In this episode of the Stain & Seal Experts Podcast, host Caleb Roth explains the science behind capillary action and how it revolutionizes wood staining results. Discover why professional-grade penetrating oil-based stains like EXPERT Stain & Seal outperform big-box alternatives and learn proven sales techniques to educate customers and close more deals.
What You'll Learn:

Wood Stain Science: How capillary action creates self-leveling effects in professional wood stains
Penetrating vs. Film-Forming: Why oil-based penetrating stains work with wood fiber structure
Sales Techniques: Science-based approaches to overcome price objections and educate customers
Application Methods: Field techniques that maximize capillary response for professional results
Competitive Advantage: How understanding stain science differentiates your contracting business

Key Topics Covered:

Capillary Action Fundamentals

Wood fiber structure and microscopic pathways
Surface tension and viscosity in wood stain formulation
Temperature and humidity effects on stain penetration

EXPERT Stain & Seal Advantages

Engineered viscosity for optimal capillary response
Ultra-low VOC formulation that maintains performance
Consistent particle size for even stain distribution

Professional Sales Strategies

Educational sales approach using wood science
Handling price objections with technical knowledge
Demonstration techniques that close deals

Application Best Practices

Wood preparation for maximum penetration
Environmental conditions for optimal results
Back-brushing techniques and quality control

Staining University Training
Free Download: Capillary Action Sales Guide
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