make sense for NASCAR. On a recent visit to our affiliate in Jacksonville, FL, Station owner Steve Griffin and General Sales Manager Ken Brady sang the praises of their account executive Stacey Haskell for selling NASCAR to a local union. This month, we find out more about her relationship with UA Local 234 and why NASCAR and 101XL works for them.1010XL WebsiteNASCAR PageYouTube Live StreamUA Local 234#NASCAR#Sports#Media#Radio#Advertising#Marketing#Sales Hosted on Acast. See acast.com/privacy for more information.

A just announced NASCAR Official partnership can be looked upon as a local opportunity and as an example to follow when pitching multiple location businesses in your area,Suburban PropaneSuburban Propane 2nd link2024 TV Viewership Gains2024 TV Auto Racing Broadcast Rankings#NASCAR#Sports#Media#Radio#Advertising#Marketing Hosted on Acast. See acast.com/privacy for more information.

In this month's Selling Speed we look at why this is a good time to pitch 2025 NASCAR programming and some strategies to get the order.Link to 2023 NASCAR NextGen Fan Study#NASCAR#Sports#Media#Sales#Marketing#Advertising#Radio Hosted on Acast. See acast.com/privacy for more information.

Things should be easy to sell if they are new and exciting, but what happens when it’s your 10th year of NASCAR…your 25th…your 40th? We have a handful of stations that have aired every NASCAR race we have produced since we began in 1970…how do they stay excited? We'll explore it in this month's episode of Selling Speed, The Podcast!Links Mentioned in Episode:Adam Stern of Sports Business Journal Tweet on The CWThe NASCAR Xfinity Series on The CW2023 NASCAR NextGen Fan StudyRadio Ink "Radio Triumphs Over TV, Beating 12x Ad Spend for Tax Prep"Cumulus/Westwood One Blog on Tax Prep#NASCAR #Radio #Sports #Media #Advertising #Sales #Business #Marketing Hosted on Acast. See acast.com/privacy for more information.

Selling never stops for radio and for NASCAR. Here a a couple NASCAR deals that might lead to local sales.Links:Goodyear deal from Global Data2023 NASCAR Next Gen Fan StudyStraight Talk Wireless dealBraves at Bristol Motor SpeedwayLet me help you connect the dots to new revenue, 704-262-6713 or bquick@mrn.com.#NASCAR#sports#media#radio#sales#marketing Hosted on Acast. See acast.com/privacy for more information.

NASCAR has broad appeal, but many advertisers don't know that. The NASCAR fan might be the unique audience that an uncommon advertiser might be looking for.Mentioned in this episode:Snapchat sponsors Xfinity team at Chicago2023 NASCAR NextGen Fan StudyKatz Radio Group Media Trustworthiness Study#NASCAR#Radio#Sports#Marketing#Media#Sales#Advertising Hosted on Acast. See acast.com/privacy for more information.

Much like the changing makeup of the American population, the NASCAR fan is changing and there are sales opportunities we can take advantage of because of it.Also covered what we know about the 2025 schedule so far.#sales#sports#radio#advertising#marketing#media#NASCAR Hosted on Acast. See acast.com/privacy for more information.

Seasoned pros to rookies...these are three common mistakes radio stations make selling NASCAR.Link to 2023 NASCAR NextGen Fan Study#NASCAR#Sports#Radio#Marketing#Media#Advertising#Business#Sales Hosted on Acast. See acast.com/privacy for more information.

In this episode we look at selling our short form ancillary programming.Links mentioned this month:2024 MRN Sales KitSelling Speed: 2022 January (Best practices for selling races)Selling Speed: 2022 September (with Loyd Ford & Ed Knight-Selling NASCAR)Audio 1 Support for new XDSCall Audio 1 at 214-396-9405 or Email support@audio1.comWeather Delays and Affiliate Bulletins@4MRNAffiliates Hosted on Acast. See acast.com/privacy for more information.

NASCAR negotiated with 5 TV partners for its new broadcast deal spanning from 2025-2031. There are three main reasons how these new deals will help you sell NASCAR to your local radio clients.Links Mentioned:NASCAR TV Deal DetailsMore on the dealsRestaurant Growth TroublesRed Lobster's Miss#NASCAR#Sports#Marketing#Media#Radio#Advertising#Sales Hosted on Acast. See acast.com/privacy for more information.

This is an extra episode of Selling Speed where we will play the audio from our latest sales webinar looking at the 2023 NASCAR Next Gen Fan Study. Follow the links in the show notes to download your copy of the presentation and the webinar video. It’s very powerful selling information to help you mine for new business, find places to promote the race broadcasts, and defeat objections.Links referenced in this episode:2023 NASCAR Next Gen Fan Study PowerPoint2023 NASCAR Next Gen Fan Study Webinar Video#NASCAR#Radio#Sports#Media#Marketing#Sales#Advertising#Business Hosted on Acast. See acast.com/privacy for more information.

Way back in 2016, one of my very first Selling Speed articles (before we expanded to a podcast version), we looked at the common objections stations get when selling NASCAR. The objections haven’t changed but there is some new data we can add to help fight the good fight. So, we’ll revisit what I wrote in 2016 and add a little 2023 color just in time for selling your 2024 NASCAR packages…Links referenced in this episode:NFL & MLB research on fans who listen to the radio while watching their games.U.S. Regional Population2023 NASCAR Next Gen Fan Study PowerPoint2023 NASCAR Next Gen Fan Study Webinar Video#NASCAR#Radio#Sports#Media#Marketing#Sales#Advertising#Business Hosted on Acast. See acast.com/privacy for more information.

Breaking Through...to a new ad category. Richard Childress Racing added sponsorship recently to the number 3 & 8 cars with mega personal injury law firm Morgan & Morgan. This is an ad category I have been talking about since I sold local radio and why there needs to be more of this category on the radio. We talk about why radio and NASCAR make sense for personal injury lawyers in this episoide.Links:Richard Childress RacingMorgan & MorganSurvey Question#radio#sales#NASCAR#Sports#media#advertising#marketing Hosted on Acast. See acast.com/privacy for more information.

Those of us of a certain age remember the great Paul Harvey and his newscasts each noon daily for decades on radio stations across the country. There has been so much good news on the NASCAR scene this season, I’m sure you have not been able to keep up. These items are presented to you to help spread the news of the growth of the sport, to help you engage with your clients who are fans and continue to defeat the uninformed “NASCAR is dying” objection/opinion when faced with it.So, I will attempt to inform and entertain as the late Mr. Harvey once did…and now the news! Links to the 8 news stories mentioned in the podcast are below.·      Goodyear’s NASCAR Sponsorship Tops All·      The Business of NASCAR in 2023·      Sellouts, we’ve had a lot of them including Pocono·      “Windy City” Economic Impact from NASCAR·      NASCAR Next Gen Fan Study·      NASCAR Day Giveathon·      NASCAR's Ben Kennedy Named to SBJ's "40 Under 40" List#NASCAR#advertising#sports#radio#media#marketing#sales·      A NASCAR/NFL Connection Hosted on Acast. See acast.com/privacy for more information.

In this BONUS episode we share the audio recording from NASCAR Next Gen Fan Study Webinar - MRN Lunch & Learn on June 7th. We revealed all the great data and sales information we got from our completed study of 5 markets using the Local Radio Analysis (LRA) product from FMR Associates. Download a copy of the presentation and the complete video recording for your sales efforts and for training new staff members at a later date.2023 NASCAR Nest Gen Fan StudyJune 7th MRN Lunch & Learn Video Recording#radio#sales#NASCAR#sports#marketing#media#advertising Hosted on Acast. See acast.com/privacy for more information.