Episode Summary

Host Jennifer Gligoric welcomes Amy Koford—clinical hypnotist, motivational speaker, and bestselling author—to the Super Clinic Project Podcast. Amy shares her journey from overcoming personal struggles with depression and anxiety to building a thriving practice helping others conquer fear and unlock their healthiest, happiest lives. She reveals how hypnosis works, busts common myths, and provides actionable tools for clinic owners and entrepreneurs to manage stress, reframe fear, and embrace growth. Clinic leaders will discover how mindset shifts, calculated risk-taking, and enjoying the journey are essential for business and personal success. Plus: Amy’s most powerful client stories, simple stress-busting exercises, and a free resource for listeners!

Key Topics & Takeaways

Facing Fear & Building Resilience

• Amy’s personal story: From stay-at-home mom to sought-after hypnotist, inspired by her own quest to “find what works.”


• The difference between necessary and unnecessary fear—and how most anxiety is rooted in the latter.


• Why calculated risks and learning from failure are essential for growth in business and life.

The Power & Practice of Hypnosis

• How hypnosis truly works: Empowering the subconscious, not “losing control.”


• Amy’s approach: Combining motivational speaking with live hypnosis to entertain and transform.


• The science behind suggestion—why believing you can do something is often the key to actually doing it.

Actionable Mindset Tools for Clinic Owners

• “What would I do if I weren’t afraid?”—Jennifer’s favorite question for overcoming worry and indecision.


• Amy’s “Stress Eliminator” technique: Reframe stress by imagining the most optimistic outcome and trusting the process.


• The importance of looking back at past challenges that worked out—proof that you can handle what’s ahead.

Growth, Change & Enjoying the Journey

• Amy’s evolution: From $25 sessions to international seminars and a new book, “Hardwired to Rise.”


• Why continuous learning, mentorship, and celebrating milestones matter—no matter your ambition level.


• The reality of balancing business growth with family and life changes.

Transformational Client Stories

• Real-world example: Helping a client release deep-seated anxiety and fear, leading to dramatic improvements in health and happiness.


• How letting go of fear can result in both emotional and physical healing—often as a “side effect” of mindset work.

Actionable Insights for Clinic Owners

• Use “What would I do if I weren’t afraid?” to guide bold, smart decisions.


• Trust that things often work out better than you expect—look for evidence in your own past.


• Share real, personal stories (from yourself and your patients) to connect and inspire.


• Invest in your own growth—seek out new learning, mentorship, and opportunities.


• Celebrate your progress and remember: enjoying the journey is as important as reaching the next milestone.

Memorable Quotes

• “The power of suggestion is real—believe you can, and you will.” — Amy Koford


• “Celebrate each milestone, but remember to enjoy the journey.” — Jennifer Gligoric


• “Calculated risks and learning from failure are essential for success.” — Amy Koford


• “True growth happens when you release fear and trust the journey.” — Amy Koford

Exclusive Resources for Listeners

• Free Community & Training: Get bonus content, downloads, and action guides for this episode at superclinicproject.com (Free Skool section).


• Episode Companion Guides: Find worksheets, quizzes, and implementation tools for every episode at superclinicproject.com.

How to Support the Show

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About Our Guest

Amy Koford is a clinical hypnotist, motivational speaker, and bestselling author dedicated to helping people conquer fear, manage stress, and live their healthiest lives. Her upcoming book, “Hardwired to Rise,” distills decades of experience and proven techniques for personal and professional transformation. Connect with Amy on social media as @AmyKoford and @AmyTheHappyHypnotist.