Claim OwnershipShed Geek Podcast
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© 2025 Shed Geek Podcast
Description
The Shed Geek Podcast offers an in depth analysis of the ever growing and robust Shed Industry. Listeners will experience a variety of guests who identify or specialize in particular niche areas of the Shed Industry. You will be engaged as you hear amateur and professional personalities discuss topics such as: Shed hauling, sales, marketing, Rent to Own, shed history, shed faith, and much more. Host Shannon Latham is a self proclaimed "Shed Geek" who attempts to take you through discussions that are as exciting as the industry itself. Listeners of this podcast include those who play a role directly or indirectly with the Shed Industry itself.
400 Episodes
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Send us a text What if the next leap in your sales doesn’t come from a new tool, but from mastering the basics you’ve been neglecting? We sat down with shed industry veteran and coach Charles Hutchins, who’s spent three decades proving that people still buy from people. He shares how a warm greeting, a sincere question about use, and a short personalized video with every quote can beat expensive ads and crowded inboxes. The playbook is simple: build rapport, set clear expectations, follow up ...
Send us a text Your next contract is already researching vendors on LinkedIn, and today we show you how to be the profile they trust. We sit down with author and strategist Al Kushner to break down a practical, repeatable playbook tailored for builders, steel dealers, and manufacturers who want qualified leads without living on the phone. The shift is simple but powerful: speak to outcomes, not offerings; educate instead of pitch; and make your profile the clearest answer to a buyer’s biggest...
Send us a text What does it take to look genuinely trustworthy in a low‑trust digital world? We sat down with RealWork Labs founder Pierce Birkhold to explore a practical path: stop telling people you’re great and start showing them, right down to the street where you delivered the last shed. Pierce brings a rare blend of math, sales psychology, and product thinking to a challenge every local builder and trades pro faces—turning website visits into calls by proving real work happening nearby....
Send us a text Customers don’t wait, and they don’t remember who you are after they fill out three forms at 9:30 p.m. That’s why this conversation zeroes in on the mechanics of modern selling for shed dealers: speed-to-lead in under 60 seconds, warm automation that follows up at least 14 times, AI call summaries that feed your ops and delivery teams, and clean attribution that finally shows which lead sources are worth the spend. We sit down with Joe and Brandon from Velocity360 to unpack ho...
Send us a text Ready to turn casual clicks into confident buyers? We sat down with Idea Room’s Dan VanOrden to map the full journey from a mobile-first 3D design to a signed contract and a clean handoff for fulfillment. Our goal: remove friction for the customer, give reps everything they need in one place, and move from replies to results. We start with what dealers actually feel: Boost on a phone is fast, smooth, and intuitive enough for first-time buyers to design a serious building witho...
Send us a text A passion project can stay pure and still pay its bills. We open the curtain on how our shed-industry podcast evolved into a practical media and consulting platform, why we invite direct competitors to the mic, and how we’re formalizing a vetted network of niche experts in operations, rent-to-own, CRMs, 3D configurators, lumber, and growth leadership. The goal is simple: connect real problems to the right expertise, measure outcomes, and keep the conversation honest enough that...
Send us a text Stop guessing your way through sales. We sit down with Carolyn Miller—builder’s daughter, top-performing dealer, sales trainer, and CRM implementer—to map a simple path from chaotic follow-up to a clean, scalable system that grows shed and post‑frame sales. Carolyn’s Ask, Listen, Solve framework anchors the conversation: ask smarter questions that surface real needs, listen for budget, timing, and site constraints, then solve with a clear next step that moves the deal forward. ...
Send us a text What happens when a steel dealer, a pandemic, and a 3D configurator collide? We bring on IdeaRoom co-founder and CEO, Dan Van Orden, to unpack how builders and dealers moved from paper quotes to mobile-first design that turns curiosity into committed buyers. Dan shares the scrappy origin story—from woodworking plans to full-blown configurators for sheds, carports, post-frame, and red iron—and why the real breakthrough wasn’t just 3D visuals, but cleaner processes and smarter pr...
Send us a text Useful beats clever, every time. We open with the hard truth about why most content and sales conversations miss: they’re built for the creator, not the customer. From there we get tactical. Shannon and Cord map the journey from problem unaware to purchase-ready, sharing practical ways to qualify buyer knowledge, read heat, and design messages that fit each stage. If you’ve ever watched a good lead go cold after a feature dump, this conversation offers a cleaner path: serve fir...
Send us a text What happens when a family brand treats a shed lot like a destination—and runs it with the precision of a top retail showroom? We sit down with Joe Schneider, Vice President at Kloter Farms, to explore how a single location in Ellington, Connecticut became a regional magnet for sheds, garages, pavilions, and custom indoor furniture. The story starts with horse-drawn carriages and lands in a modern playbook built on transparent pricing, meticulous displays, and a culture that pu...
Send us a text Feeling stretched thin as the season slows and the pressure rises? We sit down with business coach and human behavior specialist Carly Pepin to unpack why burnout isn’t about working too hard, but about working on the wrong things. Carly shows how a simple task audit reveals what fuels you, what drains you, and what only you should keep. From there, it’s all about smart delegation, hiring people who love the work you avoid, and building systems that make the work easier instead...
Send us a text A dependable sales engine in a rural market doesn’t come from hacks; it comes from consistent habits that buyers can see. We sit down with dealer and marketing director Jerald Rhodes of Creative Backyards to unpack a full, repeatable playbook for generating shed demand without overspending on ads. Jerald sells larger buildings outside city centers, and he explains why rural buyers are simpler to serve, more profitable to deliver to, and more receptive to clear, professional bra...
Send us a text Ready to turn slow season into rocket fuel for spring? We dig into the single biggest lever for shed and steel pros—process—and show how a smarter system can unlock more sales, faster delivery, and fewer headaches. With Tristan from CAL, we walk through a clean, unified workflow that pulls orders from Idea Room or Shed Pro, covers cash or RTO in one checkout, and tracks each building from production to delivery in real time. We talk straight about the real pain: corrupted spre...
Send us a text Customers don’t just want a shed; they want a backyard solution. We sat down with Pro Tech Trailers in Eagleville, Tennessee to unpack how utility trailers become a powerful second income stream for shed dealers—without turning your lot into a logistics headache. With decades in high-precision automotive integration, the Pro Tech team translates production discipline into clean welds, consistent wiring, LED lighting, and thoughtful features like fold-flat ramps and setback jack...
Send us a text A single job listing changed everything. Tyler Barrett went from a stressed-out carpenter with six kids and no steady work to a shed builder who runs orders, deliveries, and product development—and along the way discovered a deeper purpose that shaped his leadership, his team, and his community. We get into the gritty parts of the shed business that most people never see: the jump from bench work to managing lumber orders, the “too pretty to scale” $5,000 chicken coop, and the ...
Send us a text Ready for a clearer path through post-frame and metal buildings? We dig into what actually builds trust—real accreditation, transparent design tools, and partnerships you can visit, walk, and verify. Fresh from a plant tour at Graber Post and gearing up for the NFBA Conference, we map out how dealers can stay indispensable while manufacturers inch toward direct sales. We start with the practical: NFBA dates, hotel tips, and why the association’s classes and accreditation raise...
Send us a text Tired of hearing “quality” without seeing the difference? We dig into how small, family-run shed businesses win by diversifying into what rural customers truly need—safe rooms, metal buildings, shipping containers, and even culverts—while keeping service at the center. Instead of chasing every opportunity, we talk through how to add products that align with current logistics, training, and equipment so teams can scale without chaos. You’ll hear why on‑lot displays and side‑by‑s...
Send us a text Your inbox is full, your lot is busy, and buyers are slipping away while messages sit unanswered. We sat down with Velocity360’s Joe Ignace and Brandon Tobin to solve the most expensive leak in sheds, steel buildings, and pole barns: slow follow‑up and scattered systems. They lay out a practical sales equation—leads × conversion × average price—and show how to raise the middle term by reaching new inquiries in 60 seconds, following up for days (not minutes), and keeping your be...
Send us a text The shed world isn’t living in 2021 anymore, and that’s exactly why this conversation matters. We sit down with Tyler Mayhan of Better Barns to unpack what happens when an industry grows up: the easy leads dry up, product mixes shift, and the real work of building sustainable demand begins. From the early days of cordless phones on tool belts to a modern operation where large metal buildings now account for a major share of revenue, Tyler maps a clear arc from hustle to strateg...
Send us a text What if your worth came before your work—and that changed everything about how you lead, sell, and show up? We sit down with JMAG’s Chief Branding Officer, Craig Felker, to unpack “wild leadership,” a simple framework that starts with identity and turns it into action: know your worth, initiate brave conversations, lead with energy that gives more than it takes, and dare to dream bigger than what’s comfortable. From the Shed Expo floor to everyday lot life, we explore culture ...
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