The B2B Marketing and PR podcast

60 Episodes

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Episode 59: Your response to negative business reviews count as much as the review Itself

2024-12-2002:07

Full text of this post and link to underlying resoruces: https://www.swordandthescript.com/2021/01/response-business-reviews/

Episode 58: 38 marketing and comms predictions for 2025

2024-12-1746:11

Text version with links to underlying resources: https://www.swordandthescript.com/2024/12/marketing-comms-predictions-2025/

Episode 57: Good job! Research finds complimenting your competitors in marketing can tip the scales of sales in your favor

2024-12-1305:12

Full text: https://www.swordandthescript.com/2021/10/complimenting-competitors/

Episode 56: PR Tech Sum 60: New products and problems across PR software land

2024-12-1017:45

Full text: https://www.swordandthescript.com/2024/12/pr-software-land/

Episode 54: Surveys predict B2B marketing budgets will get a boost in 2025

2024-12-0305:30

Full text with links to underlying sources: https://www.swordandthescript.com/2024/11/predict-marketing-budgets/

Episode 55: Startups miss their biggest marketing and PR opportunity when terms of the deal are not disclosed

2024-11-2904:54

Full text: https://www.swordandthescript.com/2023/08/terms-of-the-deal/

Episode 52: Brand PLUS demand marketing beats brand VERSUS demand

2024-11-2607:23

Full text with links to underlying resources: https://www.swordandthescript.com/2024/11/brand-versus-demand-marketing

Episode 53: A short, simple and specific case for more content, not less

2024-11-2202:53

Full text: https://www.swordandthescript.com/2024/02/more-content-not-less/

Episode 51: A secret marketing and PR superpower that isn't another lesson from the election]

2024-11-1903:50

Full text with links to underlying resources: https://www.swordandthescript.com/2024/11/marketing-and-pr-superpower

Episode 50: Why acquiring a trade publication (M&A) is a brilliant software marketing play

2024-11-1508:41

Full text with links to the underlying sources: https://customerthink.com/3-reasons-why-semrush-acquiring-third-door-media-is-rock-star-content-marketing-play/

Episode 49: News from PR software vendors is slowing [PR Tech Sum 59]

2024-11-1208:35

Full text with links to underlying sources: https://www.swordandthescript.com/2024/11/pr-software-slowing/

Episode 47: Build marketing and PR programs rather than merely executing campaigns

2024-11-0507:21

Full text: https://www.swordandthescript.com/2024/10/marketing-programs/

Episode 48: Financial analysts say marketing is an investment, not a cost

2024-11-0105:50

Full text with links to the underlying resource: https://www.swordandthescript.com/2020/03/marketing-and-pr-budget/

Episode 45: Study finds B2B marketing is more reliant on gated content

2024-10-2907:00

Full text with links to the underlying resources: https://www.swordandthescript.com/2024/10/marketing-gated-content/

Episode 46: Why Semrush acquiring Third Door Media is rock star content marketing play

2024-10-2509:03

Full text with links to the underlying sources mentioned: https://customerthink.com/3-reasons-why-semrush-acquiring-third-door-media-is-rock-star-content-marketing-play/

Episode 44: A close look at the media monitoring section of Edelman’s report on generative AI for PR, marketing and comms

2024-10-2217:45

Full text with links to the underlying resources: https://www.swordandthescript.com/2024/10/edelman-generative-ai/

Episode 42: CX and churn: marketing's struggle to make 10 different channels feel like a single experience

2024-10-1505:02

Full text with links to the underlying resoruces mentioned: https://www.swordandthescript.com/2024/10/cx-churn/

Episode 43: 3 credible benchmarks for planning B2B marketing budgets in 2025

2024-10-1105:01

Full text with links to the mentioned resources: https://www.swordandthescript.com/2023/10/b2b-marketing-budget-as-a-percentage-of-revenue/

Episode 41: Behavioral science tips for getting the sales team to use content marketing makes

2024-10-1008:42

Full text of this post with links to the underlying resources: https://www.swordandthescript.com/2023/05/b2b-marketing-sales-team/

Episode 40: PR Tech Sum No. 58: Generative AI inches along in public relations

2024-10-0810:13

Full text with links to resources mentioned: https://www.swordandthescript.com/2024/10/generative-ai-public-relations/

#box-pro-ellipsis-173484545749755{-webkit-line-clamp:2;}The B2B Marketing and PR podcast