31. Social Media Manager vs. Influencer Manager: Which One Do You Need?
Update: 2025-09-09
Description
If you've ever asked, “What’s the difference between a social media manager and an influencer manager—and which one is right for me?” this episode is for you.
I break down what each role does, when you might need both (like one of my clients does!), and how to figure out which hire is right for your business stage and goals.
Inside this episode:
- What a social media manager really does to grow your brand
- What an influencer or talent manager focuses on instead
- Why having both can work beautifully—if everyone knows their lane
- Clear questions to ask yourself before you make your next hire
This episode is for you if you’re a coach, service provider, or content creator navigating the world of IG growth, monetization, and next steps.
👋 DM me @insta.amplified if you're still unsure after listening—we’ll figure it out together.
Show notes: https://nicoleialeggio.com/episode31/
Resources:
- The Plug & Post Instagram Content Hub: Instagram content ideas, picked by me (an IG strategist) every week based on what's working RIGHT NOW... so all you have to do is film and press post! - Join here!
- Monetize your Instagram: Turn profile views into sales. The course to turn your Instagram profile into a client-converting storefront
- The Buyer Magnet Playbook: 20 Days To Unstoppable, Viral, Goal-Aligned Instagram Content
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