The Assisted Living Investing Podcast

Brandon extensive annual review of the top assisted living markets to watch in 2025. He provides a comprehensive breakdown of the research and criteria he uses to rank states, helping beginners and aspiring investors navigate the assisted living business landscape effectively. 01:14 Assisted living combines financial freedom with impactful care for residents. 02:12 Top market selection criteria include retirement migration, degree of difficulty, and competition. 05:26 AI tools were used only for synthesizing competition and degree of difficulty data, not core retirement trend research. 07:05 Licensing and staffing requirements vary greatly by state, influencing market ease or difficulty. 19:36 Top 5 states for assisted living investment in 2025: Wyoming, West Virginia, Kentucky, North Dakota, Delaware. 21:52 California and New York rank low due to competition and regulatory hurdles but success is still possible. 27:24 Launchpad Bundle and roadmap challenge provide practical resources for starting an assisted living business. Resources Mentioned: Visit our website, AssistedLivingInvesting.net, for additional resources, including our year-long mastermind program and free underwriting calculator. Get your free business plan checklist today: https://urlgeni.us/alibpc Learn about the Assisted Living Investing Mastermind: assistedlivinginvesting.net/mastermind Apply for the Mastermind today: alimastermind.com/application Join the Bussiness Foundation Basics Workshop: Assisted Living Business Foundation Basics Learn the five steps to help you start an assisted living business: https://youtube.com/live/dRVCa80SOyM Get the 12 Week Year Book: https://amzn.to/4bAOpQf Marketing Made Simple by Donald Miller: https://amzn.to/3ECoNY5 Who Not How by Benjamin Hardy : https://bit.ly/whonothowbooklink Courses:- Do you need guidance on your journey to launching your assisted living business: https://urlgeni.us/aliala- Do you need help building your business plan: https://urlgeni.us/alibpg FREE Resources:- Business Plan Checklist: https://urlgeni.us/alibpc- Calculator: https://urlgeni.us/alicalc- Lease Agreement Template: https://urlgeni.us/alila- ProfitPath Analysis Tool: https://urlgeni.us/aliprofitpath- Grant Writing Template: https://urlgeni.us/aligrantNeed help with your payroll? Get Gusto: https://gusto.com/i/brandon9590 Follow Us: Subscribe to the podcast for more episodes.Leave a review to help us continue bringing you valuable content. Engage with us on our various platforms for further learning and support.Facebook | LinkedIn | X | Instagram

In this episode of The Assisted Living Investing Podcast, Brandon Gustafson shares how to overcome common funding challenges when starting an assisted living business. Learn the essentials of building a strong business plan, mastering underwriting, building lender relationships, and staying resilient through rejections—all with practical tips and free tools to help you launch successfully. 00:00:00 – Introduction00:00:47 – Overcoming Funding Obstacles: Business Plan Importance00:01:08 – Launchpad Bundle & Business Plan Building00:01:31 – Defining Your Market & Population Niche00:02:17 – Market Research & Competitive Differentiation00:03:32 – Essential Documents for Funding00:04:15 – Coaching & Support Options00:04:37 – Understanding Underwriting and Its Role00:04:59 – Estimating Income in Underwriting00:05:51 – Breaking Down Expenses00:06:47 – Request for Audience Feedback on Expenses00:07:12 – Calculating Net Income & Break-even Analysis00:08:11 – Lender’s Perspective on Underwriting00:08:55 – Reiteration of Free Underwriting Calculator00:09:12 – Building Strong Lender Relationships00:09:42 – Organizing Documents Efficiently00:10:21 – Honesty and Transparency with Lenders00:11:21 – Follow-up Etiquette and Communication00:12:10 – Handling Rejections & Maintaining Persistence00:13:33 – ALI Basics Community Invitation00:14:49 – Outro & Additional Resources Reminder Resources Mentioned: Visit our website, AssistedLivingInvesting.net, for additional resources, including our year-long mastermind program and free underwriting calculator. Get your free business plan checklist today: https://urlgeni.us/alibpc Learn about the Assisted Living Investing Mastermind: assistedlivinginvesting.net/mastermind Apply for the Mastermind today: alimastermind.com/application Join the Bussiness Foundation Basics Workshop: Assisted Living Business Foundation Basics Learn the five steps to help you start an assisted living business: https://youtube.com/live/dRVCa80SOyM Get the 12 Week Year Book: https://amzn.to/4bAOpQf Marketing Made Simple by Donald Miller: https://amzn.to/3ECoNY5 Who Not How by Benjamin Hardy : https://bit.ly/whonothowbooklink Courses:- Do you need guidance on your journey to launching your assisted living business: https://urlgeni.us/aliala- Do you need help building your business plan: https://urlgeni.us/alibpg FREE Resources:- Business Plan Checklist: https://urlgeni.us/alibpc- Calculator: https://urlgeni.us/alicalc- Lease Agreement Template: https://urlgeni.us/alila- ProfitPath Analysis Tool: https://urlgeni.us/aliprofitpath- Grant Writing Template: https://urlgeni.us/aligrantNeed help with your payroll? Get Gusto: https://gusto.com/i/brandon9590 Follow Us: Subscribe to the podcast for more episodes.Leave a review to help us continue bringing you valuable content. Engage with us on our various platforms for further learning and support.Facebook | LinkedIn | X | Instagram

In this episode of the Assisted Living Investing Podcast, host Brandon provides a comprehensive guide on the essential home renovation secrets and regulatory considerations for launching an assisted living business. The discussion focuses heavily on the challenges and necessities around renovating a property, whether leasing or owning, to meet the stringent requirements for assisted living licensing. 00:00:00 – Introduction00:00:17 – Topic Overview: Assisted Living Home Renovation Secrets00:01:38 – Leasing vs. Owning: Renovation Considerations00:03:36 – Renovation Timelines and Scope00:06:10 – Importance of Permitting Renovations00:08:49 – Engaging Early with the Fire Department00:11:59 – Fire Department Inspections and Punch Lists00:12:43 – Fire Suppression Systems: Costs and Challenges00:13:54 – Zoning and Landlord Conversations00:15:26 – Licensing Application Process00:17:24 – Desired Outcomes: Approvals and Certificates00:20:19 – Episode Wrap-Up and Resources   Resources Mentioned: Visit our website, AssistedLivingInvesting.net, for additional resources, including our year-long mastermind program and free underwriting calculator. Get your free business plan checklist today: https://urlgeni.us/alibpc Learn about the Assisted Living Investing Mastermind: assistedlivinginvesting.net/mastermind Apply for the Mastermind today: alimastermind.com/application Join the Bussiness Foundation Basics Workshop: Assisted Living Business Foundation Basics Learn the five steps to help you start an assisted living business: https://youtube.com/live/dRVCa80SOyM Get the 12 Week Year Book: https://amzn.to/4bAOpQf Marketing Made Simple by Donald Miller: https://amzn.to/3ECoNY5 Who Not How by Benjamin Hardy : https://bit.ly/whonothowbooklink Courses:- Do you need guidance on your journey to launching your assisted living business: https://urlgeni.us/aliala- Do you need help building your business plan: https://urlgeni.us/alibpg FREE Resources:- Business Plan Checklist: https://urlgeni.us/alibpc- Calculator: https://urlgeni.us/alicalc- Lease Agreement Template: https://urlgeni.us/alila- ProfitPath Analysis Tool: https://urlgeni.us/aliprofitpath- Grant Writing Template: https://urlgeni.us/aligrantNeed help with your payroll? Get Gusto: https://gusto.com/i/brandon9590 Follow Us: Subscribe to the podcast for more episodes.Leave a review to help us continue bringing you valuable content. Engage with us on our various platforms for further learning and support.Facebook | LinkedIn | X | Instagram

In this episode, Brandon outlines critical considerations prospective assisted living operators must understand before entering the industry. He emphasizes the complexity of managing relationships with a diverse group of people, including staff, residents, families, inspectors, vendors, and contractors. Staffing emerges as one of the most challenging aspects due to high turnover, shortages, and the need for ongoing training. The industry is heavily regulated, requiring strict compliance, thorough documentation, and adherence to evolving state rules, making the role of a skilled facility administrator indispensable. 00:00 Introduction to the podcast mission: helping beginners start an assisted living business. 01:09 Managing a “trifecta” of relationships: staff, residents, and families can be difficult. 03:35 Staffing is the hardest part with high turnover and ongoing training needs. 05:27 Heavy regulatory environment requires constant compliance and documentation. 06:36 Facility administrators play a critical role in successful operations. 07:41 This business isn’t for money alone; passion and heart are essential. 10:26 Resources like underwriting calculators and membership programs support new operators. Resources Mentioned: Visit our website, AssistedLivingInvesting.net, for additional resources, including our year-long mastermind program and free underwriting calculator. Get your free business plan checklist today: https://urlgeni.us/alibpc Learn about the Assisted Living Investing Mastermind: assistedlivinginvesting.net/mastermind Apply for the Mastermind today: alimastermind.com/application Join the Bussiness Foundation Basics Workshop: Assisted Living Business Foundation Basics Learn the five steps to help you start an assisted living business: https://youtube.com/live/dRVCa80SOyM Get the 12 Week Year Book: https://amzn.to/4bAOpQf Marketing Made Simple by Donald Miller: https://amzn.to/3ECoNY5 Who Not How by Benjamin Hardy : https://bit.ly/whonothowbooklink Courses:- Do you need guidance on your journey to launching your assisted living business: https://urlgeni.us/aliala- Do you need help building your business plan: https://urlgeni.us/alibpg FREE Resources:- Business Plan Checklist: https://urlgeni.us/alibpc- Calculator: https://urlgeni.us/alicalc- Lease Agreement Template: https://urlgeni.us/alila- ProfitPath Analysis Tool: https://urlgeni.us/aliprofitpath- Grant Writing Template: https://urlgeni.us/aligrantNeed help with your payroll? Get Gusto: https://gusto.com/i/brandon9590 Follow Us: Subscribe to the podcast for more episodes.Leave a review to help us continue bringing you valuable content. Engage with us on our various platforms for further learning and support.Facebook | LinkedIn | X | Instagram

In this episode of the Assisted Living Investing Podcast, Brandon introduces his newly published 2025 book, The Profitable Assisted Living Facility, designed specifically to help beginners launch their assisted living business within a year. 00:00:00 – Introduction00:01:44 – Overview of the Book & 5-Phase Process00:02:06 – Phase 1: Building a Foundation00:02:31 – Phase 2: Optimal Property Selection00:02:41 – Phase 3: Capital & Funding00:03:10 – Phase 4: Licensing & Regulations00:03:36 – Phase 5: Strategic Launch & Scaling00:04:06 – Companion Workbook & Coaching Options00:04:49 – The FOCUS Framework Explained00:05:06 – Special Bonuses for Early Book Buyers00:05:42 – Deep Dive into Each FOCUS Phase00:11:28 – Book Formats & Where to Buy00:13:10 – Episode Wrap-Up Resources Mentioned: Visit our website, AssistedLivingInvesting.net, for additional resources, including our year-long mastermind program and free underwriting calculator. Get your free business plan checklist today: https://urlgeni.us/alibpc Learn about the Assisted Living Investing Mastermind: assistedlivinginvesting.net/mastermind Apply for the Mastermind today: alimastermind.com/application Join the Bussiness Foundation Basics Workshop: Assisted Living Business Foundation Basics Learn the five steps to help you start an assisted living business: https://youtube.com/live/dRVCa80SOyM Get the 12 Week Year Book: https://amzn.to/4bAOpQf Marketing Made Simple by Donald Miller: https://amzn.to/3ECoNY5 Who Not How by Benjamin Hardy : https://bit.ly/whonothowbooklink Courses:- Do you need guidance on your journey to launching your assisted living business: https://urlgeni.us/aliala- Do you need help building your business plan: https://urlgeni.us/alibpg FREE Resources:- Business Plan Checklist: https://urlgeni.us/alibpc- Calculator: https://urlgeni.us/alicalc- Lease Agreement Template: https://urlgeni.us/alila- ProfitPath Analysis Tool: https://urlgeni.us/aliprofitpath- Grant Writing Template: https://urlgeni.us/aligrantNeed help with your payroll? Get Gusto: https://gusto.com/i/brandon9590 Follow Us: Subscribe to the podcast for more episodes.Leave a review to help us continue bringing you valuable content. Engage with us on our various platforms for further learning and support.Facebook | LinkedIn | X | Instagram

In this episode of the Assisted Living Investing Podcast, Brandon breaks down beginner-friendly strategies for securing financing for care homes and assisted living facilities. From building a strong business plan and underwriting deals to navigating lender relationships, Brandon shares practical tips to help you approach financing with confidence. He emphasizes knowing when to walk away from a deal that doesn’t make sense, how to refine your plan with lender feedback, and why professionalism goes a long way in building credibility. The episode wraps up with encouragement to stay consistent, persistent, and connected through the ALI Basics community as you move forward on your assisted living journey. 00:00:00 – Introduction00:00:45 – Insider Tips for Financing Your Assisted Living Business00:01:14 – Importance of a Business Plan00:01:35 – Crafting Your Mission Statement & Defining Your Target Population00:02:27 – Location and Market Research00:03:05 – Operational Plan Details00:03:44 – Underwriting & Financial Planning00:04:28 – Profitability Analysis & Deal Evaluation00:05:11 – Knowing When to Walk Away00:06:13 – Lender Perspectives & Metrics00:07:09 – Casting a Wide Net for Lenders00:08:38 – Handling Rejections & Feedback00:09:48 – Persistence and Relationship Building00:10:22 – Making a Lasting Positive Impression00:11:37 – Pro Tips for Working with Lenders00:13:26 – The Importance of Professionalism00:16:01 – Closing Remarks Resources Mentioned: Visit our website, AssistedLivingInvesting.net, for additional resources, including our year-long mastermind program and free underwriting calculator. Get your free business plan checklist today: https://urlgeni.us/alibpc Learn about the Assisted Living Basics: https://www.assistedlivinginvesting.net/basics Learn about the Assisted Living Investing Mastermind: assistedlivinginvesting.net/mastermind Apply for the Mastermind today: alimastermind.com/application Join the Bussiness Foundation Basics Workshop: Assisted Living Business Foundation Basics Learn the five steps to help you start an assisted living business: https://youtube.com/live/dRVCa80SOyM Get the 12 Week Year Book: https://amzn.to/4bAOpQf Marketing Made Simple by Donald Miller: https://amzn.to/3ECoNY5 Who Not How by Benjamin Hardy : https://bit.ly/whonothowbooklink Courses:- Do you need guidance on your journey to launching your assisted living business: https://urlgeni.us/aliala- Do you need help building your business plan: https://urlgeni.us/alibpg FREE Resources:- Business Plan Checklist: https://urlgeni.us/alibpc- Calculator: https://urlgeni.us/alicalc- Lease Agreement Template: https://urlgeni.us/alila- ProfitPath Analysis Tool: https://urlgeni.us/aliprofitpath- Grant Writing Template: https://urlgeni.us/aligrantNeed help with your payroll? Get Gusto: https://gusto.com/i/brandon9590 Follow Us: Subscribe to the podcast for more episodes.Leave a review to help us continue bringing you valuable content. Engage with us on our various platforms for further learning and support.Facebook | LinkedIn | X | Instagram

In this episode, Brandon provides an in-depth look into the day-to-day operations and realities of running an assisted living facility. He clarifies common misconceptions about assisted living, especially differentiating it from nursing homes and memory care facilities. He explains the types of care assisted living can provide, including assistance with daily activities, medication management, meal preparation, social engagement, and the mandatory provision of activities for residents. 00:00:00 – Introduction00:02:20 – Types of Care Provided in Assisted Living00:03:22 – Distinction from Nursing Homes00:04:11 – Meal Preparation and Service00:05:11 – Social Activities and Resident Engagement00:05:33 – Assisted Living as Apartment-Style Communal Living00:06:18 – Care Limitations: What Assisted Living Cannot Provide00:08:09 – Handling Residents with Behavioral or Safety Concerns00:08:37 – Cognitive Impairment and Memory Care00:09:47 – Daily Activities Requirement00:10:36 – Examples of Activities00:11:24 – Staffing for Activities00:12:03 – Mealtime Structure and Dietary Management00:13:31 – Resident Autonomy at Mealtimes00:14:36 – Staffing Requirements00:15:00 – Nursing Staff Role00:16:00 – Nurse-Operators in Assisted Living00:16:42 – Summary of Assisted Living Operations00:18:43 – Closing Remarks Resources Mentioned: Visit our website, AssistedLivingInvesting.net, for additional resources, including our year-long mastermind program and free underwriting calculator. Get your free business plan checklist today: https://urlgeni.us/alibpc Learn about the Assisted Living Basics: https://www.assistedlivinginvesting.net/basics Learn about the Assisted Living Investing Mastermind: assistedlivinginvesting.net/mastermind Apply for the Mastermind today: alimastermind.com/application Join the Bussiness Foundation Basics Workshop: Assisted Living Business Foundation Basics Learn the five steps to help you start an assisted living business: https://youtube.com/live/dRVCa80SOyM Get the 12 Week Year Book: https://amzn.to/4bAOpQf Marketing Made Simple by Donald Miller: https://amzn.to/3ECoNY5 Who Not How by Benjamin Hardy : https://bit.ly/whonothowbooklink Courses:- Do you need guidance on your journey to launching your assisted living business: https://urlgeni.us/aliala- Do you need help building your business plan: https://urlgeni.us/alibpg FREE Resources:- Business Plan Checklist: https://urlgeni.us/alibpc- Calculator: https://urlgeni.us/alicalc- Lease Agreement Template: https://urlgeni.us/alila- ProfitPath Analysis Tool: https://urlgeni.us/aliprofitpath- Grant Writing Template: https://urlgeni.us/aligrantNeed help with your payroll? Get Gusto: https://gusto.com/i/brandon9590 Follow Us: Subscribe to the podcast for more episodes.Leave a review to help us continue bringing you valuable content. Engage with us on our various platforms for further learning and support.Facebook | LinkedIn | X | Instagram

In this episode, Brandon provides a comprehensive behind-the-scenes look at running an assisted living care home. Geared towards beginners eager to launch their own assisted living business, the episode dives into critical operational aspects, focusing on four fundamental areas: managing people, finances, culture, and compliance. 00:00:00 – Introduction00:00:33 – Behind the Scenes: Running a Care Home00:01:51 – Importance of Communication00:02:08 – Managing Finances: Payroll Focus00:04:01 – Collecting Resident Payments00:05:40 – Understanding Medicaid00:06:02 – Food Management and Costs00:07:11 – Utilities and Insurance Expenses00:08:30 – Repairs and Maintenance00:09:32 – Marketing and Administrative Costs00:10:02 – Owner Compensation00:10:50 – Building Culture Through Hiring and Staff Management00:12:33 – Creating the Facility’s Atmosphere00:12:58 – Compliance and Regulations00:14:15 – Employee Training and Documentation00:16:02 – Delegation and Key Roles00:17:17 – Closing Remarks Resources Mentioned: Visit our website, AssistedLivingInvesting.net, for additional resources, including our year-long mastermind program and free underwriting calculator. Get your free business plan checklist today: https://urlgeni.us/alibpc Learn about the Assisted Living Basics: https://www.assistedlivinginvesting.net/basics Learn about the Assisted Living Investing Mastermind: assistedlivinginvesting.net/mastermind Apply for the Mastermind today: alimastermind.com/application Join the Bussiness Foundation Basics Workshop: Assisted Living Business Foundation Basics Learn the five steps to help you start an assisted living business: https://youtube.com/live/dRVCa80SOyM Get the 12 Week Year Book: https://amzn.to/4bAOpQf Marketing Made Simple by Donald Miller: https://amzn.to/3ECoNY5 Who Not How by Benjamin Hardy : https://bit.ly/whonothowbooklink Courses:- Do you need guidance on your journey to launching your assisted living business: https://urlgeni.us/aliala- Do you need help building your business plan: https://urlgeni.us/alibpg FREE Resources:- Business Plan Checklist: https://urlgeni.us/alibpc- Calculator: https://urlgeni.us/alicalc- Lease Agreement Template: https://urlgeni.us/alila- ProfitPath Analysis Tool: https://urlgeni.us/aliprofitpath- Grant Writing Template: https://urlgeni.us/aligrantNeed help with your payroll? Get Gusto: https://gusto.com/i/brandon9590 Follow Us: Subscribe to the podcast for more episodes.Leave a review to help us continue bringing you valuable content. Engage with us on our various platforms for further learning and support.Facebook | LinkedIn | X | Instagram

In this episode of the Assisted Living Investing Podcast, host Brandon Gustafson provides a comprehensive overview of unlicensed care homes, explaining their differences from licensed assisted living facilities, the risks involved, legal considerations, and operational limitations. 00:00:00 - Introduction 00:00:17 - Topic Introduction: Risks of Unlicensed Care Homes 00:01:32 - Medicaid & Unlicensed Care Homes 00:02:17 - Legal Disclaimer 00:03:04 - Defining Unlicensed Care Homes 00:04:23 - Setting & Capacity 00:04:53 - What You Cannot Do in Unlicensed Care Homes 00:06:15 - Medicaid Population & Licensing 00:06:54 - What Care Can Be Provided 00:08:00 - Legal Structure & Protection 00:10:05 - Insurance & Policies 00:11:30 - Five-Phase Business Process 00:12:20 - Common Pitfalls & How to Avoid Them 00:14:12 - Financial Considerations & Profitability 00:18:13 - Final Thoughts Resources Mentioned: Visit our website, AssistedLivingInvesting.net, for additional resources, including our year-long mastermind program and free underwriting calculator. Get your free business plan checklist today: https://urlgeni.us/alibpc Learn about the Assisted Living Basics: https://www.assistedlivinginvesting.net/basics Learn about the Assisted Living Investing Mastermind: assistedlivinginvesting.net/mastermind Apply for the Mastermind today: alimastermind.com/application Join the Bussiness Foundation Basics Workshop: Assisted Living Business Foundation Basics Learn the five steps to help you start an assisted living business: https://youtube.com/live/dRVCa80SOyM Get the 12 Week Year Book: https://amzn.to/4bAOpQf Marketing Made Simple by Donald Miller: https://amzn.to/3ECoNY5 Who Not How by Benjamin Hardy : https://bit.ly/whonothowbooklink Courses:- Do you need guidance on your journey to launching your assisted living business: https://urlgeni.us/aliala- Do you need help building your business plan: https://urlgeni.us/alibpg FREE Resources:- Business Plan Checklist: https://urlgeni.us/alibpc- Calculator: https://urlgeni.us/alicalc- Lease Agreement Template: https://urlgeni.us/alila- ProfitPath Analysis Tool: https://urlgeni.us/aliprofitpath- Grant Writing Template: https://urlgeni.us/aligrantNeed help with your payroll? Get Gusto: https://gusto.com/i/brandon9590 Follow Us: Subscribe to the podcast for more episodes.Leave a review to help us continue bringing you valuable content. Engage with us on our various platforms for further learning and support.Facebook | LinkedIn | X | Instagram

In this episode, Brandon shares the true rewards and challenges of the industry—dispelling myths about “easy money” and explaining the hands-on work required to manage residents, staff, finances, and ever-changing regulations. From careful underwriting to building strong relationships and navigating high staff turnover, he outlines the key steps to long-term profitability and impact. 00:00:00 – Introduction00:00:32 – Avoiding False Promises in Assisted Living Investing00:01:17 – The Real Work Behind the Money00:03:00 – Filling Beds and Breaking Even00:03:41 – Importance of Underwriting and Financial Awareness00:04:43 – Choosing Your Path: Buy Existing vs. Build New00:06:26 – Being the Boss and the Backup00:08:18 – Handling Challenges and Staff Issues00:10:06 – Active Involvement Required00:10:49 – Time Commitment and Navigating Healthcare Regulations00:12:04 – Continuous Staff Training00:13:05 – Building Relationships is Key00:14:25 – The Reality Check: Challenges vs. Rewards00:16:25 – Final Summary and Encouragement Resources Mentioned: Visit our website, AssistedLivingInvesting.net, for additional resources, including our year-long mastermind program and free underwriting calculator. Get your free business plan checklist today: https://urlgeni.us/alibpc Learn about the Assisted Living Basics: https://www.assistedlivinginvesting.net/basics Learn about the Assisted Living Investing Mastermind: assistedlivinginvesting.net/mastermind Apply for the Mastermind today: alimastermind.com/application Join the Bussiness Foundation Basics Workshop: Assisted Living Business Foundation Basics Learn the five steps to help you start an assisted living business: https://youtube.com/live/dRVCa80SOyM Get the 12 Week Year Book: https://amzn.to/4bAOpQf Marketing Made Simple by Donald Miller: https://amzn.to/3ECoNY5 Who Not How by Benjamin Hardy : https://bit.ly/whonothowbooklink Courses:- Do you need guidance on your journey to launching your assisted living business: https://urlgeni.us/aliala- Do you need help building your business plan: https://urlgeni.us/alibpg FREE Resources:- Business Plan Checklist: https://urlgeni.us/alibpc- Calculator: https://urlgeni.us/alicalc- Lease Agreement Template: https://urlgeni.us/alila- ProfitPath Analysis Tool: https://urlgeni.us/aliprofitpath- Grant Writing Template: https://urlgeni.us/aligrantNeed help with your payroll? Get Gusto: https://gusto.com/i/brandon9590 Follow Us: Subscribe to the podcast for more episodes.Leave a review to help us continue bringing you valuable content. Engage with us on our various platforms for further learning and support.Facebook | LinkedIn | X | Instagram

In this episode of The Assisted Living Investing Podcast, host Brandon Gustafson dives deep into unlicensed care homes as a potential entry point for those new to assisted living. Drawing from his own experience operating facilities since 2020, Brandon breaks down how these smaller, license-free homes work, the regulations you still need to follow, and what makes them a unique opportunity in today’s market. 00:00:00 – Introduction00:00:16 – Topic Introduction: Unlicensed Care Home Secrets00:01:10 – Facility Size & Home Requirements00:02:08 – Pricing & Profitability Realities00:02:40 – Home Layout Considerations: Stairs00:03:36 – Solutions for Stairs & Accessibility00:03:53 – Summary of Ideal Home Features00:04:35 – Bedroom Requirements & Regulations00:06:05 – Verifying Local Requirements & Renovations00:07:04 – Certificate of Occupancy & Zoning00:08:43 – Zoning Permitted Use & Application Process00:10:05 – Homeowners Associations (HOAs) Challenges00:12:43 – Should You Start an Unlicensed Care Home?00:13:53 – Occupancy & Financial Realities00:16:56 – Caution Against Rushing In00:19:30 – Closing Remarks & Call to Action Resources Mentioned: Visit our website, AssistedLivingInvesting.net, for additional resources, including our year-long mastermind program and free underwriting calculator. Get your free business plan checklist today: https://urlgeni.us/alibpc Learn about the Assisted Living Investing Mastermind: assistedlivinginvesting.net/mastermind Apply for the Mastermind today: alimastermind.com/application Join the Bussiness Foundation Basics Workshop: Assisted Living Business Foundation Basics Learn the five steps to help you start an assisted living business: https://youtube.com/live/dRVCa80SOyM Get the 12 Week Year Book: https://amzn.to/4bAOpQf Marketing Made Simple by Donald Miller: https://amzn.to/3ECoNY5 Who Not How by Benjamin Hardy : https://bit.ly/whonothowbooklink Courses:- Do you need guidance on your journey to launching your assisted living business: https://urlgeni.us/aliala- Do you need help building your business plan: https://urlgeni.us/alibpg FREE Resources:- Business Plan Checklist: https://urlgeni.us/alibpc- Calculator: https://urlgeni.us/alicalc- Lease Agreement Template: https://urlgeni.us/alila- ProfitPath Analysis Tool: https://urlgeni.us/aliprofitpath- Grant Writing Template: https://urlgeni.us/aligrantNeed help with your payroll? Get Gusto: https://gusto.com/i/brandon9590 Follow Us: Subscribe to the podcast for more episodes.Leave a review to help us continue bringing you valuable content. Engage with us on our various platforms for further learning and support.Facebook | LinkedIn | X | Instagram

In this episode of the Assisted Living Investing podcast, Brandon Gustafson shares actionable marketing strategies to help you launch and grow a profitable assisted living business. Learn how to build a strong local referral network, optimize your Google Business profile, and use lead magnets, email drip campaigns, and Google Ads to consistently attract and convert leads. Brandon also emphasizes the power of reviews, video testimonials, and relationship-building with healthcare partners to keep your beds full and your business thriving. 00:00:00 – Introduction00:00:45 – Topic Introduction: Marketing Strategies to Fill Your Facility Fast00:01:04 – Building a Strong Referral Network00:02:38 – Maintaining Consistent Engagement with Referral Sources00:03:51 – Offering Value to Referral Partners00:04:55 – Patience with Referral Development and Placement Agencies00:05:25 – Dominating Local Google Search00:06:11 – Importance of Google Reviews00:07:06 – Regular Posting on Google Business Profile00:07:57 – SEO Keywords and Website Optimization00:08:39 – Geo-targeting with Nearby Areas00:09:24 – Using Google Ads for Targeted Marketing00:10:22 – Capturing Leads with Lead Magnets00:12:19 – Importance of Lead Capture to Prevent Website Bounce00:13:03 – Implementing Email Drip Campaigns and Funnels00:14:45 – Gathering Testimonials and Success Stories00:15:42 – Sharing Before & After Visuals and Team Highlights00:16:22 – Building Momentum Over Time00:18:02 – End of Episode Resources Mentioned: Visit our website, AssistedLivingInvesting.net, for additional resources, including our year-long mastermind program and free underwriting calculator. Get your free business plan checklist today: https://urlgeni.us/alibpc Learn about the Assisted Living Basics: https://www.assistedlivinginvesting.net/basics Learn about the Assisted Living Investing Mastermind: assistedlivinginvesting.net/mastermind Apply for the Mastermind today: alimastermind.com/application Join the Bussiness Foundation Basics Workshop: Assisted Living Business Foundation Basics Learn the five steps to help you start an assisted living business: https://youtube.com/live/dRVCa80SOyM Get the 12 Week Year Book: https://amzn.to/4bAOpQf Marketing Made Simple by Donald Miller: https://amzn.to/3ECoNY5 Who Not How by Benjamin Hardy : https://bit.ly/whonothowbooklink Courses:- Do you need guidance on your journey to launching your assisted living business: https://urlgeni.us/aliala- Do you need help building your business plan: https://urlgeni.us/alibpg FREE Resources:- Business Plan Checklist: https://urlgeni.us/alibpc- Calculator: https://urlgeni.us/alicalc- Lease Agreement Template: https://urlgeni.us/alila- ProfitPath Analysis Tool: https://urlgeni.us/aliprofitpath- Grant Writing Template: https://urlgeni.us/aligrantNeed help with your payroll? Get Gusto: https://gusto.com/i/brandon9590 Follow Us: Subscribe to the podcast for more episodes.Leave a review to help us continue bringing you valuable content. Engage with us on our various platforms for further learning and support.Facebook | LinkedIn | X | Instagram

In this episode, Brandon shares the most common (and costly) mistakes people make when starting out and how to avoid them. From skipping proper market research to underestimating startup and operational costs, he breaks down what truly matters when building a solid foundation in this industry. 00:00:00 – Introduction00:00:41 – Main Topic Introduction: Common Mistakes to Avoid00:00:41 – Mistake #1: Neglecting Market Research00:04:26 – Mistake #2: Underestimating Startup and Operating Costs00:07:43 – Mistake #3: Hiring the Wrong Team00:10:33 – 00:11:50 – Wrap-Up and Call to Action Resources Mentioned: Visit our website, AssistedLivingInvesting.net, for additional resources, including our year-long mastermind program and free underwriting calculator. Get your free business plan checklist today: https://urlgeni.us/alibpc Learn about the Assisted Living Basics: https://www.assistedlivinginvesting.net/basics Learn about the Assisted Living Investing Mastermind: assistedlivinginvesting.net/mastermind Apply for the Mastermind today: alimastermind.com/application Join the Business Foundation Basics Workshop: Assisted Living Business Foundation Basics Learn the five steps to help you start an assisted living business: https://youtube.com/live/dRVCa80SOyM Get the 12 Week Year Book: https://amzn.to/4bAOpQf Marketing Made Simple by Donald Miller: https://amzn.to/3ECoNY5 Who Not How by Benjamin Hardy : https://bit.ly/whonothowbooklink Courses:- Do you need guidance on your journey to launching your assisted living business: https://urlgeni.us/aliala- Do you need help building your business plan: https://urlgeni.us/alibpg FREE Resources:- Business Plan Checklist: https://urlgeni.us/alibpc- Calculator: https://urlgeni.us/alicalc- Lease Agreement Template: https://urlgeni.us/alila- ProfitPath Analysis Tool: https://urlgeni.us/aliprofitpath- Grant Writing Template: https://urlgeni.us/aligrantNeed help with your payroll? Get Gusto: https://gusto.com/i/brandon9590 Follow Us: Subscribe to the podcast for more episodes.Leave a review to help us continue bringing you valuable content. Engage with us on our various platforms for further learning and support.Facebook | LinkedIn | X | Instagram

In this episode of the Assisted Living Investing Podcast, host Brandon addresses a common question among aspiring assisted living business owners: whether and when to form an LLC (Limited Liability Company) for their business. Drawing from his extensive experience in healthcare administration and assisted living business operations, Brandon emphasizes that while forming an LLC is an important step, it is not necessarily the first or most critical action beginners should take. Instead, he advocates for building a strong foundational understanding of the business through market research, underwriting, and financial planning before forming an LLC. 00:00:00 – Introduction 00:00:17 – Topic Overview: Should You Start an LLC? 00:02:02 – When to Create an LLC 00:04:48 – LLC Timing and Property Purchase 00:06:20 – Step-by-Step Scenario: Property Purchase and LLC Setup 00:07:31 – Post-Closing Entity Transfer 00:08:22 – Benefits of Using an LLC 00:09:05 – Using an Existing LLC 00:10:05 – Importance of Separate Entities 00:11:48 – Expert Strategies and LLC Structuring 00:13:28 – Working with Professionals 00:14:48 – Accounting Considerations 00:16:19 – Episode Wrap-Up Resources Mentioned: Visit our website, AssistedLivingInvesting.net, for additional resources, including our year-long mastermind program and free underwriting calculator. Get your free business plan checklist today: https://urlgeni.us/alibpc Learn about the Assisted Living Basics: https://www.assistedlivinginvesting.net/basics Learn about the Assisted Living Investing Mastermind: assistedlivinginvesting.net/mastermind Apply for the Mastermind today: alimastermind.com/application Join the Business Foundation Basics Workshop: Assisted Living Business Foundation Basics Learn the five steps to help you start an assisted living business: https://youtube.com/live/dRVCa80SOyM Get the 12 Week Year Book: https://amzn.to/4bAOpQf Marketing Made Simple by Donald Miller: https://amzn.to/3ECoNY5 Who Not How by Benjamin Hardy : https://bit.ly/whonothowbooklink Courses:- Do you need guidance on your journey to launching your assisted living business: https://urlgeni.us/aliala- Do you need help building your business plan: https://urlgeni.us/alibpg FREE Resources:- Business Plan Checklist: https://urlgeni.us/alibpc- Calculator: https://urlgeni.us/alicalc- Lease Agreement Template: https://urlgeni.us/alila- ProfitPath Analysis Tool: https://urlgeni.us/aliprofitpath- Grant Writing Template: https://urlgeni.us/aligrantNeed help with your payroll? Get Gusto: https://gusto.com/i/brandon9590 Follow Us: Subscribe to the podcast for more episodes.Leave a review to help us continue bringing you valuable content. Engage with us on our various platforms for further learning and support.Facebook | LinkedIn | X | Instagram

In this episode, host Brandon Gustafson dives deep into critical red flags and essential compliance issues you need to be aware of when launching your assisted living business. From fire safety and zoning to ADA compliance and documentation, Brandon shares practical insights and actionable tips to help beginners successfully navigate the licensing process and avoid costly setbacks. 00:00:00 – Introduction 00:00:36 – Episode Topic Introduction 00:00:54 – Fire Safety Violations Overview 00:01:22 – Fire Suppression System Details 00:01:48 – Exit Routes and Egress Requirements 00:02:07 – Smoke and Carbon Monoxide Detectors 00:02:56 – Egress Requirements Case Study 00:04:47 – Fire Drill and Maintenance Importance 00:05:04 – Mitigating Fire Safety Issues 00:06:54 – ADA Compliance Introduction 00:07:09 – Planning for Future Resident Needs 00:07:47 – Common ADA Compliance Requirements 00:09:44 – ADA Compliance Solutions 00:10:13 – Impact of ADA Compliance on Renovations and Costs 00:10:31 – Incomplete Documentation Issues 00:10:55 – Necessary Documentation Overview 00:12:06 – Electrical and Plumbing Inspections 00:12:55 – Working with City Planners 00:13:17 – Organizing Your Documentation 00:15:33 – Closing Remarks Resources Mentioned: Visit our website, AssistedLivingInvesting.net, for additional resources, including our year-long mastermind program and free underwriting calculator. Get your free business plan checklist today: https://urlgeni.us/alibpc Learn about the Assisted Living Basics: https://www.assistedlivinginvesting.net/basics Learn about the Assisted Living Investing Mastermind: assistedlivinginvesting.net/mastermind Apply for the Mastermind today: alimastermind.com/application Join the Business Foundation Basics Workshop: Assisted Living Business Foundation Basics Learn the five steps to help you start an assisted living business: https://youtube.com/live/dRVCa80SOyM Get the 12 Week Year Book: https://amzn.to/4bAOpQf Marketing Made Simple by Donald Miller: https://amzn.to/3ECoNY5 Who Not How by Benjamin Hardy : https://bit.ly/whonothowbooklink Courses:- Do you need guidance on your journey to launching your assisted living business: https://urlgeni.us/aliala- Do you need help building your business plan: https://urlgeni.us/alibpg FREE Resources:- Business Plan Checklist: https://urlgeni.us/alibpc- Calculator: https://urlgeni.us/alicalc- Lease Agreement Template: https://urlgeni.us/alila- ProfitPath Analysis Tool: https://urlgeni.us/aliprofitpath- Grant Writing Template: https://urlgeni.us/aligrantNeed help with your payroll? Get Gusto: https://gusto.com/i/brandon9590 Follow Us: Subscribe to the podcast for more episodes.Leave a review to help us continue bringing you valuable content. Engage with us on our various platforms for further learning and support.Facebook | LinkedIn | X | Instagram