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Description
Still Unsponsored is a podcast and live steam for the professional marketer who wants actionable advice from a community of real players. Unlike other channels Still Unsponsored is not for n00bs wanting to get rich quick or filled with content that has no actual value.
39 Episodes
Reverse
Show Time Stamps:
0:00 - Intro
2:00 - Things companies should stop doing
13:00 - Still Unsponsored Overseas rankings
15:30 - Business Attire
16:30 - editors note: Margaritas just arrived
23:50 - CEO’s not reading the room
Show Time Stamps:
0:00 - AI, its so hot right now
13:00 - Is AI the next crypto-like hypebeast
20:00 - Apple VR/AR
25:00 - New Google Suite UI
30:30 - GA4 and Digital Attribution
Show timestamps:
0:00 - Intro
4:00 - DJI Wireless Lav Mic for Podcasting on the road - Audio from Lav mics
6:30 - 1Password - Again - UI Gripes
11:00 - Marketers who run ad block, and a general browser discussion.
17:30 - Shopify deletes all its meetings / fostering creativity in a remote environment
35:22 - Using ChatGPT to write Marketing Copy
It’s a big one where we cover a ton of ground.
Show Outline:
0:00 Opening
1:45 Last Pass Hacks, Password manager alternatives
11:20 Apple Glass
23:10 Fitness Trackers
32:00 Productivity: Slack and Mail Clients
42:00 Google Ads Optimization for Saas
51:00 Hiring offshore VAs
Show Time Stamps:
0:00 - Intro
1:30 - Apple Notes vs Google Docs
7:00 - Apple Freeform
10:30 - SMS Marketing
14:45 - Meal Kit Inflation hack
21:30 - Inflation, Diets and Productivity
26:15 - Using the iPad Pro for Prosumer work
35:00 - ChatGPT
55:00 - Closing
Gear We Use 2.0:
Riverside.FM: https://bit.ly/3NnCbiW
Rode Procaster II: https://amzn.to/3Io0MUa
Chris’ Mic Audio-Technica AT2020: https://amzn.to/3Io0MUa
Great mic and software mix option - Elgato Wave 3 Mic - https://amzn.to/308FFxv
Synology NAS
Mac Mini
iPad Pro M2
Timeline:
0:00 - Technical Difficulties / Travel Challenges
2:45 - Apple Store in PDX
6:20 - Abercrombie doc, what happens with niche brands reach mass breakout point
8:20 - The fall of Liver King - a social media empire built on lies
16:30 - Social Media ruins everything
18:30 - Crypto wallets turning into real consumer devices
24:20 - Black Friday, experiments in Automations, results
28:10 - New Year Professional and Personal Optimizations
LINKS:
Portland Apple Store Fortress
Abercrombie Doc
MPMD Liver King Takedown
Cringe social media from gym
Ledger Stax
Old School Alarm Clock
Sleeping Mask
Ways2Well
Wide range of topics on this one. We discuss:
Changes at Twitter and the effect those changes will have on Twitters growing list of micro-competitors
Facebook making changes to what they ask about. Can they compete long term? Will Marketers still find utility in their advertising platform?
Algos that are a designed to figure out what we want, reaching a critical mass where they start training the consumers.
Micro-transactions: how large is micro? Are consumers ready?
Gear We Use:
Riverside.FM: https://bit.ly/3NnCbiW
Rode Procaster II: https://amzn.to/3Io0MUa
Chris’ Mic Audio-Technica AT2020: https://amzn.to/3Io0MUa
Great mic and software mix option - Elgato Wave 3 Mic - https://amzn.to/308FFxv
This podcast was edited in GarageBand on an iPad Pro M2.
“Businesses don’t buy anything, people in businesses buy things”
0:00 Intro
Black Friday Promos
6:28: Grey Zones between B2B and B2C
11:00: Promo execution, automated vs manual and what to watch live. Tech stack.
20:00: Pricing vs Brand Perception
25:00 The new iPhone
26:02: Recession Management
41:06: Twitter again….
49:00: Crypto
Tips for leading through economic downturn:
Take bold action, FAST, be ruthless. You want to try and keep your organization in tact and some powder dry.
Look for opportunities when your competition weakens.
Assess underperforming campaigns and people
Be extra sensitive to what your target market is doing. The people who are still buying, why are they buying.
Watch your data close and constantly communicate the changes to all parts of the org.
Episode Timestamps:
0:00: Riverside FM
4:15: Twitter Predictions
21:40: Scaling Video Production
39:00: Closing
About Still Unsponsored:
Still Unsponsored is a podcast and live steam for the professional marketer who wants actionable advice from a community of real players. Unlike other channels Still Unsponsored is not for n00bs wanting to get rich quick or filled with content that has no actual value.
Email Us: StillUnsponsored at Gmail
Instagram: https://www.instagram.com/stillunsponsored/
Twitter: https://twitter.com/StillUnsponsord
About Still Unsponsored:
Still Unsponsored is a podcast and live steam for the professional marketer who wants actionable advice from a community of real players. Unlike other channels Still Unsponsored is not for n00bs wanting to get rich quick or filled with content that has no actual value.
Riverside.fm link: https://bit.ly/3NnCbiW
Back dated but unreleased.
Bit of a meandering podcast this time. The main topic is strategy vs tactics and knowing how to address an audience on either subject. About Still Unsponsored: Still Unsponsored is a podcast and live steam for the professional marketer who wants actionable advice from a community of real players. Unlike other channels Still Unsponsored is not for n00bs wanting to get rich quick or filled with content that has no actual value.
Watch Us Live: Youtube: https://www.youtube.com/channel/UC83mH41fhH4Dn17LDLhyDRQ Facebook: https://www.facebook.com/stillunsponsored/ Twitch: https://www.twitch.tv/stillunsponsored Periscope: https://www.pscp.tv/StillUnsponsored/ Email Us: StillUnsponsored at Gmail Instagram: https://www.instagram.com/stillunsponsored/ Twitter: https://twitter.com/StillUnsponsord
Gear We Use: Restream.io - https://restream.io/join/MvOq5 Logitech Webcam - https://amzn.to/2ZvGema Sony a5100 - https://amzn.to/2WlH2I9 Elgato Key Light - https://amzn.to/2Wk5aeg Streamdeck OBS Elgato Wave 3 Mic - https://amzn.to/308FFxv Zoom H5 Audio Recorder - https://amzn.to/2CzedRC Newer Microphones - https://amzn.to/2OmxwQE Subjects we are watching: Top 3 cloud video surveillance providers of 2020
We help EMS 20/20 figure out how to monetize their podcast. We cover a range of topics from being an appealing advertising target, affiliate links, newsletters, and more abstract ways of generating revenue from your podcast.
About Still Unsponsored: Still Unsponsored is a podcast and live steam for the professional marketer who wants actionable advice from a community of real players. Unlike other channels Still Unsponsored is not for n00bs wanting to get rich quick or filled with content that has no actual value.
Watch Us Live: Youtube: https://www.youtube.com/channel/UC83mH41fhH4Dn17LDLhyDRQ Facebook: https://www.facebook.com/stillunsponsored/ Twitch: https://www.twitch.tv/stillunsponsored Periscope: https://www.pscp.tv/StillUnsponsored/ Email Us: StillUnsponsored at Gmail Instagram: https://www.instagram.com/stillunsponsored/ Twitter: https://twitter.com/StillUnsponsord Gear We Use: Restream.io - https://restream.io/join/MvOq5 Logitech Webcam - https://amzn.to/2ZvGema Sony a5100 - https://amzn.to/2WlH2I9 Elgato Key Light - https://amzn.to/2Wk5aeg Streamdeck OBS Elgato Wave 3 Mic - https://amzn.to/308FFxv Zoom H5 Audio Recorder - https://amzn.to/2CzedRC Newer Microphones - https://amzn.to/2OmxwQE
Still Unsponsored is a podcast and live steam for the professional marketer who wants actionable advice from a community of real players. Unlike other channels Still Unsponsored is not for n00bs wanting to get rich quick or filled with content that has no actual value.
Watch Us Live: Youtube: https://www.youtube.com/channel/UC83mH41fhH4Dn17LDLhyDRQ Facebook: https://www.facebook.com/stillunsponsored/ Twitch: https://www.twitch.tv/stillunsponsored Periscope: https://www.pscp.tv/StillUnsponsored/ Email Us: StillUnsponsored at Gmail Instagram: https://www.instagram.com/stillunsponsored/ Twitter: https://twitter.com/StillUnsponsord Gear We Use: Restream.io - https://restream.io/join/MvOq5 Logitech Webcam - https://amzn.to/2ZvGema Sony a5100 - https://amzn.to/2WlH2I9 Elgato Key Light - https://amzn.to/2Wk5aeg Streamdeck OBS Elgato Wave 3 Mic - https://amzn.to/308FFxv Zoom H5 Audio Recorder - https://amzn.to/2CzedRC Newer Microphones - https://amzn.to/2OmxwQE
Watch Us Live:
Youtube: https://www.youtube.com/channel/UC83mH41fhH4Dn17LDLhyDRQ
Facebook: https://www.facebook.com/stillunsponsored/
Twitch: https://www.twitch.tv/stillunsponsored
Periscope: https://www.pscp.tv/StillUnsponsored/
Email Us: StillUnsponsored at Gmail
Instagram: https://www.instagram.com/stillunsponsored/
Twitter: https://twitter.com/StillUnsponsord
Zach and Chris breakdown the tools and techniques they use to monitor and fix performance.
Zach and Chris discuss the chaos caused by lockdowns, how different organizations have handled the new reality, and what you can do to make yourself successful while working from home.
In the midst of a global pandemic, Zach and Chris discuss how they are navigating their teams through the crisis. This episode focuses on what we are seeing in the marketplace and what we are doing about it.
Show Outline:
0:00 - Intro
2:15 - Product Launches and Post Launch Optimization
8:30 - Awkward Silence
8:40 - More Product Launch Talk
10:50 - Goal-Seek Marketing
12:43 - Facebook / Cambridge Analytica / User-based Retargeting
21:40 - Closing
Key Takeaways for Launching a product: Plan your launches and keep notes on what does not go well for future launches. Successful launches are all about optimization. Your optimization team should be multi-disciplinary but in the war room people are essentially roll-less. Plan out what analytics packages you will need before hand. (Obviously) Build a model of what you expect to happen. This provides a benchmark.
0:00 - Intro
2:40 - Chrome punishing sites for autoplaying
4:28 - Zach and I argue about Google Analytics integration
8:00 - Twitter’s war on spam - Tweetdecking
10:23 - Instagram allowing API access to posting
13:15 - Drake breaks Twitch records
17:00 - Snapchat again
22:00 - Closing
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