Host Jennifer Gligoric sits down with Dr. Zachary Price—founder of Athleterx Chiropractic and Recovery, one of only 67 doctors worldwide with a fellowship from the American Board of Brain Injury and Rehab—for an inspiring Clinic Spotlight on the Super Clinic Project Podcast. Dr. Price shares how he built a thriving, differentiated clinic in Charlotte, NC, even launching during the pandemic. He reveals the mindset, systems, and clinical innovations that set his practice apart, how to avoid shiny object syndrome, and why relentless focus on relationships and outcomes is key to long-term success. Whether you’re scaling up, considering franchising, or just want to create more impact in your community, this episode is packed with actionable wisdom for every clinic owner.

Key Topics & Takeaways

From ER Medicine to Entrepreneurial Freedom

• Why Dr. Price left the “fix and discharge” ER model for a holistic, relationship-driven approach.


• The power of pivoting—even after years invested in a single career path.

Building in Crisis: Launching During COVID

• How Athleterx opened its doors during the pandemic and grew by focusing on safety, trust, and deep community relationships.


• “Keep hustling, keep grinding—someone’s always working harder.”

Time Management for Clinic Owners

• Why faith and family are non-negotiable priorities—and how to make them sacrosanct in your schedule.


• The value of focused work sprints, active breaks, and purposeful routines to maximize energy and productivity.

World-Class Differentiation in Any Market

• What it means to be one of only 67 doctors globally with advanced neurology credentials—and how Dr. Price makes this expertise accessible to everyone from pro athletes to weekend warriors.


• Integrating advanced modalities (dry needling, red light, hyperbaric oxygen, shockwave) only when they directly serve your core patient outcome.


• Key marketing insight: Tie every service to your promise and patient avatar; avoid chasing “shiny objects.”

Preparing to Franchise

• Athleterx’s expansion journey: Two locations and plans to franchise.


• The importance of tracking, data, and duplicatable systems for scaling.


• Why ultimate responsibility for every outcome—good or bad—rests with the owner, and how overcommunication and clear protocols drive success.

Leadership Mindset

• Take responsibility for every detail, from patient complaints to staff performance.


• Overcommunicate to eliminate confusion—“Is it clear, double clear, crystal clear?”


• Focus on making a real impact in your community.

Actionable Insights for Clinic Owners

• Schedule faith and family time as non-negotiables—protect your core values.


• Use focused work sprints and active breaks to maintain high energy and productivity.


• Only add new services or technology if they directly improve your core outcome for patients.


• Track everything—systems and data are critical for scaling and franchising.


• Take full ownership of every clinic outcome; leadership starts and ends with you.


• Overcommunicate expectations and protocols to your team.


• Build your clinic’s reputation on relationships, results, and community impact.

Memorable Quotes

““The real impact comes from helping people live fuller, healthier lives—not just treating pain.” — Dr. Zachary Price

“Only add what’s needed to get your patients to an even better end result. It’s not about shiny objects—it’s about serving your purpose and your promise.” — Dr. Zachary Price

“If you can’t prove the model, you can’t scale.” — Jennifer Gligoric

“Mentorship is about helping the next generation avoid your mistakes and repeat your successes.” — Dr. Zachary Price

Exclusive Resources for Listeners

• Athleterx Chiropractic and Recovery: athleterxcairoandrecovery.com


• Contact Dr. Price:
  
  
  • Cell: 919-21-9441
  
  
  • Email: athleterxwest@gmail.com
  
  
  
  

Super Clinic Project Community:

• Get bonus content, worksheets, and action steps at superclinicproject.com (Free Skool section).

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About Our Guest

Dr. Zachary Price is the founder of Athleterx Chiropractic and Recovery in Charlotte, NC. With advanced expertise in brain injury and rehab, Dr. Price is passionate about helping patients—from athletes to everyday families—achieve life-changing results. He’s committed to mentoring new clinic owners, scaling his impact through franchising, and serving his community with purpose and integrity.