In this episode of The Backstory on Marketing and AI, we explore how ethics intersect with AI and marketing.

Discover the importance of transparency, responsibility, and trust when implementing AI-enabled market research and automation strategies. Guest expert Dayna Guido, a seasoned mental health professional and ethics trainer, introduces her Ethical Courage Decision-Making Model—a framework that encourages reflection and mindfulness in decision-making.

Key topics include:

• How AI reshapes marketing and market research

• The ethical implications of data privacy, HIPAA, and PII

• How human oversight strengthens marketing integrity

• Why ethical leadership must start at the top

• How to integrate trust into digital marketing practices

This episode will challenge marketers to rethink how they use AI and remind leaders that integrity isn’t optional—it’s strategic.