Shadow Work, WTF?

In this episode of Shadow Work, WTF?, Caitlin digs into a question so many coaches face: why aren’t your clients seeing results even after you’ve done all the limiting belief work? Turns out, there’s more to the story than just reframing thoughts—and Caitlin is unpacking what’s really happening when your clients stay stuck, even though they’ve “done the work.” Curious? You’ll want to tune in for this. Plus, Caitlin shares a case study that reveals the powerful result of what happens when you move beyond mindset. Key Points and Timestamps: 00:00:00 - Why limiting belief work isn’t enough Caitlin shares why mindset-only tools often fall short and introduces the deeper layers coaches need to consider. 00:07:30 - four signs your client is stuck in survival patterns Learn how to spot when your clients are stuck in something deeper than limiting beliefs—and why they can’t just “think” their way out of it. 00:15:45 - why survival patterns override mindset work Caitlin explains the sneaky way the body keeps clients stuck, even when their mind is ready to move forward. 00:25:10 - Why the body is the gatekeeper to change Discover why true transformation doesn’t just happen in the mind—and how the body holds the key to lasting breakthroughs. 00:30:00 - Case study: a client breakthrough you won’t forget Hear a real-life example of how somatic belief work created profound change for a client, even after years of struggle Resources Mentioned: Shadow Alchemy Coaching Academy Join Beyond Mindset training starting January 13th: https://shadowalchemycoaching.com/beyond-mindset  DM us on Instagram: @shadowalchemycoachingacademy Email us at: academy@shadowalchemycoaching.com Connect with Me:Loved this episode? Share your takeaways on Instagram and tag us at @shadowalchemycoachingacademy  Subscribe, rate, and review the podcast to make sure you don’t miss the deeper coaching strategies coming your way this year.

Coaches. Let’s talk about that moment when your client knows exactly what they need to do but can’t seem to follow through. Maybe they avoid the hard conversation, backtrack on boundaries, or stay stuck in the same self-sabotaging patterns. You’ve given them all the tools, yet nothing seems to shift. Frustrating, right? Here’s the truth: it’s not about the tools—it’s about their nervous system. In this episode of Shadow Work, WTF?, I’m pulling back the curtain on somatic shadow work—the missing link in coaching that transforms your clients’ deepest patterns. This is for you if… You’re a coach who feels stuck when clients don’t follow through, no matter how much awareness they have. You want to help clients break free from people-pleasing, self-sabotage, and burnout for good. You’re ready to stand out in the industry by facilitating deeper, lasting client transformations. We’ll dive into: Why mindset work alone isn’t enough to create real change. How your clients’ nervous systems sabotage their progress (and what to do about it). The root cause of self-sabotage, people-pleasing, burnout, and procrastination—and how to spot it. How somatic shadow work helps clients integrate change at a body level so it actually sticks. This is the key to unlocking the transformations you’ve been trying to facilitate—and helping your clients achieve the lasting breakthroughs they’re craving. Key Points and Timestamps: 00:00 - Why I’m shifting gears I share why I’m moving away from business coaching and fully committing to shadow work—and why every coach needs this work in their toolbox. 06:00 - What is somatic shadow work? How somatic shadow work bridges the gap between mindset and body, helping clients create sustainable, embodied change. 18:00 - How the shadow is formed How childhood conditioning shapes the shadows driving your clients’ behaviours—and why this matters in coaching. 27:00 - Why your client’s body is hijacking them Why clients can’t just “do the thing,” no matter how much awareness they have—and how the nervous system holds the key. 39:00 - Spotting shadows in your clients Practical tips for identifying your clients’ blind spots and understanding the behaviours that keep them stuck. 46:00 - The ripple effect of shadow work Why mastering somatic shadow work isn’t just transformational for your clients—it’s game-changing for you as a coach. Resources Mentioned: Shadow Spotter Cheat Sheet: Start spotting client shadows and integrating this work into your coaching. Shadow Alchemy Coaching Academy: Follow for deeper insights and tools: @shadowalchemycoachingacademy. Loved this episode? Share it with a fellow coach who’s ready to go deeper with their clients. And don’t forget to follow Shadow Alchemy Coaching Academy for even more education and tools.

In this episode of Shadow Work, WTF?, I’m pulling back the curtain on what really happened after episode 100 left me in a full-on spiral. I thought I had it all together, until old shadows I thought were long gone reared their heads. Chaos, guilt, people-pleasing… they all came flooding back, showing me exactly where I’ve still got work to do. If you’ve ever felt like your growth journey has stalled or found yourself avoiding parts of your past you’d rather forget, this one’s for you. I share: Why episode 100 cracked open shadows I’ve spent years trying to bury. How my chaotic “hot mess” past came back to haunt me and what it revealed. The truth about guilt, people-pleasing, and why avoiding these feelings only made them stronger. How I’ve been unconsciously hiding behind my “safe person” persona—and why it’s time to stop. This episode is raw, real, and a reminder that shadow work is never done. It’s a constant journey of meeting yourself, again and again, with honesty and compassion. Key Points and Timestamps: 00:00:77 - The truth about my avoidance Why I’ve been MIA since episode 100—and the spiral it triggered. 02:10:089 - Facing my chaotic shadow How the chaotic “hot mess” version of me showed up and why I couldn’t ignore her anymore. 06:56:847 - Guilt, people-pleasing, and shame The patterns I couldn’t escape: why guilt drove my people-pleasing and how it still impacts me today. 11:39:483 - Hiding behind safety How I’ve been watering down my voice out of fear of being seen as unsafe or unkind. 20:48:222 - The messy truth about hurting people Why it’s okay to hurt people unintentionally—and what I’ve learned about accountability, compassion, and growth. 29:12:971 - The light on the other side What processing these shadows has taught me and how it’s freeing me to show up more authentically in my business and life. Resources Mentioned: The Shadow Spotter Cheat Sheet: Start identifying the patterns holding you (and your clients) back. Follow Shadow Alchemy Coaching Academy on Instagram: @shadowalchemycoachingacademy Connect with Me: If this episode resonated, I’d love to hear from you. Share your takeaways on Instagram and tag me: @complete_bycaitlin so we can keep this conversation going. Ready to dive deeper into your shadows? Grab the Shadow Spotter Cheat Sheet  and take the first step toward uncovering what’s really driving your patterns.

In this milestone episode of Shadow Work, WTF?, I’m celebrating 100 episodes the only way I know how—bringing in some of my favourite biz besties to share their deepest secrets, play twisted truth-or-dare games, and sip (okay, chug) drinks as we bare it all. Expect the unexpected in this special, no-holds-barred chat fest. From accidentally lighting someone's hair on fire to the hidden dark arts of the coaching industry, nothing’s off-limits. We’re talking toxic traits, petty reasons for blocking people, and revenge stories that prove self-growth has some twisted turns. This episode is all about laughs, gasps, and maybe a tiny bit of regret, especially when we bring up past relationships, ex-family members we’re still a little too fond of, and the worst advice we ever gave in our early days. I mean, who hasn't tried to “play it cool” while quietly obsessing over an ex’s new partner, right? Whether you're here for the drinking games, the questionable advice, or just to feel a little better about your own chaotic past, this episode is for you. So grab some popcorn (or a strong drink, you’ll need it) and get ready for a shadow work party you didn’t know you needed. Follow the gang: Follow Michelle on Instagram: ⁠@michellepanning⁠ Follow Breanna on Instagram: ⁠@iambreannamay⁠ Follow Laura on Instagram: ⁠@lauragradyy⁠ Follow Ro on Instagram: ⁠@rochenehawley⁠ Connect with Me: If you actually enjoyed this hot mess of an episode, share it with someone who needs a laugh (or someone who thrives on secondhand embarrassment).  Tag us on Instagram with your favourite part, whether it’s a random pet peeve or a new cringe-worthy confession! Instagram: ⁠@complete_bycaitlin⁠ Here’s to 100 episodes of unfiltered laughs, real talk, and all the shadow work (and chaos) that got us here. Don’t forget to subscribe, rate, and review.

 In this episode of Shadow Work, WTF?, we’re flipping the narrative on ADHD and showing you how to not just manage it—but thrive with it. If you’ve ever felt like your brain was working against you, especially in the world of business, this episode is here to prove that your ADHD brain might just be your secret weapon for wild success. I’m joined by Alexis, the unapologetic “Tough Love Coach,” who has been helping neurodiverse clients like you get their lives and businesses together for over a decade. We’re talking about how to work with your ADHD, not against it, and sharing the exact strategies that will help you ditch perfectionism, overcome procrastination, and build a life you love—without trying to be neurotypical. This episode is a must-listen for anyone who’s tired of feeling like their ADHD is holding them back. Spoiler: It’s not. You just need to know how to harness it—and we’re here to show you how. 00:00:08 - Welcome to the ADHD Success Revolution Meet Alexis, the “Tough Love Coach,” and prepare to reframe everything you thought you knew about ADHD and success. 00:02:29 - Alexis’ ADHD Diagnosis: The Turning Point Alexis shares her diagnosis story, the struggles with medication, and how she found clarity by embracing her neurodiverse brain instead of trying to fix it. 00:09:27 - From Rock Bottom to Six-Figure Success Discover how homelessness and a health crisis pushed Alexis to transform her life and build two six-figure businesses—using her ADHD to her advantage. 00:20:23 - ADHD & Trauma: The Untold Story What if your ADHD is rooted in trauma? Alexis shares a provocative take on how trauma may play a bigger role in ADHD than we realize—and how healing it can unlock your potential. 00:27:14 - Overcoming the ADHD Trifecta: Procrastination, Perfectionism, and Dopamine Chasing We dig into the ADHD brain’s biggest struggles—procrastination, perfectionism, and the constant need for dopamine—and Alexis shares strategies to break these cycles and get results. 00:36:35 - The Power of Nervous System Regulation for ADHD Brains Why traditional productivity hacks don’t work for ADHD brains—and how nervous system regulation can be the game-changer you need to focus, get things done, and thrive. 00:48:05 - Redefining Failure: The Fast Lane to Success Caitlin and Alexis wrap up by offering practical strategies and next steps to help you manage your ADHD and start thriving—both in life and business. Resources Mentioned: Follow Alexis on Instagram: @thetoughlovecoach Listen to Alexis’ Podcast: XOXO, Your Tough Love Coach on Spotify and Apple Podcasts Follow Alexis on TikTok: @thefailurediaries Join the Tough Love Collective: Get accountability and support tailored for ADHD Connect with Me: Loved this episode? Make sure to share it with your fellow ADHD warriors and tag us on Instagram with your takeaways! Instagram: @complete_bycaitlin The more we share, the more we can help neurodiverse women see that ADHD isn’t a limitation—it’s a path to wild success. Don’t forget to subscribe, rate, and review the podcast to stay in the loop for more life-changing conversations!

Ever feel like you’ve been doing all the work—deep diving into shadow, emotional release, manifestation—yet something still feels off? Maybe you're crushing the hard stuff, facing your shadows head-on, but joy and light seem elusive. Or, perhaps you're riding high on positivity and manifestation but can’t shake the feeling that you're avoiding something deeper. In today’s episode of Shadow Work, WTF?, I’m getting real about the sneaky pattern I’ve fallen into—and I bet you have too. It’s easy to think that leaning into either shadow work or positivity is enough, but what if the real breakthrough happens when you balance both? What if the reason you’re stuck isn’t that you’re doing the wrong thing, but that you’re focusing too much on one side? I’m sharing my own story of swinging between high vibes and shadow work, and why I had to learn the hard way that you need both to create real momentum. Curious? You should be, because what I’ve uncovered might just shift how you approach your personal growth and business from here on out. In this episode, I’m breaking down: Why doing all the “right” things can still leave you feeling stuck. The trap of relying too much on either shadow work or positivity. How I went from rejecting joy to reclaiming abundance in my life and business. Why integrating both light and dark is the secret to your next breakthrough. If you’ve been feeling like something’s not adding up in your personal development journey, this might be the missing piece. Let’s find out together. Key Points and Timestamps: [00:00] - Introduction Are you stuck doing the deep work but missing the light? Or are you avoiding the hard stuff by staying in the high-vibe lane? Here’s why both can be traps. [02:22] - The Trap of One-Sided Work Why shadow work or positivity alone won’t get you where you want to go—and how to know when you’ve fallen into the trap. [07:02] - My Journey from Enlightenment to Shadow WorkHow I bounced between extremes and realized neither approach was getting me the results I craved. [23:05] - When Joy Becomes Your Shadow Why I started rejecting joy and positivity—and how it ended up holding me back in ways I didn’t expect. [29:58] - Basic B*tch Manifestation & Reclaiming AbundanceI started with simple manifestation practices to reclaim abundance and saw massive results. Want to know how? [39:32] - Where Are You Stuck? Shadow or Light?Let’s get real: are you stuck in the shadows or avoiding them with positivity? I’ll help you figure out where you are and what to do about it. [44:21] - Final Thoughts & Shadow Alchemy Certification Ready to go deeper? I’m sharing details on my upcoming Shadow Alchemy Certification for those who want to take this work to the next level. Resources Mentioned: Join the Shadow Alchemy Certification: https://shadowalchemycoaching.com/ Follow Shadow Alchemy Coaching Academy on Instagram: @ShadowAlchemyCoachingAcademy Follow me on Instagram: @complete_bycaitlin Connect with Me: If this episode sparked your curiosity, I want to hear from you! Share this episode with someone who needs it, and don’t forget to subscribe, rate, and review the podcast—it helps us grow and reach more badass people like you. Let’s explore how to balance shadow and light and get the breakthroughs we’ve been craving. Instagram: @complete_bycaitlin Shadow Alchemy Certification: https://shadowalchemycoaching.com/

In today’s episode of Shadow Work, WTF?, I’m getting real about those moments when you just want to quit. You know the ones—when you’ve done everything you can think of, followed all the steps, and yet nothing seems to be working. Whether it’s in business, fertility, or any other area of life, that overwhelming urge to throw in the towel can feel like too much. I’ve been there, and I’m sharing exactly what’s been coming up for me in this season. Lately, I’ve been navigating so much pressure in both my business and fertility journey. I’ve been doing “all the right things,” yet there are moments when I feel like screaming, “Why isn’t this working?!” It’s vulnerable to admit that even after creating so much success, I sometimes feel like quitting. But here’s the truth—this is where the real work begins. In this episode, I’m breaking down: The frustration of doing everything right and still feeling stuck. How control and ego can make things so much harder than they need to be. What it really means to surrender—letting go without losing yourself. The fine line between responsibility and over-responsibility. Why quitting is often a sign that your patterns need to change, not your goals. If you’re feeling that pull to quit right now, I want you to know that I see you. And I’m sharing how I’ve been working through these moments of doubt and resistance by shifting my mindset, working with my nervous system, and choosing to keep going in a way that feels more aligned. It’s not about doing more—it’s about doing differently. Key Points and Timestamps [00:00] - When you’re on the edge of quitting, what do you do next? [04:00] - The frustration of doing everything “right” but still feeling stuck. [10:00] - How ego and control create unnecessary suffering. [15:00] - The struggle with over-responsibility in both business and personal growth. [20:00] - Learning to trust something bigger when letting go feels terrifying. [26:00] - What to do when you want to quit—keep going, but in a way that feels aligned. [29:00] - My invitation to Beyond Mindset—a two-week training for coaches and anyone who wants to dive deeper into shadow work and human behavior. Resources Mentioned: Join Beyond Mindset: https://shadowalchemycoaching.com/beyond-mindset Follow me on Instagram: @complete_bycaitlin Connect with Me: If this episode hit home, please share it with someone who needs to hear it. Don’t forget to subscribe, rate, and review the podcast—it really helps spread the word. Let’s keep showing up, even when we want to quit. Instagram: @complete_bycaitlin Beyond Mindset Training: https://shadowalchemycoaching.com/beyond-mindset

In this episode of Shadow Work, WTF?, I’m joined by my friend, student, mentor, colleague—and occasional co-conspirator—Breanna May, for a no-holds-barred chat about the messy, chaotic, and weirdly beautiful parts of life and business. You know, the kind of conversation where you’re halfway through and suddenly hit that wall of, “Wait... what the hell is any of this even for?” Yeah, we’re going there.We’re talking about what happens after you’ve done all the shadow work, personal development, and hustling to build the life of your dreams, only to realize you’re now sitting in the middle of an existential crisis wondering, “Wait... this is it?” Breanna and I get real about the highs and lows of entrepreneurship, why success can feel like one big ‘meh,’ and how to find meaning when you’ve checked off all the boxes but still feel like something’s missing.Expect personal stories, navigating business slumps, motivation crashes, and plenty of tangents—because somehow we end up talking about everything from nihilism to Tantra. This episode is packed with laughs, deep insights, and some “WTF am I doing with my life” moments we can all relate to. Key Points and Timestamps 00:00:00 - Welcome to the Sh*tshow Meet Breanna, and why podcasting solo is like screaming into the void. 00:03:35 - So, You’ve Got It All... Now What? That awkward moment when you realize success doesn’t fix everything. 00:07:49 - Hustling for What Exactly? Spoiler: Chasing money and success is exhausting, but we still do it. 00:12:16 - The Biggest Lie in Personal Growth Plot twist: You’re never going to ‘fix’ everything, no matter how many crystals you buy. 00:18:48 - When Life Feels Like One Big "WTF" What to do when your goals stop making sense and existential dread kicks in. 00:27:37 - Marketing Without Being a Jerk How to talk about struggles without making people feel like total failures. 00:36:53 - Embracing the Hot Mess Express Newsflash: You don’t have to be perfect to be successful (or sane). 00:41:29 - How to Not Lose Your Soul in Business Trying to run a business without becoming a robot? Same. 00:49:25 - Spicing Up the Bedroom (Yes, We Went There) Caitlin spills on how she keeps the heat alive—even when baby-making is involved. 00:56:40 - Adulting Is Hard, Let’s Play Anyway Forget clubbing (sometimes)—here’s how to actually have fun as a grown-up. 01:03:00 - Final Thoughts: Are We Even Doing This Right? A reflective (but still kinda chaotic) wrap-up on life, business, and surviving it all. Follow Breanna May on Instagram: @iambreannamay Become a Shadow Work Coach: @shadowalcheycoachingacademy If this episode resonated with you, please share it with a friend who could use some real talk about success, shadow work, and the wild ride that is life. Don’t forget to tag me on Instagram with your biggest takeaway! Instagram: @complete_bycaitlin

In this episode of Shadow Work, WTF?, I’m cutting through the noise and getting real about why so many of us feel blocked when it comes to showing up on social media. If you've ever stared blankly at your screen, overthinking every word, or felt like you're just imitating others instead of being yourself, this episode is for you. I'm sharing my own journey of losing my authentic voice online and how I got it back. It’s time to stop playing it safe and start expressing yourself in a way that feels good, real, and unapologetically you. 00:00:00 - Introduction: Why You Feel Blocked on Social MediaGetting honest about why social media feels so damn hard and the shadow work needed to unlock your creative flow. 00:03:18 - The Impact of Overthinking and ComparisonWhy overthinking is killing your creativity and how comparing yourself to others leads to inauthentic and ineffective content. 00:08:45 - My Rollercoaster Journey: From Stuck to Creative BreakthroughReflecting on my own ups and downs, including a dip in income and how I realized I wasn’t sharing the real, raw sides of my life and business. 00:12:30 - Perfectionism, Imposter Syndrome, and the Fear of JudgmentExploring the shadows that keep you stuck, like feeling you have to get it perfect, and how these patterns block your authentic self-expression. 00:19:15 - How to Find Your Voice and Love Your Content AgainStop trying to be someone you're not! Why aligning your content with what you love to create and consume is the secret sauce to engagement and fun. 00:25:42 - The “Shit Post Challenge”: Your Path to Consistency and ClarityIntroducing a game-changing challenge to help you post more freely and authentically without the pressure of perfection. 00:32:10 - Navigating the Shadows of Creativity and VisibilityUnderstanding the deeper shadows behind creativity blocks and how school, upbringing, and societal norms may have conditioned you to play small. 00:39:40 - Bringing Your Whole Self to Social MediaHow embracing all parts of you—funny, messy, vulnerable—can create more connection and magnetism in your business. 00:45:55 - The Real Magic of Showing Up Unfiltered and RealWhy it’s more powerful to post what feels good to you, even if it’s not “perfect,” and how that authenticity drives sales and engagement. Join the "Hot Mess Magic" Workshop Replay: https://academy.shadowalchemycoaching.com/hot-mess-magic/ Follow Caitlin on Instagram: @complete_bycaitlin If this episode resonated with you, share it with someone who needs to break free from the social media perfection trap. Tag me on Instagram with your biggest takeaway, or tell me how you're planning to unlock your creativity! Key Points and Timestamps:Resources Mentioned:Connect with Me:Instagram: @complete_bycaitlin

In this episode of Shadow Work, WTF?, I’m dropping the filters and getting brutally honest about the realities of running a business when things are far from perfect. If you’ve ever felt the pressure to maintain a flawless facade while silently struggling, this episode is your permission slip to let it all hang out. I share my rollercoaster journey of big wins, like selling out my retreat, alongside deep lows of burnout, illness, and confronting my own fears and vulnerabilities. It’s time to get real about what it means to show up fully human in your business. Key Points and Timestamps: 00:00:00 - Introduction: Why It's Time for Real Talk Ditching the polished business persona and embracing the messy, real side of entrepreneurship. 00:01:51 - The Pressure to Keep Up Appearances How social media’s perfection culture makes us feel like we need to hide our struggles and only show the shiny moments. 00:06:37 - My Journey from "Fake It Till You Make It" to Authenticity Reflecting on my early business days and why I shifted from selling a dream to selling the truth. 00:09:00 - When the Highs Are High and the Lows Are Low A behind-the-scenes look at how big wins and deep lows coexist in business and what they taught me about my own patterns. 00:13:30 - Rethinking Success: Is It About the Money? Unpacking my relationship with money and questioning the value of shadow work when tangible results aren’t immediate. 00:18:13 - Choosing Authenticity Over Perfection Why it's more important than ever to lead with vulnerability and let go of the need to seem like you have it all figured out. 00:22:33 - Integrating All Parts of Yourself into Your Business How to show up as your full self—messy, raw, and real—and why that’s where the real magic happens. 00:33:50 - The Danger of Hiding: How Concealing Your Truth Hurts Your Growth Discussing the risks of hiding your struggles and how radical transparency can actually strengthen your business and relationships. Resources Mentioned Join the "Hot Mess Magic" Workshop (originally Cash Code, but I changed it): [Link to workshop] Take the Wealth Archetype Quiz: [Link to archetypes] Follow Caitlin on Instagram: @complete_bycaitlin Connect with Me If this episode hit home for you, share it with a friend who could use a reminder that it’s okay to be a “hot mess” in business. Tag me on Instagram with your biggest takeaway or your own story of embracing your messy truth. Instagram: @complete_bycaitlin

In this episode of Shadow Work: What the F***, I take you on a raw, unfiltered journey through a recent experience in my business that hit hard.  I'm sharing the nitty-gritty details of a triggering anonymous message and how it brought up deep-seated fears about my business's authenticity. I reveal how I processed and responded to the criticism, turning a potentially derailing moment into an opportunity for growth and self-reflection. You'll get a behind-the-scenes look at: The initial shock and emotional impact of receiving a critical message. My immediate reactions and the physiological response I experienced. The role of shadow work in understanding and managing my triggers. The importance of seeking support and regulating emotions before responding. The decision to address the criticism publicly and authentically. The broader implications of criticism in the coaching industry and how to maintain integrity. Key Points and Timestamps 00:02:23 - The Anonymous Message Details of the anonymous message questioning my business authenticity. My immediate emotional and physical reactions to the criticism. 00:04:49 - The Initial Response My thoughts and feelings upon reading the message. The fear of being perceived as a "pyramid scheme" and its impact on my mindset. 00:07:09 - Reflection and Seeking Support The importance of asking for help and discussing the issue with a trusted friend. My journey from anger to curiosity about the message's implications. 00:11:06 - Processing the Criticism The process of calming down and regulating emotions. The decision to address the criticism head-on in a public forum. 00:14:46 - Constructive Reflection The importance of introspection and using criticism as a growth opportunity. My commitment to authenticity and integrity in my business practices. 00:18:47 - Broader Industry Implications Critique of the coaching industry's tendency towards superficial business models. Encouragement to approach passive-aggressive or anonymous feedback with curiosity and self-reflection. 00:22:56 - Embracing Support and Collaboration Acknowledgment of the support systems that have contributed to my business success. Rejection of the notion that doing it all alone is superior or more valid. 00:26:49 - Final Thoughts and Empowerment Encouragement to use criticism as a tool for growth and self-improvement. The importance of showing up authentically and maintaining integrity despite external judgments. Resources: Join the Wealth Alchemy Course  Check out the Mastermind Grab the Shadow Work Prompts for Biz owners Connect with Me If you enjoyed this episode, please share it with a fellow business owner who could benefit from these insights. Don't forget to tag me on Instagram with your biggest takeaway! - Instagram: @complete_bycaitlin Don’t forget to subscribe, rate, and review the podcast.

In this episode of Shadow Work, WTF?, I'm diving deep into a critical topic: how trauma impacts your business.  Whether you're an overachiever or someone struggling to get your business off the ground, your past experiences might be subtly or blatantly influencing your current reality and business outcomes. I share my own journey with trauma and how it has shaped my business decisions, leading to both sabotage and success. We'll explore how trauma from years ago or even recent events can unconsciously drive your behavior, leaving you feeling out of control. Key Points and Timestamps 00:00:00 - Introduction to Trauma and Business The subtle and profound ways trauma influences your business. Carl Jung’s quote: “Until you make the unconscious conscious, it will lead your life and you will call it fate.” 00:04:30 - Recognizing Trauma's Impact My personal experiences with trauma and how it led to business sabotage. Cold-calling trauma: how past rejections triggered fear and physical reactions in business. 00:15:22 - High Achievers and Trauma The hidden trauma in high achievers who seem to have it all. Validation from success versus genuine fulfillment and happiness. 00:29:45 - Practical Steps to Overcome Trauma in Business How trauma manifests in overworking, burnout, avoidance of risk, and difficulty in setting boundaries. Addressing fear of failure and success, and how past experiences shape these fears. 00:37:15 - Dealing with Complex Trauma The difference between acute, chronic, and complex trauma. How varied and multiple events over time can shape your self-perception and business behavior. 00:45:52 - Building Awareness and Self-Compassion Reflecting on your business choices and identifying patterns. The importance of self-compassion and validating your experiences. 00:52:10 - Seeking Support and Professional Help The benefits of trauma-informed coaches and therapists. How support can create a safe space for healing and capacity building. 01:01:05 - The Role of Shadow Work in Healing Understanding shadows and their connection to trauma. How addressing triggers and judgments can lead to long-term changes. 01:10:30 - Making Conscious Decisions Assessing whether your decisions come from a place of fear or alignment with your goals. Shifting decision-making to create a business that aligns with your heart and long-term vision. 01:19:45 - Lifelong Journey of Healing Embracing the journey of healing and continuous self-discovery. Allowing yourself to make incremental changes and build resilience. 01:28:15 - Final Thoughts The importance of unpacking and addressing trauma for a beautiful and fulfilling life. How to join Wealth Alchemy for specific work on money trauma or the mastermind for deeper self-perception work. Resources: Join the Wealth Alchemy Program: [Link to Wealth Alchemy] Join the Mastermind: [Link to Mastermind] Download the Biz Shadow Work prompts Follow Caitlin on Instagram: @complete_bycaitlin Connect with Me If you enjoyed this episode, please share it with a fellow business owner who could benefit from these insights. Don’t forget to tag me on Instagram with your biggest takeaway! Instagram: @complete_bycaitlin Don’t forget to subscribe, rate, and review the podcast!

In this episode of Shadow Work, WTF?, I'm thrilled to have one of my incredible clients, Lurinda, join me in person!  We've been working together for over a year, and today we're diving deep into her incredible journey as a shadow work coach, mother, and business owner. Lurinda has faced numerous challenges head-on and has come out stronger, with an open heart and a thriving business. We'll explore her experiences, including the highs and lows of balancing motherhood with running a successful business, dealing with ADHD, and the transformative power of setting boundaries.  This episode is packed with insights on how to navigate life's complexities without losing your sense of self. Get ready for an honest, emotional, and empowering conversation about identity, boundaries, and finding balance. Key Points and Timestamps 00:00:00 - Introduction Lurinda shares her background and roles as a mother, stepmother, and shadow work coach. 00:04:30 - Business Success and Setting Boundaries Lurinda talks about her recent success in business and how she’s managed to set strong boundaries. The importance of having support and accountability in business. 00:10:45 - Navigating Motherhood and Business Challenges of balancing motherhood and business responsibilities. Personal stories about dealing with bullying and maintaining boundaries. 00:18:33 - Overcoming Burnout and Setting Priorities Lurinda shares her experience of nearly quitting her business and how she bounced back. The impact of having a supportive partner and reassessing priorities. 00:27:12 - Importance of Values and Boundaries Caitlin explains the importance of understanding and setting personal values and boundaries. How aligning business and personal values can lead to fulfillment. 00:40:54 - ADHD Diagnosis and Managing Business Lurinda discusses her ADHD diagnosis and how it has affected her business and personal life. Strategies for managing ADHD and maintaining productivity. 00:50:51 - Self-Care and Personal Growth The importance of self-care and how it impacts business and personal relationships. Lurinda’s journey of losing weight and prioritizing her physical health. 01:02:28 - Authority and Identity in Business Stepping into authority and the impact it has on business and personal life. The role of self-responsibility in achieving success. 01:05:05 - Upcoming Retreat: Surrender Lurinda shares details about her upcoming retreat, Surrender, focused on reconnecting with oneself and healing past traumas. Information on how to join and what to expect from the retreat. Resources Mentioned - Badass CEO https://completebycaitlin.com/badass-ceo Connect with Us If you enjoyed this episode, please share it with someone who could benefit from these insights. Don’t forget to tag us on Instagram with your biggest takeaway! Caitlin Instagram: @complete_bycaitlin Lurinda Instagram: @perspectivebylurinda

In this episode of Shadow Work, WTF? I'm breaking down the concept of understanding your ‘receiving capacity’ and uncovering how it impacts your relationship with money and your nervous system.  I’ll be diving deep into my own journey with this idea, spilling all the juicy details, and giving you the actionable insights you need to expand your capacity for wealth and abundance. I’ll define receiving capacity, reveal its connection to your stress tolerance, and help you spot the red flags—like feeling overwhelmed by financial fluctuations. And of course, I’ve got you covered with practical steps to overcome this challenge. We’ll talk about implementing systems to manage your stress, understanding your window of tolerance, and shifting from scarcity to abundance through belief work and nervous system regulation. Key Points and Timestamps 00:01:58 - What is Receiving Capacity? Initial reactions to the concept and its perceived "woo-woo" nature. My journey of understanding receiving capacity and its practical, sciency side. 00:04:25 - The Nervous System and Window of Tolerance Explanation of the window of tolerance within our nervous system. How being within this window makes us feel grounded, present, and logical. The effects of moving into hyper-arousal (overstimulation) and hypo-arousal (shutdown). 00:09:15 - Factors Affecting Our Window of Tolerance How past trauma, stress, and shadows can impact our capacity for stress. The analogy of a drink bottle representing our stress capacity. 00:11:33 - Expanding Our Window of Tolerance The significance of expanding our stress capacity to handle more without freaking out. The role of lower and upper limits in financial stress. 00:13:53 - Practical Applications in Wealth Alchemy How understanding our window of tolerance helps in managing money and wealth. Identifying personal lower and upper financial limits and working within them. Resources Mentioned Join the "Wealth Alchemy" Course: https://completebycaitlin.com/wealth-alchemy Follow Caitlin on Instagram: @complete_bycaitlin Connect with Me If you enjoyed this episode, please share it with a fellow business owner who could benefit from these insights. Don't forget to tag me on Instagram with your biggest takeaway! Instagram: @complete_bycaitlin Don’t forget to subscribe, rate, and review the podcast!

In this episode of Shadow Work, WTF?I'm diving into a deeply personal journey that's been unfolding in my life—my (almost) year-long attempt to get pregnant. I'm diving into the emotional journey of trying to get pregnant and how it mirrors the ups and downs of running a business.  From intense tracking and control to surrender and trust, I'll share my personal experiences and the valuable lessons learned along the way.  Plus, a few book recommendations and a fun hack for podcasting and reading! Key Points and Timestamps 00:02:00 - Fun Hack for Book Lovers & Business owners Kindle stand that doubles as a podcast stand. 00:04:30 - Current Book Recommendations Struggles with Crescent City, love for Zodiac Academy. 00:08:00 - Personal Journey with Pregnancy Tracking and control patterns re-emerging. 00:11:00 - Lessons from the Journey Doing the right things doesn’t guarantee results. Similarities between pregnancy and business efforts. 00:17:00 - Emotional Struggles and Surrender Dealing with disappointment and lack of control. 00:20:00 - Business Parallels How emotional patterns in pregnancy relate to business challenges. 00:25:00 - Conclusion and Final Thoughts Trusting the process and showing up with vulnerability. Resources Mentioned Kindle Stand: Available on Amazon - https://www.amazon.com.au/dp/B08L4TKQ57?psc=1&ref=ppx_pop_dt_b_asin_image Current Book: Zodiac Academy Wealth Alchemy - Money Trauma Healing Course - https://completebycaitlin.com/wealth-alchemy Connect with Me If you enjoyed this episode, please share it with someone who might benefit. Don't forget to tag me on Instagram with your biggest takeaway! Instagram: @complete_bycaitlin Don’t forget to subscribe, rate, and review the podcast!

In this episode of Shadow Work, WTF?, I'm taking you on a wild ride through my journey of stepping out of my comfort zone, breaking past the teacher persona, and embracing self-expression in my business. We’re diving deep into my struggles with perfectionism, the pressure to always be the expert, and how it's held back my true personality and creativity. This episode is raw, unfiltered, and a major leap for me in being more authentically myself. I hope it inspires you to do the same. Key Points and Timestamps 00:00:00 - Introduction to the Episode Why today’s episode is unstructured and personal. My comfort zone with structured teaching and the discomfort with self-expression. 00:02:12 - Perfectionism and the Teacher Persona Struggles with feeling uncomfortable sharing personal stories. Hiding behind the teacher persona for safety and comfort. 00:04:39 - Pushing Past Comfort Zones The sixth attempt at recording this episode. The perfectionist mindset and internal judgments. 00:07:02 - Recent Life Events and Business Updates Launching Wealth Alchemy, a new money trauma healing program. The intense work and dedication poured into the course. 00:09:24 - Balancing Work and Personal Life Groundhog Day effect: focusing solely on work and neglecting social life. The importance of integrating fun and social activities for creativity and inspiration. 00:14:01 - The "Eat Your Vegetables First" Pattern The pattern of prioritizing work before pleasure. The negative impact of overworking and neglecting self-care. 00:18:32 - The Never-Ending To-Do List of Entrepreneurs Struggling with deadlines and the pressure to constantly be productive. Allowing flexibility and flow in work schedules. 00:20:17 - The Importance of Fun and Self-Care The transformative effect of incorporating fun into the routine. The balance between work and personal life for sustained motivation. 00:22:50 - Finding Personal Flow in Business Embracing a non-linear approach to work. The significance of self-care and enjoyment in maintaining business success. Resources Mentioned Join the Wealth Alchemy Program: [Link to Wealth Alchemy] Follow Caitlin on Instagram: @complete_bycaitlin Connect with Me! If you enjoyed this episode, please share it with a fellow business owner who could benefit from these insights. Don't forget to tag me on Instagram with your biggest takeaway! Instagram: @complete_bycaitlin Don’t forget to subscribe, rate, and review the podcast!

In this episode of Shadow Work, WTF?, we're diving into the gritty reality of scarcity and how it messes with your business and mindset. If you’re still reeling from last week's deep dive into scarcity, you’re in the right place. This episode is packed with practical tips to help you manage scarcity in the interim while you dig into those deeper layers. Key Points and Timestamps 00:00:00 - Introduction Welcome and overview of Shadow Work, WTF? podcast. Brief recap of last week's episode on scarcity. 00:06:41 - Practical Tools to Hack Scarcity Immediate strategies to manage feelings of scarcity and anxiety. The importance of asking, "Is this actually a problem right now?" Supporting your body and mind to feel more regulated. 00:08:54 - Regulating Yourself and Avoiding Overwhelm Techniques to bring yourself back to a state of safety and calm. Importance of external input and finding expansive influences. How to take logical and strategic business decisions when feeling more grounded. 00:11:07 - Creating a Plan from a Place of Stability Steps to take action in your business from a logical standpoint. Emphasizing the importance of business strategy and prefrontal cortex thinking. 00:12:54 - Final Thoughts and Practical Application Recap of tools and strategies discussed. Encouragement to implement daily practices to manage scarcity and anxiety. 00:15:00 - Call to Action Rate and share the podcast. Join the "Scarcity to Six Figures" training for deeper transformation. Resources Mentioned Join the "Scarcity to Six Figures" Training: [Link to training] Follow Caitlin on Instagram: @complete_bycaitlin Access the Calling in the Cash Breathwork: Available immediately upon joining the training "[Scarcity to Six Figures]!" Connect with Me If you enjoyed this episode, please share it with a fellow business owner who could benefit from these insights. Don't forget to tag me on Instagram with your biggest takeaway! Instagram: @complete_bycaitlin Don’t forget to subscribe, rate, and review the podcast!

In this episode of Shadow Work, WTF?, I'm taking you on a wild ride through the shadows of scarcity, uncovering how this sneaky mentality is holding back your business and personal growth.  We're diving deep into my own tumultuous journey with scarcity, spilling all the juicy details, and giving you the actionable insights you need to break free from this BS. I’ll define scarcity, reveal its impact on your mindset and business, and help you spot the red flags—like seeing other coaches as competition, setting puny goals out of fear, and working yourself to the bone from a place of lack.  But don’t worry, I’ve got you covered with practical steps to overcome this scarcity. We’ll talk about implementing systems to manage money and clients, feeling safe with your current stash, and shifting from scarcity to abundance through belief work and nervous system regulation.  Plus, I’m super excited to introduce my game-changing three-day training, "Scarcity to 6-Figures." This isn’t just another fluffy course; we’re diving into shadow work, belief shifts, and embodying an abundant mindset. I’m inviting you to join me for some serious transformation. So, buckle up and get ready to turn those scarcity patterns on their head.  Your relationship with money is about to get a major upgrade, and your business will thank you for it! Key Points and Timestamps 00:00:00 - Introduction to Scarcity What the hell is scarcity, and how is it screwing with your mindset and business growth? My personal rollercoaster with scarcity. 00:04:30 - Recognizing Scarcity in Your Business Signs you're trapped in a scarcity mindset: viewing others as competition, fear of pivoting, setting wimpy goals, and overworking like a madwoman. 00:15:22 - Personal Stories and Insights My epic struggles with money scarcity and the questionable business practices born from a lack mentality. 00:29:45 - Practical Steps to Overcome Scarcity How to put systems in place to manage your money and clients like a pro. Learning to feel safe with what you’ve got. Shifting from a scarcity mindset to an abundance mindset with belief work and nervous system regulation. 00:37:15 - Upcoming Training: "Scarcity to 6-Figures" All the deets on my three-day training. We’re talking shadow work, belief shifts, and living that abundant life. How to join and what you’ll get out of it. 00:45:52 - Final Thoughts and Call to Action Recognize and flip those scarcity patterns. Join me in the training for a deep dive into transformation. Share your breakthroughs and experiences—let’s celebrate your journey together! Resources Mentioned Join the "Scarcity to 6-Figures" Training Follow Caitlin on Instagram: @complete_bycaitlin Access the Calling in the Cash Breathwork: Available immediately upon joining the training Scarcity to 6 figures training! Connect with Me If you enjoyed this episode, please share it with a fellow business owner who could benefit from these insights. Don't forget to tag me on Instagram with your biggest takeaway! @complete_bycaitlin Don’t forget to subscribe, rate and review the podcast!

Running a business, honestly,  what a RIDE. hahah. I’ve had so many ups, downs and all rounds throughout this time. And with that, I’ve learned a LOT about biz. Today on Shadow Work, WTF? I want to share my 7 BIGGEST lessons in my biz with ya’ll. This episode is filled with juicy insights that will give you some epic reflections and points of growth for your own biz too. Timestamps: 0:02:20 - From clueless about ABNs to getting fired for being too shy - the journey begins. 0:04:25 - Overcoming the 'hide in the back' phase to rocking impromptu speeches. 0:05:13 - Choosing entrepreneurship because working for others is just not the vibe. 0:08:29 - Decisiveness is key - no more dilly-dallying in business decisions. 0:13:46 - Transitioning from coach to badass business owner. 0:19:30 - Putting pride on a timeout for business and personal life balance. 0:27:21 - Self-care isn't just a buzzword - it's a business strategy. 0:30:08 - Finding the sweet spot between strategy smarts and mindset magic. 0:32:33 - Action speaks louder than endless mindset loops. 0:34:26 - Embrace the chaos, learn from the mishaps, and keep on hustling in the biz world. Resources: FREEEE: Grab the Shadow Work Prompts for Biz owners here https://drive.google.com/file/d/1Pkcve7Ftq_RfX1D1JFty3DlXo5YCRelZ/view Join the Wealthy & Worthy replay here ⁠https://academy.shadowalchemycoaching.com/l/wealthy-worthy/ Anddd - If you loved this episode, please leave a review and rate the podcast or share with someone else you think it could help! 

One of the most prevalent fears I hear from online biz owners, is that they are scared of being cancelled or publicly criticized. And look, that’s a very legitimate and valid fear. BUT, it’s also one that may be holding your biz back from more visibility, scaling and impact that you want. In this episode, I go deep into understanding why this fear is so paralyzing, and how you can navigate the challenges of more visibility and criticism WHILE staying true to your authentic voice. 0:09:45 - Caitlin spills the tea on the tiny world of Instagram and the drama of fearing cancellation. 0:10:16 - Dive into the world of giving a f*ck because, let's face it, humans are wired that way! 0:11:17 - Unveiling the secrets of handling cancel culture with shadow work and emotional intelligence - the superhero tools of the digital age. 0:13:09 - Caitlin's "Cancel Chronicles" where she reflects on feedback and the art of staying true to your message. 0:19:10 - Embracing the shade: How to distinguish between shady feedback and constructive criticism like a boss. 0:20:38 - From canceled to comeback: Lessons on growth and transformation from the cancel culture hall of fame. Resources: FREEEE: Grab the Shadow Work Prompts for Biz owners here Join the Wealthy & Worthy replay here ⁠https://academy.shadowalchemycoaching.com/l/wealthy-worthy/ MASTERMIND: BADASS CEO mastermind starts TOMORROW! DM me on IG to join. IG: ⁠⁠https://www.instagram.com/catlouisedunn⁠ Anddd - If you loved this episode, please leave a review and rate the podcast or share with someone else you think it could help!