Ep 22: Everything You Need To Know About Launching A Product
Update: 2018-04-16
Description
Show Outline:
- 0:00 - Intro
- 2:15 - Product Launches and Post Launch Optimization
- 8:30 - Awkward Silence
- 8:40 - More Product Launch Talk
- 10:50 - Goal-Seek Marketing
- 12:43 - Facebook / Cambridge Analytica / User-based Retargeting
- 21:40 - Closing
Key Takeaways for Launching a product: Plan your launches and keep notes on what does not go well for future launches. Successful launches are all about optimization. Your optimization team should be multi-disciplinary but in the war room people are essentially roll-less. Plan out what analytics packages you will need before hand. (Obviously) Build a model of what you expect to happen. This provides a benchmark.
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