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State of Customer Storytelling is a podcast on all things customer advocacy and customer marketing. Join us as we explore how today's B2B marketing leaders drive more revenue faster with high-impact customer stories.
35 Episodes
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In this episode of the State of Customer Storytelling podcast, DailyPay Director of Client Advocacy Maria Braune shares how to truly listen to your customers and get the best testimonials possible.
In this episode of the State of Customer Storytelling podcast, Chief Outsiders Partner and CMO Jeff Loeb shares how to gather customer insights and share them with the rest of your team.
In this episode of the State of Customer Storytelling podcast, Airtable Customer Marketing Programs lead Valeria Gomez shares how to show love to your customers the way you want them to show love to your company.
In this episode of the State of Customer Storytelling podcast, Enable Us Chief Marketing Officer Cece Lee and Chief Customer Officer Lynn Pietryga share how to set a strategy for your customer content program.
In this episode of the State of Customer Storytelling podcast, the Founder of grwth.co, Mosheh Poltorak, joins to talk about what is needed when starting a customer marketing program.
In this episode of the State of Customer Storytelling podcast, Mike Jeffs, Customer Marketing Director at Mavenlink (which is now part of Kantata), talks about cross-functional customer marketing and case deflection.
In this episode of the State of Customer Storytelling podcast, Ari Hoffman, Global Director of Customer Advocacy at Crowdvocate, talks about the art of making friends for a living.
In this episode of the State of Customer Storytelling podcast, the Head of Marketing at GetAccept, Tara Pawlak, breaks down what she thinks is wrong with the generally-accepted definition of customer marketing.
In this episode of the State of Customer Storytelling podcast, Emma Miller-Crimm, Head of Customer Marketing at Snapdocs, breaks down the process of how she built a customer marketing strategy from the ground up. Originally, she used traditional channel marketing but then she saw the potential in customer marketing and changed her whole strategy.
In this episode of the State of Customer Storytelling podcast, Scott Grimes, Founder, and Andru Creighton, Head of Sales at Orca sit down to talk about the benefits of having customer advocacy software.
In this episode of the Customer Storytelling podcast, Lifecycle Marketing Manager at Permutive, Robbert van der Pluijm, sits down to talk about the best practices for interacting with customers and getting great stories from them.
Digging into "gifting" through the case study and testimonial journey, with Leslie Barrett of Sendoso.
Our guest today is Gabi Contreras, Customer Marketing Manager at Observe.AI.
Gabi and I talk about building great relationships with your customers and the one thing keeping many of us from making more sales. We also talk about customer exchange sessions, how to build value quickly, repackaging existing content, and arming your sales team with tools to get more sales faster.
Today on the show we’re talking with Evan Jacobs, Head of Customer Marketing at Chainalysis.
Evan shares tips on partnering with your customer success team and being a bridge between marketing and customer success. We talk about capturing customer stories in traditionally challenging industries, the power of video, creating atomized, snackable content, and much more.
Our guest on Today’s show is Scott K. Wilder, Global head of Customer Engagement and Community at HubSpot.
In today’s episode Scott and I talk about the idea of customer-led growth, and why humanizing a brand is so powerful. We also talk about co-designing your advocacy program with your customers, how to get started with advocacy—particularly with smaller companies—and much more.
Today on the show we have a fantastic guest. Virginia Bryant is Director of Customer Marketing at GitHub.
Virginia and I talk about turning your marketing assets into content across multiple formats, and how to deliver the most value through that content. We talk about the importance of video as a marketing tool and its powerful ability to resonate emotionally with your customers.
Today I’m speaking with Adam New-Waterson, a Fractional Executive at HYE Partners.
Adam and I talk about the tradeoffs between short-form and long-form content, and why long-form content is still important. We discuss the best time to capture customer content, and how to use that content to expand into new markets.
My guest today is Emily Amos. She is the Founder at Uplift Content. Uplift Content is a boutique B2B SaaS content creation studio. Uplift Content has a track record of success with high-growth companies like Okta, LeanData, ON24, and many others.
On today’s show we talk about why you should break up your customer stories into different pieces of micro content. We talk about the buyer’s journey and the nuances of customer storytelling throughout their journey. We also discuss interview tips and trends, why first impressions matter, and why quality and authenticity aren’t mutually exclusive.
In this episode I talk with Jeff Gabel, Customer Advocacy Lead at ServiceNow.
Jeff and I talk about the focus on human stories and why they are more important than ever. We talk about understanding the different personas in your advocacy program, and letting customers find out what drives them. Jeff tells us how to make reference calls a two-way exchange of value, and why being cross-functional with your sales and marketing teams leads to a better understanding of their roles in the process.
With me today on the show is James Lustenader, Senior Customer Advocacy Manager at Planview.
I talk with James about how micro-content video testimonials are revolutionizing traditional sales funnels. James shares his thoughts on the persuasion power of customer videos, how to capture great customer testimonials in a virtual setting, what metrics to look at to measure your strategies’ effectiveness, and much more.
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