In this episode of the Straight Talk with Sally podcast, host Sally welcomes Christelle Topatan, an enthusiastic and dynamic individual renowned as Australia's foremost business automation strategist. With a profound background encompassing 24 years in marketing and business operations spanning diverse sectors, Christelle established the award-winning business automation agency, Launchy, a decade ago. Sally and Christelle's camaraderie takes center stage as they delve into their shared penchant for automation and recount their enduring friendship. Christelle's evolution from a solopreneur to helming a team of 11 adept professionals is explored, alongside the concept of creating an indelible brand presence – what they term "sticky" branding – designed to be unforgettable. The conversation shifts to the pivotal role of strategy within automation and how it can be harnessed to streamline entry points in business operations, such as crafting welcome sequences and indoctrination campaigns that expertly engage and nurture leads. Christelle's expertise in integrating AI-powered tools like card scanning for networking follow-ups is also unveiled, illustrating the seamless fusion of technology and personal connection. Ultimately, the episode illuminates how strategic automation can amplify efficiency, communication, and business expansion.

Connect with Sally and the Sparkle World: 

• Website: https://sparkleclassacademy.com/
• Instagram: https://www.instagram.com/sallysparkscousins/
• Youtube: https://www.youtube.com/@SallySparksCousins
• Facebook: https://www.facebook.com/SallySparksCousins

Connect with Crystelle Topatan and Launchy: 

• LinkedIn: https://www.linkedin.com/in/crystelletopatan/
• Website: https://launchy.io/