AI is changing how marketers measure campaigns and scale growth. In this episode of Backstory on Marketing and AI, we dive into attribution, frameworks, and customer acquisition.

Discover how Wicked Reports uses first-party data to track real conversions. Learn why cold traffic measurement is critical for sustainable growth. Understand why ad platforms exaggerate results and how AI enabled Market Research gives brands the clarity they need.

We also explore the Five Forces System, a step-by-step framework that aligns marketing outcomes with business goals. From intention to optimization, this framework helps marketers simplify measurement and deliver results that matter.

You’ll learn how AI saves time, delivers insights, and makes marketing strategy actionable. Instead of guessing, marketers now know where to scale, where to cut, and how to communicate ROI with leadership.

If you’re a marketer looking to improve ROI and gain confidence in your data, this conversation is for you.

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