The Bread Winner Podcast

Welcome to The Bread Winner Podcast, the show for microbakery owners who want to create a successful microbakery without spending every waking minute in the kitchen. I'm Caroline Bower, and I bake over 100 loaves a week from my home while still getting 8 hours of sleep and having time to be fully present in the important moments with my family. If you're looking to build a thriving sourdough business from your home, you're in the right place. Every Thursday, I'll be sharing new episodes packed with practical advice on everything from marketing and sales to process optimization and real-life strategies to maintain a healthy, intentional lifestyle. We'll dive into how to get started, attract (and keep) your first raving customers, plan your ideal week, scale your operations, and price your products. Plus, we'll occasionally have some fantastic guests who are experts in the sourdough world. This podcast is all about giving you the tools and confidence to cultivate business that fits into your life, not the other way around. So, hit that subscribe button, do your next round of coil folds then grab a cup of coffee and get comfy for the next 20 minutes. Let's start building your dream microbakery together!

109. Week One in the New Bakery: Behind the Scenes of My First Commercial Space

This episode is a behind-the-scenes peek at my very first week in the new commercial bakery space. I’m walking you through the move from home to brick-and-mortar—what led me to take this leap, how it felt to lock the bakery door behind me for the first time, and what’s already changing in my business. I’m talking about what worked, what didn’t, and what I’m learning in real time—because it’s not all smooth sailing, but it’s worth it.Whether you’re dreaming of a commercial kitchen someday or happily working from your home, there’s something in this episode for you. I share everything from oven choices to mindset shifts, and how this space is already shifting the way I serve my customers and my family. You’ll hear my honest reflections and some practical takeaways—plus encouragement if you're wondering whether a move like this could be in your future, too.Resources: Join The Bread Winner Network: https://carolinebower.thrivecart.com/bread-winner-network/ – Monthly membership for sourdough bakers.Grab the Profit & Pricing Calculator: Simplify the math, clarify your margins, and confidently price your products. http://carolinebower.com/calculator Follow me on Instagram for more microbakery tips: @carolinebower_sourdoughFind links to all of my sourdough microbakery favorites including packaging, pans, and more! www.carolinebower.com/linksDownload the FREE Guide and Checklist, Your First Steps to a Successful In-Home Bakery at https://www.carolinebower.com/checklist to begin building YOUR thriving microbakery! 

11-20
29:48

108. My October Recap: Product Experiments, Revenue, and Reflection

October was a full and fulfilling month in my bakery—one that reminded me why slowing down to reflect is just as important as pushing forward. In this month’s business recap, I’m sharing what worked well, what didn’t, and the lessons I’m taking into the busy holiday season ahead. From product wins like my new English muffin loaf to the experiments that didn’t go as planned (hello, caramel mishaps), I walk through the highlights and honest moments that shaped the month. I also break down my October revenue, the systems that helped everything flow more smoothly, and the small tweaks that made a big difference.More than anything, this reflection is a reminder that growth happens when we pause to learn from our own process. I’m diving into how consistency pays off, how to know which “balls” to keep in the air, and how to stay grounded during a season of transition. Whether you’re running your bakery from home or preparing for your next big step, this recap is packed with lessons, numbers, and insights you can apply to your own business journey.Resources: Join The Bread Winner Network: https://carolinebower.thrivecart.com/bread-winner-network/ – Monthly membership for sourdough bakers.Grab the Profit & Pricing Calculator: Simplify the math, clarify your margins, and confidently price your products. http://carolinebower.com/calculator Follow me on Instagram for more microbakery tips: @carolinebower_sourdoughFind links to all of my sourdough microbakery favorites including packaging, pans, and more! www.carolinebower.com/linksDownload the FREE Guide and Checklist, Your First Steps to a Successful In-Home Bakery at https://www.carolinebower.com/checklist to begin building YOUR thriving microbakery! 

11-06
38:00

107. The Market Series, Part 3: How to Make Your Booth Stand Out

In this final episode of my three-part series on sourdough markets, we’re diving into one of my favorite parts—booth setup and presentation. If you’ve ever felt overwhelmed by market prep or unsure how to stand out, this episode is packed with practical tips that will help you show up with confidence and clarity. From choosing the right tablecloth to positioning your signs, I’ll walk you through what’s worked for me, what hasn’t, and how to create a welcoming space that draws people in without shouting for attention.We’ll also talk about how your presence—not just your product—can make all the difference. You’ll learn how to connect with customers without being pushy, create a consistent look and feel for your booth, and build trust with your market community. Whether you’re brand new to vendor events or looking to elevate your current setup, this episode will help you turn browsers into buyers and keep them coming back week after week.Resources: Join The Bread Winner Network: https://carolinebower.thrivecart.com/bread-winner-network/ – Monthly membership for sourdough bakers.Shop Caroline’s farmer’s market essentials at Amazon: https://rivr.link/0bw-L3k4CwGrab my Farmers Market Checklist here: https://carolinebower.myflodesk.com/marketchecklist Episode 16 – “Why Every Baker Needs a List (and How to Build One)” – Learn how to grow and nurture your bakery’s list. - https://open.spotify.com/episode/71ie78EAbQsRSK1Yq72xmE?si=2c00c68c55b748baSign up for Square here: https://squareup.com/i/BREADWINCB Grab the Profit & Pricing Calculator: Simplify the math, clarify your margins, and confidently price your products. http://carolinebower.com/calculator Follow me on Instagram for more microbakery tips: @carolinebower_sourdoughFind links to all of my sourdough microbakery favorites including packaging, pans, and more! www.carolinebower.com/linksDownload the FREE Guide and Checklist, Your First Steps to a Successful In-Home Bakery at https://www.carolinebower.com/checklist to begin building YOUR thriving microbakery! 

10-31
33:23

106. The Market Series, Part 2: How to Prep, Plan, and Bake for Farmers Markets Without Burning Out

Join the Holiday Accelerator HERE! http://www.carolinebower.com/holidayacceleratorIn this episode, I’m diving into one of the most common questions I get from sourdough microbakery owners — how do you prepare for a market without burning out? This is Part 2 of my Market Series, where I’m breaking down the planning, scheduling, and decision-making that go into a smooth, successful market week. I’m sharing how I organize my week from dough prep to packaging, what I’ve learned about finding balance between capacity and demand, and the simple systems that keep baking days productive but still peaceful.If you’ve ever wondered how much to bring, how to plan your baking schedule, or how to keep your energy up while still hitting your revenue goals, this conversation will help you find your rhythm. I’ll walk through how I decide what to bake, the importance of staples versus seasonal items, and the real numbers and systems behind a streamlined market prep. Whether you’re brand new to markets or ready to refine your process, this episode will give you the clarity and confidence to approach your next market week with a plan that works for you — not one that leaves you exhausted.Resources: Get my FREE Market Checklist here: https://carolinebower.myflodesk.com/marketchecklist Shop Caroline’s farmer’s market essentials at Amazon: https://rivr.link/0bw-L3k4CwGrab the Profit & Pricing Calculator: Simplify the math, clarify your margins, and confidently price your products. http://carolinebower.com/calculator Follow me on Instagram for more microbakery tips: @carolinebower_sourdoughFind links to all of my sourdough microbakery favorites including packaging, pans, and more! www.carolinebower.com/linksDownload the FREE Guide and Checklist, Your First Steps to a Successful In-Home Bakery at https://www.carolinebower.com/checklist to begin building YOUR thriving microbakery! 

10-23
42:23

105. The Market Series, Part 1: How to Choose the Right Market for Your Sourdough Microbakery

Join the Holiday Accelerator HERE! http://www.carolinebower.com/holidayacceleratorIn this episode, I’m diving into one of my favorite topics—farmers markets and vendor events—and how they can completely transform your sourdough microbakery. After two years of selling at the same local market, I’ve learned what works, what doesn’t, and how to find a market that actually supports your goals, not just fills your weekends. Whether you’re brand new or ready to level up, this episode will help you identify which markets are worth your time and how to use them to build lasting customer relationships and a thriving, local presence.I also share practical advice on what to look for in market management, how to assess customer traffic, and why consistency matters more than fancy displays. From handling competition with other bakers to getting new customers through word-of-mouth and social media, you’ll walk away with clear strategies to help you show up confidently, sell sustainably, and make your market days smoother, more profitable, and more fun.Resources: Grab the Profit & Pricing Calculator: Simplify the math, clarify your margins, and confidently price your products. http://carolinebower.com/calculator Follow me on Instagram for more microbakery tips: @carolinebower_sourdoughFind links to all of my sourdough microbakery favorites including packaging, pans, and more! www.carolinebower.com/linksDownload the FREE Guide and Checklist, Your First Steps to a Successful In-Home Bakery at https://www.carolinebower.com/checklist to begin building YOUR thriving microbakery! 

10-16
31:54

104. How to Prepare for a Profitable and Burnout-Free Q4 in Your Microbakery

Join the Holiday Accelerator HERE! http://www.carolinebower.com/holidayacceleratorThis time of year can get overwhelming fast—but it doesn’t have to. In this episode, I’m sharing the mindset shifts and simple strategies I’m using right now to set up a strong and sustainable Q4 in my sourdough microbakery. Whether you’re prepping for pop-ups, markets, or pre-orders, I walk you through how to say “yes” like a CEO, protect your energy, and plan ahead so the holidays feel fulfilling instead of frantic.From early ingredient prep and freezer stocking to menu planning and creating white space in your calendar, I’m giving you a peek behind the curtain of how I’m approaching this busy season differently. You’ll also hear about the upcoming Holiday Accelerator—a live virtual planning event designed to help you reset, regroup, and walk into November and December with confidence. If you want to hit your goals without burning out, this episode is for you.Resources: Grab the Profit & Pricing Calculator: Simplify the math, clarify your margins, and confidently price your products. http://carolinebower.com/calculator Follow me on Instagram for more microbakery tips: @carolinebower_sourdoughFind links to all of my sourdough microbakery favorites including packaging, pans, and more! www.carolinebower.com/linksDownload the FREE Guide and Checklist, Your First Steps to a Successful In-Home Bakery at https://www.carolinebower.com/checklist to begin building YOUR thriving microbakery! 

10-09
26:04

103. September Microbakery Recap: Behind the Numbers and the Lessons Learned

This month-in-review is a real behind-the-scenes look at what it takes to keep a sourdough microbakery going strong through a full season of life. Between homeschooling, baking at home, prepping for a brick-and-mortar space, and managing two markets plus a popup and a workshop, it’s been a big month. I’m breaking down exactly where my revenue came from, what worked well, and what I’d do differently. I’ll also share why adding one simple new revenue stream made such a difference — and how you can do the same, even as a home baker.I’m also getting real about where I hit capacity. From trying to do everything myself (again) to learning the hard way that help makes a huge difference, I’m pulling back the curtain on both the numbers and the realities behind them. Whether you’re just starting out or deep in the thick of it, this episode will help you reflect on your own business rhythms, consider new ways to simplify or expand, and hopefully walk away with a few ideas you can put into action this week.Resources: Grab the Profit & Pricing Calculator: Simplify the math, clarify your margins, and confidently price your products. http://carolinebower.com/calculator Follow me on Instagram for more microbakery tips: @carolinebower_sourdoughFind links to all of my sourdough microbakery favorites including packaging, pans, and more! www.carolinebower.com/linksDownload the FREE Guide and Checklist, Your First Steps to a Successful In-Home Bakery at https://www.carolinebower.com/checklist to begin building YOUR thriving microbakery! 

10-02
25:24

102. How to Recognize and Prevent Burnout in Your Microbakery Business

I’m pulling back the curtain today for a very real and honest conversation about burnout. In this season of my life and business, I’ve been stretched thin and I can feel the warning signs creeping in—low energy, decision fatigue, and losing joy in the very things that once excited me. Instead of muscling through, I’ve been practicing what I teach: slowing down, setting boundaries, and building systems that protect my time, my family, and my love for baking. In this episode, I’m sharing what that looks like for me right now and why it matters for the longevity of your microbakery too.This isn’t just theory—it’s practical, actionable advice from someone walking through it in real time. I’ll guide you through a simple self-audit you can use to spot burnout early, protect your energy, and take small, doable steps to restore your joy before you hit the wall. If you’ve been feeling stretched, overwhelmed, or on the edge of burnout, this conversation will make you feel less alone and give you tangible ways to keep your business healthy, sustainable, and aligned with the life you want to live.Resources: Grab the Profit & Pricing Calculator: Simplify the math, clarify your margins, and confidently price your products. http://carolinebower.com/calculator Follow me on Instagram for more microbakery tips: @carolinebower_sourdoughFind links to all of my sourdough microbakery favorites including packaging, pans, and more! www.carolinebower.com/linksDownload the FREE Guide and Checklist, Your First Steps to a Successful In-Home Bakery at https://www.carolinebower.com/checklist to begin building YOUR thriving microbakery! 

09-30
32:32

101. The Power of Scarcity in a Microbakery

This week I’m digging into a topic that has made a huge difference in how I run my bakery: scarcity. But not in a manipulative or high-pressure way—we’re talking about how to use natural limits to create more clarity, consistency, and ease in your microbakery. If you’ve ever sold out, scrambled to keep up with custom requests, or felt unsure about how to set boundaries, this episode is packed with encouragement and practical tips to help you take back control of your time and ordering process.I’ll walk you through what scarcity really looks like in a microbakery (hint: you already have it), the common mistakes I see bakers make, and exactly how to set clear limits in a way that serves both you and your customers. You'll hear how to gently teach your audience to order early, use strategic language to create urgency, and protect your energy while still showing up professionally. This is a must-listen if you’re ready to sell out with less stress and more confidence.Resources: Grab the Profit & Pricing Calculator: Simplify the math, clarify your margins, and confidently price your products. http://carolinebower.com/calculator Follow me on Instagram for more microbakery tips: @carolinebower_sourdoughFind links to all of my sourdough microbakery favorites including packaging, pans, and more! www.carolinebower.com/linksDownload the FREE Guide and Checklist, Your First Steps to a Successful In-Home Bakery at https://www.carolinebower.com/checklist to begin building YOUR thriving microbakery! 

09-18
20:58

100. How to Pay Yourself $1K a Month From Your Micro Bakery (Part 2)

It’s hard to believe we’ve made it to episode 100 of the Bread Winner Podcast. What a journey it's been—over a year of showing up weekly to help you build a thriving sourdough microbakery that supports your life, your family, and your financial goals. I’m so thankful you’re here. In today’s episode, we’re diving into Part 2 of the strategy to pay yourself $1,000 per month from your bakery. This is a simple, scalable formula that works whether you’re just getting started or looking to grow toward a full-time income. If you missed Part 1 in episode 98, you’ll want to go back and listen to that one first—we laid the foundation by walking through product costs and pricing for profit.Now we’re moving into the practical and strategic steps to reverse-engineer your revenue goal. We’ll look at how to break your monthly target into weekly goals, map out your product mix, and use systems (like my profit and pricing calculator) to take the guesswork out of your numbers. I’ll also share how I plan for my own market weeks, how to use pricing data to create more freedom in your schedule, and how to ensure you’re not just baking more—but baking smarter. This strategy has been a game changer for me and so many others in the Bread Winner Inner Circle, and I can’t wait to see what it unlocks for you.Resources: Get the Profit First Book here: https://rivr.link/0bw-CgvrFX Grab the Profit & Pricing Calculator: Simplify the math, clarify your margins, and confidently price your products. http://carolinebower.com/calculator Follow me on Instagram for more microbakery tips: @carolinebower_sourdoughFind links to all of my sourdough microbakery favorites including packaging, pans, and more! www.carolinebower.com/linksDownload the FREE Guide and Checklist, Your First Steps to a Successful In-Home Bakery at https://www.carolinebower.com/checklist to begin building YOUR thriving microbakery! 

09-11
22:02

99. August Microbakery Recap: Revenue, Top Sellers, Storefront Prep & What’s Next

In this episode, I’m bringing you behind the scenes of what August looked like in my microbakery—from market days to revenue breakdowns, product wins, flops, and everything in between. This is one of my favorite types of episodes to share because it gives me a chance to pause, reflect, and walk you through what worked, what didn’t, and what I’m learning as I move forward. I baked just twice this month by design to create a slower summer rhythm, and I’m sharing all the numbers—what I sold, how I sold it, and where the revenue came from.You’ll hear about shifting product strategies like minis and English muffins, process improvements (hello, English muffin rings), margin-challenging products like brownies, and how I’m gearing up to open my storefront with the support of my community. I’m also talking about the bottlenecks I’m facing, like packaging and capacity, and how I’m navigating this transition from home-based baking to a commercial kitchen. Whether you’re baking full-time or part-time, from home or looking to scale, my hope is that this episode gives you practical insights, encouragement, and a reminder that your bakery is part of something really important.Resources: Join the Strategy Session Waitlist: Spots are limited, but if you want my eyes on your business and a personalized action plan, join the waitlist here. http://carolinebower.com/strategysessionwaitlistGrab the Profit & Pricing Calculator: Simplify the math, clarify your margins, and confidently price your products. http://carolinebower.com/calculator Follow me on Instagram for more microbakery tips: @carolinebower_sourdoughFind links to all of my sourdough microbakery favorites including packaging, pans, and more! www.carolinebower.com/linksDownload the FREE Guide and Checklist, Your First Steps to a Successful In-Home Bakery at https://www.carolinebower.com/checklist to begin building YOUR thriving microbakery! 

09-05
28:58

98. (Part 1 of 2) How to Pay Yourself $1,000/Month from Your Microbakery

This episode has been on my heart (and in my notes) for a long time, and I’m so excited to finally share it with you. If you’ve ever asked yourself, “How do I actually make money doing this?”, you’re not alone. In this episode, we’re diving into the practical, number-based strategy to start paying yourself $1,000 a month from your sourdough microbakery. Whether you’re in the early stages of your business or looking to tighten up your pricing and margins, this conversation is packed with tangible steps to help you take real ownership of your numbers and shift your business toward long-term profitability.We talk about what it really means to understand your costs: every ingredient, every gram, and how to use that info to price your products in a way that supports your goals. You’ll learn how to calculate cost per loaf, profit margins, and how to avoid the most common pricing traps bakers fall into. I’m also sharing some real-life examples from my own menu (and the flops that taught me the most). This is part one of a two-part episode that lays the groundwork for creating a plan that not only feeds your community—but actually pays you too.Resources: Join the Strategy Session Waitlist: Spots are limited, but if you want my eyes on your business and a personalized action plan, join the waitlist here. http://carolinebower.com/strategysessionwaitlistGrab the Profit & Pricing Calculator: Simplify the math, clarify your margins, and confidently price your products. http://carolinebower.com/calculator Follow me on Instagram for more microbakery tips: @carolinebower_sourdoughFind links to all of my sourdough microbakery favorites including packaging, pans, and more! www.carolinebower.com/linksDownload the FREE Guide and Checklist, Your First Steps to a Successful In-Home Bakery at https://www.carolinebower.com/checklist to begin building YOUR thriving microbakery! 

08-28
27:23

97. When a good baker has a bad bake day. What to do as a sourdough microbakery owner

Bad bake days happen to all of us—yes, even the most seasoned sourdough bakers. In this episode, I’m opening up about what to do when a bake flops, whether it’s burned loaves, flat cookies, or an entire batch of focaccia tossed in the trash (been there!). I’m walking you through how I process those days, reframe my mindset, and figure out whether it was something in my control—or totally out of it. Because one bad day doesn’t define you, and it definitely doesn’t erase all the wins you’ve had along the way.I’m also sharing practical tools to help you move forward after things go sideways—how to troubleshoot, what questions to ask yourself, how to shift out of discouragement, and even how to prevent repeat mistakes in the future. This episode is for the baker who’s ever questioned if they’re really cut out for this (spoiler: you are). My hope is that you walk away with more confidence, more clarity, and a toolkit to carry you through the tough moments that come with running a sourdough microbakery.Resources: Join my email newsletter here: https://carolinebower.myflodesk.com/newsletter Join the Inner Circle Waitlist here: https://carolinebower.myflodesk.com/innercirclewaitlistJoin the Bread Winner Network: www.carolinebower.com/bwnetworkFollow me on Instagram for more microbakery tips: @carolinebower_sourdoughFind links to all of my sourdough microbakery favorites including packaging, pans, and more! www.carolinebower.com/linksDownload the FREE Guide and Checklist, Your First Steps to a Successful In-Home Bakery at https://www.carolinebower.com/checklist to begin building YOUR thriving microbakery! 

08-21
19:36

96. My Real-Life Morning & Evening Routine as a Microbakery Owner

In this episode, I’m diving into something that might seem simple on the surface but has made a huge impact in my life as a baker, business owner, and mom: morning and evening routines. I’m walking you through what our evenings and mornings actually look like in our house - yes, the real rhythms, the not-so-perfect parts, and the little tweaks we’ve made over time to feel more present, rested, and ready to take on the day. As microbakery owners, sleep and structure aren’t luxuries—they’re essentials—and when we start and end our days with intention, everything in between flows a whole lot smoother.You’ll hear about what works for our family, how I prep for bake days, the choices I make around sleep, and the tiny moments (like barefoot grounding and skincare) that make a surprising difference. My routines aren’t rigid—they’re flexible frameworks that support the life and business I want to build. I’m sharing it all so you can take what resonates, leave what doesn’t, and build something that serves you. Whether you’re brand new to routines or just looking to refine yours, I hope this episode feels like a deep breath and a gentle nudge to create rhythms that truly support you.Resources: Join my email newsletter here: https://carolinebower.myflodesk.com/newsletter Join the Inner Circle Waitlist here: https://carolinebower.myflodesk.com/innercirclewaitlistJoin the Bread Winner Network: www.carolinebower.com/bwnetworkFollow me on Instagram for more microbakery tips: @carolinebower_sourdoughFind links to all of my sourdough microbakery favorites including packaging, pans, and more! www.carolinebower.com/linksDownload the FREE Guide and Checklist, Your First Steps to a Successful In-Home Bakery at https://www.carolinebower.com/checklist to begin building YOUR thriving microbakery! 

08-19
19:02

95. July in Review: Summer Slowdown on Purpose & HUGE News!

This month’s Bread Winner Podcast episode is one of my favorite types of episodes—the month in review. These monthly check-ins give me space to reflect on what went well, what didn’t, and where I want to go next in both my sourdough microbakery and life. July was intentionally lighter on the baking and heavier on family time, and honestly, it was just what I needed. I’m sharing how scaling back to two markets this month gave me the margin to be present with family, travel, and celebrate our anniversary—without guilt or burnout.But this episode isn’t just a personal update. I’m also bringing you behind the scenes on market performance, product tweaks (including a new way I tested English muffins), and the exciting, official announcement of my new bakery space. If you're dreaming of growing your own bakery or just need a dose of encouragement, this one’s for you.Resources: Join my email newsletter here: https://carolinebower.myflodesk.com/newsletter Join the Inner Circle Waitlist here: https://carolinebower.myflodesk.com/innercirclewaitlistJoin the Bread Winner Network: www.carolinebower.com/bwnetworkFollow me on Instagram for more microbakery tips: @carolinebower_sourdoughFind links to all of my sourdough microbakery favorites including packaging, pans, and more! www.carolinebower.com/linksDownload the FREE Guide and Checklist, Your First Steps to a Successful In-Home Bakery at https://www.carolinebower.com/checklist to begin building YOUR thriving microbakery! 

08-07
20:13

94. Test, Tweak, Repeat: A Smarter Way to Grow Your Sourdough Microbakery

In this episode of The Bread Winner Podcast, I’m diving into one of my favorite topics—how to improve your products without falling into the trap of perfectionism. If you’ve ever held back from launching something new because it didn’t feel “perfect,” or if you’ve caught yourself making endless tweaks after one single comment, this conversation is going to bring so much clarity (and relief). I share my simple “test, tweak, repeat” framework that helps you confidently improve your products while still moving forward in your sourdough microbakery business.You’ll hear how I collect honest feedback, what types of changes are actually worth making, and how to avoid overthinking every loaf or cookie that comes out of your oven. I also talk about how to stop second-guessing and start trusting your process—because consistency builds trust, and that’s what keeps customers coming back. Whether you’re testing new flavors or refining your existing staples, this episode will help you stay focused, strategic, and grounded in what’s really working.Resources: Join my email newsletter here: https://carolinebower.myflodesk.com/newsletter Join the Inner Circle Waitlist here: https://carolinebower.myflodesk.com/innercirclewaitlistJoin the Bread Winner Network: www.carolinebower.com/bwnetworkFollow me on Instagram for more microbakery tips: @carolinebower_sourdoughFind links to all of my sourdough microbakery favorites including packaging, pans, and more! www.carolinebower.com/linksDownload the FREE Guide and Checklist, Your First Steps to a Successful In-Home Bakery at https://www.carolinebower.com/checklist to begin building YOUR thriving microbakery! 

07-31
20:15

93. How to Create a Signature Product for Your Sourdough Microbakery

In this episode of The Bread Winner Podcast, we're diving into one of my favorite ways to bring clarity, ease, and identity to your sourdough microbakery—your signature product. If you’ve ever wondered how to stand out in a crowded market, simplify your menu, or create momentum with your customers, this conversation is for you. I’m sharing what a signature product really is, why it matters more than you think, and how to either identify the one you already have—or create it from scratch in a way that aligns with your brand, your capacity, and your personal joy.We’ll walk through how to find your signature product using data, customer feedback, and your own preferences, and how to make it the anchor of your menu without getting bored. I’ll also talk about promoting your signature item in a way that builds buzz without burnout—and why it doesn’t have to be fancy or complex to be unforgettable. If you’ve ever struggled to decide what to focus on or want your bakery to feel more you, this episode will bring the clarity and inspiration you’ve been craving.Resources: Join my email newsletter here: https://carolinebower.myflodesk.com/newsletter Join the Inner Circle Waitlist here: https://carolinebower.myflodesk.com/innercirclewaitlistJoin the Bread Winner Network: www.carolinebower.com/bwnetworkFollow me on Instagram for more microbakery tips: @carolinebower_sourdoughFind links to all of my sourdough microbakery favorites including packaging, pans, and more! www.carolinebower.com/linksDownload the FREE Guide and Checklist, Your First Steps to a Successful In-Home Bakery at https://www.carolinebower.com/checklist to begin building YOUR thriving microbakery! 

07-24
19:03

92. How to Decide If Organic Ingredients Are Right for Your Sourdough Microbakery

In this episode of The Bread Winner Podcast, we're digging into one of those questions that comes up so often for sourdough bakers: Should you use organic ingredients? I know it can feel overwhelming, so today I'm breaking it down in an honest, practical way. We’ll talk about why this question matters, how to clarify your own values, and how to make sourcing decisions that truly fit your bakery right now.I’ll also share tips on prioritizing high-impact swaps (like flour and dairy), weighing your profit margins, and communicating your choices clearly with customers. Your ingredient sourcing is part of your brand story, and you have permission to let it evolve as your business grows. If you want to be real and intentional while building trust with your customers, this episode is for you.Join the Inner Circle Waitlist here: https://carolinebower.myflodesk.com/innercirclewaitlistJoin the Bread Winner Network: www.carolinebower.com/bwnetworkFollow me on Instagram for more microbakery tips: @carolinebower_sourdoughFind links to all of my sourdough microbakery favorites including packaging, pans, and more! www.carolinebower.com/linksDownload the FREE Guide and Checklist, Your First Steps to a Successful In-Home Bakery at https://www.carolinebower.com/checklist to begin building YOUR thriving microbakery! 

07-17
22:03

91. 4 Ways to Turn Pickup Day Into a Marketing Opportunity for your Sourdough Microbakery

Have you ever thought about how your pickup experience shapes your customers’ perception of your bakery? In this episode, I’m walking you through why your pickup process matters just as much as your product—and how you can make small, thoughtful changes that turn casual buyers into loyal fans.Whether you're handing off sourdough from your front porch or your trunk, I’m sharing practical tips to help you streamline the logistics, eliminate confusion, and add those extra touches that leave your customers feeling seen and valued—without overwhelming yourself on bake day.Join the Bread Winner Network: www.carolinebower.com/bwnetworkFollow me on Instagram for more microbakery tips: @carolinebower_sourdoughFind links to all of my sourdough microbakery favorites including packaging, pans, and more! www.carolinebower.com/linksDownload the FREE Guide and Checklist, Your First Steps to a Successful In-Home Bakery at https://www.carolinebower.com/checklist to begin building YOUR thriving microbakery! 

07-10
21:05

90. June in Review in my Sourdough Microbakery: Revenue Records and Strategic Takeaways

June was a big month around here—both in terms of revenue and lessons learned. With just three bake days, I broke my market sales record and tried out some key process changes, including switching all of my inclusion loaves to minis (spoiler: they flew off the table). I’m also giving you an honest look at the behind-the-scenes work that doesn’t always make it to Instagram—including what nearly pushed me to burnout.In this episode, I’m sharing what worked, what didn’t, and what I’m shifting as I head into July. Whether you're managing summer baking, adjusting your product lineup, or dreaming of your own storefront, you’ll walk away with practical insights to apply to your own bakery business.Links to things you might like! Find links to all of my sourdough microbakery favorites including the dough bins I mentioned, packaging, pans, and more in my Amazon Storefrom! www.carolinebower.com/amazonJoin The Bread Winner Inner Circle Waitlist: www.carolinebower.com/innercirclewaitlistDownload the FREE Guide and Checklist, Your First Steps to a Successful In-Home Bakery at https://www.carolinebower.com/checklist to begin building YOUR thriving microbakery! Follow me on Instagram (@carolinebower_sourdough) for more microbakery tips! https://www.instagram.com/carolinebower_sourdough

07-03
25:20

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