Way back in 2016, one of my very first Selling Speed articles (before we expanded to a podcast version), we looked at the common objections stations get when selling NASCAR. The objections haven’t changed but there is some new data we can add to help fight the good fight. So, we’ll revisit what I wrote in 2016 and add a little 2023 color just in time for selling your 2024 NASCAR packages…

Links referenced in this episode:

NFL & MLB research on fans who listen to the radio while watching their games.

U.S. Regional Population

2023 NASCAR Next Gen Fan Study PowerPoint

2023 NASCAR Next Gen Fan Study Webinar Video

#NASCAR

#Radio

#Sports

#Media

#Marketing

#Sales

#Advertising

#Business

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