Super Clinic Project Podcast

Episode Summary Host Jennifer Gligoric welcomes back Randolph Love—founder, chartered financial consultant, certified IUL master, franchise consulting partner, and host of the Entrepreneurist Podcast—to the Super Clinic Project Podcast. In this episode, Randolph unpacks the essentials of planning your business exit, from building value today to ensuring a smooth transition for tomorrow. Clinic owners and service-based entrepreneurs will learn how to avoid common pitfalls, structure their teams for maximum value, and create exit strategies that work—whether you plan to sell, pass down, or simply step back. This episode is packed with practical advice, real-world scenarios, and actionable steps to help you exit with dignity and profit. Key Topics & Takeaways When to Start Exit Planning The best time to plan your exit is before you start the business—but the second-best time is now. Ideally, begin formal planning 2–3 years before you want to exit, allowing time to clean up finances and operations. Avoid Commingling Funds Keep business and personal finances separate. Mixing them can devastate your sale price and make due diligence a nightmare. Discipline and transparency in your financials are non-negotiable for a successful exit. Turn Services Into Products Create recurring revenue and increase your business’s value by packaging services as products (e.g., memberships, wellness plans, subscription packages). Buyers value businesses with predictable, long-term customer relationships. Who to Hire (and When) Build value by hiring in this order: admin/operations, fulfillment, marketing, then sales. The goal: Structure your team so the business can run without you—this increases its attractiveness to buyers and reduces your own burnout. Succession & Earn-Outs Most businesses don’t sell, and many owners assume their children want to take over (often, they don’t). Don’t rely solely on an earn-out (where you’re paid over time based on business performance after the sale). Instead, structure your business for a clean transition. Incentivize Employees to Stay Use deferred compensation or profit-sharing plans to encourage key staff to stay post-sale, making your business more valuable and stable. Exit Even If You Don’t Sell Consider strategies like deferred comp plans that let you extract value and fund your retirement, even if your business isn’t acquired. Know Your Numbers The most important step: Know exactly where you are now (valuation, revenue, expenses, assets, staff). Regularly review and report on your numbers—transparency drives improvement and confidence. Actionable Insights for Clinic Owners Start now: Don’t wait—begin exit planning today, even if you’re years away from selling. Separate finances: Keep business and personal accounts completely separate. Productize services: Build recurring revenue streams and customer loyalty. Build your team: Systematically hire so your business can function without you. Ask your family: Don’t assume your kids want to take over—have the conversation early. Value your business: Get an unofficial valuation to understand your current position and identify opportunities for growth. Be transparent: Know your numbers and share them with your advisors and team. Memorable Quotes “Transparency isn’t just good business—it’s your safety net.” — Randolph Love “Keep your business and personal finances separate—discipline here pays off in the end.” — Jennifer Gligoric “Most buyers want a business that runs without the owner. Build your team and systems now.” — Randolph Love “What gets monitored gets better. What gets monitored and reported gets exponentially better.” — Randolph Love “Don’t let fear keep you from knowing your numbers. Transparency is true security.” — Jennifer Gligoric Exclusive Resources for Listeners Free Community & Training: Get bonus content, worksheets, and action items for this episode at superclinicproject.com (Free Skool section). Business Valuation: Visit shieldwolfstrong.com for a free unofficial business valuation from Randolph How to Support the Show Like, follow, share, and leave a 5-star review—your support helps us bring on more world-class guests and deliver actionable strategies to help you become a Super Clinic! About Our Guest Randolph Love is a founder, chartered financial consultant, certified IUL master, franchise consulting partner, and host of the Entrepreneurist Podcast. He specializes in helping business owners plan successful exits, maximize value, and secure their financial futures.  

Episode Summary Host Jennifer Gligoric welcomes Nick Garofalo—faith-centered founder of Open-Handed Wealth, financial advisor, and specialist in helping Christian clinic owners simplify their finances—to the Super Clinic Project Podcast. Nick unpacks why so many clinic owners unintentionally “steal” from themselves, how to break free from financial chaos, and why profit isn’t just a number—it’s a tool for fulfilling your purpose. With practical systems like Profit First, a new perspective on sales, and a faith-driven approach to money, this episode delivers the mindset and strategies every clinic owner needs to create more freedom, impact, and abundance. Key Topics & Takeaways Why Most Clinic Owners Are “Stealing” From Themselves The hidden dangers of blending business and personal finances—why treating your clinic like a piggy bank leads to chaos and stress. The biggest mistake: Focusing on cutting staff instead of auditing all expenses and contracts. The Profit First System & Cash Flow Clarity How Nick uses the Profit First method to help clinic owners pay themselves first, slim down unnecessary expenses, and create lasting profitability. Why every dollar in your business needs a job—and how to make your money work for you, not the other way around. Faith, Purpose, and Profit Why Christian entrepreneurs struggle with the idea of wealth—and how to reframe profit as a tool for serving more people and fulfilling your divine calling. The importance of aligning your investments and business operations with your values. Avoiding Shiny Object Syndrome & Scope Creep The danger of chasing new revenue streams before optimizing your core service. Jennifer’s three-step clinic growth formula: Do it better, do more, then add more—never skip steps. Redefining Sales & Patient Advocacy Sales isn’t about being pushy—it’s about building relationships, solving problems, and advocating for your patients’ best outcomes. True advocacy means challenging patients to confront what’s really holding them back, involving families, and guiding them to real transformation. The RIGHT Framework for Clinic Owners Nick’s five-point plan: Retirement, Investment, Insurance, Taxes, and Estate planning—plus cash flow and continuity planning for long-term security. Why every clinic owner needs a plan for what happens if they can’t run the business. Actionable Insights for Clinic Owners Separate your business and personal finances for clarity and peace of mind. Implement a cash flow system (like Profit First) to ensure you’re always paying yourself first. Audit all expenses—don’t just cut staff when money is tight. Focus on optimizing your core services before adding new ones. Embrace profitability as a way to serve your purpose and community. Redefine sales as advocacy and relationship-building, not persuasion. Ensure your estate and continuity plans are up to date for your business and family. Memorable Quotes “We’re not our own boss—God is. We’re stewards of our business, not owners.” — Nick Garofalo   “Every dollar in your business needs a job—don’t let money just sit there.” — Nick Garofalo   “Profit isn’t selfish—it’s what allows you to serve more people and fulfill your calling.” — Nick Garofalo   “If you’re not optimizing your core service, adding more just means more chaos.” — Jennifer Gligoric Exclusive Resources for Listeners Nick’s website: openhandedwealth.com Connect with Nick on LinkedIn: Nick Garofalo Super Clinic Project Community: Get bonus content, worksheets, and action steps at superclinicproject.com (Free Skool section). How to Support the Show Like, follow, share, and leave a 5-star review—your support helps us bring more world-class guests and clinic growth experts! About Our Guest Nick Garofalo is the founder of Open-Handed Wealth, where he helps faith-driven entrepreneurs and clinic owners find clarity, reduce stress, and align their money with their values. Nick’s approach blends practical financial systems with a deep understanding of Christian stewardship, helping clients thrive in business and life.

Host Jennifer Gligoric spotlights Dr. Julie Siemers, patient safety consultant, industry nurse leader, TEDx speaker, and founder of LifeBeat Solutions. Dr. Siemers draws on decades of ER, trauma, and flight nursing experience to expose why patient safety remains a critical concern in modern healthcare. She shares eye-opening stories from the front lines, the systemic roots of medical harm, and her mission to empower both clinicians and patients with practical education and tools. This episode is packed with actionable strategies for clinic owners to improve communication, foster a culture of safety, and drive systems-level change. Key Topics & Takeaways The Persistent Challenge of Patient Safety Despite 70+ years of research, patient harm is still common in hospitals—often due to system breakdowns, not “bad people.” Communication failures account for up to 70% of patient harm events. Transparency and open dialogue are essential for root cause analysis and learning from mistakes. Empowering Patients and Families Patients and families must become active, informed participants—not passive bystanders—in care decisions. Education and courage are required to speak up, ask questions, and advocate for loved ones. Dr. Siemers is developing an app with scripts, guides, and checklists to help patients and families engage confidently with healthcare teams. Hospital Safety Grade Matters: Dr. Siemers advises all patients and families to check hospitalsafetygrade.org before choosing a hospital. “Look up your hospital and see if it’s A, B, C, D, or F for safety and quality. There are 32 metrics you can review.” She shares a story of a pregnant woman who switched from a C-rated hospital to an A-rated one just 30 minutes away. Research shows that going to a D or F-rated hospital increases your risk of bad outcomes by 91%. Clinician Education & Systems Thinking LifeBeat Solutions offers courses for nurses that fill critical knowledge gaps on patient safety, vital signs, and clinical judgment. Even experienced clinicians must continually refresh their knowledge and embrace a mindset of vigilance and curiosity. Critical thinking and anticipating complications—especially in high-risk scenarios—can save lives. Technology & Communication AI and digital tools can support both clinicians and patients by flagging red flags, compiling symptom journals, and improving recall of discharge instructions. Language barriers and rushed communication are persistent challenges; technology can help bridge these gaps, but human expertise remains irreplaceable. Entrepreneurship and Vision for the Future Dr. Siemers is expanding her impact through education, digital tools, and partnerships with rural and EMS providers. Her vision includes scaling patient safety education and technology to clinics, hospitals, and families nationwide. Actionable Insights for Clinic Owners Foster a culture of safety and open communication—encourage both staff and patients to speak up. Invest in ongoing education for your team, especially in the basics of patient safety and clinical judgment. Leverage technology to streamline communication, symptom tracking, and patient education. Empower patients and families with clear instructions, checklists, and permission to be active partners in care. Regularly review and update your systems and protocols—what worked before may not work now. Check Hospital Safety Grades: Encourage patients to review their hospital’s safety grade before elective procedures or hospitalizations. Memorable Quotes “Most harm isn’t caused by bad people—it’s caused by broken systems. But that doesn’t mean you’re powerless.” — Dr. Julie Siemers “Patients and families need the tools to empower themselves by being educated and informed.” — Dr. Julie Siemers “Transparency and conversations are our biggest obstacles, but also our biggest opportunities.” — Dr. Julie Siemers How to Support the Show   Like, follow, share, and leave a 5-star review—your support helps us bring on more world-class guests and deliver actionable strategies for clinic growth. Want a worksheet or resources from this episode? Visit superclinic.com and click on the free school or host’s picture. About Our Guest   Dr. Julie Siemers is a patient safety consultant, nurse leader, educator, TEDx speaker, and founder of LifeBeat Solutions. With over 30 years in trauma, ER, and flight nursing, she is dedicated to transforming healthcare through education, systems improvement, and empowering patients and families. Her best-selling book, Surviving Your Hospital Stay, and upcoming app are changing the conversation around patient safety.

Episode Summary Host Jennifer Gligoric welcomes cash flow expert and “anti-financial advisor” Chris Miles—founder of Money Ripples and host of the Money Ripples Podcast—to the Super Clinic Project Podcast. Chris reveals why traditional financial advice often fails clinic owners, how to break free from the “retire late, live cheap” trap, and actionable strategies for building true passive income and time freedom. From creative real estate deals to lending and raw land partnerships, this episode is packed with real-world stories and investment tips for clinic owners ready to scale their wealth with confidence and ethics. Key Topics & Takeaways Challenging Traditional Financial Advice Chris explains why most financial advisors are stuck in outdated thinking—and how his own father’s retirement struggles inspired him to do things differently. The “anti-financial advisor” mindset: Why saving more and spending less isn’t enough for real freedom. Passive Income & Real Estate: The Real-World Playbook How to leverage real estate, private lending, and partnerships for consistent, hands-off income. Real-life case study: A Gen Z investor house-hacks his way to property ownership and financial independence using Airbnb and creative strategies. Why quality property management and ethical investing matter—for your peace of mind and your tenants’ well-being. Diversification, Not Just “More Rentals” Why the old “buy rentals and hold forever” advice doesn’t always work in today’s market. Alternative investments: Lending, industrial, and raw land opportunities that can outperform traditional rentals. The power of diversification: Don’t park your wealth in one place—spread risk and maximize returns. Ethical & Impactful Investing How to invest with integrity, creating win-win situations for both investors and tenants. Why investing in Main Street (not just Wall Street) can help you align your money with your values. Market Realities & Forecasts Chris’s take on the current market: What’s changed since the last financial crisis, why the stock market is overvalued, and where clinic owners should look for real opportunities right now. Actionable Insights for Clinic Owners Question “standard” financial advice—seek out strategies that work for your goals and values. Consider creative, hands-off investments like private lending and land partnerships. Diversify your assets: Don’t rely solely on rentals or the stock market. Work with experienced partners for property management and investment deals. Focus on investments that give you both financial and time freedom—so you can work by choice, not necessity. Memorable Quotes “Most people retire late and live cheap—not because they want to, but because they followed the wrong advice.” — Chris Miles “Passive income isn’t just for the ultra-wealthy. With the right strategy and team, anyone can build it.” — Chris Miles “Diversification is your best friend—don’t put all your eggs in one basket, especially now.” — Chris Miles ““The best investments are the ones that give you both financial and time freedom.” — Chris Miles Exclusive Resources for Listeners Chris’s Free Resources: Get cash flow tips, investment guides, and more at moneyripples.com Super Clinic Project Free Skool: Bonus content, quizzes, and downloadable resources for this episode at superclinicproject.com How to Support the Show Like, follow, share, and leave a 5-star review—your support helps us bring on more world-class guests and clinic growth experts! About Our Guest Chris Miles is a nationally recognized cash flow expert, founder of Money Ripples, and host of the Money Ripples Podcast. He’s helped clients increase their cash flow by over $300 million in the last 13 years and specializes in helping business owners and professionals create true financial and time freedom through creative, values-driven investing. Want this adapted for soci

Host Jennifer Gligoric spotlights Dr. Walter Bennett, a pioneering regenerative medicine specialist, Air Force veteran, national bench press champion, and author of End Your Pain Nightmare Now. With over two decades of experience and a background working with NFL athletes, Dr. Bennett shares his journey from military medical technologist to chiropractic, nurse practitioner, and ultimately a focused leader in regenerative medicine. This episode explores the power of specialization, the evolution of his clinic, the science and application of advanced stem cell therapies, and how a streamlined, ownership-driven team can transform clinic culture and results. Key Topics & Takeaways Entrepreneurship & Specialization Dr. Bennett’s journey began in the Air Force as a medical technologist, followed by chiropractic school and nurse practitioner training. Early in private practice, he offered a wide range of services: chiropractic, spinal decompression, aesthetics, hormone therapy, PEMF, vitamin IVs, and regenerative medicine. Spreading himself thin led to exhaustion and limited financial success—being “busy” didn’t equal being profitable. The turning point: Dr. Bennett decided to focus exclusively on regenerative medicine, referring chiropractic patients to other providers. This unexpected move led to a surge in referrals for stem cell cases and greater business growth. Key lesson: “You can’t be everything to everyone. It’s better to specialize and be the best at one thing.” Clinic Transformation, Team, & Community Impact Specialization freed up Dr. Bennett’s schedule, increased capacity for the patients who most needed his expertise, and created space for business growth—even in a rural area. Collaboration with local providers fostered a referral network, supporting both his practice and the community. Clinic staff embraced the change, with easier scheduling, greater focus, and increased bonuses (1% of gross collections). Staff ownership and clear communication led to higher morale, more productivity, and a sense of shared success—even when Dr. Bennett is traveling to other clinics. Science of Regenerative Medicine Dr. Bennett focuses on PRP (platelet-rich plasma), bone marrow stem cells, and adipose-derived stem cells. PRP: Platelets from blood are injected into joints to stimulate regeneration—fast results (about 2 weeks), then tapering off. Stem Cells: Bone marrow or adipose-derived cells offer longer-lasting regenerative effects (months to a year). Adipose-derived stem cell procedures are less invasive and have a shorter recovery time than bone marrow procedures. No clear evidence that bone marrow is superior to adipose or vice versa; choice depends on patient’s body type and preferences. Typical patients are older adults with chronic joint pain (knees, hips, shoulders), often told they are “bone on bone” and have suffered for over a year. Dr. Bennett serves multiple clinics, traveling two days a week and open to expanding his partnerships. Leadership, Systems, & Operations Regimented scheduling and clear lists empower the team to deliver even when Dr. Bennett is off-site. Staff are incentivized and empowered to take ownership of patient journeys and clinic success. Dr. Bennett recommends starting with daily lists and committing to them—move unfinished items to the next day until completed. Marketing & Growth Quarterly marketing campaigns (including referral campaigns) are planned and executed to keep the clinic growing and engaged with both new and existing patients. Actionable Insights for Clinic Owners Specialize for Impact: Focusing on a core service can boost growth, referrals, and satisfaction—even if it feels risky to let go of other offerings. Build Referral Networks: Collaborate with local providers instead of competing—referring out can bring new opportunities back. Educate Patients on Options: Clearly explain the science and benefits of each regenerative therapy, and tailor recommendations to individual needs. Streamline Operations: Simplified service offerings can make your team’s work easier, improve morale, and create opportunities for performance-based bonuses. Empower Your Team: Tie bonuses to clinic performance, communicate clear expectations, and encourage ownership at every level. Systemize Your Workflow: Use regimented lists and clear communication to keep everyone on track, even when you’re not on site. Memorable Quotes You can’t be everything to everyone. Pick your thing, and just be the best at it. — Dr. Walter Bennett Specialization freed me up to do what I actually want to do. — Dr. Walter Bennett The clinic does better, then everybody does better. — Dr. Walter Bennett It’s no longer “me.” It’s “we.” — Dr. Walter Bennett How to Support the Show Like, follow, share, and leave a 5-star review—your support helps us bring on more world-class guests and deliver actionable strategies for clinic growth.   Want a handout or companion worksheet? Visit superclinicproject.com and check out the free Skool community for downloads and episode extras. About Our Guest Dr. Walter Bennett is a regenerative medicine specialist, Air Force veteran, national bench press champion, and author of End Your Pain Nightmare Now. He is recognized for his pioneering work with stem cell therapies and commitment to advancing pain relief and healing for patients nationwide. Contact him at drwalterbennett@gmail.com.

Episode Summary Host Jennifer Gligoric welcomes Eric Mitchell—America’s most connected mortgage professional, real estate tax expert, and certified master practitioner in neuro-linguistic programming—to the Super Clinic Project Podcast. Eric dives deep into the psychology of decision-making, the real “why” behind money, and how clinic owners can use emotional intelligence and strategic questioning to inspire real change in their patients and themselves. From overcoming money objections to mastering the art of motivation, this episode delivers practical, mindset-shifting insights for any clinic owner ready to lead with purpose and results. Key Topics & Takeaways Neuro-Linguistic Programming (NLP) in Healthcare & Business Why Eric studied NLP after a life-changing Tony Robbins event—and how it transformed his approach to business and life. NLP as the “Home Depot of the brain”—a toolkit for rapport, motivation, and even chronic pain relief. Emotional Decision-Making & Overcoming Objections Money objections are rarely logical—real decisions are made emotionally, then justified with logic. How to ask “unreasonable” questions that cut through surface objections and reveal what truly motivates patients and clients. The Four-Part Brain Sequence for Influence Structure the conversation: Set an agenda to create safety and predictability. Ask probing, emotionally-driven questions before presenting solutions. Present your offer only after understanding the patient’s real needs. Test close by addressing hidden objections and limiting beliefs. Motivation, Change, and Commitment Why real change requires more than a quick fix—it’s about lifestyle, values, and readiness for transformation. The difference between “closing” and “unclosing”—discovering if someone is truly committed before moving forward. The Why of Money: Unlocking Lasting Motivation Eric’s journey from chasing money to discovering the five core motivators that drive lasting success. Why top performers never focus on money alone—and how finding your “why” leads to unstoppable drive and fulfillment. Actionable Insights for Clinic Owners Don’t settle for surface-level objections—dig deeper to find your patients’ true motivations. Use a structured, emotionally intelligent approach to consultations: agenda, probing questions, present, and test close. Avoid “why” questions that put people on the defensive; use “what,” “how,” “where,” and “when” instead. Focus on outcomes and transformation, not just transactions or quick wins. Clarify your own “why” for running your clinic—purpose fuels perseverance. Memorable Quotes “Money is a logical objection, but decisions are always emotional.” — Eric Mitchell “Lasting success comes from knowing your why, not just your number.” — Eric Mitchell “You don’t change lives by selling—you change lives by caring enough to ask the tough questions.”— Eric Mitchell “Real change requires commitment, not just a prescription.” — Eric Mitchell Exclusive Resources for Listeners Eric’s website: eric-mitchell.com Super Clinic Project Community: Get bonus content, worksheets, and action steps at superclinicproject.com (Free Skool section). How to Support the Show Like, follow, share, and leave a 5-star review—your support helps us bring more world-class guests and clinic growth experts! About Our Guest Eric Mitchell is a nationally recognized mortgage and real estate tax expert, voted America’s most connected mortgage professional for 10 years running. He’s also a certified master practitioner in neuro-linguistic programming and the author of “The Why of Money.” Eric helps professionals unlock the motivations and strategies that drive lasting wealth and impact.

Host Jennifer Gligoric sits down with Dr. Zachary Price—founder of Athleterx Chiropractic and Recovery, one of only 67 doctors worldwide with a fellowship from the American Board of Brain Injury and Rehab—for an inspiring Clinic Spotlight on the Super Clinic Project Podcast. Dr. Price shares how he built a thriving, differentiated clinic in Charlotte, NC, even launching during the pandemic. He reveals the mindset, systems, and clinical innovations that set his practice apart, how to avoid shiny object syndrome, and why relentless focus on relationships and outcomes is key to long-term success. Whether you’re scaling up, considering franchising, or just want to create more impact in your community, this episode is packed with actionable wisdom for every clinic owner. Key Topics & Takeaways From ER Medicine to Entrepreneurial Freedom Why Dr. Price left the “fix and discharge” ER model for a holistic, relationship-driven approach. The power of pivoting—even after years invested in a single career path. Building in Crisis: Launching During COVID How Athleterx opened its doors during the pandemic and grew by focusing on safety, trust, and deep community relationships. “Keep hustling, keep grinding—someone’s always working harder.” Time Management for Clinic Owners Why faith and family are non-negotiable priorities—and how to make them sacrosanct in your schedule. The value of focused work sprints, active breaks, and purposeful routines to maximize energy and productivity. World-Class Differentiation in Any Market What it means to be one of only 67 doctors globally with advanced neurology credentials—and how Dr. Price makes this expertise accessible to everyone from pro athletes to weekend warriors. Integrating advanced modalities (dry needling, red light, hyperbaric oxygen, shockwave) only when they directly serve your core patient outcome. Key marketing insight: Tie every service to your promise and patient avatar; avoid chasing “shiny objects.” Preparing to Franchise Athleterx’s expansion journey: Two locations and plans to franchise. The importance of tracking, data, and duplicatable systems for scaling. Why ultimate responsibility for every outcome—good or bad—rests with the owner, and how overcommunication and clear protocols drive success. Leadership Mindset Take responsibility for every detail, from patient complaints to staff performance. Overcommunicate to eliminate confusion—“Is it clear, double clear, crystal clear?” Focus on making a real impact in your community. Actionable Insights for Clinic Owners Schedule faith and family time as non-negotiables—protect your core values. Use focused work sprints and active breaks to maintain high energy and productivity. Only add new services or technology if they directly improve your core outcome for patients. Track everything—systems and data are critical for scaling and franchising. Take full ownership of every clinic outcome; leadership starts and ends with you. Overcommunicate expectations and protocols to your team. Build your clinic’s reputation on relationships, results, and community impact. Memorable Quotes ““The real impact comes from helping people live fuller, healthier lives—not just treating pain.” — Dr. Zachary Price “Only add what’s needed to get your patients to an even better end result. It’s not about shiny objects—it’s about serving your purpose and your promise.” — Dr. Zachary Price “If you can’t prove the model, you can’t scale.” — Jennifer Gligoric “Mentorship is about helping the next generation avoid your mistakes and repeat your successes.” — Dr. Zachary Price Exclusive Resources for Listeners Athleterx Chiropractic and Recovery: athleterxcairoandrecovery.com Contact Dr. Price: Cell: 919-21-9441 Email: athleterxwest@gmail.com Super Clinic Project Community: Get bonus content, worksheets, and action steps at superclinicproject.com (Free Skool section). How to Support the Show Like, follow, share, and leave a 5-star review—your support helps us bring more world-class guests and clinic growth experts! About Our Guest Dr. Zachary Price is the founder of Athleterx Chiropractic and Recovery in Charlotte, NC. With advanced expertise in brain injury and rehab, Dr. Price is passionate about helping patients—from athletes to everyday families—achieve life-changing results. He’s committed to mentoring new clinic owners, scaling his impact through franchising, and serving his community with purpose and integrity.

Episode Summary Host Jennifer Gligoric welcomes digital marketing and SEO expert Brandon Leibowitz, founder of SEO Optimizers, to the Super Clinic Project Podcast. Brandon reveals the most effective, up-to-date SEO strategies for clinic owners who want to boost their online visibility, attract more patients, and make their websites work harder—without getting lost in technical jargon. From content tips to backlink strategies and the latest AI trends, this episode is packed with actionable insights for any clinic owner ready to scale smarter and outpace the competition. Key Topics & Takeaways Content: The Foundation of SEO The #1 quick win: Add more relevant text to each page, especially at the bottom—Google reads everything, even if your patients don’t. Use AI tools to create concise, accurate content, but always review for accuracy and clarity. Backlinks: Building Trust with Google Backlinks (links from other websites to yours) are the single most important ranking factor. Focus on earning links from relevant, authoritative sites—think industry blogs, news outlets, event sponsorships, or podcast guesting. Relevancy is more important than sheer volume; aim for quality over quantity. Social Media: Post Where (and When) Your Audience Is Don’t try to be everywhere. Identify your audience’s habits (e.g., late-night for pain clinics, weekends for med spas) and post strategically. Study competitors’ posting times and engagement to find your sweet spot. AI & SEO: The New Frontier Google no longer cares if content is written by humans or AI—accuracy and usefulness are what matter. AI can help with content and social media calendars, but you still need expertise to guide and verify outputs. Tracking & Analytics: Know What’s Working Google Analytics and Google Search Console are must-haves for tracking website performance and keyword rankings. Set up conversion tracking for leads, calls, and sign-ups so you know your true ROI. Choosing the Right SEO Partner Ask about their backlink strategy, client longevity, reviews, and case studies. Make sure they’re focused on high-quality, relevant backlinks and can show real results. Actionable Insights for Clinic Owners Add more relevant text to every web page—especially at the bottom. Earn high-quality backlinks through guesting, partnerships, and press releases focused on your niche. Focus your social media: Post where your audience is most active, not everywhere. Leverage AI for content and social media—but always review and edit for accuracy. Install Google Analytics and Search Console right away to track your SEO progress. Vet your SEO partners: Ask for case studies, client references, and specifics on backlink building. Memorable Quotes “AI is a tool, not a replacement. Use it to speed up your content, but never skip the human touch.” — Brandon Leibowitz   “Relevancy is king in backlinks. One great link from your industry beats a hundred random ones.” — Brandon Leibowitz   “SEO isn’t magic—it’s about consistency, quality content, and building relationships online.” — Brandon Leibowitz   “Google Analytics is great, but can be overwhelming. Focus on the metrics that matter for your clinic.” — Brandon Leibowitz Exclusive Resources for Listeners Brandon’s Free SEO Resource Library: Step-by-step guides, classes, and more at seooptimizers.com/gift Super Clinic Project Free Skool: Bonus content, quizzes, and downloadable resources for this episode at superclinicproject.com How to Support the Show Like, follow, share, and leave a 5-star review—your support helps us bring on more world-class guests and clinic growth experts! About Our Guest Brandon Leibowitz is a digital marketing entrepreneur and founder of SEO Optimizers. With decades of experience helping businesses grow through smart SEO, Brandon specializes in practical, results-driven strategies for healthcare and service-based clinics. 

Episode Summary Host Jennifer Gligoric spotlights Dr. Bergina Isbell, a Mayo Clinic and Johns Hopkins-trained psychiatrist, speaker, author, and founder of Lead Life, LLC. Dr. Isbell specializes in helping patients with treatment-resistant mental health conditions and special needs, using innovative interventions like Spravato and TMS. She shares her entrepreneurial pivots, lessons from setbacks, and her bold vision for a first-of-its-kind retreat and respite center for families with special needs. This episode is filled with actionable strategies for clinic owners on branding, education, resilience, and mission-driven growth. Key Topics & Takeaways Innovation in Mental Health Care Dr. Isbell’s clinic focuses on patients who have tried everything—multiple medications, even ECT—with no success. Spravato (S-ketamine) and TMS (transcranial magnetic stimulation) have helped many patients go from disabling depression to functional, fulfilling lives. The clinic’s “3R” approach centers on restoring patients’ lives through holistic, process-driven care. Education and Breaking Through Stigma Educating both patients and providers is essential, especially in a field overshadowed by pharmaceutical advertising and stigma. Dr. Isbell adapts her message for each audience—using TikTok for younger patients, Facebook and Instagram for parents, LinkedIn for providers, and even comedic skits to make mental health more approachable. Entrepreneurial Pivots & Lessons Learned Dr. Isbell’s journey into entrepreneurship was driven by family needs and the desire to serve patients more fully. She has pivoted from corporate medicine to telehealth, consulting, and ultimately to building her own branded clinic. Key milestones included the Goldman Sachs 10K Small Business program, Entrepreneurs Organization, and strategic partnerships to refine her branding and marketing. Resilience in the Face of Setbacks When social media ad accounts were hacked, Dr. Isbell’s team pivoted to direct provider outreach and community engagement, ensuring the message stayed consistent. Support from a diverse accountability group and her faith were crucial in navigating challenges. Consistent, Audience-Specific Messaging The clinic’s core message remains the same, but is tailored for patients, providers, or organizations. Consistency in the “perfect client journey” ensures all outreach aligns with the clinic’s mission and values. Vision for the Future: Retreat & Respite Center Dr. Isbell’s big hairy audacious goal (BHAG) is to build a retreat seminar serving at least 6,000 families in the DMV, with a focus on autism and special needs. The first phase launches next year: a pilot home providing both Spravato treatments and overnight respite care for families—a first of its kind in the nation. Plans include expanding to serve more complex needs, with skilled nursing and mind-body wellness retreats. Actionable Insights for Clinic Owners Innovate for Your Niche: Don’t be afraid to use groundbreaking treatments or approaches if they serve your patients best. Educate Relentlessly: Adapt your message and platform to reach different audiences—patients, parents, providers, and the community. Pivot with Purpose: When setbacks happen, lean on your network and values to find new paths forward. Brand Consistency: Keep your core message and client journey at the heart of all communication, even as you adapt for different audiences. Think Big: Set bold goals that align with your mission and community needs, and be willing to seize opportunities as they arise. Memorable Quotes “Consistency in your message and process is what builds trust and impact.” — Dr. Bergina Isbell “I never wanted to be an entrepreneur, but I realized I wasn’t doing myself, my patients, or my family a service by staying in corporate medicine.” — Dr. Bergina Isbell “The most valuable thing I can give is not a gift bag—it’s saving your patients.” — Dr. Bergina Isbell “If your message is clear, you can adapt it for any audience—patients, providers, or organizations.” — Dr. Bergina Isbell How to Support the Show Like, follow, share, and leave a 5-star review—your support helps us bring on more world-class guests and deliver actionable strategies for clinic growth. Want a handout or quick consult? Visit superclinicproject.com and click on the host’s picture. About Our Guest Dr. Bergina Isbell is a Mayo Clinic and Johns Hopkins-trained psychiatrist, speaker, author, and founder of Lead Life, LLC. She specializes in care for treatment-resistant mental health conditions and special needs, and is a pioneer in holistic, interventional psychiatry. Her mission-driven approach is transforming lives and setting new standards for mental health and family support.

Episode Summary Host Jennifer Gligoric welcomes Manny Skevofilax—banker, consultant, speaker, and author—to the Super Clinic Project Podcast. Manny draws on decades of experience helping business owners grow profitably without falling into the debt trap. He shares the 5 essential methods clinic owners can use to maximize value, avoid burnout, and scale smart—plus his 6 secrets for raising prices with confidence and integrity. This episode is packed with actionable insights and real-world examples for any clinic owner ready to break the cycle of underpricing and build a sustainable, thriving business. Key Topics & Takeaways The Growth Trap & How to Escape Why chasing rapid growth can lead to debt, stress, and burnout—even for profitable clinics. The difference between healthy, sustainable growth and risky, unsustainable expansion. How to “get off the hamster wheel” by pacing growth and focusing on profitability. The 5 Methods to Enhance Clinic Value Don’t Underprice Your Services Confidence is key—charge what you’re worth and avoid the race to the bottom. Real-world story: A clinic that restructured its packages and pricing saw a $30K revenue jump in one month. Target Bigger Clients & Expand Payment Options For B2B: Go upmarket—larger clients have bigger budgets and are more willing to invest. For B2C: Offer flexible payment and financing options (CareCredit, HFA, Creedy, etc.) so more patients can say “yes” to care. Increase the Value of Existing Services Don’t compete on price alone (e.g., “Botox by the vial”). Focus on unique, outcome-driven packages. Personalize offers by listening to patient goals and bundling services for transformation. Create New, Higher-Value Offers Ask your clients what they need—not just today, but in the future. Example: Manny developed a “bank relations” service after realizing clients feared talking to bankers. Secrets to Successful Price Increases Be transparent and direct about price hikes. If nervous, start by raising prices for new clients only. Include annual increase clauses in contracts. Time increases thoughtfully—avoid raising prices during client challenges or sensitive periods. Always add or communicate new value with price increases. Be willing to walk away—never negotiate from desperation or reduce your value. Actionable Insights for Clinic Owners Review your pricing and value proposition—are you undercharging or undervaluing your services? Explore opportunities to serve higher-value clients or expand payment options for patients. Bundle and personalize your offers to focus on outcomes, not just transactions. Regularly ask patients about their evolving needs—today and tomorrow. Plan for regular, well-communicated price increases and always add value. Stand firm in your value—don’t be afraid to walk away from deals that don’t serve your business. Memorable Quotes “Confident pricing isn’t just about numbers; it’s about believing in the value you deliver.” — Manny Skevofilax “Slow and steady wins the race—grow at a pace that works for you and your team.” — Manny Skevofilax “Your best new offers are often right under your nose—just ask your clients what they need next.” — Manny Skevofilax   Exclusive Resources for Listeners Free Financial Visibility Checklist: Download Manny’s 1-page tool to spot margin leaks and blind spots in your clinic at portalcfo.com. Super Clinic Project Community: Get bonus content, worksheets, and action steps at superclinicproject.com (Free Skool section). Masterclass Trial: Try our Masterclass free and discover the systems top clinics use to scale to 7-figures. How to Support the Show Like, follow, share, and leave a 5-star review—your support helps us bring on more world-class guests and deliver powerful growth strategies for your clinic. About Our Guest Manny Skevofilax is a banker, consultant, speaker, and author who specializes in helping business owners maximize profits, avoid common growth pitfalls, and build sustainable, thriving companies. With a proven track record guiding entrepreneurs through every stage of the business lifecycle, Manny is passionate about empowering clinic owners to charge what they’re worth and grow with confidence.

In this Coach’s Corner episode, Jennifer Gligoric and neuroscience expert Tracey Sundkvist tackle a hidden challenge for clinic owners: self-gaslighting. Are you unknowingly sabotaging your own success by doubting your reality, ignoring red flags, or settling for comfort zones that aren’t serving you? This episode breaks down the psychology behind self-gaslighting and delivers practical strategies to help you get radically honest, make better decisions, and reclaim your power as a SuperClinic owner. Key Topics & Takeaways: What is Self-Gaslighting? Tracey Sundkvist defines gaslighting as emotional or mental abuse—and explains how we can do it to ourselves, not just in relationships but in business, too. Classic Signs You’re Gaslighting Yourself: Jennifer recalls the movie Gaslight and how self-doubt creeps in when we say things like, “Why does this always happen to me?” or “I’m not a salesperson, I don’t need to be good at sales.” Tracey highlights how normalizing red flags or making excuses for others’ behavior (staff, partners, or even ourselves) keeps us stuck. Why We Fall Into This Trap: Your brain wants to keep you “safe,” even if that means denying uncomfortable truths. “Delusion is easier to live with than the reality that you’ve settled for an easier path.” – Jennifer Gligoric (quoting S. Alder) How to Break the Cycle: Radical honesty and acceptance are essential: ask yourself if your comfort zone is really serving you, or just familiar. Get comfortable with discomfort—growth often feels awkward or even painful, especially if chaos is your “normal.” Seek external input: Coaches and mentors can help you spot blind spots and challenge your limiting beliefs. The Power of External Perspective: Sometimes you need someone else—a coach, mentor, or even a tough friend—to help you see where you’re self-sabotaging. “Sometimes you have to call yourself out, and you have to have the courage to do that.” – Tracey Sundkvist Don’t Just “Stop It”—Get the Right Tools: A humorous nod to the classic Bob Newhart “Stop it!” sketch—but Jennifer and Tracey know real change takes more than just willpower. Action Steps: Pause and ask: Are you telling yourself stories that keep you stuck? Practice radical honesty—identify your comfort zones and challenge if they’re truly healthy. Reach out for external perspective: book a free 15-minute session with Jennifer or Tracey at superclinicproject.com. Don’t ignore the red flags—address issues head-on before they become bigger problems. Get comfortable with being uncomfortable—real growth happens outside your comfort zone. Connect with Us: Questions, stuck in a rut, or want to break free from self-sabotage?   Book a free 15-minute brainstorming session with Jennifer Gligoric or Tracey Sundkvist at superclinicproject.com—just click on our pictures! If you found value in this episode, please like, follow, share, and leave us a 5-star review.   Let’s help you build a healthier, more empowered clinic—and a happier you!

Episode Summary   Host Jennifer Gligoric welcomes Amy Koford—clinical hypnotist, motivational speaker, and bestselling author—to the Super Clinic Project Podcast. Amy shares her journey from overcoming personal struggles with depression and anxiety to building a thriving practice helping others conquer fear and unlock their healthiest, happiest lives. She reveals how hypnosis works, busts common myths, and provides actionable tools for clinic owners and entrepreneurs to manage stress, reframe fear, and embrace growth. Clinic leaders will discover how mindset shifts, calculated risk-taking, and enjoying the journey are essential for business and personal success. Plus: Amy’s most powerful client stories, simple stress-busting exercises, and a free resource for listeners! Key Topics & Takeaways Facing Fear & Building Resilience Amy’s personal story: From stay-at-home mom to sought-after hypnotist, inspired by her own quest to “find what works.” The difference between necessary and unnecessary fear—and how most anxiety is rooted in the latter. Why calculated risks and learning from failure are essential for growth in business and life. The Power & Practice of Hypnosis How hypnosis truly works: Empowering the subconscious, not “losing control.” Amy’s approach: Combining motivational speaking with live hypnosis to entertain and transform. The science behind suggestion—why believing you can do something is often the key to actually doing it. Actionable Mindset Tools for Clinic Owners “What would I do if I weren’t afraid?”—Jennifer’s favorite question for overcoming worry and indecision. Amy’s “Stress Eliminator” technique: Reframe stress by imagining the most optimistic outcome and trusting the process. The importance of looking back at past challenges that worked out—proof that you can handle what’s ahead. Growth, Change & Enjoying the Journey Amy’s evolution: From $25 sessions to international seminars and a new book, “Hardwired to Rise.” Why continuous learning, mentorship, and celebrating milestones matter—no matter your ambition level. The reality of balancing business growth with family and life changes. Transformational Client Stories Real-world example: Helping a client release deep-seated anxiety and fear, leading to dramatic improvements in health and happiness. How letting go of fear can result in both emotional and physical healing—often as a “side effect” of mindset work. Actionable Insights for Clinic Owners Use “What would I do if I weren’t afraid?” to guide bold, smart decisions. Trust that things often work out better than you expect—look for evidence in your own past. Share real, personal stories (from yourself and your patients) to connect and inspire. Invest in your own growth—seek out new learning, mentorship, and opportunities. Celebrate your progress and remember: enjoying the journey is as important as reaching the next milestone. Memorable Quotes “The power of suggestion is real—believe you can, and you will.” — Amy Koford “Celebrate each milestone, but remember to enjoy the journey.” — Jennifer Gligoric “Calculated risks and learning from failure are essential for success.” — Amy Koford “True growth happens when you release fear and trust the journey.” — Amy Koford Exclusive Resources for Listeners Free Community & Training: Get bonus content, downloads, and action guides for this episode at superclinicproject.com (Free Skool section). Episode Companion Guides: Find worksheets, quizzes, and implementation tools for every episode at superclinicproject.com. How to Support the Show   Like, follow, share, and leave a 5-star review—your support helps us bring on more world-class guests like Amy and deliver the latest breakthroughs to your clinic! About Our Guest   Amy Koford is a clinical hypnotist, motivational speaker, and bestselling author dedicated to helping people conquer fear, manage stress, and live their healthiest lives. Her upcoming book, “Hardwired to Rise,” distills decades of experience and proven techniques for personal and professional transformation. Connect with Amy on social media as @AmyKoford and @AmyTheHappyHypnotist.

Episode Summary Host Jennifer Gligoric welcomes Dr. William Ho—biochemist, MBA, biotech veteran, and President/CEO/Co-founder of Innate Bio—to the Super Clinic Project Podcast. Dr. Ho shares his remarkable journey from the lab bench to Wall Street and then to the cutting edge of cancer therapy innovation. He reveals the lessons learned from career pivots, surviving market crashes, and leading a pioneering cell therapy company through the pandemic and beyond. Clinic owners and entrepreneurs will discover how resilience, curiosity, and strategic communication are key to thriving in uncertain times. Plus: actionable insights on leveraging testimonials, navigating industry pitfalls, and embracing next-generation therapies. Key Topics & Takeaways Career Resilience & Reinvention Dr. Ho’s non-linear path: From biochemistry to investment banking, venture capital, and biotech leadership. Surviving layoffs, market crashes, and the pandemic by moving forward and learning from each challenge. The power of hindsight: Success often only makes sense when you look back. Innovation in Cancer Therapy Innate Bio’s mission: Developing cell therapies for solid tumors, including glioblastoma—a devastating cancer with little progress in decades. The promise and challenge of bringing new therapies to market: Clinical trials, FDA approval, and the importance of peer-reviewed data. The biotech industry’s current crossroads: Capital scarcity, the need for ongoing innovation, and the strategic importance of U.S.-based research. Modern Marketing & Communication Why authentic, person-centered testimonials outperform polished ads in today’s healthcare marketing. Leveraging every channel—social media, podcasts, and short-form video—to educate and connect with patients and investors. The importance of storytelling and human connection in building trust and driving innovation adoption. Investor Insights & Industry Caution Lessons from Theranos: The importance of due diligence, intuition, and not relying solely on “brand name” endorsements. Even savvy investors can be fooled—trust your gut and always ask deeper questions. The role of “black swans” and asking the right questions in sales, negotiation, and patient care. Sales, Negotiation & Patient Motivation The art of asking, not telling: Uncovering the true motivations behind patient decisions. Real-world clinic example: A patient’s desire to attend her son’s wedding was the key driver for seeking care. Sales is about finding unique, win-win solutions—not just closing deals. Looking Ahead Hope for a revitalized biotech sector as the FDA and investors embrace innovation. The critical role of listening, humility, and removing personal bias in leadership and business growth. Innate Bio’s upcoming milestones: New data releases, FDA engagement, and the ongoing push for accelerated approval. Actionable Insights for Clinic Owners Embrace resilience: Every clinic owner faces setbacks—keep moving forward and look for the lessons in each challenge. Use authentic testimonials: Short, real, and personal stories resonate most with today’s patients. Diversify your marketing: Meet your audience where they are—social, video, podcasts, and beyond. Always do your due diligence: Whether investing, hiring, or adopting new tech, dig deeper and trust your intuition. Ask better questions: Whether in sales or patient care, uncover the “why now” to deliver real value. Stay informed: Innovative therapies are on the horizon—be proactive in learning and preparing your clinic for the future. Memorable Quotes “Ask the right questions and the answers will reveal the true motivation behind every decision.” — Dr. William Ho “You don’t have to see the whole path. Sometimes, you just need to take the next step.” — Dr. William Ho “Sometimes, the most powerful thing you can do is simply listen.” — Dr. William Ho “If you want to build something that lasts, focus on connection, not just transaction.” — Dr. William Ho Exclusive Resources for Listeners Free Community & Training: Get bonus content, downloads, and action guides for this episode at superclinicproject.com (Free Skool section). Episode Companion Guides: Find worksheets, quizzes, and implementation tools for every episode at superclinicproject.com. How to Support the Show Like, follow, share, and leave a 5-star review—your support helps us bring on more world-class guests like Dr. Ho and deliver the latest breakthroughs to your clinic! About Our Guest Dr. William Ho is a biochemist, MBA, and biotech industry leader with over 24 years of experience spanning research, investment banking, venture capital, and executive leadership. As President, CEO, and Co-founder of Innate Bio, he is pioneering new cell therapies for some of the toughest cancers. Dr. Ho is passionate about resilience, innovation, and using authentic communication to advance healthcare for all.

In this Coach’s Corner episode, Jennifer Gligoric and neuroscience expert Tracey Sundkvist break down the budgeting secrets of strategic clinic owners. Discover why accountability starts with your budget and how a disciplined, profit-first approach can transform your hiring, investments, and day-to-day decisions. Whether you’re a solo practitioner or running a growing clinic, this episode delivers practical tactics you can use to build a healthier, more profitable business—starting today. Key Topics & Takeaways: Budgeting: The Strategic Advantage Tracey Sundkvist demystifies budgeting for practice owners, revealing why it’s less scary (and more powerful) than you think. Most small clinics run on tight margins—Jennifer shares that the average chiropractor takes home just $40k/year after expenses. The Golden Ratio for Staffing Historically, staff costs should be about 40% of your budget. Big corporations have pushed this lower, but for most clinics, sticking to 40% is key to hiring and retaining great talent. Don’t fall for the “35% myth”—small clinics can’t compete if they underpay. Profit First Method: Your New Best Friend Jennifer outlines the profit-first system: split every dollar into envelopes for profit, taxes, owner’s pay, and operating expenses. This envelope system takes the guesswork out of spending and ensures you’re always investing in the right areas. Discipline = Freedom Sticking to your budget gives you the power to hire for true fit, avoid “shiny object” syndrome, and make smarter investments. Thinking strategically is a discipline. You have to be disciplined to get the outcomes you want. – Jennifer Gligoric Budgeting & Daily Decisions Tracey Sundkvist explains how your daily choices either support your budget or blow it up. A budget isn’t just a plan—it’s a roadmap for every decision you make in your clinic. Hiring with Confidence When you know your numbers, you can hire the best people without second-guessing or overextending. Use your budget to guide hiring, not just gut feeling or desperation. Action Steps: Review your current budget (or start one!). Separate all incoming revenue into profit, taxes, owner’s pay, and operating expenses—no commingling! Stick to the 40% rule for staffing to attract and retain high-quality team members. Use your budget to guide every major business decision, from hiring to equipment purchases. Need help? Book a free 15-minute session with Jennifer or Tracey at superclinicproject.com—bring your toughest challenge! Connect with Us: Ready to make friends with your budget and level up your clinic’s finances?   Head to superclinicproject.com, click on Jennifer’s or Tracey’s picture, and get expert guidance (no sales pitch, just solutions). If you found value in this episode, please like, follow, share, and leave us a 5-star review.   Let’s help you build a more strategic, profitable clinic—one smart decision at a time!

Episode Summary Host Jennifer Gligoric welcomes Sam Peterson—former Army bomb technician, PTSD survivor, founder of Mind Spa Patriot Power Up, and the Invictus Project—to the Super Clinic Project Podcast. Sam shares his powerful transformation from military service and personal trauma to pioneering innovative mental health solutions for veterans and first responders. He reveals how his clinic blends ketamine therapy, hyperbaric oxygen, and TMS to help patients achieve rapid, lasting results. Packed with actionable strategies for creative funding, outcome-driven care, and leveraging partnerships, this episode is a must-listen for any clinic owner looking to make a bigger impact and scale with purpose. Key Topics & Takeaways From Battlefield to Boardroom Sam’s journey: Surviving PTSD, losing friends and mentors to suicide, and turning his own healing experience into a mission to help others. Transitioning from a patient in a broken system to an entrepreneur driven to change mental health care for veterans and first responders. Innovative, Outcome-Driven Clinic Model Mind Spa’s hybrid approach: Combining cash-pay and insurance models to maximize access and affordability. Utilizing cutting-edge therapies: Ketamine infusions, hyperbaric oxygen therapy, TMS, and culturally competent psychotherapy for rapid symptom relief and long-term recovery. Partnership power: Leveraging state programs (like Colorado’s Path for EMS) and nonprofit funding to subsidize care for those in need. Creative Funding & Community Collaboration Think beyond insurance: Tap into state programs, national and local nonprofits, and foundations that align with your clinic’s mission. Use AI-powered tools (like perplexity.ai) to identify funding partners and resources for your specialty. Offer discounts or creative packages to attract nonprofit dollars and help more patients access care. Marketing, Mindset, and Growth Overcome skepticism: Educate patients about the benefits of innovative therapies and break through “pill-only” mindsets. Network relentlessly: Where there’s a need, there are organizations and communities looking to help—get proactive and reach out. Growth mindset: Sam is actively scaling his clinic and participating in the Super Clinic Project Mastermind to expand his impact. Therapy Deep Dive Ketamine therapy: Rapidly reduces inflammation and symptoms of depression, anxiety, PTSD, and TBI—often with results in just a few sessions. Hyperbaric oxygen: Increases oxygenation and neuroplasticity, accelerating recovery. TMS: Uses magnetic fields to upregulate brain function, especially in executive centers. Integrated approach: Combining these therapies with talk therapy for full-spectrum healing. Actionable Insights for Clinic Owners Get creative: Seek out nontraditional funding sources and partnerships—don’t just rely on insurance. Use AI tools to research nonprofits and funding programs in your area and specialty. Educate your patients and community about the value and science behind your services. Collaborate with organizations aligned with your mission for greater impact and reach. Track outcomes and patient stories to build credibility and advocacy for your clinic. Memorable Quotes “Most people think running a business is easier than combat, but honestly, entrepreneurship is its own battlefield.” — Sam Peterson   “I started off in mental health as a patient—and what saved my life is now what I offer to others.” — Sam Peterson   “The willingness to ask, network, and try new things is what sets successful clinic owners apart.” — Sam Peterson   “When you’re told ‘this is your life now’ by the system, you have two choices: accept it, or fight for something better.” — Sam Peterson Exclusive Resources for Listeners Free Community & Training: Get bonus content, worksheets, and action items for this episode at superclinicproject.com (Free Skool section). Learn More About Mind Spa: Visit mindspadenver.com for details on therapies, resources, and patient info. AI Research Tool: Try perplexity.ai to find funding sources and nonprofits for your clinic. How to Support the Show Like, follow, share, and leave a 5-star review—your support helps us bring on more world-class guests to help you build your Super Clinic! About Our Guest Sam Peterson is a former Army bomb technician, PTSD survivor, and founder of Mind Spa Patriot Power Up and the Invictus Project. Driven by personal experience and loss, Sam is on a mission to revolutionize mental health care for veterans and first responders through innovative, accessible therapies and creative community partnerships.

Episode Summary Host Jennifer Gligoric welcomes Lindsay McMahon, CEO and co-host of the globally top-ranked All Ears English podcast, to the Super Clinic Project Podcast. Lindsay shares her journey from ESL teacher to building a multiple six-figure education business with over 4 million monthly downloads. She reveals how clinic owners and entrepreneurs can use podcasting to amplify their message, build an addictive brand, and create authentic connections that drive real growth. This episode is packed with actionable frameworks, mindset shifts, and insider strategies for standing out, staying true to your mission, and turning your clinic’s story into a movement. Key Topics & Takeaways From ESL Teacher to Podcast Powerhouse Lindsay’s journey: From teaching English abroad to launching a podcast that now reaches 200,000+ loyal listeners worldwide. The “Connection, Not Perfection” philosophy—how focusing on real human connection (not flawless delivery) built a devoted audience. The Power of Authentic Storytelling Your origin story is your superpower: Clinic owners should share their “why” and personal journey to build trust and loyalty. Authenticity matters: Audiences quickly sense if you’re not genuine—let your real passion and mission shine through. Building a Brand People Love Find your contrarian edge: Stand for something unique in your industry to differentiate your clinic or show. Create a rallying cry: Lindsay’s trademarked slogan, “Connection, Not Perfection,” became a movement listeners wanted to join. Podcasting for Clinic Growth Why podcasting is the most intimate and effective medium for building trust and influence with your audience. “Guesting for growth”: Be a guest on other relevant podcasts to quickly expand your reach and credibility. Consistency is key: Consider shorter, more frequent episodes to build a positive habit loop and keep your clinic top-of-mind. Metrics That Matter Focus on real engagement: Track verified listeners and followers (not just downloads) to understand true audience growth. Use dashboards and analytics to refine your strategy as your show grows. Monetization & Long-Term Success Build your audience first—then monetize through ads, courses, events, or partnerships. Sustainable success comes from aligning your business with your authentic values and audience needs. Actionable Insights for Clinic Owners Define your “why”: Clarify what sets your clinic apart and share your story openly. Collaborate: Reach out to other podcasts in related fields for guest opportunities. Build habits: Publish consistently to help your audience form a positive listening routine. Track what matters: Use analytics to measure real engagement and refine your content strategy. Be patient: Audience and monetization take time—focus on value first, revenue second. Memorable Quotes “Podcasting lets you be in someone’s ear during the most important moments of their day. That’s a privilege—use it to serve, not just to sell.” — Lindsay McMahon “You’re not just a clinic owner. The moment you put your name on the door, you’re a leader, a marketer, and a storyteller.” — Lindsay McMahon “If you’re not excited about your message, your audience won’t be either. Bring your passion every time you hit record.” — Lindsay McMahon Exclusive Resources for Listeners Free Community & Training: Get bonus content, worksheets, and action items for this episode at superclinicproject.com (Free Skool section). Special Offer: Check out our free trial masterclass on scaling your clinic to 7 figures—details in the Free Skool area. Learn More: Discover Lindsay’s podcast at All Ears English or search “All Ears English” in your favorite podcast app. How to Support the Show Like, follow, share, and leave a 5-star review—your support helps us bring on more world-class guests to help you become a Super Clinic! About Our Guest Lindsay McMahon is the CEO and co-host of All Ears English, a globally acclaimed podcast with over 4 million monthly downloads and 200,000+ regular listeners. Featured in Forbes and Podcast Magazine, Lindsay empowers global professionals to unlock opportunity and connection through language—and now shares her expertise to help clinic owners and entrepreneurs do the same with their brands.

Episode Summary Host Jennifer Gligoric welcomes Dr. Alain Salas, chiropractor, bestselling author, and mind-body expert, to the Super Clinic Project Podcast. Dr. Salas shares his extraordinary journey from clinic burnout and personal crisis to helping thousands of clients worldwide break free from pain and limiting beliefs. He reveals how cash-pay clinic owners can overcome subconscious resistance, reconnect with their core purpose, and unlock new levels of clarity, certainty, and business growth through his mind clearing method. This episode is packed with practical mindset strategies and a unique approach to achieving lasting transformation—without burnout. Key Topics & Takeaways From Burnout to Breakthrough Dr. Salas’s backstory: From a thriving clinic to burnout, divorce, and living in his office after a cancer diagnosis. Realization that subconscious self-sabotage—not just external circumstances—was undermining his health, happiness, and prosperity. The Power of the Subconscious Mind The subconscious governs 90–95% of our actions, storing both empowering and self-limiting programs. True transformation happens when you bring your subconscious “to the party” and align it with your conscious goals. Mind Clearing: The Fast-Track to Change Mind clearing is a three-step process: Delete limiting beliefs, download new empowering programs, and create your desired reality. Unlike affirmations or endless repetition, mind clearing produces rapid, lasting shifts—in some cases, deleting negative emotions or pain in just minutes. Visualization and Emotional Alignment Use “mini-movie” visualization: Picture both your current reality and your desired outcome (e.g., a thriving $85k/month clinic). Focus on the emotional impact of your goals, not just the numbers, to engage your subconscious and fuel sustained motivation. Maintaining Positive Energy and Resilience The “90-second rule”: After setbacks or negative interactions, consciously shift your focus to a positive vision for 90 seconds to reset your energy. Your deep inner state (not just scripts or body language) is the foundation for success—when you believe in your value, others will too. Breakthroughs & Ongoing Growth Dr. Salas’s method took three years to perfect, but he continues to have new breakthroughs, including a recent upgrade to his deletion process that produces instant emotional shifts. Success is about open-mindedness, creativity, and willingness to let go of old programs. Actionable Insights for Clinic Owners Audit your beliefs: Identify and challenge thoughts like “we can’t attract good patients” or “Medicare is our only option”—these are just subconscious programs. Visualize success: Regularly imagine your desired clinic, focusing on how it feels to achieve your goals and the impact on your life and relationships. Practice the 90-second reset: After setbacks, quickly shift to a positive vision to maintain high energy for yourself and your team. Try mind clearing: Visit themindclearing.com or access the exclusive success goal clearing exercise in the Free Skool section at superclinicproject.com. Reconnect with your purpose: Remember why you started your clinic and align your daily actions with your deepest mission. Memorable quotes: “Your subconscious is running the show—bring it to the party and watch your clinic transform.” — Dr. Alain Salas “Alignment is everything. When your mind, heart, and actions flow together, success follows.” — Dr. Alain Salas “Most clinic limits are self-imposed—clear them, and you become unstoppable.” — Dr. Alain Salas “Transformation doesn’t have to take years. It can happen in minutes.” — Dr. Alain Salas “Purpose isn’t a number—it’s your rocket fuel.” — Dr. Alain Salas Exclusive Resources for Listeners Free Community & Training: Get bonus content, action items, and worksheets for this episode at superclinicproject.com (Free Skool section). Special Offer: Access a one-time, limited success goal clearing exercise with Dr. Salas—details in the show notes and Free Skool area. Learn More: Discover Dr. Salas’s mind clearing method at themindclearing.com. How to Support the Show Like, follow, share, and leave a 5-star review—your support helps us bring on more world-class guests to help you become a Super Clinic! About Our Guest Dr. Alain Salas is a chiropractor, bestselling author, and mind-body expert who has helped nearly 5,000 clients worldwide break free from pain and subconscious limitations. He specializes in the mind clearing method, empowering clinic owners and entrepreneurs to align purpose, mindset, and business success.

Episode Summary Host Jennifer Gligoric welcomes Dr. Barnsley Brown—bestselling author, former professor at Wake Forest Duke in UNC, President of Spirited Solutions, and host of the Bold Badass Business Show—to the Super Clinic Project Podcast. Dr. Brown shares her inspiring journey from a challenging childhood to empowering thousands of entrepreneurs and clinic owners to thrive. She reveals how to shift from scarcity to abundance, align your business with your highest values, and gamify the clinic experience to create loyal, happy patients. Packed with actionable mindset strategies, creative marketing ideas, and practical tools, this episode will help you cultivate a millionaire mindset and build a clinic you love. Key Topics & Takeaways From Tough Beginnings to Empowerment Dr. Brown’s journey: Overcoming a difficult childhood with the help of self-help classics and a commitment to happiness. The power of lifelong learning: Millionaires read widely—business, self-help, fiction, and now, podcasts. Embracing Change & Growth Lessons from “Who Moved My Cheese?”: Don’t cling to old strategies—adapt, evolve, and shift from scarcity thinking. “Grow or die”: Why clinic owners must always be planning for growth and a smart exit strategy. Values-Driven Leadership Identify your true core values—not just “family” or “service,” but the deeper drivers like kindness, gratitude, and fun. Use your values as a litmus test for what to keep, delegate, or let go in your business. Creative Marketing & Patient Experience Always ask, “What’s in it for them?”—craft marketing and onboarding that creates wins for your patients. Gamify the patient journey: Offer small rewards (even non-monetary) for milestones like completing forms or scheduling visits. Use creative touches—sample packs, e-cards, or recognition—to turn routine appointments into memorable experiences. Tracking & Optimizing for Growth Don’t rely on feelings—track data to see where your best patients come from. Audit your front desk: Are team members acting as professional schedulers or just answering questions? A great onboarding experience can set your clinic apart and increase revenue. Mindset Shifts for Abundance Practice “10 wins”: Record and celebrate your wins each month to reinforce progress and boost confidence. Women (and men): Claim your achievements! Modeling prosperity helps others rise too. Prosperity and goodness are not mutually exclusive—being abundant allows you to help more people. Actionable Insights for Clinic Owners Identify what’s missing in your clinic—fun, connection, adventure? Infuse it intentionally. Focus on patient wins: Make every interaction a “win” for them, not just a transaction for you. Track where your best patients come from and double down on those channels. Celebrate your wins—publicly and privately. Display your accomplishments and use them as motivation. Revisit your values and align your clinic’s culture, marketing, and patient experience with them. Download Dr. Brown’s free ebook “How to Overcome Overwhelm in 7 Easy Steps” for time-saving strategies. Memorable Quotes “If you keep looking for the cheese where it used to be, you’re doomed to fail. Shift, don’t sit in scarcity.” — Dr. Barnsley Brown “If you want abundance, focus on creating wins for your patients, not just for your clinic.” — Dr. Barnsley Brown “Always ask, ‘What’s in it for them?’—that’s the key to creative marketing and abundant growth.” — Dr. Barnsley Brown “Celebrate your wins. Don’t hide your medals in a drawer—remind yourself who you are.” — Jennifer Gligoric Exclusive Resources for Listeners Free Community & Training: Get bonus content, worksheets, and action items for this episode at superclinicproject.com (Free Skool section). Special Offer: Download Dr. Brown’s free ebook, “How to Overcome Overwhelm in 7 Easy Steps,” at spirited-solutions.com or via the Free Skool area. Gamified Companion Guide: Find quizzes and worksheets to help implement today’s insights at superclinicproject.com. How to Support the Show Like, follow, share, and leave a 5-star review—your support helps us bring on more world-class guests to help you build your Super Clinic! About Our Guest Dr. Barnsley Brown is a bestselling author, former professor, business coach, and President of Spirited Solutions. She has empowered thousands of business owners and clinic leaders to create abundance, align with their values, and thrive on their own terms. She is the host of the Bold Badass Business Show and a sought-after speaker for organizations nationwide.

Episode Summary Host Jennifer Gligoric welcomes Jeanne Omlor—coach, strategist, and master of reinvention—to the Super Clinic Project Podcast. Jeanne’s journey spans from fashion designer and London actor to Wall Street executive recruiter and, ultimately, a business coach who helps entrepreneurs and clinic owners unlock their hidden “gold mines.” In this episode, Jeanne shares how to break through self-doubt, ditch the need for endless certifications, and claim your worth with confidence. Clinic owners will discover practical mindset shifts, pricing strategies, and the power of taking massive, messy action to fuel real growth. Key Topics & Takeaways Reinventing Yourself & Leveraging Expertise Jeanne’s story: From creative industries to business coaching, proving it’s never too late to pivot and thrive. Many clinic owners are sitting on untapped value—results, skills, and testimonials that can be marketed now. Escaping the Certification Trap More certifications aren’t the answer; clients want results and transformation. Real authority comes from marketing your outcomes, not just your credentials. Fast-Tracking Out of Self-Doubt Jeanne’s “mental fast-forward” technique: Move beyond negative thought cycles in seconds, not weeks. Not every thought or feeling needs to be processed—focus on action, not rumination. The Truth About Imposter Syndrome Jeanne reframes imposter syndrome as a temporary lack of confidence, not a fixed condition. “You cannot be an imposter of your own self.” Confidence is built through action. Pricing, Worth, and the Dangers of Freebies Underpricing or giving services away for free hurts both your confidence and your business. Paid clients get better results and value your expertise more—just say your price, no apologies. Alter Egos & Massive Messy Action High achievers use alter egos (like Jeanne’s “Queen Bodisha”) to step into their power. Perfectionism is the enemy of progress—embrace “massive, messy action” and improve as you go. You Create Your Own Barriers Most limitations are self-imposed. Step over your own “velvet rope” and claim your place among top performers. Actionable Insights for Clinic Owners Audit your goldmine: List your unique skills, client results, and testimonials—then market them boldly. Stop waiting for permission: Price your services according to the value you deliver. Don’t wait for more credentials. Adopt a powerful alter ego: Step into a persona that helps you show up confidently in business situations. Take massive, messy action: Launch before you feel “ready”—progress beats perfection every time. Notable Quotes “You cannot be an imposter of your own self.” — Jeanne Omlor “You create your own velvet rope—step over it and claim your place.” — Jeanne Omlor “Action is better than perfection every single time.” — Jeanne Omlor “Not every thought deserves your attention—focus on what moves you forward.” — Jeanne Omlor Exclusive Resources for Listeners Free Community & Training: Get bonus content, action items, and worksheets for this episode at superclinicproject.com (Free Skool section). How to Support the Show Like, follow, share, and leave a 5-star review—your support helps us bring on more world-class guests to help you become a Super Clinic! About Our Guest Jeanne Omlor is a business coach, strategist, and entrepreneur known for helping coaches and clinic owners unlock their hidden value and scale to multi-million dollar success. Find her at jeanneomlor.com, or connect on Facebook, Instagram, and LinkedIn. She also hosts the Business Wealth Impact podcast.  

Episode Summary Host Jennifer Gligoric sits down with Eric McHugh, founder of Snap and creator of the AI-powered dating app Data.ing, to explore the future of AI in both personal relationships and healthcare. Eric shares how AI can move beyond simple automation, helping clinic owners and doctors forge real human connections, streamline operations, and amplify their impact. From personalized patient education to AI-powered video marketing, this episode is packed with actionable insights for clinics ready to thrive in the age of artificial intelligence. Key Topics & Takeaways 1. AI for Deeper Human Connection Eric’s journey: Building AI-driven platforms that support—not replace—authentic relationships. How Data.ing uses digital footprints and chat data to create meaningful matches, focusing on compatibility and ongoing relationship support. The vision: AI as a “relationship butler,” offering reminders, suggestions, and adapting as user interests change. 2. Lessons for Healthcare: Human-Centric AI Parallels between AI in dating and healthcare: AI can serve as a liaison, helping bridge the gap between patient and doctor. AI’s ability to spot patterns in patient data, catch issues earlier, and support overworked clinicians while preserving the human touch. The potential for AI to help doctors triage, educate, and personalize patient care—freeing up time for what matters most. 3. Rebuilding Trust and Personalization in Healthcare Public trust in healthcare is low; AI can help by providing more complete data and catching problems earlier. Imagine “matchmaking” algorithms that pair patients with doctors based on personality, values, and communication style—leading to better outcomes and higher satisfaction for both sides. AI can also help teams by matching mentors, support staff, and clinicians for optimal collaboration and growth. 4. AI Video for Clinic Marketing The future of clinic advertising is video—personal, compelling, and authentic. AI video tools (like Google’s Vo) can help clinics create attention-grabbing teaser ads at a fraction of traditional costs, but real doctor videos are still essential for building trust. Pro tip: Use AI to generate creative video hooks, then transition to real footage of your clinic and team to convert viewers into patients. 5. AI & Entrepreneurship: Lowering Barriers, Boosting Creativity AI lets entrepreneurs spin up brands, ads, and content quickly—removing barriers of time, capital, and expertise. The future belongs to those who focus on creativity, adaptability, and genuine human connection—AI is a tool to amplify these strengths, not replace them. Actionable Insights for Clinic Owners Leverage AI for patient education and triage: Automate repetitive education, collect better data, and come to appointments prepared for deeper care. Experiment with AI video tools: Use AI-generated ads to attract attention, but always connect the digital experience to your real-world clinic and team. Matchmaking for better care: Look for or develop tools that help pair patients and providers based on communication style and values. Stay human: The clinics that thrive will be those who use AI to enhance—not replace—genuine relationships with patients and staff. Notable Quotes “AI should put people in the position to succeed—then let the human connection take over.” — Eric McHugh “AI can spot patterns we’d miss, but it’s the human touch that builds trust.” — Jennifer Gligoric “If you can get good at AI video, you can help doctors get attention, but trust is built when patients see the real clinic and team.” — Eric McHugh “The future belongs to those who focus on creativity, adaptability, and connection.” — Eric McHugh Exclusive Resources for Listeners Free Community & Training: Get bonus content, action items, and worksheets for this episode at superclinicproject.com (Free Skool section). How to Support the Show Like, follow, share, and leave a 5-star review—your support helps us bring on more cutting-edge guests to help you become a Super Clinic! About Our Guest Eric McHugh is an AI entrepreneur and the founder of Snap and Data.ing. He’s passionate about building technology that enhances—not replaces—human relationships, and is leading the way in applying AI to dating, health, fitness, and beyond.