StillUnsponsored

Timeline: 0:00 - Technical Difficulties / Travel Challenges 2:45 - Apple Store in PDX 6:20 - Abercrombie doc, what happens with niche brands reach mass breakout point 8:20 - The fall of Liver King - a social media empire built on lies 16:30 - Social Media ruins everything 18:30 - Crypto wallets turning into real consumer devices 24:20 - Black Friday, experiments in Automations, results 28:10 - New Year Professional and Personal Optimizations LINKS: Portland Apple Store Fortress Abercrombie Doc MPMD Liver King Takedown Cringe social media from gym Ledger Stax Old School Alarm Clock Sleeping Mask Ways2Well

Wide range of topics on this one. We discuss: Changes at Twitter and the effect those changes will have on Twitters growing list of micro-competitors Facebook making changes to what they ask about. Can they compete long term? Will Marketers still find utility in their advertising platform? Algos that are a designed to figure out what we want, reaching a critical mass where they start training the consumers. Micro-transactions: how large is micro? Are consumers ready? Gear We Use: Riverside.FM: https://bit.ly/3NnCbiW Rode Procaster II: https://amzn.to/3Io0MUa Chris’ Mic Audio-Technica AT2020: https://amzn.to/3Io0MUa Great mic and software mix option - Elgato Wave 3 Mic - https://amzn.to/308FFxv This podcast was edited in GarageBand on an iPad Pro M2.

“Businesses don’t buy anything, people in businesses buy things” 0:00 Intro Black Friday Promos 6:28: Grey Zones between B2B and B2C 11:00: Promo execution, automated vs manual and what to watch live. Tech stack. 20:00: Pricing vs Brand Perception 25:00 The new iPhone 26:02: Recession Management 41:06: Twitter again…. 49:00: Crypto Tips for leading through economic downturn: Take bold action, FAST, be ruthless. You want to try and keep your organization in tact and some powder dry. Look for opportunities when your competition weakens. Assess underperforming campaigns and people Be extra sensitive to what your target market is doing. The people who are still buying, why are they buying. Watch your data close and constantly communicate the changes to all parts of the org.

Episode Timestamps: 0:00: Riverside FM  4:15: Twitter Predictions 21:40: Scaling Video Production 39:00: Closing About Still Unsponsored: Still Unsponsored is a podcast and live steam for the professional marketer who wants actionable advice from a community of real players. Unlike other channels Still Unsponsored is not for n00bs wanting to get rich quick or filled with content that has no actual value. Email Us: StillUnsponsored at Gmail Instagram: https://www.instagram.com/stillunsponsored/ Twitter: https://twitter.com/StillUnsponsord

About Still Unsponsored: Still Unsponsored is a podcast and live steam for the professional marketer who wants actionable advice from a community of real players. Unlike other channels Still Unsponsored is not for n00bs wanting to get rich quick or filled with content that has no actual value. Riverside.fm link: https://bit.ly/3NnCbiW

Back dated but unreleased. 

Bit of a meandering podcast this time. The main topic is strategy vs tactics and knowing how to address an audience on either subject.   About Still Unsponsored: Still Unsponsored is a podcast and live steam for the professional marketer who wants actionable advice from a community of real players. Unlike other channels Still Unsponsored is not for n00bs wanting to get rich quick or filled with content that has no actual value.    Watch Us Live: Youtube: https://www.youtube.com/channel/UC83mH41fhH4Dn17LDLhyDRQ Facebook: https://www.facebook.com/stillunsponsored/ Twitch: https://www.twitch.tv/stillunsponsored Periscope: https://www.pscp.tv/StillUnsponsored/   Email Us: StillUnsponsored at Gmail Instagram: https://www.instagram.com/stillunsponsored/ Twitter: https://twitter.com/StillUnsponsord      Gear We Use: Restream.io - https://restream.io/join/MvOq5 Logitech Webcam - https://amzn.to/2ZvGema Sony a5100 - https://amzn.to/2WlH2I9 Elgato Key Light - https://amzn.to/2Wk5aeg Streamdeck OBS Elgato Wave 3 Mic - https://amzn.to/308FFxv Zoom H5 Audio Recorder - https://amzn.to/2CzedRC Newer Microphones - https://amzn.to/2OmxwQE     Subjects we are watching: Top 3 cloud video surveillance providers of 2020

We help EMS 20/20 figure out how to monetize their podcast. We cover a range of topics from being an appealing advertising target, affiliate links, newsletters, and more abstract ways of generating revenue from your podcast.    About Still Unsponsored: Still Unsponsored is a podcast and live steam for the professional marketer who wants actionable advice from a community of real players. Unlike other channels Still Unsponsored is not for n00bs wanting to get rich quick or filled with content that has no actual value.    Watch Us Live: Youtube: https://www.youtube.com/channel/UC83mH41fhH4Dn17LDLhyDRQ Facebook: https://www.facebook.com/stillunsponsored/ Twitch: https://www.twitch.tv/stillunsponsored Periscope: https://www.pscp.tv/StillUnsponsored/   Email Us: StillUnsponsored at Gmail Instagram: https://www.instagram.com/stillunsponsored/ Twitter: https://twitter.com/StillUnsponsord     Gear We Use: Restream.io - https://restream.io/join/MvOq5 Logitech Webcam - https://amzn.to/2ZvGema Sony a5100 - https://amzn.to/2WlH2I9 Elgato Key Light - https://amzn.to/2Wk5aeg Streamdeck OBS Elgato Wave 3 Mic - https://amzn.to/308FFxv Zoom H5 Audio Recorder - https://amzn.to/2CzedRC Newer Microphones - https://amzn.to/2OmxwQE

Still Unsponsored is a podcast and live steam for the professional marketer who wants actionable advice from a community of real players. Unlike other channels Still Unsponsored is not for n00bs wanting to get rich quick or filled with content that has no actual value.    Watch Us Live: Youtube: https://www.youtube.com/channel/UC83mH41fhH4Dn17LDLhyDRQ Facebook: https://www.facebook.com/stillunsponsored/ Twitch: https://www.twitch.tv/stillunsponsored Periscope: https://www.pscp.tv/StillUnsponsored/   Email Us: StillUnsponsored at Gmail Instagram: https://www.instagram.com/stillunsponsored/ Twitter: https://twitter.com/StillUnsponsord     Gear We Use: Restream.io - https://restream.io/join/MvOq5 Logitech Webcam - https://amzn.to/2ZvGema Sony a5100 - https://amzn.to/2WlH2I9 Elgato Key Light - https://amzn.to/2Wk5aeg Streamdeck OBS Elgato Wave 3 Mic - https://amzn.to/308FFxv Zoom H5 Audio Recorder - https://amzn.to/2CzedRC Newer Microphones - https://amzn.to/2OmxwQE

Watch Us Live:  Youtube: https://www.youtube.com/channel/UC83mH41fhH4Dn17LDLhyDRQ  Facebook: https://www.facebook.com/stillunsponsored/  Twitch: https://www.twitch.tv/stillunsponsored  Periscope: https://www.pscp.tv/StillUnsponsored/    Email Us: StillUnsponsored at Gmail  Instagram: https://www.instagram.com/stillunsponsored/  Twitter: https://twitter.com/StillUnsponsord

Zach and Chris breakdown the tools and techniques they use to monitor and fix performance.

Zach and Chris discuss the chaos caused by lockdowns, how different organizations have handled the new reality, and what you can do to make yourself successful while working from home.

In the midst of a global pandemic, Zach and Chris discuss how they are navigating their teams through the crisis. This episode focuses on what we are seeing in the marketplace and what we are doing about it.

Show Outline: 0:00 - Intro  2:15 - Product Launches and Post Launch Optimization  8:30 - Awkward Silence  8:40 - More Product Launch Talk  10:50 - Goal-Seek Marketing  12:43 - Facebook / Cambridge Analytica / User-based Retargeting  21:40 - Closing    Key Takeaways for Launching a product: Plan your launches and keep notes on what does not go well for future launches. Successful launches are all about optimization. Your optimization team should be multi-disciplinary but in the war room people are essentially roll-less. Plan out what analytics packages you will need before hand. (Obviously) Build a model of what you expect to happen. This provides a benchmark.

0:00 - Intro  2:40 - Chrome punishing sites for autoplaying  4:28 - Zach and I argue about Google Analytics integration  8:00 - Twitter’s war on spam - Tweetdecking  10:23 - Instagram allowing API access to posting  13:15 - Drake breaks Twitch records  17:00 - Snapchat again  22:00 - Closing