The Apartment Nerd Leasing Show

Principles, strategies, and ideas to help you lease more apartments. We have 5 Marketing Principles that are the foundation for our marketing and leasing strategies at J.C. Hart Company. Discovery, Story, Clarity, Buoyancy, and Courtesy all touch marketing, service, and sales as each of these areas need to work together for property management success. The Leasing Show focuses on sales/leasing and the principles that impact those 5 Marketing spaces. Thank you multifamily friends for listening, commenting, and sharing. Music Credit - Ryan Little - http://www.soundcloud.com/iamryanlittle

Episode 112 - Build rapport or just go for the appointment?

Today's data suggests building rapport may not be what you do at first with the customer. Thanks for listening. Please subscribe in Apple Podcasts (https://goo.gl/87NKxo) or Google Play (https://goo.gl/7k7Bx1).

08-06
05:08

Episode 111 - Will automated systems take over leasing?

Some tasks we do today can be automated. The thing to think about is how you can create additional value with the extra time you have? Thanks for listening. Please subscribe in Apple Podcasts (https://goo.gl/87NKxo) or Google Play (https://goo.gl/7k7Bx1).

08-03
05:03

Episode 110 - How can I deal with the no?

It's tough to get the no from a customer. You need to spin that into a positive. Thanks for listening. Please subscribe in Apple Podcasts (https://goo.gl/87NKxo) or Google Play (https://goo.gl/7k7Bx1).

08-02
03:56

Episode 109 - What if I think we're expensive?

Price means something different to everyone. You have to remove your mindset on price to help the customer see the value. Thanks for listening. Please subscribe in Apple Podcasts (https://goo.gl/87NKxo) or Google Play (https://goo.gl/7k7Bx1).

08-01
04:41

Episode 108 - How can I sell without being salesy?

Typically, normally, and usually, social proof can be a great way to enhance something a prospects thinks is important. Thanks for listening. Please subscribe in Apple Podcasts (https://goo.gl/87NKxo) or Google Play (https://goo.gl/7k7Bx1).

07-31
03:50

Episode 107 - Why is spilling candy so bad?

Stop making it about you, and start making about them. Thanks for listening. Please subscribe in Apple Podcasts (https://goo.gl/87NKxo) or Google Play (https://goo.gl/7k7Bx1).

07-30
04:10

Episode 106 - Is it time to lower prices?

"You shut your mouth when you're talking to me." Extra points if you know that movie. Lowering price is ok, but it's not a gut decision. Bring your data! Thanks for listening. Please subscribe in Apple Podcasts (https://goo.gl/87NKxo) or Google Play (https://goo.gl/7k7Bx1).

07-27
04:40

Episode 105 - Comps are running specials, now what?

If you take anything away from this episode just know that you NEVER have to match your competition to be competitive. Thanks for listening. Please subscribe in Apple Podcasts (https://goo.gl/87NKxo) or Google Play (https://goo.gl/7k7Bx1).

07-26
05:35

Episode 104 - Traffic is down, now what?

Data and technology today can help give you a shot in the arm. Make sure you set things up so that you can easily turn the needle as needed. Thanks for listening. Please subscribe in Apple Podcasts (https://goo.gl/87NKxo) or Google Play (https://goo.gl/7k7Bx1).

07-25
05:35

Episode 103 - What should I look at first?

So occupancy is trending down...now what? Let's not jump to price like your less talented competition might. Thanks for listening. Please subscribe in Apple Podcasts (https://goo.gl/87NKxo) or Google Play (https://goo.gl/7k7Bx1).

07-24
04:33

Episode 102 - What if we think we're too expensive?

It's easy to get caught up on pricing as a leasing tactic. I think that's 3rd on the list though. Thanks for listening. Please subscribe in Apple Podcasts (https://goo.gl/87NKxo) or Google Play (https://goo.gl/7k7Bx1).

07-23
04:26

Episode 101 - What's the best way to ask for an application?

You shouldn't have to suggest the application. They should know what happens next at the end of the tour. Thanks for listening. Please subscribe in Apple Podcasts (https://goo.gl/87NKxo) or Google Play (https://goo.gl/7k7Bx1).

07-20
03:17

Episode 100 - What's the hardest part about changing?

Fear of being less like yourself is something that holds people back. That said, the better you know yourself the better you can understand others. Thanks for listening. Please subscribe in Apple Podcasts (https://goo.gl/87NKxo) or Google Play (https://goo.gl/7k7Bx1).

07-19
06:12

Episode 99 - What's the best way to learn?

Execution is the game...period. Thanks for listening. Please subscribe in Apple Podcasts (https://goo.gl/87NKxo) or Google Play (https://goo.gl/7k7Bx1).

07-18
04:09

Episode 98 - Washing Hands and Pillows

Thanks to Tim Roberts our Sandler Training Pro for this great story about the British Cycling team and how the little things add up to make huge gains. Thanks for listening. Please subscribe in Apple Podcasts (https://goo.gl/87NKxo) or Google Play (https://goo.gl/7k7Bx1).

07-17
04:52

Episode 97 - Value is created by you.

Last week I talked a lot about customer service and the leasing experience. Not only does that help you get the lease, but it also helps you build more value over time for your property. Thanks for listening. Please subscribe in Apple Podcasts (https://goo.gl/87NKxo) or Google Play (https://goo.gl/7k7Bx1).

07-16
04:21

Episode 96 - Have listing sites commoditized apartments?

We've allowed it to happen. The questions is what are you doing to differentiate and stand out beyond price and photos. Thanks for listening. Please subscribe in Apple Podcasts (https://goo.gl/87NKxo) or Google Play (https://goo.gl/7k7Bx1).

07-13
05:58

Episode 95 - How important are online ratings?

Unless you are content with being average they are very important. Your call. Thanks for listening. Please subscribe in Apple Podcasts (https://goo.gl/87NKxo) or Google Play (https://goo.gl/7k7Bx1).

07-12
05:13

Episode 94 - What do I do if I don't have any amenities?

The biggest amenity you need to highlight is you. Fancy fitness centers or pools are small compared to the value you bring to the living and leasing experience. Thanks for listening. Please subscribe in Apple Podcasts (https://goo.gl/87NKxo) or Google Play (https://goo.gl/7k7Bx1).

07-11
04:00

Episode 93 - Should I use a call center?

We can't answer everything, but don't be convinced that a call center can do a better job than you setting appointments. Thanks for listening. Please subscribe in Apple Podcasts (https://goo.gl/87NKxo) or Google Play (https://goo.gl/7k7Bx1).

07-10
04:13

Alex Gan

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06-10 Reply

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