Remove Barriers to Buying Your Art (237)
Update: 2025-08-21
Description
host: Alyson Stanfield
When someone is ready to buy your art, the last thing you want to do is make them go on a treasure hunt. Every extra click, unanswered question, or missing price is a barrier that can cost you the sale.
In this solo episode, I talk about how you can take charge of the buying process—because while you can’t control the economy or trends, you can control how easy it is for people to pay you.
Key Ideas
- Collectors don’t just buy art—they buy into the artist. Relationships matter, but clarity in the buying process is non-negotiable.
- Three keys to a smooth sales experience: Clarity, Ease, and Trust.
- Why your homepage isn’t enough—and how credit lines, prices, and details create clarity.
- How multiple payment options and clear agreements make buying easier.
- Why trust depends on fast responses, transparent policies, and consistent follow-through.
- A challenge for you: Audit your own buyer’s journey and fix one barrier this week.
Highlights
00:00 Someone discovers your art on Instagram—what happens next?
02:00 Barriers in the buying process and why they matter
04:00 The first key: Clarity (and why your homepage is not the best destination)
05:00 The importance of credit lines for every finished piece
06:00 Pep talk: Don’t make people work harder to give you money
06:20 The second key: Ease—payment options and professional process
07:00 Stories about payment plans gone wrong and how to protect yourself
08:00 Why seamless transactions signal professionalism and build trust
08:20 The third key: Trust—buyers need to feel safe and confident
09:00 Follow-through, transparency, and consistent post-sale communication
09:30 The bigger picture: Trust and relationships over time create collectors
09:50 Your action step—audit your own buyer’s journey
10:00 Workshop invitation and how this step fits into the larger journey
11:20 Closing reminders: You can’t control the economy, but you can control how easy it is to buy your art
Mentioned
📖 To read more and see featured artists visit https://artbizsuccess.com/remove-barriers
📥 RESOURCES
Planning Workshop:
Essentials for Artist Success:
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