Social Content Made Easy: Instagram Growth Tips

Social Content Made Easy is the go-to podcast for busy entrepreneurs who know Instagram could grow their business—but feel completely overwhelmed by all the conflicting advice. If you're tired of hearing “post every day,” “only post once a week,” “use these secret settings to go viral” (🙄)… and just want a simple strategy that actually works, you’re in the right place. Hosted by Nicole Ialeggio, an Instagram strategist who has helped 250+ business owners cut through the noise, get clear on their Instagram strategy, and finally see real results—like helping one client go from 50K to 220K followers (and counting!) and helping another double her revenue using Instagram. Each week, Nicole breaks down easy-to-follow Instagram strategies designed to help you grow your audience, increase engagement, and turn followers into buyers—without spending hours creating content. Because as parents and business owners, we’ve got enough on our plates already. Expect a mix of quick tutorials, real-life case studies, and behind-the-scenes insights on what’s working right now on Instagram. Whether you're starting from scratch or trying to get unstuck, this podcast will help you simplify your strategy and grow with confidence. We will go voer trends that are currently working as well as tried and true ways to connect that will never go away. Follow & Subscribe for new episodes every week! Hang out with Nicole on Instagram: @nicoleialeggio To work with Nicole, learn more at: http://www.nicoleialeggio.com Topics covered in this podcast are Instagram growth, social media marketing, content strategy, Reels tips, engagement hacks, online business growth, trends, and more! If you want her to hand pick your content every week check this out: http://nicoleialeggio.com/plugandpost

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41. Instagram Burnout or seasonal slump? Burnout Is Real: Here’s How I Actually Avoid It

Feeling so over Instagram but also terrified to disappear and “lose momentum”? In this episode, I’m breaking down the difference between a normal seasonal slump and true Instagram burnout and what to do in each situation.You’ll learn my 3 go-to low-energy content styles, how I batch in 30-minute “power hours,” and when you should not force yourself to post. If you’ve ever ghosted your account for weeks and then panicked about the algorithm, this one’s for you.DM me on Instagram @nicoleialeggio and tell me your go-to low-energy post—I’ll send you one of mine back so you’re never stuck staring at a blank screen again. 💛___Here are the 2 links I mentioned in this episode: Monetize your IG profile: set up your instagram like a highly converting storefrontPlug & post membership: Get your IG content handed to you every week (reels, carousels, scripts, stories)___Want me to hand pick your content every single week?? The Plug & Post Instagram Content Hub: Instagram content ideas, picked by me (an IG strategist) every week based on what's working RIGHT NOW... so all you have to do is film and press post! - Join here! Say Hi on instagram! @nicoleialeggioShow notes: https://nicoleialeggio.com/episode41/

11-18
20:43

40. Let’s Talk About Shadowbans, Burnout & the Instagram Algorithm Spiral

Feeling like Instagram suddenly hates you? This episode breaks down what’s really going on when your reach drops, your engagement tanks, and you start spiraling. We’re talking shadowbans (real or myth?), burnout, and how to get out of the overthinking loop so you can fall back in love with creating again.Want me to hand pick your content every single week?? The Plug & Post Instagram Content Hub: Instagram content ideas, picked by me (an IG strategist) every week based on what's working RIGHT NOW... so all you have to do is film and press post! - Join here! Say Hi on instagram! @nicoleialeggioShow notes: https://nicoleialeggio.com/episode40/

11-11
16:52

39. Fall/Winter Instagram Trend Report: 4 Viral Formats You Can Use Today

Craving connection (and reach) without fancy edits? This fall/winter trend report breaks down 4 viral post formats you’re seeing everywhere—why they work, and how to adapt them to your niche. Expect plug-and-play hooks, filming tips, and tons of real examples you can post this week.Want me to pick your content each week? check this out:Want me to hand pick your content every single week?? The Plug & Post Instagram Content Hub: Instagram content ideas, picked by me (an IG strategist) every week based on what's working RIGHT NOW... so all you have to do is film and press post! - Join here! Say Hi on instagram! @nicoleialeggioShow notes: https://nicoleialeggio.com/episode39/

11-04
13:17

38. Reels, Carousels, or Stories? The Posting Formula That Actually Gets Results

Paralyzed by “Should this be a Reel… or a carousel… or a story?” In this episode I break down what each format does best, how to pick based on your goal (reach, engagement, conversion), my simple 70/30 posting formula, and the #1 mistake that keeps creators stuck.Show notes: https://nicoleialeggio.com/episode38/Want me to hand pick your content every single week?? The Plug & Post Instagram Content Hub: Instagram content ideas, picked by me (an IG strategist) every week based on what's working RIGHT NOW... so all you have to do is film and press post! - Join here! Say Hi on instagram! @nicoleialeggio

10-28
13:03

37. Shadowbans, Burnout & the Instagram Algorithm Spiral: What’s Really Going On (and How to Reset)

Feeling “shadowbanned”? Burned out? Stuck in the algorithm spiral? In this episode I debunk shadowbans, show you how to check your Account Status, explain normal reach dips, and share a gentle reset plan to re-engage without overposting or ghosting. Plus: burnout signs and a lighter way forward.Want me to hand pick your content every single week?? The Plug & Post Instagram Content Hub: Instagram content ideas, picked by me (an IG strategist) every week based on what's working RIGHT NOW... so all you have to do is film and press post! - Join here! Say Hi on instagram! @nicoleialeggioShow notes: https://nicoleialeggio.com/episode37/

10-21
19:03

36. Why Isn’t This Working? The 5-Post Fix for Stalled Instagram Growth

Posting but seeing crickets? In this episode I show you how to diagnose a “dead feed” (reach, saves, follows, energy) and walk you through a 5-post reset that quickly revives engagement—plus what not to waste time on when growth stalls. Run this plan and watch your account wake back up.Want me to hand pick your content every single week?? The Plug & Post Instagram Content Hub: Instagram content ideas, picked by me (an IG strategist) every week based on what's working RIGHT NOW... so all you have to do is film and press post! - Join here! Say Hi on instagram! @nicoleialeggioshow notes: https://nicoleialeggio.com/episode36/

10-14
16:28

35. The 5 Most Underrated Instagram Post Formats (That Still Drive Engagement)

Do you have to post Reels to grow? Nope. In this episode I break down five low-lift formats that still pull real engagement: carousels, one-liners (“one shots”), call-out posts, story slides, and behind-the-scenes. You’ll get prompts, examples, and quick actions to try this week—perfect for days you don’t want to be on camera.Show Notes: https://nicoleialeggio.com/episode35/Want me to hand pick your content every single week?? The Plug & Post Instagram Content Hub: Instagram content ideas, picked by me (an IG strategist) every week based on what's working RIGHT NOW... so all you have to do is film and press post! - Join here! Say Hi on instagram! @nicoleialeggio

10-07
12:46

34. The Ultimate Instagram Launch Plan: What to Post Before, During & After

Launching a new offer, product, or sale on Instagram? This step-by-step plan walks you through exactly what to post in the warm-up phase, what to share each day of launch week (including stories), how often to post, and what realistic sales patterns look like. You’ll learn the one-slide story strategy, how to handle objections, and how long your launch should be (3–7 days) based on audience size and price point. Quick, simple, and designed to actually convert without burning out.Show Notes: https://nicoleialeggio.com/episode34/ Want me to hand pick your content every single week?? The Plug & Post Instagram Content Hub: Instagram content ideas, picked by me (an IG strategist) every week based on what's working RIGHT NOW... so all you have to do is film and press post! - Join here! Say Hi on instagram! @nicoleialeggio

09-30
13:15

33. The 4-Part Instagram Strategy That Actually Works (Without Posting 5x a Day)

If you feel stuck on Instagram, posting consistently but not seeing growth or sales, this episode is for you. I’m breaking down the exact 4-part strategy I use with my clients to help them grow and convert followers — without living on the app. You’ll learn how to optimize your profile, balance your content mix, use stories strategically, and prioritize engagement that actually builds relationships.show notes: https://nicoleialeggio.com/episode33/Want me to hand pick your content every single week?? The Plug & Post Instagram Content Hub: Instagram content ideas, picked by me (an IG strategist) every week based on what's working RIGHT NOW... so all you have to do is film and press post! - Join here! Say Hi on instagram! @nicoleialeggio

09-23
09:06

32. 10 Things Killing Your Instagram Engagement (And Easy Fixes for Each One)

Engagement feeling extra quiet lately? It’s not just you—it’s the summer slowdown. In this episode, we’re walking through the 10 most common engagement-killers (like hiding behind Canva graphics, skipping CTAs, and info overload) and how to fix them. Whether you’ve been coasting or ghosting, this episode will help you reconnect with your audience, re-ignite conversations, and get your content working again.Want me to hand pick your content every single week?? The Plug & Post Instagram Content Hub: Instagram content ideas, picked by me (an IG strategist) every week based on what's working RIGHT NOW... so all you have to do is film and press post! - Join here! Say Hi on instagram! @nicoleialeggioShow notes: https://nicoleialeggio.com/episode27/

09-16
08:40

31. Social Media Manager vs. Influencer Manager: Which One Do You Need?

If you've ever asked, “What’s the difference between a social media manager and an influencer manager—and which one is right for me?” this episode is for you.I break down what each role does, when you might need both (like one of my clients does!), and how to figure out which hire is right for your business stage and goals.Inside this episode:What a social media manager really does to grow your brandWhat an influencer or talent manager focuses on insteadWhy having both can work beautifully—if everyone knows their laneClear questions to ask yourself before you make your next hireThis episode is for you if you’re a coach, service provider, or content creator navigating the world of IG growth, monetization, and next steps.👋 DM me @insta.amplified if you're still unsure after listening—we’ll figure it out together.Show notes: https://nicoleialeggio.com/episode31/Want me to hand pick your content every single week?? The Plug & Post Instagram Content Hub: Instagram content ideas, picked by me (an IG strategist) every week based on what's working RIGHT NOW... so all you have to do is film and press post! - Join here! Say Hi on instagram! @nicoleialeggio

09-09
08:43

30. My 30-Minute-a-Day Instagram Routine for Consistent Growth

Instagram can feel like a full-time job. But it doesn’t have to.In this highly requested episode, I’m walking you through the exact Instagram routine I follow every single week to stay visible, grow my audience, and actually enjoy the platform… all in 30 minutes a day or less.Whether you're a coach, service provider, or digital product creator who’s short on time, this episode will help you build a sustainable Instagram strategy that fits your real life.Inside this episode:How much time I actually spend on IG (spoiler: it’s not hours!)My weekly content prep flow (Fridays are my secret weapon!)What I do every single day in under 10 minutesWhy you don’t need to post daily to growThe truth about engagement, trends, and staying visible👀 Want everything done for you each week? Check out the Plug + Post Hub—the content planning system that gives you scripts, captions, trending audios, and story prompts every Thursday so you’re never scrambling again.Show notes: https://nicoleialeggio.com/episode30/

09-02
09:33

29. What I’d Do If I Were Starting Over on Instagram (Hint: I Did)

Starting a new Instagram account can feel terrifying, especially if you’ve already built up a following. But sometimes starting fresh is exactly what your business needs. In this episode, I’m walking you through the exact steps I took when I made the bold decision to launch a brand-new Instagram account—leaving 5,000 followers behind.In this episode, we cover:Why I made the switch (and how my business evolved)The #1 mistake most people make with their profileHow to nail your messaging so people actually want to follow youWhat kind of content to post (and how much you need before launch)Why batching ahead builds confidence and momentumWhether you’re considering a fresh start or just want to audit your current account, this episode is packed with real talk and practical strategies you can start using today.📌 Mentioned in this episode:Turn Profile Views Into Buyers (mini course)VIP Funnel Build (done-for-you profile setup)The Buyer Magnet Playbook (messaging clarity course)Show notes: https://nicoleialeggio.com/episode29/Want me to hand pick your content every single week?? The Plug & Post Instagram Content Hub: Instagram content ideas, picked by me (an IG strategist) every week based on what's working RIGHT NOW... so all you have to do is film and press post! - Join here! Say Hi on instagram! @nicoleialeggio

08-26
10:56

28. How I Stay Consistent on Instagram (Even When I Don’t Feel Like It)

Summer chaos, school shopping, emotional rollercoasters… and Instagram is the last thing you feel like doing? Been there. This week, I’m sharing how I stay consistent on Instagram even when I don’t want to—and why you don’t need to burn out to stay visible.In this episode, I cover:Why seasonal slumps are normal (and not your fault)How to create content that works even on low-energy daysThe B-roll strategy I rely on when I’m not “camera ready”My go-to method for banking content ideas so I never start from scratchWhat showing up actually means (hint: it’s not daily posting!)Plus, I’ll give you a simple 2-part challenge to create a bank of content you can use when your motivation is low. You don’t need to post every day. You just need a plan.🎥 Want done-for-you weekly Instagram prompts, audio ideas, and captions?Join The Plug & Post Hub — it’s like having a content strategist in your back pocket for $45/month.📲 DM me @insta.amplified with your biggest takeaway from this episode — I’d love to hear what your go-to low energy content style is!Show notes: https://nicoleialeggio.com/episode28/ Want me to hand pick your content every single week?? The Plug & Post Instagram Content Hub: Instagram content ideas, picked by me (an IG strategist) every week based on what's working RIGHT NOW... so all you have to do is film and press post! - Join here! Say Hi on instagram! @nicoleialeggio

08-19
09:31

27. Instagram’s New Repost & Location Features: What They Mean for Your Reach and Safety

Two huge Instagram updates just dropped: a TikTok-style Reshare button and a brand-new Location Sharing map. In this episode, I’ll break down what they are, how they work, and simple strategies you can use right now to boost your reach (and keep your privacy safe).Want me to hand pick your content every single week?? The Plug & Post Instagram Content Hub: Instagram content ideas, picked by me (an IG strategist) every week based on what's working RIGHT NOW... so all you have to do is film and press post! - Join here! Say Hi on instagram! @nicoleialeggioShow notes: https://nicoleialeggio.com/27-2/

08-12
12:47

26. How to Turn Your Instagram Posts Into Real Conversations (Not Just Crickets)

Feel like no one’s responding to your Instagram posts? You're probably not being ignored—you’re just missing the subtle cues that spark real connection. In this episode, I’ll walk you through micro-tweaks you can make today to turn your content into conversation starters that fill your DMs, increase comments, and build trust. These are the same tweaks I use with my clients to turn posts into connection points—and they work.Want me to hand pick your content every single week?? The Plug & Post Instagram Content Hub: Instagram content ideas, picked by me (an IG strategist) every week based on what's working RIGHT NOW... so all you have to do is film and press post! - Join here! Say Hi on instagram! @nicoleialeggioShow notes: https://nicoleialeggio.com/episode26/

08-05
09:27

25. Why You Have to Repeat Yourself on Instagram (and How to Do It Without Sounding Repetitive)

Feel like you’re saying the same thing over and over on Instagram? Good—you should be. In this episode, we break down why repetition is a marketing superpower, what messages you should be repeating, and how to say it 5 different ways without boring yourself or your audience. If you’re tired of feeling like you need “new content” every day, this one’s for you.Want me to hand pick your content every single week?? The Plug & Post Instagram Content Hub: Instagram content ideas, picked by me (an IG strategist) every week based on what's working RIGHT NOW... so all you have to do is film and press post! - Join here! Say Hi on instagram! @nicoleialeggioShow notes: https://nicoleialeggio.com/episode25/

07-29
11:49

24. Breakdown of my client's viral reel (9 million views) & 2 more viral reels to recreate

One of my client’s Reels just hit over 9 million views—and it's still climbing! In this episode, I’m breaking down why it went viral, how you can use that format in your own niche, and two other viral Reel ideas you can recreate this week. If you’ve ever wanted to go viral without dancing or overthinking it, this episode is your go-to.Want me to hand pick your content every single week?? The Plug & Post Instagram Content Hub: Instagram content ideas, picked by me (an IG strategist) every week based on what's working RIGHT NOW... so all you have to do is film and press post! - Join here! Say Hi on instagram! @nicoleialeggioShow notes: https://nicoleialeggio.com/episode24/

07-22
10:52

23. How Often Should You Really Be Posting on Instagram?

“How often should I really be posting on Instagram?” In this episode, we break it down based on your goals—whether you want to stay relevant, grow, nurture your audience, or launch a sale. Learn what frequency works for you, how to stay consistent without burning out, and tips for batching, trends, and strategies to match your real-life schedule. Stop guessing and find your ideal Instagram rhythm!Want me to hand pick your content every single week?? The Plug & Post Instagram Content Hub: Instagram content ideas, picked by me (an IG strategist) every week based on what's working RIGHT NOW... so all you have to do is film and press post! - Join here! Say Hi on instagram! @nicoleialeggioShow notes: https://nicoleialeggio.com/episode23/

07-15
09:38

22. What to Post on Instagram This Summer (Without Burning Out)

It’s summer... you're busy, everyone’s traveling, and engagement naturally dips. In this episode, we normalize the summer Instagram slowdown and explore a guilt-free approach to posting. Learn how to balance value and fun with 2–3 nurturing feed posts per week, use behind-the-scenes summer content, batch-post during vacation, and even take time off without stress. Plus, get easy story ideas and tips to keep connection alive while enjoying your summer. Embrace ease and joy, not overwhelm!Want me to hand pick your content every single week?? The Plug & Post Instagram Content Hub: Instagram content ideas, picked by me (an IG strategist) every week based on what's working RIGHT NOW... so all you have to do is film and press post! - Join here! Say Hi on instagram! @nicoleialeggioShow notes: https://nicoleialeggio.com/episode22/

07-08
08:25
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Vikalina Utova

Curious about how Instagram’s recent layout updates could change the way your content looks? There's a lot to know, especially about vertical grids and compliance with new posting guidelines. The article on instagram squares https://inflact.com/blog/ig-updates-users-are-not-happy-about/ by Inflact gives you a full overview of these changes. It’s a great starting point for anyone trying to keep their Instagram feed modern and optimized. Read it to learn how to adjust your visuals and captions to match the evolving platform.

06-21 Reply

Stella Wakip

I'm looking for information on the recent changes to the vertical grid and the updated policies related to Instagram content. Can anyone direct me to the relevant resources? Thanks in advance!

06-21 Reply

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