Episode 115: What PR should do about the waning influence of traditional media

Episode 114: Being different is THE best practice in marketing

Episode 113: Essential customizations PR should make to their generative AI tools

Episode 112: B2B prospects form preferences earlier and avoid sales conversations later, analysts say

Episode 111: 12 ways to extend the investment marketing makes in webinars

Episode 110: Hiding pricing info may leave B2B tech companies off the short list

Episode 109: 9 Little Stories from a One Time Public Relations Gig with the Ringling Bros. and Barnum & Bailey Circus

Episode 108: Human experience is one thing AI cannot accurately provide to marketing or comms

Episode 107: Sheer Passion in Marketing Goes a Long Way

Episode 106: Generative AI is changing behavior -- that's what marketing and comms need to observe

Episode 105: Thought Leadership Actually Requires Thought and Leadership

Episode 104: 40+ B2B marketing and PR statistics marking the half way point in 2025

Episode 103: Marketing to be measured rather than marketing to pursuade

Episode 102: Practical ways for B2B marketing to get more value out of its investment in tradeshows and conferences

Episode 101: Reducing marketing employee turnover can improve marketing performance

Episode 100: The B2B marketing playbook must shift from tricks to education

Episode 99: Marketers without authority to get stuff done leads to marketing without accountability

Episode 98: Very useful benchmarks for guiding how gated content is best used B2B marketing

Episode 97: Are Embargoes and Exclusives Still Useful in Media Relations?

Episode 96: Chatbots increasingly becoming the interface for PR software [PR tech summary no. 62]