The B2B Marketing and PR podcast

116 Episodes

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Episode 115: What PR should do about the waning influence of traditional media

2025-09-0210:17

Text version of this piece: https://www.swordandthescript.com/2025/08/influence-media-waning/

Episode 114: Being different is THE best practice in marketing

2025-08-2902:26

Text version of this post: https://www.swordandthescript.com/2017/03/best-practice-marketing-different/

Episode 113: Essential customizations PR should make to their generative AI tools

2025-08-2607:09

Text version of this post: https://www.swordandthescript.com/2025/08/generative-ai-customizations/

Episode 112: B2B prospects form preferences earlier and avoid sales conversations later, analysts say

2025-08-1904:53

Text version: https://www.swordandthescript.com/2025/08/b2b-preferences/

Episode 111: 12 ways to extend the investment marketing makes in webinars

2025-08-1514:01

Text version of this post: https://www.swordandthescript.com/2016/12/b2b-webinars-leverage-existing/

Episode 110: Hiding pricing info may leave B2B tech companies off the short list

2025-08-1206:03

Text version of this post: https://www.swordandthescript.com/2025/08/b2b-pricing/

Episode 109: 9 Little Stories from a One Time Public Relations Gig with the Ringling Bros. and Barnum & Bailey Circus

2025-08-0813:27

Full text: https://www.swordandthescript.com/2017/05/pr-ringling-bros-barnum-bailey-circus/

Episode 108: Human experience is one thing AI cannot accurately provide to marketing or comms

2025-08-0505:19

Text version of this post: https://www.swordandthescript.com/2025/07/ai-human-experience/

Episode 107: Sheer Passion in Marketing Goes a Long Way

2025-08-0102:34

Text version of this post: https://www.swordandthescript.com/2017/03/passion-in-marketing/

Episode 106: Generative AI is changing behavior -- that's what marketing and comms need to observe

2025-07-2905:54

Full text of this post: https://www.swordandthescript.com/2025/07/generative-ai-changing-behavior/

Episode 105: Thought Leadership Actually Requires Thought and Leadership

2025-07-2502:46

Text version of this post: https://www.swordandthescript.com/2017/02/thought-leadership-requires/

Episode 104: 40+ B2B marketing and PR statistics marking the half way point in 2025

2025-07-2212:26

Full post with links to the cited sources: https://www.swordandthescript.com/2025/07/b2b-marketing-pr-statistics/

Episode 103: Marketing to be measured rather than marketing to pursuade

2025-07-1402:47

Text version of this post with links to the underlying resources: https://www.swordandthescript.com/2025/07/marketing-measurement-persuasion/

Episode 102: Practical ways for B2B marketing to get more value out of its investment in tradeshows and conferences

2025-07-1108:08

Text version of this post: https://www.swordandthescript.com/2017/04/b2b-marketing-trade-shows/

Episode 101: Reducing marketing employee turnover can improve marketing performance

2025-07-0809:08

Full text of the post with a link to the the study: https://www.swordandthescript.com/2025/06/marketing-employee-turnover/

Episode 100: The B2B marketing playbook must shift from tricks to education

2025-07-0104:44

Full post with links to the resoruces and statistics mentioned: https://www.swordandthescript.com/2025/06/b2b-marketing-playbook/

Episode 99: Marketers without authority to get stuff done leads to marketing without accountability

2025-06-2706:04

Full text of this post: https://www.swordandthescript.com/2017/07/marketing-accountability/

Episode 98: Very useful benchmarks for guiding how gated content is best used B2B marketing

2025-06-2405:13

Full text with links to the underlying resource mentioned: https://www.swordandthescript.com/2025/06/gated-content-benchmarks/

Episode 97: Are Embargoes and Exclusives Still Useful in Media Relations?

2025-06-2007:28

Full post with links to the underlying resoruces: https://www.swordandthescript.com/2020/09/embargoes-exclusives-useful/

Episode 96: Chatbots increasingly becoming the interface for PR software [PR tech summary no. 62]

2025-06-1710:02

The PR technology summary (PR tech sum) reviews all the news coming out of the PR software vendors once quarter. Here's a link to the full post with links to the underlying resources: https://www.swordandthescript.com/2025/06/pr-software-chatbots/

#box-pro-ellipsis-175785269942324{-webkit-line-clamp:2;}The B2B Marketing and PR podcast