In this Coach’s Corner episode, Jennifer Gligoric and neuroscience expert Tracey Sundkvist break down the budgeting secrets of strategic clinic owners. Discover why accountability starts with your budget and how a disciplined, profit-first approach can transform your hiring, investments, and day-to-day decisions. Whether you’re a solo practitioner or running a growing clinic, this episode delivers practical tactics you can use to build a healthier, more profitable business—starting today.

Key Topics & Takeaways:

Budgeting: The Strategic Advantage

• Tracey Sundkvist demystifies budgeting for practice owners, revealing why it’s less scary (and more powerful) than you think.


• Most small clinics run on tight margins—Jennifer shares that the average chiropractor takes home just $40k/year after expenses.

The Golden Ratio for Staffing

• Historically, staff costs should be about 40% of your budget. Big corporations have pushed this lower, but for most clinics, sticking to 40% is key to hiring and retaining great talent.


• Don’t fall for the “35% myth”—small clinics can’t compete if they underpay.

Profit First Method: Your New Best Friend

• Jennifer outlines the profit-first system: split every dollar into envelopes for profit, taxes, owner’s pay, and operating expenses.


• This envelope system takes the guesswork out of spending and ensures you’re always investing in the right areas.

Discipline = Freedom

• Sticking to your budget gives you the power to hire for true fit, avoid “shiny object” syndrome, and make smarter investments.


• Thinking strategically is a discipline. You have to be disciplined to get the outcomes you want. – Jennifer Gligoric

Budgeting & Daily Decisions

• Tracey Sundkvist explains how your daily choices either support your budget or blow it up.


• A budget isn’t just a plan—it’s a roadmap for every decision you make in your clinic.

Hiring with Confidence

• When you know your numbers, you can hire the best people without second-guessing or overextending.


• Use your budget to guide hiring, not just gut feeling or desperation.

Action Steps:

• Review your current budget (or start one!).


• Separate all incoming revenue into profit, taxes, owner’s pay, and operating expenses—no commingling!


• Stick to the 40% rule for staffing to attract and retain high-quality team members.


• Use your budget to guide every major business decision, from hiring to equipment purchases.


• Need help? Book a free 15-minute session with Jennifer or Tracey at superclinicproject.com—bring your toughest challenge!

Connect with Us:

Ready to make friends with your budget and level up your clinic’s finances?

 

Head to superclinicproject.com, click on Jennifer’s or Tracey’s picture, and get expert guidance (no sales pitch, just solutions).

If you found value in this episode, please like, follow, share, and leave us a 5-star review.

 

Let’s help you build a more strategic, profitable clinic—one smart decision at a time!