host: Alyson Stanfield

Artists thrive on creative expression, but that same impulse can scatter your marketing. Without consistency, collectors are left confused about who you are and what you stand for.

In this solo episode, I share why identity comes before design, what goes into a brand kit, and how it saves time while building trust.

Your next collector is just one connection away. Make it a memorable one.

✨ HIGHLIGHTS

00:00 When artists relied on printed packets

02:40 Why tactile marketing materials still matter today

05:40 The tough love: artists aren’t designers (and why that matters)

08:00 Why your Identity — with a capital “I” — comes first

10:20 What a brand kit includes and how it helps

12:00 The pitfalls of DIY and how we can give you support in Essentials

13:40 Wrapping up: identity, design, and consistency in action

📖 To read more, see images, find resources mentioned, and leave a comment, visit https://artbizsuccess.com/brand-kit

🎧 MENTIONED

These are the other solo episodes (so far) leading up to the Followers to Collectors workshop.

When the Art Sales Stop: 6 Areas to Investigate (235)

Clean Your Email List to Improve Deliverability and Engagement (236)

Remove Barriers to Buying Your Art (237)

You Don’t Need a Gallery, You Need Conscious Connections (238)

🎧 RELATED EPISODES

These episodes feature guests who have clarity around who they are as artists:

Married to a Single Art Project Forever with Michelle Fung (227)

How You Want to Be Perceived as an Artist with Alexandra Squire (133)

What a Commitment to Audience-Building Means to Noelle Phares (225)

📥 RESOURCES

Planning Workshop:

Followers to Collectors – September 9–10

Essentials for Artist Success:

Ongoing coaching, support, and training

⛰️ The Art Biz is recorded on the traditional land of the Cheyenne, Arapaho and Ute tribes.

~ ~ ! ATTENTION INDIGENOUS ARTISTS and BIPOC ARTISTS ! ~ ~

This is an invitation to all Indigenous and BIPOC artists, wherever you are in the world, to share your story here on The Art Biz. Here’s how ~~~~> https://artbizsuccess.com/pitch-podcast/