Stain & Seal Experts Podcast: Your Go-To Resource for Professional Wood Care

Stain & Seal Experts Podcast - Founders 10 Franchise LaunchEpisode OverviewCaleb Roth announces the launch of the Stain & Seal Experts Franchise Partner Program, opening 10 founding territories for December 1st onboarding. This episode breaks down the complete franchise opportunity, benefits, and what makes this the perfect time to join The Family.Key Topics CoveredCaleb's Origin StoryStarted staining business in 2012 looking for control of his futureEvolution from fencing → deck staining → log homes → all outdoor woodBuilt educational content, podcast, and Staining University eventsFranchise Program LaunchIntroducing Stain & Seal Experts Franchise Partner Program10 territories opening for December 1st onboardingOff-season preparation for 2026 launchThe Founders 10 BenefitsKeep your current brand, add Stain & Seal ExpertsOn-site launch with Caleb and teamFirst 90 days of advertising campaigns built for youAdditional 50,000 households added to territoryFree $4,000 EXPERT Paint & Stain MachineTarget AudienceExisting staining/wood care businesses wanting to scaleEntrepreneurs looking for new mission and control of their futureAnyone who wants to grow without shutting down mid-seasonComplete Package DetailsDual-brand through 2025, clean rebrand January 2026Keep phone number, reviews, and website (redirects to new site)On-site launch week with Caleb and team90-day priority support + dedicated coachComplete advertising setup with copy, creative, and trackingSystem Proof & TrainingIndoor staining capability removes seasonalityHundreds of 5-star reviews proving system worksComplete ad templates and marketing materialsOnline learning management system117-page operations manual covering:Industry background and culture installationMission, vision, core valuesLeadership principlesUniform and safety guidelinesComplete service and equipment guidesKey TakeawaysNo Brand Disruption: Keep your current brand through peak season 2025, add Stain & Seal Experts branding, then clean rebrand during off-season.Complete Support System: On-site launch, 90-day priority support, dedicated coaching, and corporate-built advertising campaigns.Proven Model: Hundreds of 5-star reviews and established systems that work.Seasonality Solution: Indoor staining capability with EXPERT machine removes weather limitations.Limited Opportunity: Only 10 founding territories available with enhanced benefits.Action ItemsBook franchise consultation call (link in description)Review 117-page operations manual previewConsider territory options for your marketEvaluate dual-branding strategy for your existing businessResources MentionedStain & Seal Experts Franchise Consultation117-Page Operations ManualOnline Learning Management SystemEXPERT Paint & Stain Machine ($4,000 value)Staining University EventsContact InformationBook your franchise consult call with Caleb Rothhttps://clienthub.getjobber.com/client_hubs/aec6a09e-f829-4beb-8646-1186e1a956f4/public/work_request/new?source=social_mediaSpots Remaining: 10This episode is for existing wood care professionals and entrepreneurs looking to take control of their future in the growing outdoor wood care industry.  #StainAndSealExperts #WoodCare #ContractorGrowth #DeckStaining #FenceStaining #StartYourBusiness #HomeServices #ProfitMargins #FranchiseOpportunity #OilBasedStain #SmallBusinessScaling #TradesBusiness #EXPERTStainAndSeal

Stain & Seal Experts PodcastBusiness Update with Joe EverestSTAIN & SEAL SUPPLYThe Family Business20+ premium colors with 4.5-5.0 star ratingsStain & Seal Experts University growing on YouTube/socialDirect-to-consumer focus with educational contentEXPERT PROFESSIONAL WOOD CARECommercial DivisionB2B sales to contractors through retailers/distributors3-5 year durability with lifetime warrantyGrowing contractor loyalty and professional partnershipsGOPHERWOOD MANUFACTURINGFactory-Finished SolutionsSix-sided kiln-dried lumber with factory stain applicationEliminates on-site labor, ensures uniform finishTargeting high-end contractors and developersKEY SYNERGIESShared manufacturing and supply chainCross-business customer referralsUnified wood care expertise across divisionsCONTACTWebsite: stainandsealsupply.com | (615) 785-1861Social: @stainsealexpertsEducation: Stain & Seal Experts University  #StainAndSealExperts #WoodCare #ContractorGrowth #DeckStaining #FenceStaining #StartYourBusiness #HomeServices #ProfitMargins #FranchiseOpportunity #OilBasedStain #SmallBusinessScaling #TradesBusiness #EXPERTStainAndSeal

Episode DescriptionJoin Caleb Roth, founder of Restorative Industries, as he breaks down the mystery behind airless sprayer tip numbers and shares his go-to tips for different staining projects. Originally shared in the Stain & Seal Experts University Facebook group, this episode transforms a popular video into an in-depth guide that will revolutionize how you approach spray application.Whether you're struggling with uneven coverage, dealing with overspray issues, or simply trying to figure out which tip to use for your next fence project, this episode delivers the insider knowledge that separates amateur work from professional results. Caleb reveals his preferred tip selections for every type of wood staining project, from delicate deck work to large-scale agricultural fencing.Key Topics Covered:Complete breakdown of airless sprayer tip numbering systemsHow tip selection affects coverage, finish quality, and efficiencyCaleb's preferred tips for fence staining, deck work, and siding projectsCommon tip selection mistakes that cost time and moneyWhen to use different spray patterns and anglesTroubleshooting spray issues through proper tip selectionProfessional techniques for achieving consistent coverageEquipment recommendations for serious contractorsResources Mentioned🎓 Stain & Seal UniversityFacebook Group: Stain & Seal UniversityYouTube channel: @stainsealexpertsVideo demonstrations of tip selection techniques🛒 Professional Equipment & SuppliesWebsite: stainandsealsupply.comPhone: (615) 785-1861Location: 346 Old Liberty Rd, Alexandria, TN 37012  #StainAndSealExperts #WoodCare #ContractorGrowth #DeckStaining #FenceStaining #StartYourBusiness #HomeServices #ProfitMargins #FranchiseOpportunity #OilBasedStain #SmallBusinessScaling #TradesBusiness #EXPERTStainAndSeal

Join Caleb Roth, founder of Stain & Seal Supply, as he walks you through the complete process of producing a professional fence staining job from start to finish. This comprehensive guide covers everything from initial customer contact and site assessment to final cleanup and follow-up, ensuring you deliver results that build your reputation and grow your business.Whether you're a seasoned contractor looking to refine your process or a newcomer to the fence staining industry, this episode provides the step-by-step blueprint for consistent, profitable results. Caleb shares insider secrets from decades in the business, revealing the systems and techniques that separate amateur work from professional-grade results.  #StainAndSealExperts #WoodCare #ContractorGrowth #DeckStaining #FenceStaining #StartYourBusiness #HomeServices #ProfitMargins #FranchiseOpportunity #OilBasedStain #SmallBusinessScaling #TradesBusiness #EXPERTStainAndSeal

Join Caleb Roth, founder of Stain & Seal Supply, for a faith-based approach to building lasting customer relationships in the wood care industry. Drawing from the timeless wisdom of Jesus's Parable of the Sower (Luke 8:5-8), Caleb reveals how this 2,000-year-old teaching provides a powerful framework for understanding leads, nurturing prospects, and building a thriving business through persistent, faithful follow-up.In this inspiring episode, Caleb shares personal stories from his decades in the wood staining business, showing how the principles of sowing, tending, and harvesting apply directly to sales success. Whether you're a contractor struggling with lead conversion, a business owner looking to improve customer retention, or an entrepreneur seeking biblical principles for business growth, this episode offers practical wisdom grounded in scripture.Key Topics Covered:The four types of "ground" in your customer baseWhy most sales efforts fail (and how to change that)The power of persistent, faithful follow-upTurning rocky ground into fertile soilBuilding relationships that yield "hundredfold" returnsBiblical principles for ethical business practicesCreating systems for long-term customer cultivation  #StainAndSealExperts #WoodCare #ContractorGrowth #DeckStaining #FenceStaining #StartYourBusiness #HomeServices #ProfitMargins #FranchiseOpportunity #OilBasedStain #SmallBusinessScaling #TradesBusiness #EXPERTStainAndSeal

Join Caleb Roth, wood care expert and founder of Stain & Seal Supply, as he breaks down the essential techniques for staining plank and 4-rail agricultural fencing. Whether you're a contractor looking to expand your services or a property owner tackling your first ag fence project, this episode delivers the insider knowledge you need for professional results that last.In this comprehensive guide, Caleb shares his proven methods for handling large-scale agricultural fencing projects, from material selection to application techniques that ensure maximum penetration and protection. Discover why agricultural fencing requires different approaches than residential deck and fence staining, and learn the specific products and techniques that deliver superior results on these challenging projects.  #StainAndSealExperts #WoodCare #ContractorGrowth #DeckStaining #FenceStaining #StartYourBusiness #HomeServices #ProfitMargins #FranchiseOpportunity #OilBasedStain #SmallBusinessScaling #TradesBusiness #EXPERTStainAndSeal

In this episode of the Stain & Seal Experts Podcast, host Caleb Roth explains the science behind capillary action and how it revolutionizes wood staining results. Discover why professional-grade penetrating oil-based stains like EXPERT Stain & Seal outperform big-box alternatives and learn proven sales techniques to educate customers and close more deals.What You'll Learn:Wood Stain Science: How capillary action creates self-leveling effects in professional wood stainsPenetrating vs. Film-Forming: Why oil-based penetrating stains work with wood fiber structureSales Techniques: Science-based approaches to overcome price objections and educate customersApplication Methods: Field techniques that maximize capillary response for professional resultsCompetitive Advantage: How understanding stain science differentiates your contracting businessKey Topics Covered:Capillary Action FundamentalsWood fiber structure and microscopic pathwaysSurface tension and viscosity in wood stain formulationTemperature and humidity effects on stain penetrationEXPERT Stain & Seal AdvantagesEngineered viscosity for optimal capillary responseUltra-low VOC formulation that maintains performanceConsistent particle size for even stain distributionProfessional Sales StrategiesEducational sales approach using wood scienceHandling price objections with technical knowledgeDemonstration techniques that close dealsApplication Best PracticesWood preparation for maximum penetrationEnvironmental conditions for optimal resultsBack-brushing techniques and quality controlStaining University TrainingFree Download: Capillary Action Sales GuideContractor Support: (615) 785-1861  #StainAndSealExperts #WoodCare #ContractorGrowth #DeckStaining #FenceStaining #StartYourBusiness #HomeServices #ProfitMargins #FranchiseOpportunity #OilBasedStain #SmallBusinessScaling #TradesBusiness #EXPERTStainAndSeal

If you're in the staining business — or thinking about jumping in — this episode could save you years of trial and error.Caleb Roth walks through exactly what a profitable stain and seal business looks like at every stage: from a solo operator to a multi-crew, multi-million dollar operation. Whether you’re just starting with one truck or managing six, you’ll learn how to structure your team, manage margins, and grow with discipline.This is the real-world blueprint Stain & Seal Experts uses — and now it’s yours.🧰 What You’ll Learn:The 3 stages of building a profitable stain businessHow to hit 50–60% gross and 25–30% net marginsWhere most contractors lose money (and how to fix it)What to systematize at each levelWhen to hire, scale, and expandHow Stain & Seal Experts franchises are structured for growth🔗 Links & Resources Mentioned:📦 EXPERT Stain & Seal Products📚 [Stain & Seal Supply- https://www.stainandsealsupply.com🧠 Franchise Info & Opportunities🛠️ Get Tools & Systems💬 Quote of the Episode:“The most profitable stain businesses keep gross profit between 50–60% and aim for 25–30% net profit. That only happens when you're disciplined about pricing, smart with labor, and serious about customer experience. Scale is good — but margin is king.”  #StainAndSealExperts #WoodCare #ContractorGrowth #DeckStaining #FenceStaining #StartYourBusiness #HomeServices #ProfitMargins #FranchiseOpportunity #OilBasedStain #SmallBusinessScaling #TradesBusiness #EXPERTStainAndSeal

Show Notes:In this episode, Caleb from Stain & Seal Experts dives into the importance of understanding profit margins in the staining business. He addresses the debate around achieving a 50% gross profit margin and provides context for contractors of all sizes. Caleb shares personal experiences, including how transitioning from fencing to staining helped him scale his business and achieve financial stability. Whether you’re a solo operator or managing a growing team, this episode will help you understand how profit margins impact scalability, employee compensation, branding, and overall business success.Key Takeaways:Why a 50% gross margin is critical for scaling businesses.How smaller, owner-operated businesses can succeed with lower margins.Strategies for raising margins to grow and sustain a larger team.The balance between gross and net profit and why net profit matters most.Insights into running virtual and in-person Staining University events.Keywords and Hashtags:Keywords: profit margins, scaling business, staining contractors, business growth, gross vs. net profit, Stain & Seal ExpertsHashtags: #StainingBusiness #ProfitMargins #ScalingYourBusiness #GrossProfit #NetProfit #StainAndSealExpertsDescription:Join Caleb from Stain & Seal Experts as he unpacks the role of profit margins in the staining business. Learn why a 50% gross margin is critical for growth, how to make the leap to higher margins, and why net profit is the most powerful metric for success. Whether you're working solo or managing a team, this episode is packed with actionable advice and relatable stories to help you navigate your business journey.  #StainAndSealExperts #WoodCare #ContractorGrowth #DeckStaining #FenceStaining #StartYourBusiness #HomeServices #ProfitMargins #FranchiseOpportunity #OilBasedStain #SmallBusinessScaling #TradesBusiness #EXPERTStainAndSeal

 Episode Description:In this episode of the Stain & Seal Experts Podcast, we’re thrilled to feature a conversation with Dan Wheeler, host of The Fence Industry Podcast. Together, we dive into the nuances of painting and staining ornamental, agricultural, and equine fencing.From the challenges of preserving these specialized structures to the techniques and products that yield the best results, this episode is packed with expert advice. Whether you’re a contractor, farmer, or rancher, you’ll gain valuable insights into enhancing the durability and appearance of your fences while maintaining the aesthetic charm of your property.Tune in for actionable tips, industry knowledge, and some great stories from the field!Show Notes:Introduction: Collaboration between Stain & Seal Experts and The Fence Industry PodcastTopics Covered:Unique considerations for staining farm, ag, and equine fencingImportance of proper prep work and product selectionWeather, wear, and how to handle the elementsTips for maintaining fences on farms and ranchesCommon mistakes to avoid in staining and paintingSpecial Highlights:Dan Wheeler’s experience in the fencing industryReal-life examples of successful farm fence restorationsProduct recommendations for long-lasting resultsClosing Thoughts: The role of expert staining in preserving investments and adding value to rural properties Hashtags:#FenceMaintenance #FarmFencing #EquineFencing #StainAndSealExperts #FenceIndustryPodcast #WoodCare #StainingTips #FenceRestoration #AgFencing #OrnamentalFencing  #StainAndSealExperts #WoodCare #ContractorGrowth #DeckStaining #FenceStaining #StartYourBusiness #HomeServices #ProfitMargins #FranchiseOpportunity #OilBasedStain #SmallBusinessScaling #TradesBusiness #EXPERTStainAndSeal

Mill glaze has long been a debated topic in the wood care industry. In this episode of the Stain & Seal Experts Podcast, we explore what mill glaze is, whether it actually exists, and how it impacts stain and sealer performance. Drawing on research from the U.S. Forest Products Laboratory and practical industry insights, we’ll guide you through the best practices for overcoming challenges attributed to mill glaze. Learn how to prepare wood surfaces, ensure optimal stain penetration, and deliver professional-grade results every time.Research HighlightsU.S. Forest Products Laboratory:Their studies suggest that mill glaze is less about heat-sealed resins and more about surface texture and preparation. Simply put, sanding and proper cleaning are more critical than combating a mythical glaze. (Source)Keywords:Mill glaze, wood finishing, wood staining, surface preparation, stain adhesion, U.S. Forest Products Laboratory, oil-based stains, professional wood care, wood restoration, sanding, cleaning woodHashtags:#MillGlaze #WoodCare #StainAndSealExperts #ProfessionalWoodCare #SurfacePreparation #WoodStaining #WoodFinishing #WoodRestoration  #StainAndSealExperts #WoodCare #ContractorGrowth #DeckStaining #FenceStaining #StartYourBusiness #HomeServices #ProfitMargins #FranchiseOpportunity #OilBasedStain #SmallBusinessScaling #TradesBusiness #EXPERTStainAndSeal

In this episode of the Stain & Seal Experts Podcast, host Caleb Roth reveals why winter is the best-kept secret for wood staining projects. Learn how oil-based stains like EXPERT Stain & Seal thrive in cold weather, thanks to their lack of temperature restrictions and ability to penetrate dry winter wood. Discover the science behind lower humidity levels during winter, why wood is usually drier in colder months, and how this leads to superior staining results. Plus, Caleb shares pro tips for contractors and DIYers on how to make the most of winter staining, from timing projects to marketing this underutilized season.Whether you're a contractor looking to boost off-season business or a homeowner thinking about protecting your outdoor wood structures, this episode is packed with actionable insights to help you succeed. Tune in now and take advantage of the winter months to get professional-grade results.What You’ll Learn in This Episode:Why oil-based stains work exceptionally well in cold weather.The benefits of lower relative humidity on wood staining.Practical tips for wintertime staining projects.How contractors can use winter to grow their business with off-season marketing.Mentioned in this Episode:EXPERT Professional Wood Care StainsBenefits of winter staining for fences, decks, and log homes.Tips for maximizing stain absorption during winter.Listen now to transform winter into your most productive season!  #StainAndSealExperts #WoodCare #ContractorGrowth #DeckStaining #FenceStaining #StartYourBusiness #HomeServices #ProfitMargins #FranchiseOpportunity #OilBasedStain #SmallBusinessScaling #TradesBusiness #EXPERTStainAndSeal

Episode Summary: Transparent and semi-transparent stains are beloved for their ability to showcase the natural beauty of wood. However, when used on boards with high color variation, they can sometimes be mistaken for inconsistencies in the finish. In this episode, host Caleb Roth breaks down how these stains work, what to expect during application, and how to achieve a more uniform appearance.Key Takeaways:Understanding how stain interacts with the wood grain.Tips for choosing the right wood for transparent stains.Pre-staining techniques to even out natural variances.Managing customer expectations to avoid misunderstandings.Tools and tricks to ensure professional results.Pro Tips Shared:Use wood cleaners and brighteners to even out the wood surface before staining.Consider pre-sanding or bleaching highly discolored boards.Always test stain samples on the specific wood to predict the outcome.Educate customers about the natural character of wood and how it enhances the finish.Why Listen: If you’ve ever struggled with uneven results when using transparent or semi-transparent stains, this episode will provide clarity and practical solutions. Discover how to embrace the natural beauty of wood while achieving a consistent and professional finish.  #StainAndSealExperts #WoodCare #ContractorGrowth #DeckStaining #FenceStaining #StartYourBusiness #HomeServices #ProfitMargins #FranchiseOpportunity #OilBasedStain #SmallBusinessScaling #TradesBusiness #EXPERTStainAndSeal

In this episode of the Stain & Seal Experts Podcast, host Caleb Roth joins Dan Wheeler on the Fence Industry Podcast to dive deep into the strategies and challenges of growing a fence business. Together, they explore the value of adding staining and pre-staining services to your offerings, how to maximize revenue through diversification, and the steps to seamlessly integrate these services into your business model.Caleb shares his experience in dealing with team members who may not align with your company's culture and offers actionable advice for fostering a team that embodies your core values. Whether you're a seasoned professional or just starting in the fence and wood care industry, this episode is packed with practical tips, real-world examples, and inspiration to take your business to the next level.Key Discussion Points:The benefits of adding staining and pre-staining services to a fence business.Strategies to increase revenue and customer satisfaction through diversification.How to manage and address non-culture-fit team members effectively.Why building a strong company culture is critical to long-term success.Caleb’s personal journey of growth and innovation in the wood care and fencing industries.Connect with Us:Learn more about staining and sealing services at Stain & Seal Experts.Interested in franchising opportunities? Visit Stain & Seal Experts Franchising.Check out EXPERT Professional Wood Care products at EXPERT Wood Care.#FenceStaining #PreStaining #FenceBusinessGrowth #StainAndSealExperts #EXPERTWoodCare #FenceIndustry #TeamCulture #BusinessGrowth #FenceRestoration #WoodCareExperts #DiversifyYourBusiness #CoreValues  #StainAndSealExperts #WoodCare #ContractorGrowth #DeckStaining #FenceStaining #StartYourBusiness #HomeServices #ProfitMargins #FranchiseOpportunity #OilBasedStain #SmallBusinessScaling #TradesBusiness #EXPERTStainAndSeal

Description:In this episode of the Stain & Seal Experts Podcast, host Caleb Roth dives into strategies for growing your staining business during the off-season. Learn how to turn downtime into opportunity by building referral networks, implementing maintenance plans, and preparing your business for peak season success. Caleb shares actionable tips for upskilling your team, expanding service offerings, and refining operations to ensure your business thrives year-round. Whether you’re a seasoned contractor or just starting, this episode is packed with insights to help you make the most of the slower months.Key Takeaways:Why the off-season is the perfect time to grow your business.How to build and nurture referral networks with local contractors.The value of offering maintenance plans to past customers.Training your team and adopting new products like EXPERT Professional Wood Care.Preparing your equipment, supplies, and marketing strategy for peak season.Expanding your services to include pre-staining, restoration, and upsell options. #WoodCare #StainingBusiness #FenceStaining #DeckStaining #EXPERTWoodCare #StainAndSealExperts #BusinessGrowth #OffSeasonTips #ContractorMarketing #WoodRestoration #MaintenancePlans #ReferralNetworks #WoodCareExpertsLike what you’re hearing? Don’t forget to subscribe, rate, and review the Stain & Seal Experts Podcast. For more tips, resources, and products to help your business thrive, visit StainAndSealExperts.com and ExpertWoodCare.com. Share this episode with a fellow contractor and let’s grow together! staining business tips, off-season business growth, wood care strategies, Stain & Seal Experts, EXPERT Professional Wood Care, maintenance plans, referral networks, deck staining, fence staining, business preparation, wood restoration, contractor training, upselling, marketing for contractors, wood staining business.  #StainAndSealExperts #WoodCare #ContractorGrowth #DeckStaining #FenceStaining #StartYourBusiness #HomeServices #ProfitMargins #FranchiseOpportunity #OilBasedStain #SmallBusinessScaling #TradesBusiness #EXPERTStainAndSeal

In this episode of the Stain & Seal Experts Podcast, host Caleb Roth addresses one of the most common questions from fence staining contractors: "How can I attract more clients and increase my revenue?" With a focus on targeted growth strategies, Caleb shares actionable advice to help contractors expand their client base, boost profitability, and build a stronger business presence. Learn how to implement local SEO, offer additional services, and elevate customer experience to maximize client attraction and satisfaction.Key TakeawaysImplement Targeted Marketing StrategiesIncrease online visibility through local SEO to rank higher in search results, and engage with potential clients on social media platforms.Build a professional website that showcases your services, past projects, and customer testimonials.Learn More: Stain & Seal Experts SupplyOffer Additional ServicesExpand service offerings to include deck staining, wood restoration, or seasonal maintenance plans to add value and create additional revenue streams.This not only meets diverse customer needs but keeps clients coming back for regular service.Explore Our Services: Stain & Seal Experts ServicesEnhance Customer ExperienceEnsure prompt and friendly customer service, address inquiries quickly, and maintain clear communication to build trust.Encourage satisfied clients to leave reviews, and consider a referral program to foster repeat business and client referrals.With these strategies, fence staining contractors can effectively attract more clients, increase their revenue, and build a stronger reputation in the industry.Relevant LinksStain & Seal Experts: Visit Our SiteStain & Seal Experts Supply: View ProductsKeywordsFence staining business growth, attract more clients, increase revenue for contractors, Stain & Seal Experts, deck staining services, wood restoration, local SEO for contractors, customer service tipsSuggested Hashtags#StainAndSealExperts #FenceStaining #ContractorGrowth #WoodCare #DeckStaining #SmallBusinessGrowth #FenceMaintenance #MarketingTips  #StainAndSealExperts #WoodCare #ContractorGrowth #DeckStaining #FenceStaining #StartYourBusiness #HomeServices #ProfitMargins #FranchiseOpportunity #OilBasedStain #SmallBusinessScaling #TradesBusiness #EXPERTStainAndSeal

In this episode of the Stain & Seal Experts Podcast, Caleb Roth, founder of Stain & Seal Experts, takes listeners through his journey of transforming a small, owner-operated staining business into a scaled, automated company with a dedicated team. Caleb reflects on his early days managing all aspects of the business himself—from quoting and customer service to marketing and quality control. Now, he shares how he transitioned into a leadership role, focusing on strategic planning and growth, while emphasizing the importance of hiring the right people and building strong operational systems. This episode offers insights into the daily routines, hiring practices, and scaling strategies that have driven the success of Stain & Seal Experts.Key TakeawaysStarting the Stain & Seal Experts PodcastCaleb introduces himself as the founder and host, sharing his goals for the podcast: to inspire, educate, and share actionable strategies that he learned through years of growth.Reflects on his early fencing business experience, the journey into staining, and the importance of learning from wise mentors.Early Beginnings in the Fencing IndustryBackground in the fencing business, developing hands-on customer service skills, and managing everything from quoting jobs to creating strategic partnerships.Financial challenges faced when starting his own staining business, highlighting his first leap into entrepreneurship.Daily Routine and Core Behaviors as an Owner-OperatorEmphasizes the discipline of early starts, detailed job preparation, and keeping a professional appearance.Shares the importance of calling customers before arrival, prompt follow-ups, and quality checks throughout the project to ensure customer satisfaction.Marketing and Customer InteractionCaleb’s approach to capturing quality content using GoPros and phones for marketing, while respecting client privacy.Highlights the support he received from his wife and how maintaining a high response rate helped grow customer trust and retention.Scaling the Business and Building a Reliable TeamThe shift from solo operations to hiring the right team, focusing on people who work independently and value quality.Discusses the importance of delegating tasks and hiring team members who align with the company's mission and values.Growth, Automation, and Process OptimizationThe expansion into stain manufacturing and pre-stained lumber, driven by the need for high-quality, reliable products.Emphasizes the power of automating processes to sustain quality, enabling him to focus on strategic growth rather than day-to-day tasks.Current Operations and Executive LeadershipDescribes the structure of his week, including Monday morning meetings, daily huddles, and executive team strategy sessions.Shares his long-term vision, commitment to reinvest in the business, and the impact of hiring skilled executives to lead each department.Vision for Growth and Personal DevelopmentCaleb shares his ongoing commitment to learning, joining mentorship groups, and hiring coaches.Encourages listeners to invest in themselves, their teams, and their families, emphasizing balance between work and personal life.Final Thoughts and Future PlansCaleb concludes with gratitude, inviting listeners to provide feedback on the podcast format and topics.Offers information on Stain & Seal Experts products, services, and franchise opportunities, encouraging listeners to reach out with questions or interest in joining the team.Relevant LinksLearn More About Stain & Seal Experts: stainandsealexperts.comExplore Our Wood Care Products: stainandsealsupply.com Franchise Opportunities: stainandsealexpertsfranchise.com Stain & Seal Experts, Caleb Roth, wood care business, scaling a small business, stain manufacturing, customer service tips, automating business processes, fence staining, home improvement franchise, small business growth, hiring the right team, business mentorship, customer satisfaction, entrepreneurship tips #StainAndSealExperts #WoodCare #HomeImprovement #BusinessGrowth #FranchiseOpportunities #CalebRoth #CustomerService #SmallBusiness #Podcast #Entrepreneurship #ScalingUp #WoodRestoration #QualityControl #TeamBuildingThis episode provides a comprehensive look into the “then vs. now” of Stain & Seal Experts, offering invaluable insights for contractors, small business owners, and anyone interested in the wood care industry. Caleb’s reflections on hiring, scaling, and maintaining quality through growth make this episode a must-listen for anyone looking to take their business to the next level.   #StainAndSealExperts #WoodCare #ContractorGrowth #DeckStaining #FenceStaining #StartYourBusiness #HomeServices #ProfitMargins #FranchiseOpportunity #OilBasedStain #SmallBusinessScaling #TradesBusiness #EXPERTStainAndSeal

Staying Three Steps Ahead: How to Scale Your Staining Business with the Right Mindset”Show Notes:In this episode of the Stain & Seal Experts Podcast, Caleb Roth takes listeners on a walk down memory lane, reflecting on his journey from working in his family’s fence business to founding Stain & Seal Experts. Caleb shares insights into what it takes to build a business in a fraction of the time it took him and discusses the mindset shift necessary for field technicians, crew leaders, and anyone in the staining business to succeed. He breaks down the critical need for thinking ahead on the job, anticipating tasks, and taking ownership for personal and professional growth.If you're looking to scale your business, improve job site efficiency, or understand how to lead a crew effectively, this episode is for you. Caleb explains how developing forethought and work ethic not only makes you invaluable to your team but also dramatically increases your earning potential.Key Takeaways:The Power of Preparation – Caleb highlights the importance of staying multiple steps ahead in your work, whether you're a crew member or a crew leader, to ensure efficiency and reduce mistakes on-site.Lessons from the Fence Industry – Drawing on years of experience, Caleb shares how his transition from fencing to staining shaped his approach and provides actionable advice for others looking to grow their skills and business.Mindset Shift – To truly excel, employees need to develop a forward-thinking mindset that goes beyond the immediate task. Caleb emphasizes how thinking about the job in advance can prevent issues, streamline workflow, and increase job satisfaction.Why Work-Life Balance May Look Different for Business Owners – Caleb addresses the commitment and extra thought that business owners and leaders invest, and how team members can adopt some of these habits for greater success.Advice for Scaling – Caleb shares his vision of helping others build in one year what took him ten, and how this drive fuels his dedication to educating others in the industry. Share this episode with someone who needs to hear how to maximize their potential in the wood care industry! Don’t forget to subscribe and leave a 5-star review if you found value in today’s discussion.Relevant Hashtags:#StainAndSealExperts #WoodCare #StainingBusiness #ScalingYourBusiness #ConstructionMindset #FenceStaining #DeckStaining #CrewLeadership #JobSiteEfficiency #MindsetMatters #StainPros #FenceIndustry #ProfessionalGrowthUseful Links:Visit the Stain & Seal Experts Store: stainandsealexperts.com/storeFollow us on Instagram: @stainandsealexpertsInterested in franchise opportunities? stainandsealexperts.com/franchise  #StainAndSealExperts #WoodCare #ContractorGrowth #DeckStaining #FenceStaining #StartYourBusiness #HomeServices #ProfitMargins #FranchiseOpportunity #OilBasedStain #SmallBusinessScaling #TradesBusiness #EXPERTStainAndSeal

Introduction:Welcome to the Stain & Seal Experts Podcast, the only show dedicated to wood care and professional wood care contractors. I’m your host, Caleb Roth, founder of Stain & Seal Experts in Nashville. Join me as we dive into wood care tips, strategic planning, and how to maximize your business growth in the wood care industry. In today’s episode, we’re focusing on how to plan for fall wood care, why maintenance contracts are essential, and the importance of strategic planning for your wood care business.Topics Covered:Why Fall is the Perfect Time for Staining and SealingFall offers cooler, more stable temperatures, making it the ideal time to protect wood structures like fences and decks. Staining and sealing your wood before the harsh winter elements set in ensures long-term protection.The Importance of Maintenance ContractsCaleb explains how wood care contractors can set themselves apart by offering scheduled maintenance for their customers. From inspecting fences to cleaning decks, maintaining customer relationships ensures repeat business and long-term success.Comparing Business Models: Company A vs. Company BCaleb compares two business models—one focused on getting new customers, and the other on keeping existing ones. He highlights the long-term value of building strong customer relationships, offering maintenance services, and creating a stable, growing business.The Strategic Value of Repeat CustomersLearn how to reach out to past customers to offer additional services, conduct inspections, and remind them about annual maintenance. Leveraging these repeat customers increases your business's enterprise value and provides steady cash flow.Why Expert Stain & Seal Products are the Smart ChoiceCaleb talks about the Expert Wood Care system, which includes Expert Stain & Seal, Expert Clean & Bright, and why offering lifetime warranties with maintenance plans helps contractors build long-term customer relationships.Strategic Planning for 2025 and BeyondWith quarter four underway, now is the time to start planning for the next year. Caleb shares insights into how to set realistic goals based on customer feedback and current data, ensuring your business continues to grow sustainably.Stain & Seal Experts Franchise OpportunityInterested in owning your own wood care business? Caleb discusses the Stain & Seal Experts franchise program and how it’s designed to help contractors achieve in one year what took him ten years to accomplish.Links Mentioned in the Show:Stain & Seal Experts Store: https://expertwoodcare.comStain & Seal Experts Franchise Opportunity: https://stainandsealexperts.com/franchiseContact Caleb for Franchise Information: info@stainandsealexperts.com (Subject: Franchise)Call to Action:If you found today’s episode helpful, please leave us a 5-star review, share it with a fellow wood care contractor, and follow us on social media for more wood care tips and business advice.Follow Us on Social Media:Instagram: @StainAndSealExpertsFacebook: Stain & Seal ExpertsLinkedIn: Stain & Seal ExpertsHashtags to Use:#WoodCareExperts#StainAndSealExperts#FallWoodCare#FenceAndDeckMaintenance#ExpertStainAndSeal#WoodPreservation#BusinessGrowthTips#ContractorSuccess#WoodCareBusinessThank You for Listening!Don’t forget to share this episode with a fellow contractor and let us know your thoughts in the comments. Your support helps our podcast grow, and we appreciate every review and share!  #StainAndSealExperts #WoodCare #ContractorGrowth #DeckStaining #FenceStaining #StartYourBusiness #HomeServices #ProfitMargins #FranchiseOpportunity #OilBasedStain #SmallBusinessScaling #TradesBusiness #EXPERTStainAndSeal

Introduction:In today’s episode, we’re diving into fall wood care! With cooler temperatures approaching, now is the perfect time to stain and seal your fences and decks to protect them through the harsh winter months. We’ll also be discussing why oil-based penetrating stains are the superior choice for long-term wood care and how they can extend your working season as a contractor. Finally, we’ll share some exciting news about the Stain & Seal Experts store and our franchise opportunities!Topics Covered:Why Fall is the Best Time for Staining & SealingDiscover how cooler temperatures and stable weather make fall the ideal season to protect your outdoor wood structures from winter damage.Benefits of Oil-Based Penetrating StainsLearn why oil-based stains penetrate deep into the wood to condition it from the inside out, preventing warping, cracking, and twisting. Plus, find out how oil-based stains are easier to maintain and don’t peel, crack, or chip over time.Extending the Contractor SeasonContractors, take note! Oil-based stains can be applied even in below-freezing temperatures, giving you more working days and helping you grow your business during the colder months.Fall Wood Care Tips for HomeownersGet expert advice on how to prepare your wood surfaces for staining and sealing. From cleaning to choosing the right products, we’ve got you covered.Visit the Stain & Seal Experts StoreReady to start your fall wood care? Visit our Stain & Seal Experts Store to shop our exclusive EXPERT Stain & Seal products. Our ultra-low VOC, oil-based stains are designed to protect and beautify your outdoor spaces with ease.Stain & Seal Experts Franchise OpportunitiesThinking about starting your own business? There’s a massive opportunity to be the first professional wood care contractor in your city. Learn more about becoming a Stain & Seal Experts franchisee and how you can gain access to our premium products, comprehensive training, and ongoing support.Links Mentioned in the Show:Stain & Seal Experts Store: https://expertwoodcare.comStain & Seal Experts Franchise: https://stainandsealexperts.com/franchiseFollow Us on Social Media:Instagram: @StainAndSealExpertsFacebook: Stain & Seal ExpertsLinkedIn: Stain & Seal ExpertsHashtags to Use:#WoodCareExperts#FallWoodCare#StainingAndSealing#FenceAndDeckMaintenance#OilBasedStains#WoodPreservation#StainAndSealExperts#EXPERTStainAndSeal#ContractorTips#WoodCareSeasonThank You for Listening!If you enjoyed this episode, make sure to subscribe to the Stain & Seal Experts Podcast for more wood care tips and business insights. Leave us a review and share this episode with anyone who needs to get their wood surfaces ready for fall!  #StainAndSealExperts #WoodCare #ContractorGrowth #DeckStaining #FenceStaining #StartYourBusiness #HomeServices #ProfitMargins #FranchiseOpportunity #OilBasedStain #SmallBusinessScaling #TradesBusiness #EXPERTStainAndSeal