Claim OwnershipShed Geek Podcast
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© 2026 Shed Geek Podcast
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The Shed Geek Podcast offers an in depth analysis of the ever growing and robust Shed Industry. Listeners will experience a variety of guests who identify or specialize in particular niche areas of the Shed Industry. You will be engaged as you hear amateur and professional personalities discuss topics such as: Shed hauling, sales, marketing, Rent to Own, shed history, shed faith, and much more. Host Shannon Latham is a self proclaimed "Shed Geek" who attempts to take you through discussions that are as exciting as the industry itself. Listeners of this podcast include those who play a role directly or indirectly with the Shed Industry itself.
409 Episodes
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Send us a text Buyers don’t want homework; they want a simple way to say yes. We sat down with finance veteran Joel Oney to unpack how point‑of‑sale financing helps shed, post‑frame, and steel builders close more deals, protect margins, and keep sales moving through winter without slashing prices. From six‑month no interest, no payment promos to fast soft‑pull decisions at the lot, we break down the practical playbook that turns “I’ll wait for my tax refund” into “Let’s get it scheduled.” We...
Send us a text Ready to stop building in a silo and start building with momentum? We sit down with the National Frame Building Association to unpack how post-frame pros turn shared knowledge into faster timelines, safer jobsites, and stronger margins. Joe Shimp (NFBA President) and Morgan Arwood (Membership Director) pull back the curtain on real benefits that matter on Monday morning: OSHA-savvy legal counsel, education that sharpens both field work and business skills, and a network where c...
Send us a text The shed business isn’t simple anymore—and that’s a good thing if you know how to harness it. We take you behind the scenes of our five-year arc, share the wins and stumbles that pushed us to relaunch Shed Geek Marketing, and get practical about what actually moves revenue when buyers start online and finish on their terms. We dig into a hard question that reshapes everything: what is a lead for your model? If you run a high-volume, SEO-driven engine, a name and phone number c...
Send us a text A shed that actually fits your backyard and your HOA shouldn’t be a unicorn. We sit down with Kelli and Ana Garcia from Florida’s Finest Sheds to unpack how they sell year-round in Central Florida, match strict neighborhood rules, and still deliver fast enough to save a customer from an expiring storage bill. Their story starts with an insurance agency and a back-lot opportunity, then grows into a diversified dealership offering metal sheds, wood sheds, finished-out models, car...
Send us a text A small industry feels big when the right people link arms. We close the year with honest wins, a few hard lessons, and a clear plan to help shed, metal building, and post-frame pros grow in 2026—without losing the heart that got us here. Together with our friends at Shed Geek, we map out an eight-episode pole barn series leading into NFBA, a slate of dealer spotlights, and a consumer-first video push that meets buyers where they scroll with fast, clear answers. We talk strate...
Send us a text What does it take to turn three‑a‑day shed builds into a software platform that runs an entire industry? We sit down with Jason Graber to unpack that journey—starting in a Pickens, South Carolina shop and scaling to Shed Suite’s vision of becoming the operating system for shed and carport businesses. Jason shares why you don’t need to be a programmer to build meaningful software, how to turn field pain into product clarity, and why systems—not endless processes—unlock speed as ...
Send us a text A cold morning, a prayer tent, and 50 turkeys handed out on Xenia Avenue set the tone for a raw, grateful conversation about work, purpose, and the post-frame craft. We open up about burnout and recovery, then connect that honesty to practical steps any shed, steel, or pole barn pro can use to grow in 2026. If you’ve ever felt spread thin by sales, installs, family schedules, and the weight of expectations, this one meets you where you are and hands you a plan. We share why co...
Send us a text What if your slump isn’t the market—it’s your process? We sat down with Peter Miller to unpack the habits that separate professional salespeople from order takers, and why a consistent mindset beats seasonal swings. From running five shed lots across multiple states to building a sold-out Shed Sales Summit, Peter shares practical strategies you can put to work this week: clear goals, ethical influence, tighter follow-up, and video content that actually drives walk-ins and onlin...
Send us a text What if the next leap in your sales doesn’t come from a new tool, but from mastering the basics you’ve been neglecting? We sat down with shed industry veteran and coach Charles Hutchins, who’s spent three decades proving that people still buy from people. He shares how a warm greeting, a sincere question about use, and a short personalized video with every quote can beat expensive ads and crowded inboxes. The playbook is simple: build rapport, set clear expectations, follow up ...
Send us a text Your next contract is already researching vendors on LinkedIn, and today we show you how to be the profile they trust. We sit down with author and strategist Al Kushner to break down a practical, repeatable playbook tailored for builders, steel dealers, and manufacturers who want qualified leads without living on the phone. The shift is simple but powerful: speak to outcomes, not offerings; educate instead of pitch; and make your profile the clearest answer to a buyer’s biggest...
Send us a text What does it take to look genuinely trustworthy in a low‑trust digital world? We sat down with RealWork Labs founder Pierce Birkhold to explore a practical path: stop telling people you’re great and start showing them, right down to the street where you delivered the last shed. Pierce brings a rare blend of math, sales psychology, and product thinking to a challenge every local builder and trades pro faces—turning website visits into calls by proving real work happening nearby....
Send us a text Customers don’t wait, and they don’t remember who you are after they fill out three forms at 9:30 p.m. That’s why this conversation zeroes in on the mechanics of modern selling for shed dealers: speed-to-lead in under 60 seconds, warm automation that follows up at least 14 times, AI call summaries that feed your ops and delivery teams, and clean attribution that finally shows which lead sources are worth the spend. We sit down with Joe and Brandon from Velocity360 to unpack ho...
Send us a text Ready to turn casual clicks into confident buyers? We sat down with Idea Room’s Dan VanOrden to map the full journey from a mobile-first 3D design to a signed contract and a clean handoff for fulfillment. Our goal: remove friction for the customer, give reps everything they need in one place, and move from replies to results. We start with what dealers actually feel: Boost on a phone is fast, smooth, and intuitive enough for first-time buyers to design a serious building witho...
Send us a text A passion project can stay pure and still pay its bills. We open the curtain on how our shed-industry podcast evolved into a practical media and consulting platform, why we invite direct competitors to the mic, and how we’re formalizing a vetted network of niche experts in operations, rent-to-own, CRMs, 3D configurators, lumber, and growth leadership. The goal is simple: connect real problems to the right expertise, measure outcomes, and keep the conversation honest enough that...
Send us a text Stop guessing your way through sales. We sit down with Carolyn Miller—builder’s daughter, top-performing dealer, sales trainer, and CRM implementer—to map a simple path from chaotic follow-up to a clean, scalable system that grows shed and post‑frame sales. Carolyn’s Ask, Listen, Solve framework anchors the conversation: ask smarter questions that surface real needs, listen for budget, timing, and site constraints, then solve with a clear next step that moves the deal forward. ...
Send us a text What happens when a steel dealer, a pandemic, and a 3D configurator collide? We bring on IdeaRoom co-founder and CEO, Dan Van Orden, to unpack how builders and dealers moved from paper quotes to mobile-first design that turns curiosity into committed buyers. Dan shares the scrappy origin story—from woodworking plans to full-blown configurators for sheds, carports, post-frame, and red iron—and why the real breakthrough wasn’t just 3D visuals, but cleaner processes and smarter pr...
Send us a text Useful beats clever, every time. We open with the hard truth about why most content and sales conversations miss: they’re built for the creator, not the customer. From there we get tactical. Shannon and Cord map the journey from problem unaware to purchase-ready, sharing practical ways to qualify buyer knowledge, read heat, and design messages that fit each stage. If you’ve ever watched a good lead go cold after a feature dump, this conversation offers a cleaner path: serve fir...
Send us a text What happens when a family brand treats a shed lot like a destination—and runs it with the precision of a top retail showroom? We sit down with Joe Schneider, Vice President at Kloter Farms, to explore how a single location in Ellington, Connecticut became a regional magnet for sheds, garages, pavilions, and custom indoor furniture. The story starts with horse-drawn carriages and lands in a modern playbook built on transparent pricing, meticulous displays, and a culture that pu...
Send us a text Feeling stretched thin as the season slows and the pressure rises? We sit down with business coach and human behavior specialist Carly Pepin to unpack why burnout isn’t about working too hard, but about working on the wrong things. Carly shows how a simple task audit reveals what fuels you, what drains you, and what only you should keep. From there, it’s all about smart delegation, hiring people who love the work you avoid, and building systems that make the work easier instead...
Send us a text A dependable sales engine in a rural market doesn’t come from hacks; it comes from consistent habits that buyers can see. We sit down with dealer and marketing director Jerald Rhodes of Creative Backyards to unpack a full, repeatable playbook for generating shed demand without overspending on ads. Jerald sells larger buildings outside city centers, and he explains why rural buyers are simpler to serve, more profitable to deliver to, and more receptive to clear, professional bra...
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