Straight Talk with Sally

Stop trying to serve everyone and listen to this episode. Watch the full episode here.  Connect with Sally and the Sparkle World: Instagram Youtube Facebook

In today's episode we have the amazing Jacqui Ashley. She is a mindset coach that help  leaders break mindset barriers to confidently smash their goals and live out their dreams.  Listen as She and Sally discuss the power of manifestation, how it works and many more. Connect with Jacqui here:  Website Facebook Youtube Connect with Sally and the Sparkle World: Instagram Youtube Facebook

In the podcast episode, Sally delves into three impactful sales funnels that have propelled her seven-figure coaching business. She begins by describing the Community Funnel, emphasizing the significance of ads, landing pages, Facebook groups, and consistent interactions to foster relationships. Next, Sally covers the Call Funnel, which involves directing potential clients to landing pages, offering valuable content, and encouraging them to book a call, with an emphasis on phone number capture and retargeting. Lastly, she discusses the Evergreen Funnel, which combines elements of the previous two to automate lead generation and conversion processes. Good news! We just got featured on Feedspot's list of Australian women's lifestyle podcasts. Check it out at https://blog.feedspot.com/australian_women_lifestyle_podcasts/ Connect with Sally and the Sparkle World:  Website: https://sparkleclassacademy.com/ Instagram: https://www.instagram.com/sallysparkscousins/ Youtube: https://www.youtube.com/@SallySparksCousins Facebook: https://www.facebook.com/SallySparksCousins

  In the third episode of Straight Talk with Sally, Sally discusses the importance of collecting client testimonials for businesses. The third reason why businesses should collect testimonials is that they can help businesses to improve their services. By listening to both the positive and negative feedback from their clients, businesses can gain valuable insights into how they can better meet the needs of their customers. This feedback can help businesses to identify areas where they can improve their products or services, develop new products or services that meet the needs of their customers, improve their customer service, and make their business more customer-centric. In short, collecting testimonials can help businesses to become more responsive to the needs of their customers. This can lead to increased customer satisfaction, loyalty, and referrals. Connect with Sally and the Sparkle World:  Website: https://sparkleclassacademy.com/ Instagram: https://www.instagram.com/sallysparkscousins/ Youtube: https://www.youtube.com/@SallySparksCousins Facebook: https://www.facebook.com/SallySparksCousins

In this episode, our guest Suzette offers some top tips for scheduling your content. The key advice is to use a visual calendar, either digital or physical, to plan your content over the month or year. This visual approach helps ensure a balanced and engaging content schedule, preventing content overload or gaps. The visual calendar allows you to see how topics are distributed, and you can adjust as needed to maintain audience interest and create a thematic flow in your content. Suzette emphasizes the effectiveness of color-coding and post-it notes for organization. Connect with Sally and the Sparkle World:  Website: https://sparkleclassacademy.com/ Instagram: https://www.instagram.com/sallysparkscousins/ Youtube: https://www.youtube.com/@SallySparksCousins Facebook: https://www.facebook.com/SallySparksCousins Connect with Suzette and SimpleMarketing.AI team: Website Facebook Podcast

In this episode of Quick Tip #3 of 3: In this podcast segment, we're delving into the practical steps for boosting your sales effectiveness. Step three is all about incorporating an infographic offer into your pitches, invitations. Connect with Sally and the Sparkle World:  Website: https://sparkleclassacademy.com/ Instagram: https://www.instagram.com/sallysparkscousins/ Youtube: https://www.youtube.com/@SallySparksCousins Facebook: https://www.facebook.com/SallySparksCousins

In today's episode, Sally shares crucial insights on selling your program effectively. She highlights that customers don't buy the program itself but the desired outcome. Sally introduces the three major P's: Process, Package, and Promise. The Process is your program's step-by-step method, which many entrepreneurs overly emphasize when marketing. The Package includes cost, timeframe, and bonuses, while the Promise is the ultimate benefit clients can expect. Sally advises focusing on the Package and Promise when marketing, emphasizing the outcome, cost, and benefits. She stresses the importance of listening to clients to evolve your program and offers an opportunity to join Sparkle Class Academy's GSD. Connect with Sally and the Sparkle World:  Website: https://sparkleclassacademy.com/ Instagram: https://www.instagram.com/sallysparkscousins/ Youtube: https://www.youtube.com/@SallySparksCousins Facebook: https://www.facebook.com/SallySparksCousins  

In this episode of Quick Tip #2 of 3: Selling $3-30k Offers Faster with One Graphic segment, Sally highlights a common mistake in coaching sales: explaining transformations verbally, leading to confusion. Instead, she recommends visual communication, emphasizing benefits over features. Sally introduces the infographic offer as a powerful tool to showcase the program's value clearly. By simplifying sales presentations and calls, this approach improves understanding and increases the likelihood of securing clients at higher prices. In summary, Sally's process involves selling transformations, emphasizing benefits, and using visuals like the infographic offer to streamline the sales process. Connect with Sally and the Sparkle World:  Website: https://sparkleclassacademy.com/ Instagram: https://www.instagram.com/sallysparkscousins/ Youtube: https://www.youtube.com/@SallySparksCousins Facebook: https://www.facebook.com/SallySparksCousins

In this episode of  Sally reveals a common mistake made by coaches: selling the coaching program itself instead of the desired transformation. She emphasizes the importance of focusing on the "big promise" or specific transformation that clients seek. Through examples and a framework, Sally shows how this shift can dramatically increase conversion rates. The podcast also mentions the significance of visual communication in attracting more sales calls. Discover how to reposition your coaching program effectively and boost conversions in this episode hosted by Sally. Connect with Sally and the Sparkle World:  Website: https://sparkleclassacademy.com/ Instagram: https://www.instagram.com/sallysparkscousins/ Youtube: https://www.youtube.com/@SallySparksCousins Facebook: https://www.facebook.com/SallySparksCousins

This is the summary of our Quick Tip series on evergreening your content, featuring Sally. In this episode, Sally emphasizes the importance of live testing before transitioning to an evergreen system. She highlights the benefits of personalization, the use of tech tools, and addressing challenges. Combining live streaming with evergreen strategies is key to building a scalable business. Live testing isn't just a step; it's a cornerstone for a higher-converting evergreen journey. Connect with Sally and the Sparkle World:  Website: https://sparkleclassacademy.com/ Instagram: https://www.instagram.com/sallysparkscousins/ Youtube: https://www.youtube.com/@SallySparksCousins Facebook: https://www.facebook.com/SallySparksCousins

In this episode of "Straight Talk with Sally," the host, Sally, delves into the critical topic of effective follow-up strategies in business. Sally provides you with nine valuable tips to boost your follow-up skills: Get motivated as Sally, encouraged you to take action by inviting you to participate in engaging activities on social media, such as tagging her with your biggest takeaways.  Throughout the episode, the main focus is on stressing the significance of maintaining a professional approach to follow-up strategies. These strategies are highlighted as essential tools to enhance your sales and cultivate strong client relationships. Connect with Sally and the Sparkle World:  Website: https://sparkleclassacademy.com/ Instagram: https://www.instagram.com/sallysparkscousins/ Youtube: https://www.youtube.com/@SallySparksCousins Facebook: https://www.facebook.com/SallySparksCousins

In this episode, we'll also discuss the different elements of an evergreen system, and how to test each one. We'll also share some case studies of businesses that have successfully evergreened their content. This is the first episode in a series about evergreening your content. In future episodes, we'll discuss topics such as: How to create evergreen content that is relevant and engaging If you're interested in learning more about evergreening your content, be sure to listen to this episode and subscribe to the series. Connect with Sally and the Sparkle World:  Website: https://sparkleclassacademy.com/ Instagram: https://www.instagram.com/sallysparkscousins/ Youtube: https://www.youtube.com/@SallySparksCousins Facebook: https://www.facebook.com/SallySparksCousins

In this podcast episode, we discuss the secret to evergreening your coaching business. Evergreening means creating a system that runs on autopilot, so you can consistently enroll new clients without being tied to constantly having to live launch. The biggest secret to evergreening is testing. Before you launch your evergreen program, you need to test different elements of your marketing and sales process to see what works best. This includes testing your offer, your messaging, your landing pages, and your sales funnel. Connect with Sally and the Sparkle World:  Website: https://sparkleclassacademy.com/ Instagram: https://www.instagram.com/sallysparkscousins/ Youtube: https://www.youtube.com/@SallySparksCousins Facebook: https://www.facebook.com/SallySparksCousins

In this podcast, Sally Sparks Cousins shares a game-changing strategy for coaches, influencers, and course creators. She talks about the importance of simplifying your message, making it super easy for potential clients to understand and say yes to your high-ticket offers. Sally introduces the idea of using infographics to visually communicate the transformational value of your coaching programs. Connect with Sally and the Sparkle World:  Website: https://sparkleclassacademy.com/ Instagram: https://www.instagram.com/sallysparkscousins/ Youtube: https://www.youtube.com/@SallySparksCousins Facebook: https://www.facebook.com/SallySparksCousins

Welcome back to "Quick Tips: Crafting Your Story 101" with your host, Sally! In this fourth of six episodes, Sally discusses the importance of transformation stories. She emphasizes using client narratives to showcase their journey from "before" to "after." Sally highlights the effectiveness of before-and-after photos in fields like health and wellness, or demonstrating ROI and time saved for B2B professionals. These stories help potential clients visualize the positive changes possible through coaching. She illustrates this with the example of John, a client who gained confidence and transformed his ability to voice his opinions at work, emphasizing how coaching empowers individuals to shine in their own way.   Connect with Sally and the Sparkle World:  Website: https://sparkleclassacademy.com/ Instagram: https://www.instagram.com/sallysparkscousins/ Youtube: https://www.youtube.com/@SallySparksCousins Facebook: https://www.facebook.com/SallySparksCousins

Welcome back to "Quick Tips: Crafting Your Story 101" with your host, Sally! In this third episode of six, Sally emphasizes the importance of coaches and helping professionals sharing personal stories of overcoming obstacles. She highlights the impact of vulnerability and transparency in connecting with the audience and inspiring others. Sally starts by encouraging the sharing of both personal struggles and client challenges, emphasizing how coaches often become guides due to their own triumphs over adversity. Using her own journey as an example, she describes her past fear of public speaking and how she turned it into a stepping stone towards building a successful business. Sally concludes by stressing the power of these personal narratives to connect and inspire.   Connect with Sally and the Sparkle World:  Website: https://sparkleclassacademy.com/ Instagram: https://www.instagram.com/sallysparkscousins/ Youtube: https://www.youtube.com/@SallySparksCousins Facebook: https://www.facebook.com/SallySparksCousins

On this episode of "Ask Sally," we're joined by an inspiring guest, Eva Zee, who is making waves in the healthcare space. Eva's journey began as a phlebotomist, and she later transitioned to becoming a nurse in critical care. However, she felt the weight of exhaustion, stress, and overwhelm due to her demanding roles and the challenges of being a nurse, especially during the COVID pandemic. She lost touch with her true self and her passion for nursing. Eva's turning point came when she decided to follow her heart's calling and embarked on a journey of self-discovery through yoga. This path led her to become a mind-body specialist, helping people rediscover themselves while she herself went through a transformation. Eva's mission is to empower nurses to say no without guilt, find inner peace, and balance their own well-being with their dedication to helping others. Throughout the conversation, Eva and Sally discuss the importance of self-care for nurses, the challenges nurses face in maintaining their well-being, and the transformative power of mindfulness, movement, and proper sleep. Eva's journey serves as a testament to the fact that when individuals prioritize their own health and happiness, they become better equipped to make a positive impact on the lives of others.   Connect with Sally and the Sparkle World:  Website: https://sparkleclassacademy.com/ Instagram: https://www.instagram.com/sallysparkscousins/ Youtube: https://www.youtube.com/@SallySparksCousins Facebook: https://www.facebook.com/SallySparksCousins Connect with Eva Zee:  Instagram: https://www.instagram.com/evazeewellness/ Website: https://www.instagram.com/evazeewellness/

Welcome back to "Quick Tips: Crafting Your Story 101"! In this second of six episodes, we delve into the crucial role of storytelling in communication. Over this enlightening series, we'll equip you with insights to craft compelling narratives. Picture being trapped in a draining job, yearning for inspiration, and wrestling with self-doubt—until a life-changing encounter with a coach shatters your barriers. Guided by mentors like Robbins and Brown, you not only build a thriving business but also embrace coaching. Through personal stories, we unveil the magic of impactful introductions and emotional tales that forge deep connections with your audience. Are you ready to wield the power of narrative? Join us on this transformative storytelling journey! Connect with Sally and the Sparkle World:  Website: https://sparkleclassacademy.com/ Instagram: https://www.instagram.com/sallysparkscousins/ Youtube: https://www.youtube.com/@SallySparksCousins Facebook: https://www.facebook.com/SallySparksCousins

Welcome to "Quick Tips: Crafting Your Story 101"! In this podcast series, we dive headfirst into the art of storytelling and its integral role in effective communication. Over the next six episodes, we'll equip you with invaluable insights to craft compelling narratives. Picture this: You're trapped in a soul-draining corporate job, yearning for a way to inspire and uplift others but struggling to muster the confidence. Enter a transformative encounter with a business and life coach that shatters your self-imposed limitations. As you venture into uncharted territory, the likes of mentors like Chalene Johnson and Amy Porterfield guide you towards a seven-figure business, ultimately leading to your current role as a dedicated business coach. Through personal anecdotes like these, we unravel the magic of impactful introductions and emotion-stirring stories that forge unbreakable bonds with your audience. So, are you ready to harness the power of narrative? Tune in and embark on this storytelling journey with us!   Connect with Sally and the Sparkle World:  Website: https://sparkleclassacademy.com/ Instagram: https://www.instagram.com/sallysparkscousins/ Youtube: https://www.youtube.com/@SallySparksCousins Facebook: https://www.facebook.com/SallySparksCousins

In this episode of the Straight Talk with Sally podcast, host Sally welcomes Christelle Topatan, an enthusiastic and dynamic individual renowned as Australia's foremost business automation strategist. With a profound background encompassing 24 years in marketing and business operations spanning diverse sectors, Christelle established the award-winning business automation agency, Launchy, a decade ago. Sally and Christelle's camaraderie takes center stage as they delve into their shared penchant for automation and recount their enduring friendship. Christelle's evolution from a solopreneur to helming a team of 11 adept professionals is explored, alongside the concept of creating an indelible brand presence – what they term "sticky" branding – designed to be unforgettable. The conversation shifts to the pivotal role of strategy within automation and how it can be harnessed to streamline entry points in business operations, such as crafting welcome sequences and indoctrination campaigns that expertly engage and nurture leads. Christelle's expertise in integrating AI-powered tools like card scanning for networking follow-ups is also unveiled, illustrating the seamless fusion of technology and personal connection. Ultimately, the episode illuminates how strategic automation can amplify efficiency, communication, and business expansion.   Connect with Sally and the Sparkle World:  Website: https://sparkleclassacademy.com/ Instagram: https://www.instagram.com/sallysparkscousins/ Youtube: https://www.youtube.com/@SallySparksCousins Facebook: https://www.facebook.com/SallySparksCousins Connect with Crystelle Topatan and Launchy:  LinkedIn: https://www.linkedin.com/in/crystelletopatan/ Website: https://launchy.io/