DiscoverStillUnsponsoredRecession Management, Black Friday Promos, Promo Automation, Pricing vs Brand Perception, Crypto Meltdown
Recession Management, Black Friday Promos, Promo Automation, Pricing vs Brand Perception, Crypto Meltdown

Recession Management, Black Friday Promos, Promo Automation, Pricing vs Brand Perception, Crypto Meltdown

Update: 2022-11-22
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“Businesses don’t buy anything, people in businesses buy things”



  • 0:00 Intro

  • Black Friday Promos

  • 6:28 : Grey Zones between B2B and B2C

  • 11:00 : Promo execution, automated vs manual and what to watch live. Tech stack.

  • 20:00 : Pricing vs Brand Perception

  • 25:00 The new iPhone

  • 26:02 : Recession Management

  • 41:06 : Twitter again….

  • 49:00 : Crypto




Tips for leading through economic downturn:



  • Take bold action, FAST, be ruthless. You want to try and keep your organization in tact and some powder dry.

  • Look for opportunities when your competition weakens.

  • Assess underperforming campaigns and people

  • Be extra sensitive to what your target market is doing. The people who are still buying, why are they buying.

  • Watch your data close and constantly communicate the changes to all parts of the org.

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Recession Management, Black Friday Promos, Promo Automation, Pricing vs Brand Perception, Crypto Meltdown

Recession Management, Black Friday Promos, Promo Automation, Pricing vs Brand Perception, Crypto Meltdown

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