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© Copyright 2025 Guy Powell
Description
Dive deep into the dynamic marketing realm in the digital age with The Backstory on Marketing and AI, hosted by Guy Powell, the visionary President of ProRelevant Marketing Solutions. This enlightening podcast is your gateway to understanding the intricate interplay between data-driven marketing strategies and cutting-edge AI technologies.
Each episode brings to the table candid and insightful conversations with some of the industry's most influential leaders and analytics experts. They share their valuable perspectives and experiences on how to navigate the ever-evolving marketing landscape successfully. As a listener, you will be able to discover the most current trends shaping the marketing world and learn innovative ways to leverage AI to elevate your brand's presence and impact.
The Backstory on Marketing and AI is an indispensable resource for anyone involved in marketing, from executives managing to proactive marketers. Whether you're an executive overseeing a hefty advertising budget or a marketer at the forefront of a growing brand, this podcast is your resource for staying ahead in the competitive marketing world.
Tune in on Apple Podcasts and Spotify and be part of the pivotal discussions defining the future of marketing. Don't miss out on this chance to revolutionize your approach to marketing and AI. Subscribe today and begin becoming a more informed and strategic marketer. For more information, visit www.prorelevant.com.
Typical questions discussed in this podcast:
How is AI transforming traditional marketing strategies?
What is the role of data analytics in understanding consumer behavior?
What are the best practices for integrating AI into your marketing campaigns?
What is the future of personalized and content marketing with AI?
What are some AI success stories and case studies: Brands leading the way in AI marketing?
How can we best overcome challenges in adopting AI technologies for marketing?
How can we measure the ROI of AI-based marketing initiatives?
How can we build a customer journey map leveraging AI insights?
How can we maintain privacy, data protection and cyber security in the age of AI marketing.
How can we build a skilled team to leverage AI in marketing?
What is AI's influence on social media marketing strategies?
What is the right balance between AI automation and the human touch in marketing?
What are the limits of using AI to support Chatbots?
How can young marketers leverage AI in their careers?
Topics Discussed:
AI Marketing
Data Analytics
Predictive Analytics
Brand Strategies
AI Ethics
Creative Advertising
Marketing ROI
Customer Journey
Content Marketing
Chatbots
Data Privacy
Social Media Strategies
Small Business Marketing
Prompt design and engineering
Main Questions:
What is the difference between ChatGPT and Bard?
How can Canva be used for image development?
What is a Large Learning Model (LLM)?
Testimonials:
In this fun and easy read, Guy provides a roadmap on how you can navigate through today's choppy waters and come out on the other side with a successful, metrics-based marketing campaign.
Jamie Turner, Author, Adjunct Instructor, Speaker, and Consultant
Guy does a great job of outlining marketing strategies adopted during the pandemic through some very insightful case studies and is a must-have for marketers.
Sonia Serrao, Senior Director, Brand Marketing at Tarkett
Sign up now for more episodes.
Each episode brings to the table candid and insightful conversations with some of the industry's most influential leaders and analytics experts. They share their valuable perspectives and experiences on how to navigate the ever-evolving marketing landscape successfully. As a listener, you will be able to discover the most current trends shaping the marketing world and learn innovative ways to leverage AI to elevate your brand's presence and impact.
The Backstory on Marketing and AI is an indispensable resource for anyone involved in marketing, from executives managing to proactive marketers. Whether you're an executive overseeing a hefty advertising budget or a marketer at the forefront of a growing brand, this podcast is your resource for staying ahead in the competitive marketing world.
Tune in on Apple Podcasts and Spotify and be part of the pivotal discussions defining the future of marketing. Don't miss out on this chance to revolutionize your approach to marketing and AI. Subscribe today and begin becoming a more informed and strategic marketer. For more information, visit www.prorelevant.com.
Typical questions discussed in this podcast:
How is AI transforming traditional marketing strategies?
What is the role of data analytics in understanding consumer behavior?
What are the best practices for integrating AI into your marketing campaigns?
What is the future of personalized and content marketing with AI?
What are some AI success stories and case studies: Brands leading the way in AI marketing?
How can we best overcome challenges in adopting AI technologies for marketing?
How can we measure the ROI of AI-based marketing initiatives?
How can we build a customer journey map leveraging AI insights?
How can we maintain privacy, data protection and cyber security in the age of AI marketing.
How can we build a skilled team to leverage AI in marketing?
What is AI's influence on social media marketing strategies?
What is the right balance between AI automation and the human touch in marketing?
What are the limits of using AI to support Chatbots?
How can young marketers leverage AI in their careers?
Topics Discussed:
AI Marketing
Data Analytics
Predictive Analytics
Brand Strategies
AI Ethics
Creative Advertising
Marketing ROI
Customer Journey
Content Marketing
Chatbots
Data Privacy
Social Media Strategies
Small Business Marketing
Prompt design and engineering
Main Questions:
What is the difference between ChatGPT and Bard?
How can Canva be used for image development?
What is a Large Learning Model (LLM)?
Testimonials:
In this fun and easy read, Guy provides a roadmap on how you can navigate through today's choppy waters and come out on the other side with a successful, metrics-based marketing campaign.
Jamie Turner, Author, Adjunct Instructor, Speaker, and Consultant
Guy does a great job of outlining marketing strategies adopted during the pandemic through some very insightful case studies and is a must-have for marketers.
Sonia Serrao, Senior Director, Brand Marketing at Tarkett
Sign up now for more episodes.
110 Episodes
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This episode explores how AI is reshaping marketing automation, personalization, and customer-journey design. We discuss how email evolved from outbound blasts to a full 360-degree channel that supports acquisition, nurturing, and retention.Topics include:• How automation platforms unlock deeper personalization• Why AI enabled Market Research improves segmentation and content creation• How email, SMS, and WhatsApp now support full-funnel strategies• Why human oversight remains essential for accuracy and compliance• How marketers should think about multichannel journeys• What new marketers must learn to stay competitive in the AI eraThe conversation covers the evolution of marketing technology, the rise of hyper-personalization, and the balance between automation and human insight. Learn how AI helps teams expand capabilities, reduce manual workload, and deliver more meaningful customer experiences.If you want to understand where AI and Marketing are heading next, this episode provides practical insights and real-world examples.
This episode explores how AI and Marketing are transforming the structure and performance of modern marketing teams. We discuss how organizations build frameworks to safely adopt AI, allowing teams to use powerful tools without increasing compliance risk.We also examine how AI enabled Market Research is raising the standard for insights and decision-making.The conversation highlights how AI champions inside each department accelerate innovation, support training, and improve collaboration across distributed workforces.We explore how hackathons unlock creativity and allow non-technical teams to rapidly develop AI-driven solutions.You will also learn why junior marketers who master AI tools may outperform traditional roles.The episode offers practical insights for leaders, marketers, and teams navigating the shift into AI-powered work.
In this episode of The Backstory on Marketing and AI, we explore how predictive SEO is transforming the way marketers plan, optimize, and measure brand visibility. Learn how AI enabled Market Research makes it possible to predict rankings before content goes live. Discover how digital twins of search engines reveal exactly what content needs to succeed.We also discuss how generative AI is reshaping user journeys and shifting search behavior toward answer-driven experiences. This episode explains why brands must rethink their discovery strategies, long-tail content, and authoritative statements across the web.Key topics include:• Predictive SEO and ranking simulations• AI’s impact on search and discovery• The role of authoritative statements• Why organic search still drives massive value• How AI affects attribution and media decisions• Preparing content for LLM-based answer engines• Category entry points and PR relevanceWhether you are a marketer, strategist, or business leader, this episode provides a clear roadmap for navigating the future of AI and Marketing.
This episode explores the evolution of AI and Marketing and how today’s tools transform content creation, productivity, and research. We discuss the journey from early video production into modern AI workflows. You will learn how interest-based algorithms shape discovery and why TikTok, Instagram, and YouTube Shorts are rewriting the rules.We also look at how Reddit serves as a powerful early signal for emerging trends. Brands can use these insights to guide AI enabled Market Research, messaging, and product development.The conversation highlights how Sora, HeyGen, and agentic AI tools reduce complex tasks from hours to minutes. We also break down the importance of structured processes, documentation, and data readiness. AI needs context to deliver results. Without a clean foundation, scale becomes impossible.We also explore why marketers must experiment. Organic social content works as an R&D lab. Most posts will fail. A few will break through. Those insights can fuel bigger strategies across paid advertising, blogs, video, and email.This episode is a guide for marketers who want clear steps to stay ahead in an AI-driven world.
In this episode of The Backstory on Marketing and AI, we explore how AI is transforming the way marketers understand people, communities, and emotional drivers.We discuss how AI enabled Market Research moves beyond surveys to uncover deeper motivations and hidden patterns in stories. You’ll learn how AI tools classify emotions, surface insights, and help brands build more meaningful connections with their audiences.This conversation also covers the challenges and opportunities of integrating AI into modern marketing practice. We look at how emerging professionals can grow in an AI-driven world, why domain expertise still matters, and how experienced marketers can benefit from new approaches.We also examine the future of human agency. As AI accelerates, we must ensure humans stay central in strategy and decision-making. The combination of AI and human insight is where the strongest value emerges.Whether you're a marketer, strategist, researcher, or curious learner, this episode reveals how AI is reshaping the marketing landscape and what it means for future careers.
In this episode, we discuss how AI is revolutionizing reputation management and market research. Discover how AI-driven tools help brands enhance their online reputation, improve consumer trust, and boost their visibility in search engines. Industry experts DJ Sprague and Scott Brandley from Shopper Approved share insights on the power of reviews, Q&A tools, and leveraging social proof to dominate the AI-driven market landscape. Learn how AI is transforming both SEO and AI search results, and how brands can adapt to stay competitive.
In this episode of The Backstory on Marketing and AI, we explore how ethics intersect with AI and marketing.Discover the importance of transparency, responsibility, and trust when implementing AI-enabled market research and automation strategies. Guest expert Dayna Guido, a seasoned mental health professional and ethics trainer, introduces her Ethical Courage Decision-Making Model—a framework that encourages reflection and mindfulness in decision-making.Key topics include:• How AI reshapes marketing and market research• The ethical implications of data privacy, HIPAA, and PII• How human oversight strengthens marketing integrity• Why ethical leadership must start at the top• How to integrate trust into digital marketing practicesThis episode will challenge marketers to rethink how they use AI and remind leaders that integrity isn’t optional—it’s strategic.
In this episode of The Backstory on Marketing and AI, discover how artificial intelligence is transforming the financial services industry. WealthFeed’s AI-driven platform empowers advisors to identify ideal clients, automate outreach, and maintain compliance.We explore how AI-enabled market research allows advisors to personalize marketing, strengthen relationships, and deliver better ROI. The discussion covers ethics, data privacy, and how to build trust in an AI-driven world.Key takeaways:• How AI enhances prospecting and client engagement• Balancing technology with human integrity• The role of ethics and compliance in financial marketing• Using AI-enabled market research for better ROI• The future of proactive, data-driven financial advisingIf you’re in marketing or finance, this episode will help you understand how to use AI responsibly and strategically to scale your business.
In this insightful episode, we explore how AI is transforming marketing strategies for efficiency, growth, and creativity. JP Carter from System Pavers discusses their journey from traditional marketing methods to integrating AI technologies for better campaign development, segmentation, and content creation. By leveraging AI-powered tools, System Pavers can now optimize their marketing efforts at a faster pace. AI has enabled them to improve search monitoring, content generation, and overall marketing performance.JP also shares how the company uses AI to enhance customer experiences, including product visualizations and AI-driven feedback. He emphasizes the importance of authenticity, even when using AI tools, ensuring that campaigns resonate with customers.With AI's growing influence on marketing, companies must adapt and embrace new technologies to stay competitive. This episode is a must-listen for marketers looking to harness AI’s potential to elevate their strategies.
In this episode of The Backstory on Marketing and AI, we explore how AI and Marketing are evolving beyond automation. Discover how AI-enabled intelligence is transforming how brands connect with customers and make smarter business decisions.Topics include:• The shift from search to problem-solving with LLMs.• How small businesses can start integrating AI today.• Why marketing is the best entry point for AI adoption.• The rise of micro-entrepreneurship powered by AI.• How to prepare your data for AI-driven insights.We also explore how understanding the fundamentals of marketing—brand building, storytelling, and customer connection—remains vital in this new era.This conversation reveals the strategies businesses need to stay relevant, agile, and competitive in a world where AI-enabled Market Research is becoming the foundation of marketing success.To learn more about ProRelevant, visit https://ProRelevant.com
AI and Marketing are reshaping how businesses operate and grow. In this episode of The Backstory on Marketing and AI, we explore the role of revenue operations, automation, and AI enabled Market Research.Learn how companies can move beyond founder-led sales and create scalable, repeatable revenue engines. Discover why recurring revenue is essential for long-term business growth.We also explore the critical role of customer feedback loops in refining strategies and improving decision-making. AI agents are revolutionizing sales processes, from sentiment analysis in calls to automated lead nurturing.This conversation highlights common red flags in go-to-market strategies, such as failing to define an ideal customer profile. Founders will learn why it’s essential to sell before scaling and how lean startup principles help test and validate new ideas effectively.HubSpot and AI integrations create a powerful revenue growth engine. Companies can now identify high-value customers, automate workflows, and ensure consistent improvements in performance.If you want to understand how AI and Marketing work together to transform revenue growth, this episode delivers actionable insights.
AI and Marketing are reshaping industries at lightning speed. In this episode of The Backstory on Marketing and AI, we dive deep into how AI is transforming workflows, advertising, and education.We explore the DRIVE-F framework that empowers professionals to interact with AI effectively. Learn why providing direction, defining roles, and focusing on emotional resonance are critical when leveraging AI tools.The conversation highlights how AI enabled Market Research is helping businesses reduce time, increase ROI, and uncover insights that drive growth. You’ll also hear about the risks of AI-generated content overload, the rise of personal AI assistants, and the impact of AI on future marketing careers.Key discussion points include:The evolution of advertising from AOL to AI-driven strategiesHow to build smarter prompts using DRIVE-FThe role of emotional intelligence in AI-powered communicationWhy students and professionals must adopt AI-first workflowsThe risks of advertising saturation in an AI-driven marketplaceHow personal AI assistants will filter content in the futureWhether you are a marketer, educator, or leader, this episode provides actionable strategies to adapt and thrive.
AI is changing marketing at lightning speed. In this episode of The Backstory on Marketing and AI, we explore how AI enabled Market Research is disrupting digital strategies and reshaping industries.Key themes include:How AI accelerates research and campaign designWhy adding humanity to AI content mattersNavigating HIPAA compliance in healthcare marketingStrategies for positioning agencies in an AI-first worldAdvice for new marketers entering the industryOur guest from Beacon Media and Marketing shares insights on disruption, digital transformation, and the importance of combining AI with human expertise.Listeners will learn how to harness AI without sacrificing authenticity. We discuss practical tips for editing AI-generated content, fact-checking, and weaving real experiences into campaigns.Whether you are a seasoned marketer or just starting your career, this episode highlights the opportunities and challenges ahead. The future belongs to marketers who embrace AI while staying human-centered.Click here to view the video
Artificial Intelligence is no longer a futuristic idea—it’s here, and it’s transforming marketing. In this episode of The Backstory on Marketing and AI, we explore how AI and Marketing intersect to reshape strategy, personalization, and growth.We dive into AI enabled Market Research, showing how businesses can use data-driven insights to predict customer behavior, optimize campaigns, and innovate faster.This discussion breaks down how AI helps marketers personalize experiences, improve ROI, and anticipate market shifts. We cover practical applications such as:Predictive analytics for customer behaviorReal-time market insightsSmarter decision-making with AI toolsCreating stronger customer engagement through personalizationFor companies aiming to stay competitive, adopting AI isn’t optional—it’s essential. The businesses that leverage AI now will thrive in an increasingly digital future.#AIandMarketing #AIenabledMarketResearch #MarketingTrends #DigitalMarketing #FutureOfAI
This episode of The Backstory on Marketing and AI explores how artificial intelligence is changing marketing strategy and execution.Key topics include:AI enabled Market ResearchForecasting ROI before spendingOmnichannel marketing strategiesThe role of human creativity alongside AIReal-world campaign lessonsWe discuss how AI tools optimize ad performance, predict costs, and reduce time-consuming tasks. Discover how automation empowers marketers to scale campaigns with fewer resources while maintaining accuracy.AI can handle repetitive processes, but creativity and human insight remain critical. Learn how to balance machine efficiency with original strategies that connect emotionally with audiences.This episode also highlights the risks of relying solely on AI. From campaign errors to misaligned messaging, human oversight is essential.If you want to understand how AI and Marketing intersect to shape the future, this episode is for you.
In this episode of The Backstory on Marketing and AI, we explore how AI is revolutionizing post-sale customer experiences.Discover how brands can use AI and Marketing to reduce churn, drive loyalty, and deliver personalized journeys. Learn why the ownership experience is more than unboxing—it’s about ongoing engagement, care, and usage.We discuss:How AI enabled Market Research creates personalized customer journeysWhy intelligent timing prevents fatigue in customer communicationsThe measurable impact of AI on reviews, revenue, and retentionHow brands can automate product experience journeys with BluStreamThis episode will inspire marketers to think differently about customer loyalty and post-purchase engagement.To learn more about BluStream, visit http://blustream.com/.Click here to view the video: https://youtu.be/4ENBWyCu2co
In this episode of The Backstory on Marketing and AI, we explore how AI and Marketing combine to transform business growth. Learn how AI enabled Market Research drives smarter decisions, efficiency, and scale.Key topics include:Why AI is a force multiplier for marketers.The complexity paradox and risks of automating bad processes.How entrepreneurs should start small before scaling.The importance of customer conversations in shaping strategy.Balancing AI governance, brand trust, and agility.Advice for new marketers competing with AI in today’s job market.Discover why empathy and storytelling remain critical even in an AI-driven world. Gain practical strategies for entrepreneurs, executives, and marketers ready to adapt.Click here to view the video: https://youtu.be/UvYAjYyyzKM
In this episode of The Backstory on Marketing and AI, we dive into how AI and Marketing combine to help businesses grow. Learn how AI enabled Market Research powers smarter decisions and bridges the gap between sales and marketing.We explore how AI systems automate lead qualification, appointment setting, and customer engagement while maintaining empathy and human connection. Discover the role of storytelling, psychology, and core values in building trust and scaling impact.Highlights include:How AI can create empathy-driven conversations.Lessons from building multimillion-dollar businesses.Why storytelling is essential to marketing success.How AI agents can replace repetitive tasks.Advice for future marketers on thriving in an AI-driven world.This episode is filled with practical strategies for entrepreneurs, marketers, and business leaders ready to harness AI.Click here to view the video: https://youtu.be/Y_saEGoQlig
In this episode of The Backstory on Marketing and AI, we explore how AI and Marketing are transforming the future of e-commerce. Discover how AI enabled Market Research is helping companies build smarter customer segments, optimize messaging, and improve conversions.We discuss:How AI powered analytics connect surveys, reviews, and Shopify data into actionable insights.Why Artificial Engine Optimization (AEO) is redefining search and leveling the SEO playing field.How AI driven chatbots are improving customer service and increasing sales.Why daily practice with AI tools is critical for marketers and business owners.The importance of using AI to enhance productivity without losing human creativity.Learn why AI is not replacing marketers but amplifying their results, and how businesses can stay ahead by adopting AI now.To learn more about Build Grow Scale, visit: http://buildgrowscale.com/Click here to view the full video: https://www.youtube.com/watch?v=8XVuTjXCNgk
AI is changing how marketers measure campaigns and scale growth. In this episode of Backstory on Marketing and AI, we dive into attribution, frameworks, and customer acquisition.Discover how Wicked Reports uses first-party data to track real conversions. Learn why cold traffic measurement is critical for sustainable growth. Understand why ad platforms exaggerate results and how AI enabled Market Research gives brands the clarity they need.We also explore the Five Forces System, a step-by-step framework that aligns marketing outcomes with business goals. From intention to optimization, this framework helps marketers simplify measurement and deliver results that matter.You’ll learn how AI saves time, delivers insights, and makes marketing strategy actionable. Instead of guessing, marketers now know where to scale, where to cut, and how to communicate ROI with leadership.If you’re a marketer looking to improve ROI and gain confidence in your data, this conversation is for you.Click here to view the video
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