The Art Biz

host: Alyson Stanfield Artists thrive on creative expression, but that same impulse can scatter your marketing. Without consistency, collectors are left confused about who you are and what you stand for. In this solo episode, I share why identity comes before design, what goes into a brand kit, and how it saves time while building trust. Your next collector is just one connection away. Make it a memorable one. ✨ HIGHLIGHTS 00:00 When artists relied on printed packets 02:40 Why tactile marketing materials still matter today 05:40 The tough love: artists aren’t designers (and why that matters) 08:00 Why your Identity — with a capital “I” — comes first 10:20 What a brand kit includes and how it helps 12:00 The pitfalls of DIY and how we can give you support in Essentials 13:40 Wrapping up: identity, design, and consistency in action 📖 To read more, see images, find resources mentioned, and leave a comment, visit https://artbizsuccess.com/brand-kit 🎧 MENTIONED These are the other solo episodes (so far) leading up to the Followers to Collectors workshop. When the Art Sales Stop: 6 Areas to Investigate (235) Clean Your Email List to Improve Deliverability and Engagement (236) Remove Barriers to Buying Your Art (237) You Don’t Need a Gallery, You Need Conscious Connections (238) 🎧 RELATED EPISODES These episodes feature guests who have clarity around who they are as artists: Married to a Single Art Project Forever with Michelle Fung (227) How You Want to Be Perceived as an Artist with Alexandra Squire (133) What a Commitment to Audience-Building Means to Noelle Phares (225) 📥 RESOURCES Planning Workshop: Followers to Collectors – September 9–10 Essentials for Artist Success: Ongoing coaching, support, and training ⛰️ The Art Biz is recorded on the traditional land of the Cheyenne, Arapaho and Ute tribes. ~ ~ ! ATTENTION INDIGENOUS ARTISTS and BIPOC ARTISTS ! ~ ~ This is an invitation to all Indigenous and BIPOC artists, wherever you are in the world, to share your story here on The Art Biz. Here’s how ~~~~> https://artbizsuccess.com/pitch-podcast/

host: Alyson Stanfield Waiting to be discovered isn’t a strategy. A gallery might help, but it won’t solve everything. What you really need to build a thriving art career are conscious connections. These are intentional relationships that open doors, create opportunities, and sustain you for the long run. In this solo episode, host Alyson Stanfield explains what conscious connections are, why they matter more than ever, the barriers that hold artists back, and how to start cultivating your own unique network with a list that only you could create. 00:00 Why waiting to be discovered is not a strategy 01:00 August solo series leading to the Followers to Collectors workshop (see other episodes below) 02:20 The changing art ecosystem — what has and hasn’t changed 02:50 Defining conscious connections 03:30 Quick scenarios that show conscious connections in action 04:50 Why connections matter: resources, opportunities, momentum, knowledge, sales, collaboration 07:10 Conscious connections are the lifeblood of your career 07:30 Barriers: fear, logistics, and avoidance 09:00 The importance of focusing on others, not just yourself 09:10 Four buckets of connections: supporters, sellers & venues, influencers, peripheral potential 11:20 Conscious connections aren’t optional — they are foundational 11:50 One small action to nurture a connection this week 12:30 Invitation to the Followers to Collectors workshop (Sept 9–10) 📖 To read more, see images, find resources mentioned, and leave a comment, visit https://artbizsuccess.com/conscious-connections 🎧 MENTIONED These are the other solo episodes (so far) leading up to the Followers to Collectors workshop. When the Art Sales Stop: 6 Areas to Investigate (235) Clean Your Email List to Improve Deliverability and Engagement (236) Remove Barriers to Buying Your Art (237) 🎧 RELATED EPISODES In these episodes, guests talk about the conscious connections that have helped them succeed with a specific project. Multiply Your Audience and Expand Your Show’s Impact with Jill Powers (27) Knit Democracy Together with Eve Jacobs-Carnahan (64) Collaborating on Your Art Business with Rebecca Crowell and Jerry McLaughlin (86) A Collaboration Between 2 Artists that Led to Creative Growth (183) 📥 RESOURCES Planning Workshop: Followers to Collectors – September 9–10 Essentials for Artist Success: Ongoing coaching, support, and training ⛰️ The Art Biz is recorded on the traditional land of the Cheyenne, Arapaho and Ute tribes. ~ ~ ! ATTENTION INDIGENOUS ARTISTS and BIPOC ARTISTS ! ~ ~ This is an invitation to all Indigenous and BIPOC artists, wherever you are in the world, to share your story here on The Art Biz. Here’s how ~~~~> https://artbizsuccess.com/pitch-podcast/

host: Alyson Stanfield   When someone is ready to buy your art, the last thing you want to do is make them go on a treasure hunt. Every extra click, unanswered question, or missing price is a barrier that can cost you the sale.   In this solo episode, I talk about how you can take charge of the buying process—because while you can’t control the economy or trends, you can control how easy it is for people to pay you.   Key Ideas Collectors don’t just buy art—they buy into the artist. Relationships matter, but clarity in the buying process is non-negotiable. Three keys to a smooth sales experience: Clarity, Ease, and Trust. Why your homepage isn’t enough—and how credit lines, prices, and details create clarity. How multiple payment options and clear agreements make buying easier. Why trust depends on fast responses, transparent policies, and consistent follow-through. A challenge for you: Audit your own buyer’s journey and fix one barrier this week. Highlights 00:00 Someone discovers your art on Instagram—what happens next?   02:00 Barriers in the buying process and why they matter   04:00 The first key: Clarity (and why your homepage is not the best destination)   05:00 The importance of credit lines for every finished piece   06:00 Pep talk: Don’t make people work harder to give you money   06:20 The second key: Ease—payment options and professional process   07:00 Stories about payment plans gone wrong and how to protect yourself   08:00 Why seamless transactions signal professionalism and build trust   08:20 The third key: Trust—buyers need to feel safe and confident   09:00 Follow-through, transparency, and consistent post-sale communication   09:30 The bigger picture: Trust and relationships over time create collectors   09:50 Your action step—audit your own buyer’s journey   10:00 Workshop invitation and how this step fits into the larger journey   11:20 Closing reminders: You can’t control the economy, but you can control how easy it is to buy your art   Mentioned When the Art Sales Stop: 6 Areas to Investigate (235)   Clean Your Email List to Improve Deliverability and Engagement (236)   Strategic Growth, Collector Relationships, and Costly Lessons with James Corwin (232)     📖 To read more and see featured artists visit https://artbizsuccess.com/remove-barriers     📥 RESOURCES   Planning Workshop:   Followers to Collectors – September 9–10   Essentials for Artist Success:   Ongoing coaching, support, and training       ⛰️ The Art Biz is recorded on the traditional land of the Cheyenne, Arapaho and Ute tribes.   ~ ~ ! ATTENTION INDIGENOUS ARTISTS and BIPOC ARTISTS ! ~ ~   This is an invitation to all Indigenous and BIPOC artists, wherever you are in the world, to share your story here on The Art Biz. Here’s how ~~~~> https://artbizsuccess.com/pitch-podcast/

Most artists focus on growing their email list—but what if the real power comes from trimming it? In this solo episode of The Art Biz, host Alyson Stanfield walks you through why and how to clean your email list. This isn’t just about numbers—it’s about improving deliverability rates, boosting engagement, and building trust with the people who are actually listening. If you want to email with more confidence—and stop second-guessing who’s on the other end—this episode is for you. IN THIS EPISODE Why list hygiene is essential for deliverability and visibility How neglecting your list hurts your confidence and metrics A 5-step process to clean your list (without panicking) Why this matters more than ever with changes to email deliverability A mindset shift: You’re not deleting people—you’re making space How this ties into the upcoming Followers to Collectors planning workshop 00:32 Why email list hygiene often gets overlooked but is critical for your marketing 01:49 The emotional impact of sending emails to people who aren't engaging 03:04 How deliverability is changing and why this matters now more than ever 04:47 What happens when you keep inactive contacts on your list 05:53 Garden metaphor: pruning your list is thoughtful, not ruthless 06:58 Signs it’s time to clean: analytics, hesitation, and confidence dips 07:54 Step-by-step process to clean your list (starting with segmentation) 11:12 Why a smaller list can be more energizing 11:44 How cleaning your list connects to the Followers to Collectors workshop 12:45 Your action step this week and how refreshing your list brings clarity   🎧 RELATED EPISODES The artists in these episodes discuss successful use of their email lists: She Knows Exactly How Much Her Art Income Will be with Kelly Pelfrey (162) Self Sales, Open Studios, and Relationships with Interior Designers with Carol MacConnell (171) Increasing Art Sales with Online Events with Patricia Griffin (97) Producing a Monthly Digital Magazine with Alyson Sheldrake (199) 📖 To read more, see images, find resources mentioned, and leave a comment, visit https://artbizsuccess.com/clean-email-list   📥 RESOURCES MENTIONED Planning Workshop: Followers to Collectors – September 9–10 Essentials for Artist Success: Ongoing coaching, support, and training   ⛰️ The Art Biz is recorded on the traditional land of the Cheyenne, Arapaho and Ute tribes. ~ ~ ! ATTENTION INDIGENOUS ARTISTS and BIPOC ARTISTS ! ~ ~ This is an invitation to all Indigenous and BIPOC artists, wherever you are in the world, to share your story here on The Art Biz. Here’s how ~~~~> https://artbizsuccess.com/pitch-podcast/

You’ve shown up. You’ve posted, emailed, exhibited, maybe even launched something. And yet... the sales aren’t coming. In this solo episode of The Art Biz, host Alyson Stanfield walks you through six insight areas to investigate when your art isn’t selling like it used to—or like you believe it should. These aren’t quick fixes, but reflective prompts that can lead to real clarity and intentional next steps. Whether you're feeling stuck, confused, or just curious about how to improve your results, this episode will help you pause, reflect, and reassess—with empathy and a practical path forward. HIGHLIGHTS 01:00 – The emotional toll of not selling and how to approach it with curiosity, not panic 01:56 – Introduction of the When Your Art Isn’t Selling guide and what to expect from this episode 03:07 – External Factors: What’s beyond your control (economy, distraction, collector habits) 04:00 – The Work Itself: Has your style or message shifted? Are collectors keeping up? 05:00 – How You’re Showing the Work: Venues, pricing visibility, and perceived value 06:36 – The Buying Experience: Is it easy to buy from you, or are you creating friction? 07:28 – How You’re Connecting: Relationships, follow-up, and trust-building 08:54 – How You’re Promoting It: Visibility, storytelling, and showing up consistently 10:10 – Reassurance and encouragement to act from insight, not overwhelm 10:52 – Three options for you 🎧 RELATED EPISODES These episodes focus on self-sales: She Knows Exactly How Much Her Art Income Will be with Kelly Pelfrey (ep. 162) Increasing Self-Sales by 400% with Sarah Becktel (ep. 157) Self Sales, Open Studios, and Relationships with Interior Designers with Carol MacConnell (ep. 171) Increasing Art Sales with Online Events with Patricia Griffin (ep. 97) 📥 RESOURCES MENTIONED Free Download and Show Notes: When Your Art Isn’t Selling – 44 Smart Questions for Insight Planning Workshop: Followers to Collectors – September 9–10 Essentials for Artist Success: Ongoing coaching, support, and training ⛰️ The Art Biz is recorded on the traditional land of the Cheyenne, Arapaho and Ute tribes. ~ ~ ! ATTENTION INDIGENOUS ARTISTS and BIPOC ARTISTS ! ~ ~ This is an invitation to all Indigenous and BIPOC artists, wherever you are in the world, to share your story here on The Art Biz. Here’s how ~~~~> https://artbizsuccess.com/pitch-podcast/

Sculptor and installation artist Marianne Lettieri creates intricate, meditative work from salvaged and domestic materials. In this episode, she shares her journey from marketing to art, and how she has centered her practice around intention, discernment, and clarity—rather than urgency or trends. She talks with host Alyson Stanfield about how she defines success, the importance of showing up in the studio (even if it’s just to sweep the floor), and why research, ritual, and creative constraint are essential to her process. HIGHLIGHTS 01:50 – Marianne’s career shift from PR to full-time artist 03:54 – Why Marianne is drawn to historical artifacts and “slow” art 08:19 – Defining success: critical acclaim vs. financial success 13:14 – Income sources: sales, commissions, and artist estates 17:57 – How she tracks ideas and builds inventory systems 22:02 – How she’s using only what she already has 24:56 – Making over 100 collages from studio leftovers 26:54 – A rejection story: the San Francisco dump residency 32:10 – Building community through art and faith 38:45 – How location (Granbury, TX) shapes her art 46:42 – Where to find Marianne + Alyson’s closing takeaway   🎧 RELATED EPISODES Establishing Yourself in a New Art Community with Joan Chamberlain (mentioned) The artists featured in these episodes discuss a very intentional path for themselves. What a Commitment to Audience-Building Means to Noelle Phares (225) The Joy in Artist Community and Paring Back Obligations with Ali Cavanaugh (190) Why I Want Partnerships with Art Galleries with Evita Tezeno (175) Focusing on the Art, Not the Art Business with Rebecca Welz (134) How You Want to Be Perceived as an Artist with Alexandra Squire (133)   📖 To read more, see images, find resources mentioned, and leave a comment, visit https://artbizsuccess.com/discerning-lettieri ⭐️ Connect with Marianne and see more of her art: https://mariannelettieri.com   🎯 Ready to make a plan that actually supports your art business? Join me for the Followers to Collectors planning workshop on September 9-10, where we’ll map out how your audience moves from discovering your art to feeling confident buying it. You can sign up for the waitlist here. Or join Essentials for Artist Success today to get access to this workshop plus ongoing support, live coaching, and two additional planning workshops throughout the year. Details at artbizsuccess.com/essentials. ⛰️ The Art Biz is recorded on the traditional land of the Cheyenne, Arapaho and Ute tribes. ~ ~ ! ATTENTION INDIGENOUS ARTISTS and BIPOC ARTISTS ! ~ ~ This is an invitation to all Indigenous and BIPOC artists, wherever you are in the world, to share your story here on The Art Biz. Here’s how ~~~~> https://artbizsuccess.com/pitch-podcast/

Thoughtful artists often hesitate to share their work publicly—not because they’re lazy or unclear, but because they don’t want to contribute to the “noise” online. In this solo episode, host Alyson Stanfield unpacks that fear and explain why it’s often a mask for perfectionism. You'll hear why your content doesn’t need to be perfect, polished, or viral—it just needs to be true. She also shares mindset shifts to help you move from performance to presence, broadcasting to connection, and perfection to permission. Whether you're struggling to post, over-editing everything, or just trying to trust your voice again, this episode is here to remind you: you’re not the noise. You’re the signal. [00:00] Workshop intro: From Followers to Collectors [01:45] The fear of adding to the noise [03:20] You’re not the noise—you’re the signal [04:50] Where “quality over quantity” falls apart [06:30] Some of your best content might be the quickest [07:15] When perfectionism poses as professionalism [08:10] What quality really looks like (hint: not polished) [09:25] You can’t control who sees it—just share [10:40] Shifting from performance to presence [11:35] Final encouragement: show up with trust [12:15] Workshop + Essentials invitation [13:00] Closing thanks + where to find more 🎧 RELATED EPISODES These episodes also have an emphasis on mindset: Risk, Rejection, and Resilience with Christine Aaron (ep. 114) What Your Failures Are Teaching You with Laura Petrovich-Cheney (ep. 95) Are You Playing It Too Safe in Your Art Business? (ep. 92) Overcoming Imposter Syndrome with Christa Forrest (ep. 91) 📖 To read more, see images, find resources mentioned, and see our featured artists, visit artbizsuccess.com/noise 🎯 Ready to make a plan that actually supports your art business? Join me for the Followers to Collectors planning workshop on September 9-10, where we’ll map out how your audience moves from discovering your art to feeling confident buying it. You can sign up or get on the waitlist here. Or join Essentials for Artist Success today to get access to this workshop plus ongoing support, live coaching, and two additional planning workshops throughout the year. Details at artbizsuccess.com/essentials. ⛰️ The Art Biz is recorded on the traditional land of the Cheyenne, Arapaho and Ute tribes. ~ ~ ! ATTENTION INDIGENOUS ARTISTS and BIPOC ARTISTS ! ~ ~ This is an invitation to all Indigenous and BIPOC artists, wherever you are in the world, to share your story here on The Art Biz. Here’s how ~~~~> https://artbizsuccess.com/pitch-podcast/

Wildlife artist James Corwin has built a thriving art business by putting his originals first—and building everything else around them. In this episode of The Art Biz, he talks with host Alyson Stanfield about how he strategically developed multiple income streams through prints, commissions, and galleries, all while prioritizing his painting time. James shares the mindset shift that helped him focus, the failures that taught him the most, and why nurturing collector relationships is a cornerstone of his success. His perspective as both an artist and gallery owner offers valuable insight for anyone seeking representation—or thinking about opening their own space. Plus, he reveals how he handles marketing, team-building, and staying connected to buyers in a way that’s rare, but powerful. Highlights 02:00 – James’s start and finding his niche 07:00 – Focusing the business and saying no 13:00 – Early business experience and multiple revenue streams 20:00 – Print systems, marketing, and building a team 23:00 – Strategic growth and personal planning 28:00 – How James actually plans and thinks while painting 31:00 – Major failures: financial loss and Aspen gallery stress 36:00 – Representing artists and running a gallery 39:00 – Advice on gallery representation 43:00 – Building collector relationships 48:00 – Teaching, online academy, and omnipresence 52:00 – Business books/podcasts and what’s next 🎧 RELATED EPISODES These episodes discuss multiple income streams for the artists: Expanding Your Skillset to Respond to Opportunities with Detour (ep. 128) Juggling Multiple Art Styles and Audiences with Robin Maria Pedrero (ep. 103) Beyond Comparison and Jealousy with Jason Kotecki (ep. 191) Transform Your Creative Ideas into Multiple Income Streams: Helen Hiebert (ep. 18) 📖 To read more, see images, find resources mentioned, and leave a comment, visit https://artbizsuccess.com/growth-corwin ⭐️ Connect with James and see more of his art: https://jamescorwin.com 🔶 Does your art business need a boost or a refresh? Please see my comprehensive art-marketing program, Essentials for Artist Success 🔶  full of tools, strategies, and process you need to establish your professionalism and increase your visibility. For those with beginning and emerging art careers and those who need to approach their business with more thought and intention. ⛰️ The Art Biz is recorded on the traditional land of the Cheyenne, Arapaho and Ute tribes. ~ ~ ! ATTENTION INDIGENOUS ARTISTS and BIPOC ARTISTS ! ~ ~ This is an invitation to all Indigenous and BIPOC artists, wherever you are in the world, to share your story here on The Art Biz. Here’s how ~~~~> https://artbizsuccess.com/pitch-podcast/

The biggest mistakes artists make aren’t about doing the wrong things—they’re about doing nothing at all. Avoidance. Waiting. Hoping something will change on its own. In this solo episode, host Alyson Stanfield revisits and reframes one of her most popular articles, updated with a decade of insight and experience. These are not dramatic failures, but subtle patterns of inaction that can quietly keep your art business stuck. Alyson shares 7 common mistakes, grouped into 3 themes: Mindset. Connection. Structure. Each is paired with a powerful inquiry to help you take honest inventory—and move forward with more awareness. HIGHLIGHTS 03:00 What do you want from your art? 05:00 There’s no magical moment when you feel ready. 06:45 Real artists don’t have to promote their work? 08:00 There are doors you don’t even know exist. 10:55 Templates, contracts, follow-up—none of it is optional. 12:50 Your art might be amazing, but does the presentation match? 15:00 These aren’t failures—they’re invitations. 📖 To read more, see images, find resources mentioned, and leave a comment, visit https://artbizsuccess.com/biggest-mistakes-artists-make/ 🔶 My Essentials for Artist Success comprehensive biz-building program can give you the guidance and support for correcting (or avoiding) all of these mistakes. See Essentials for Artist Success 🔶 ⛰️ The Art Biz is recorded on the traditional land of the Cheyenne, Arapaho and Ute tribes. ~ ~ ! ATTENTION INDIGENOUS ARTISTS and BIPOC ARTISTS ! ~ ~ This is an invitation to all Indigenous and BIPOC artists, wherever you are in the world, to share your story here on The Art Biz. Here’s how ~~~~> https://artbizsuccess.com/pitch-podcast/

A retired police captain turned artist, Jennifer Steck realized she didn’t have to wait for opportunities to come to her—she could create them. Seeing a gap in what was available for artists to sell their work, Jennifer founded Artburst Studios, an online gallery that’s part pop-up show and part community hub for artists. She had zero experience running a gallery, but that didn’t stop her. Armed with curiosity, a clear vision, and plenty of determination, Jennifer (at the time of this recording) has helped over 80 artists sell more than $174,000 of art in just a few years. In this episode, she shares how a simple idea (and a lot of spreadsheets!) grew into a platform connecting artists with buyers and each other. In this conversation, host Alyson Stanfield talks with Jennifer about: Her “aha” moment as a new artist that inspired an artist-centered online gallery. The key qualities Jennifer looks for (like clarity, consistency, and an active practice) when reviewing an artist’s online presence—and what might make her pass. Why community and collaboration are baked into the Artburst model, and how they benefit every artist involved. Strategies for overcoming artists’ reluctance to promote their work and engage their audiences. How fear, perfectionism, and overthinking can sabotage art sales—and ways to avoid these common pitfalls. ⌛️ HIGHLIGHTS 00:35 Meet Jennifer Steck – From police captain to artist entrepreneur. 06:00 The “aha” moment – How a Facebook art auction sparked the idea for Artburst Studios. 10:30 Running a virtual art show – Artburst’s short pop-up exhibitions and the importance of artists actively promoting their work. 13:45 Emphasizing community – Encouraging artists to support one another and provide great experiences for their buyers. 16:00 Choosing the right artists – What Jennifer looks for online (and the red flags that make her say “no thanks”). 22:10 Personal touch in sales – How Artburst handles sales and gets artists directly connected with their buyers. 26:30 Why artists resist marketing – Understanding the stigma around self-promotion and how Jennifer helps artists move past it. 35:00 Conquering common mindset blocks – Tackling fear of exposure, perfectionism, and “analysis paralysis” that can hold artists back. 40:00 Looking ahead – Jennifer’s plans to launch the Artburst Boutique for smaller, more frequent art shows. 44:00 Final encouragement – An open invitation for artists to get involved, and why showing up (like attending shows) is so important before seeking opportunities. 🎧 RELATED EPISODES Not All Online Galleries are Created Equal with Alex Farkas (ep. 132) Presenting Yourself Professionally on Your Artist Website with Jessica Burko (ep. 174) Selling Directly to Collectors at Open Studios with Jeff Schaller (ep. 195) 📖 To read and see more visit https://artbizsuccess.com/artburst-steck ⭐️ Connect with Jennifer and see what she’s up to at ArtburstStudios.com and see her art at JenniferSteck.com 🔶 Does your art business need a boost or a refresh? Please see my comprehensive art-marketing program, Essentials for Artist Success 🔶  full of tools, strategies, and process you need to establish your professionalism and increase your visibility. For those with beginning and emerging art careers and those who need to approach their business with more thought and intention. ⛰️ The Art Biz is recorded on the traditional land of the Cheyenne, Arapaho and Ute tribes. ~ ~ ! ATTENTION INDIGENOUS ARTISTS and BIPOC ARTISTS ! ~ ~ At Art Biz Success and on this show, we believe in DEI. This is an invitation to all Indigenous and BIPOC artists, wherever you are in the world, to share your story here on The Art Biz. Here’s how ~~~~> https://artbizsuccess.com/pitch-podcast/

What if titling your art is actually part of your creative practice? One that helps you better understand your work, connect with your audience, and prepare your art for life beyond the studio? That’s the beautiful perspective offered by artist and writing consultant Fran Gardner. In this episode, host Alyson Stanfield talks with Fran to explore the idea that titles aren’t just labels—they’re bridges. They link your creative intention to the viewer’s experience and give your work a voice when you’re not there to speak for it. Fran shares her own turning point with titling, walks us through her thoughtful process, and explains why she believes writing—especially titling—is part of every professional artist’s responsibility. 00:00 – Why titling your artwork is an act of creative responsibility 03:45 – The emotional and symbolic power a title carries 07:50 – Fran’s turning point: when numbering her work wasn’t enough 13:55 – A step-by-step process for discovering the right title 20:50 – How titling deepens your understanding of your own work 24:00 – Balancing personal expression with professional presentation 32:10 – The essential role of writing in every artist’s practice 40:15 – Titles as bridges between the art, the artist, and the audience 📖 To read more, find links, and connect with Alyson, see The Art Biz ep. 229.   ⭐️ Read about Fran, grab her book, and see more of her art: https://frangardnerart.com   🆓 🖨️ Writing and talking about your art can feel overwhelming—especially when you’re staring at a blank screen. That’s where Studio to Spotlight comes in. This free download includes 28 thoughtful prompts designed to get you writing, reflecting, and sharing more confidently about your work. Download From Studio to Spotlight.   🔶 Does your art business need a boost or a refresh? Please see my comprehensive art-marketing program, Essentials for Artist Success 🔶  full of tools, strategies, and process you need to establish your professionalism and increase your visibility. For those with beginning and emerging art careers and those who need to approach their business with more thought and intention.   🎧 RELATED EPISODES You can’t go wrong with these additional episodes about writing for expanding your creativity and your art business: Fostering Clarity and Confidence Through Writing with Samantha Clark (211) Writing on Substack Can Be Integral to Your Creative Process with Ann Balaam Miller (210) Guidelines for Your Artist Statement (50) ⛰️ The Art Biz is recorded on the traditional land of the Cheyenne, Arapaho and Ute tribes.   ~ ~ ! ATTENTION INDIGENOUS ARTISTS and BIPOC ARTISTS ! ~ ~ This is an invitation to all Indigenous and BIPOC artists, wherever you are in the world, to share your story here on The Art Biz. Here’s how ~~~~> https://artbizsuccess.com/pitch-podcast/

It’s easy to assume that people will visit your artist website once it’s built. But websites don’t always attract attention on their own. You have to give people reasons to show up. In this solo episode of The Art Biz, host Alyson Stanfield shares 11 simple, low-effort strategies to guide more people to your site—plus a way to download the full list of 22 ideas. These are real, artist-friendly actions that work in the background of your art business to increase traffic over time. In this episode, you’ll hear: Why waiting for people to discover your website isn’t a strategy 11 proven ways to increase site traffic—most of them free How small tweaks to your emails and profiles can make a big impact Why showing up in community spaces can lead people back to your site Where to get the full download with all 22 ideas   🎧 RELATED EPISODES Presenting Yourself Professionally on Your Artist Website with Jessica Burko (174) Technology Is Your Colleague in the Studio with Iris Scott (ep. 203) What Artists Need to Know About SEO with Meg Casebolt (222) 📖 To read more and get the other 11 tips and the download, visit https://artbizsuccess.com/website-traffic   🔶 Does your art business need a boost or a refresh? Please see my comprehensive art-marketing program, Essentials for Artist Success 🔶  full of tools, strategies, and process you need to establish your professionalism and increase your visibility. For those with beginning and emerging art careers and those who need to approach their business with more thought and intention. ⛰️ The Art Biz is recorded on the traditional land of the Cheyenne, Arapaho and Ute tribes.

What does it take to stick with one creative project for more than a decade—and still feel inspired by it? Michelle Fung has been immersed in The World of 2084 since 2015. What began as a vivid dream in a coffee shop became a sprawling, interdisciplinary art project imagining five futuristic nations and their cultural, ecological, and political identities. In this conversation with host Alyson Stanfield, Michelle shares how she builds these imagined worlds through woodcut painting, animation, books, and research—and how her commitment hasn’t wavered in 10 years. She talks openly about the tension between conceptual satisfaction and selling work, and how she uses long-term planning to stay focused. You’ll also hear how she transitioned from printmaking to a unique “woodcut painting” process that honors her love of carving and visual storytelling—and how she separates money-making projects from money-burning ones without losing joy. 🎧 In this episode, we discuss: How a dream became a decades-long project What it means to “marry” your work for life Why she created a new medium to reflect her evolving passion How she approaches long-term planning (including 10-year and annual plans) The relationship between emotional commitment and financial sustainability 🎧 RELATED EPISODES These episodes feature artists who have taken on big or multi-year projects. Multi-State Multi-Year Multi-Artist Art Project with Marilyn Artus (ep. 30) Knit Democracy Together with Eve Jacobs-Carnahan (ep. 64) Impacting Artists First in a Curatorial Project Focusing on Empathy with Nanci Hersh (ep. 168) 📖 To read more, see images, find resources mentioned, and leave a comment, visit artbizsuccess.com/forever-fung ⭐️ Connect with Michelle and see more of her art: https://michelleksfung.com 🔶 Does your art business need a boost or a refresh? Please see my comprehensive art-marketing program, Essentials for Artist Success 🔶  full of tools, strategies, and process you need to establish your professionalism and increase your visibility. For those with beginning and emerging art careers and those who need to approach their business with more thought and intention.   ⛰️ The Art Biz is recorded on the traditional land of the Cheyenne, Arapaho and Ute tribes. ~ ~ ! ATTENTION INDIGENOUS ARTISTS and BIPOC ARTISTS ! ~ ~ This is an invitation to all Indigenous and BIPOC artists, wherever you are in the world, to share your story here on The Art Biz. Here’s how ~~~~> https://artbizsuccess.com/pitch-podcast/

Getting gallery representation isn’t just about having great work—it’s about preparation, professionalism, and relationships. At Gabba Gallery in Los Angeles, those values are at the heart of how things run. For more than a decade, owner and director Jason Ostro has led the gallery’s mission to elevate emerging and mid-career artists, while curator and manager Elena Jacobson makes sure every show runs smoothly. Together, they bring a practical and deeply human perspective to the artist-gallery partnership. In this conversation, host Alyson Stanfield talks with Jason and Elena about: How they collaborate and divide responsibilities at Gabba Gallery. The qualities they look for in artists and what makes someone a strong fit. Common mistakes artists make when submitting or working with galleries. Why proper preparation makes a big difference in working with an artist (or not). How Gabba’s 50/50 commission model works and what artists should know about gallery finances. Why relationships, networking, and trust are just as important as talent. Whether you’re actively seeking gallery representation or want to better understand the dynamics behind the scenes, this episode offers honest insight into what it takes to succeed. Takeaway: Showing your work in a gallery isn’t a handoff—it’s a partnership. The more you understand the gallery’s role, the stronger your relationship (and opportunities) will be. 🎧 RELATED EPISODES and POSTS Qualities Galleries Are Looking For in Their Artists with Jeremy Tessmer (ep. 123) Why Artists Should Embrace Galleries (article for some perspective) The Investing Artist: Art, Real Estate, and Legacy with Mary Erickson (ep. 19) — how she juggles 7 or 8 galleries The Art Biz Unfiltered: Dealer Michael Findlay on Collectors, Curiosity, and Changes (ep. 209) — longtime NY gallerist on his memoir Why I Want Partnerships with Art Galleries with Evita Tezeno (ep. 175) 📖 To read more, see images, find resources mentioned, and leave a comment, visit https://artbizsuccess.com/gabba-gallery ⭐️ Connect with Elena and Jason and read about the artists they represent at https://gabbagallery.com 🔶 Does your art business need a boost or a refresh? Please see my comprehensive art-marketing program, Essentials for Artist Success 🔶  full of tools, strategies, and process you need to establish your professionalism and increase your visibility. For those with beginning and emerging art careers and those who need to approach their business with more thought and intention. ⛰️ The Art Biz is recorded on the traditional land of the Cheyenne, Arapaho and Ute tribes. ~ ~ ! ATTENTION INDIGENOUS ARTISTS and BIPOC ARTISTS ! ~ ~ This is an invitation to all Indigenous and BIPOC artists, wherever you are in the world, to share your story here on The Art Biz. Here’s how ~~~~> https://artbizsuccess.com/pitch-podcast/

Building a sustainable art business requires more than just making good work. It requires showing up consistently, connecting with the right people, and staying true to a long-term vision—even when that means setting difficult boundaries. In this conversation, Noelle Phares returns to talk with host Alyson Stanfield about the structures she’s put in place to support her thriving art career. From smart use of assistants and art festivals to strategic decisions around galleries and commissions, Noelle has built her success by staying fiercely committed to audience building. Here’s what’s ahead: How Noelle balances artistic independence with professional growth. Why she made audience-building a priority early on—and how she continues to nurture it. The systems and support team she’s built to stay focused on creating. Setting boundaries with galleries and protecting her studio sales. The importance of maintaining multiple price points and income streams. Noelle’s approach is a masterclass in running an art business with vision, strategy, and heart. 🎧 RELATED EPISODES These episodes highlight business systems for artists: Tools to Shape Up Your Art Business with Jennifer Printz (ep. 79) Systems to Effectively Manage a Dizzying Increase in Your Art Business with Betty Franks (ep. 80) How to Squeeze More Time from Your Busy Calendar (ep. 152) 📖 To read more, see images, find resources mentioned, and leave a comment, visit https://artbizsuccess.com/phares-parttwo ⭐️ Connect with Noelle and see more of her art: https://noellephares.com 🔶 Does your art business need a boost or a refresh? Please see my comprehensive art-marketing program, Essentials for Artist Success 🔶  full of tools, strategies, and process you need to establish your professionalism and increase your visibility. For those with beginning and emerging art careers and those who need to approach their business with more thought and intention. ⛰️ The Art Biz is recorded on the traditional land of the Cheyenne, Arapaho and Ute tribes. ~ ~ ! ATTENTION INDIGENOUS ARTISTS and BIPOC ARTISTS ! ~ ~ This is an invitation to all Indigenous and BIPOC artists, wherever you are in the world, to share your story here on The Art Biz. Here’s how ~~~~> https://artbizsuccess.com/pitch-podcast/

Building an art career with intention doesn’t always start with a plan. Sometimes it starts with a gut feeling that something isn’t working. That was true for Noelle Phares, who left behind a structured science career to follow her creative instincts—eventually leading to a solo museum exhibition and a thriving, self-directed art business. In this episode (part 1 of 2), host Alyson Stanfield talks to Noelle about how she transitioned from environmental data science into full-time painting, and how her rigorous research background continues to shape her studio practice. The conversation centers around 2024 solo show Tracking Time at the Boulder Museum of Contemporary Art—how it came together, what she learned from the proposal process, and why she approaches every exhibition as a fully developed project. She also shares her mindset around selling art, connecting with collectors, and painting for impact. This conversation is rich with insight about: Leaving a traditional career to follow a creative calling. The research process behind Tracking Time and why Noelle selected 7 distinct locations along the Colorado River. Working with museums and curators while maintaining your artistic voice. Designing exhibitions that tell cohesive, layered stories. Balancing environmental messaging with visual beauty to draw people in. Creating work that connects with buyers and retains meaning. Noelle's blend of structure, vision, and heart makes this an inspiring listen for any artist seeking to step into a more intentional, expansive chapter. Stay tuned for part 2, where we’ll dive into how she structures her business, manages a team, markets her work, and approaches gallery relationships. 🎧 RELATED EPISODES These episodes feature artists discussing their museum shows: Portrait Project and Museum Exhibition with Lisa Kovvuri (ep. 11) Series, Catalogs, and Museum Shows with Susan Abbott (ep. 176) Overcoming Anxiety about Making Art World Connections with Heather Beardsley (ep. 160) 📖 To read more, see images, find resources mentioned, and leave a comment, visit https://artbizsuccess.com/ ⭐️ Connect with Noelle and see more of her art: https://noellephares.com 🔶 Does your art business need a boost or a refresh? Please see my comprehensive art-marketing program, Essentials for Artist Success 🔶  full of tools, strategies, and process you need to establish your professionalism and increase your visibility. For those with beginning and emerging art careers and those who need to approach their business with more thought and intention. ⛰️ The Art Biz is recorded on the traditional land of the Cheyenne, Arapaho and Ute tribes. ~ ~ ! ATTENTION INDIGENOUS ARTISTS and BIPOC ARTISTS ! ~ ~ This is an invitation to all Indigenous and BIPOC artists, wherever you are in the world, to share your story here on The Art Biz. Here’s how ~~~~> https://artbizsuccess.com/pitch-podcast/

host: Alyson Stanfield It’s easy to think that being a full-time artist means struggling financially. But painter Mary Erickson is proof that with discipline, long-term thinking, and a deep love of both art and business, it’s possible to build a creative life that’s both fulfilling and financially secure. In this conversation, recorded several years ago and lightly edited for re-release, Mary shares how she transitioned from painting before and after work at a frame shop to selling 500 watercolors, managing 8 gallery relationships, and investing in real estate—all while keeping her commitment to living simply and giving back. In this episode, Mary and I discuss: Why she says she paints to buy real estate so she can collect art How she used her job at a frame shop as a launchpad for her career What it took to sell her first 500 watercolors Her entry into the print market (and her rules for doing it smartly) Why she sees her galleries as partners, not just sales channels How she built a bird sanctuary and artist retreat through her art income The financial discipline and mindset that has served her all along the way This episode is a must-listen if you're an artist who wants to make smart business moves without sacrificing your creative soul. 🎧 RELATED EPISODES Check out these episodes that also focus on galleries or working with galleries: Leaving Gallery Representation to Reach More Art Buyers with Adele Sypesteyn (ep. 163) Qualities Galleries Are Looking For in Their Artists with Jeremy Tessmer (ep. 123) The Art Biz Unfiltered: Dealer Michael Findlay on Collectors, Curiosity, and Changes (ep. 209) Why I Want Partnerships with Art Galleries with Evita Tezeno (ep. 175) 📖 To read more, see images, find resources mentioned, and leave a comment, visit https://artbizsuccess.com/investing-artist-podcast/ ⭐️ Connect with Mary and see more of her art: https://maryericksonart.com 🔶 Does your art business need a boost or a refresh? Please see my comprehensive art-marketing program, Essentials for Artist Success 🔶  full of tools, strategies, and process you need to establish your professionalism and increase your visibility. For those with beginning and emerging art careers and those who need to approach their business with more thought and intention. ⛰️ The Art Biz is recorded on the traditional land of the Cheyenne, Arapaho and Ute tribes. ~ ~ ! ATTENTION INDIGENOUS ARTISTS and BIPOC ARTISTS ! ~ ~ This is an invitation to all Indigenous and BIPOC artists, wherever you are in the world, to share your story here on The Art Biz. Here’s how ~~~~> https://artbizsuccess.com/pitch-podcast/

You work hard on your art. You want people to discover it. But if you’re relying entirely on social media to be found, you're building on shaky ground. Search engines like Google, YouTube, and even Pinterest remain powerful tools for helping people find you and your art—but only if you’re strategic about how you show up there. In this episode of The Art Biz, host Alyson Stanfield talks with her go-to SEO coach, Meg Casebolt, about what artists need to know about Search Engine Optimization (SEO) and how to take ownership of your content online. Meg helped Alyson make sense of 20+ years of blog content and gave her the confidence to be more intentional moving forward. She breaks SEO down in a way that’s accessible and artist-friendly—even if it’s not your favorite thing to think about. We discuss: The two things you must own online (spoiler: Instagram isn’t one of them) How search engines work and what they’re really looking for Where and how to use keywords on your site and images What alt text is (and how to write it) Whether blogging is still relevant in 2025 Analytics to pay attention to—and how often to check them Your Action Step Take just one small step to improve your online presence. Update alt text, rewrite a product description, or add relevant keywords to a page. Share your progress with me on Instagram @alysonstanfield and use #artbizsuccess. 🔶 Want help building a better content structure? 🔶 Join me inside Essentials for Artist Success, where we’re about to kick off The Artist’s Content Compass workshop. You'll get the tools and support to make your content work harder—without burning out. 📖 To read more, see images, find resources mentioned, and leave a comment, visit https://artbizsuccess.com/casebolt-seo ⭐️ Connect with Meg, find her podcasts, and learn about Content Love Lab: https://loveatfirstsearch.com/ 🎧 RELATED EPISODES These episodes feature stories about artists’ success online: Presenting Yourself Professionally on Your Artist Website with Jessica Burko (174) The Key to Success on Social Media with Cathy Nichols (ep. 154) Stop Incessantly Feeding the Social Media Algorithms with Kamal X ****(ep. 172) Technology Is Your Colleague in the Studio with Iris Scott (ep. 203) ⛰️ The Art Biz is recorded on the traditional land of the Cheyenne, Arapaho and Ute tribes. ~ ~ ! ATTENTION INDIGENOUS ARTISTS and BIPOC ARTISTS ! ~ ~ This is an invitation to all Indigenous and BIPOC artists, wherever you are in the world, to share your story here on The Art Biz. Here’s how ~~~~> https://artbizsuccess.com/pitch-podcast/

Writing about your art isn’t easy—but it’s one of the most important things you can do to clarify your vision and connect with others. In this solo episode of The Art Biz, host Alyson Stanfield walks you through a comprehensive guide to writing an effective artist statement that truly reflects your work. You’ll hear why artist statements still matter, how to approach the writing process without getting overwhelmed, and what to avoid in your final draft. She also shares specific journaling prompts to help you uncover what’s most essential about your art—and how to put your finished statement to work for you. Listen closely for the ultimate test of an artist statement. Whether you’re revisiting an old statement or writing one for the first time, this episode is packed with guidance and encouragement to help you write with confidence. 00:37 The Importance of an Artist Statement 02:08 Defining an Artist Statement 03:45 The Process is the Point 06:16 Journaling Prompts for Clarity 10:15 7 Rules Every Artist Statement Should Follow 15:00 The Ultimate Test for Your Statement 18:10 Editing Your Artist Statement 21:39 Putting Your Statement to Work for You 24:00 You’ve Got This 🎧 RELATED EPISODES The artists featured in these episodes discuss how writing coexists alongside their art: Fostering Clarity and Confidence Through Writing with Samantha Clark (211) Writing on Substack Can Be Integral to Your Creative Process with Ann Balaam Miller (210) Producing a Monthly Digital Magazine with Alyson Sheldrake (199) Imperfect Journaling for Artists with Cynthia Morris (51) 📖 To read the full text and see featured artists, visit: https://artbizsuccess.com/writing-your-artist-statement/ 🔶 Does your art business need a boost or a refresh? Please see my comprehensive art-marketing program, Essentials for Artist Success 🔶  full of tools, strategies, and process you need to establish your professionalism and increase your visibility. For those with beginning and emerging art careers and those who need to approach their business with more thought and intention. ⛰️ The Art Biz is recorded on the traditional land of the Cheyenne, Arapaho and Ute tribes. ~ ~ ! ATTENTION INDIGENOUS ARTISTS and BIPOC ARTISTS ! ~ ~ This is an invitation to all Indigenous and BIPOC artists, wherever you are in the world, to share your story here on The Art Biz. Here’s how ~~~~> https://artbizsuccess.com/pitch-podcast/

Guest: Ruby Lopez Harper, Executive Director of CERF+ In this episode of The Art Biz, Ruby Lopez Harper, executive director for CERF+ (the Craft Emergency Relief Fund) joins host Alyson Stanfield to discuss the vital work CERF+ does to support artists before, during, and after emergencies. As CERF+ celebrates its 40th anniversary, Ruby shares the history of the organization, its spirit of mutual aid, and how it has expanded its services over the years. Most importantly, Ruby and Alyson want to encourage artists to research, plan, and prepare in order to protect their art businesses—sharing resources to help them get started. Take Action Today Ruby encourages all artists to take one step today toward protecting their creative practice—whether it's backing up files, reviewing insurance, or creating an emergency plan. And most importantly, spread the word so that more artists know about CERF+ before they need it. 📖 To read more, find resources mentioned, and leave a comment, visit https://artbizsuccess.com/safeguarding-cerfplus Highlights The Origins of CERF+ :: How a group of artists "passed the hat" to help their peers in times of crisis, and how that spirit continues today. Types of Emergencies CERF+ Responds To :: From studio fires, theft, and natural disasters to medical emergencies and caregiving responsibilities. Disaster Readiness for Artists :: Key steps artists can take to protect their work and livelihood, including insurance, backup plans, and security measures—by no means a complete list. Why All Artists Should Care :: You must think about these things before it’s too late. Don’t believe it could never happen to you. Funding and Grant Opportunities :: Immediate relief grants for disaster-stricken artists and the Get Ready Grant, which funds proactive measures to safeguard a studio practice. Advocating for Your Safety :: How artists can ask the right questions about security at festivals, galleries, and exhibitions to protect their work. CERF+ Resources You Should Know :: The Studio Protector Guide, an artist-focused insurance guide, and educational webinars to help artists prepare for unexpected challenges. How to Support CERF+ :: From spreading awareness to donating or organizing fundraising efforts, Ruby shares how artists and art supporters can contribute. Resources & Links CERF+ Studio Protector Guide CERF+ Insurance Guidebook National Coalition for Arts Preparedness & Emergency Response (NCAPER) Donate to CERF+ 🎧 RELATED EPISODES These episodes feature artists who have overcome low points. Leaning Into Art to Battle Depression with David Sandum (ep. 169) Leaning Into Creativity in Times of Pain with Rich Simmons (ep. 112) Making Art While Grieving Loss with Jan Heaton (ep. 52) Overcoming a Major Setback: Annie Salness (ep. 16) 📖 To read more, find resources mentioned, and leave a comment, visit https://artbizsuccess.com/safeguarding-cerfplus ⭐️ See CERF+ resources above and follow them on Instagram and YouTube. 🔶 Does your art business need a boost or a refresh? Please see my comprehensive art-marketing program, Essentials for Artist Success 🔶  full of tools, strategies, and process you need to establish your professionalism and increase your visibility. For those with beginning and emerging art careers and those who need to approach their business with more thought and intention. 👉 This episode was recorded as part of the 3rd edition of Podcasthon. For one week, more than a thousand podcasts around the globe will highlight a charity of their choice. It was my pleasure to call attention to of one of my favorite organizations, CERF+ (the Craft Emergency Relief Fund), which supports artists in need. Please consider donating. You never know when you might need a hand. ⛰️ The Art Biz is recorded on the traditional land of the Cheyenne, Arapaho and Ute tribes. ~ ~ ! ATTENTION INDIGENOUS ARTISTS and BIPOC ARTISTS ! ~ ~ This is an invitation to all Indigenous and BIPOC artists, wherever you are in the world, to share your story here on The Art Biz. Here’s how ~~~~> https://artbizsuccess.com/pitch-podcast/